Txhua hnub peb saib peb cov lus ceeb toom los ntawm Maiv yaj, or sponsor, and review dozens of marketing-related infographics on the web. Each week we choose not to publish hundreds of infographics, though. We develop infographics ourselves and it's not that we're snobs… it's simply that we understand what makes an infographic work and what doesn't.
Zoo-tsim infographic yam uas tsis muaj cov ntaub ntawv tshaj tawm muaj cov hauv qab no:
- Ib Zaj Dab Neeg Sau Tseg - hauv nws tag nrho, yuav tsum muaj qee lub ntsiab lus rau kev sib dhos ntawm cov ntaub ntawv thiab cov duab. (Saib Tiv Thaiv Kev Los Thaiv Tsev-ins uas yog tsim nyob ib ncig ntawm Xus)
- Txhawb Cov Kev Tshawb Fawb – to validate the story, it's important that infographics have references to third party research. (See Kev Soj Ntsuam ntawm Kev Soj Ntsuam ntawm Kev Txhim Kho Ntawm Kev Txhim Kho)
- Ib Xaus - cov lus qhia yog ib txwm zoo, tab sis qhov xaus yog qhov yuav tsum muaj. Koj tau ua li cas rau kev cuam tshuam ib tus neeg uas tsis tau tsav cov ntaub ntawv thiab zaj dab neeg mus rau qhov xaus? (Saib Cas Qhov Kev Tshaj Tawm Kev Tswj Xyuas software ua kom tau kev lag luam)
- Identification – who are you and why are you an authority on this topic? You'd be surprised at how many infographics I review that are great… but lack any means of identifying the source. (See Yuav Ua Li Cas Tsim Chaw Ntaub Ntawv)
- Hu-Rau-Ua – I recently criticized a company for their lack of a CTA on their infographic. They said they didn't want to come across as kev muag khoomCov. Kuv tsis tau hais tias muag lawv… Kuv tsuas yog qhia lawv lawv yuav tsum qhia tus qhua tias yuav ua dab tsi ntxiv. (Saib rau Lub Lag Luam Cov Ntaub Ntawv rau Cov Khoom Siv Digital)
Ntau tus infographics tsuas yog puke ib pawg ntawm cov stats zoo siab rau hauv kev tsim qauv zoo nkauj. Qhov tshwm sim yog cov ntaub ntawv tshaj tawmCov. Cov neeg tau ploj thiab tsis meej pem los ntawm cov ntaub ntawv es tsis yog cov infographic qhia ntawv rau tus nyeem ntawv txog lub hom phiaj tom qab infographic yog.
Muaj kev zam, ntawm chav kawm, nyiam humorous infographics (mus saib peb lub Kev Koom Tes Kev Txij Nkawm thiab Kev Txij Nkawm thiab Vim li cas cov neeg Unfollow koj ntawm Twitter) los yog kauj ruam yog kauj ruam infographics (txheeb xyuas 10 Kauj Ruam Los Tswj Tswj Cov Teeb Meem Sib Tham).