POE yog dab tsi? Them nyiaj, Raug, Tau Txais ... Thiab Qhia Nrog ... thiab Converged Media

POE - Them nyiaj, Muaj, Tau Tshaj Tawm

POE yog ib qho cov ntawv acr rau peb txoj hauv kev ntawm kev faib khoom. Them nyiaj, Muaj tswv thiab khwv tau tshaj tawm yog txhua lub tswv yim zoo los tsim koj txoj cai thiab tshaj tawm koj txoj hauv kev hauv kev tshaj xov xwm.

Them Nyiaj, Muaj, Tau Tshaj Tawm

  • Paiv Media - yog qhov kev siv them nyiaj tshaj tawm cov xov xwm los tsav tsheb tsheb thiab cov hom lus tag nrho rau koj cov ntsiab lus. Nws tau siv los tsim kev paub txog, dhia tawm lwm hom kev tshaj tawm thiab kom koj cov ntsiab lus pom los ntawm cov neeg tshiab. Tactics suav nrog luam tawm, xov tooj cua, email, them nyiaj ib zaug nias, facebook tshaj tawm, thiab nce tawm cov ntawv tweets. Them cov neeg tuaj yeem tuaj yeem them cov neeg tshaj tawm xov xwm thaum muaj kev pom zoo rau kev them nyiaj.
  • Muaj Peev Xwm Media - yog cov xov xwm, cov ntsiab lus thiab cov platform uas yog ib nrab lossis tag nrho cov tswv cuab lossis tswj hwm los ntawm kev lag luam. Lub luag haujlwm yog kom pom cov ntsiab lus, tsim txoj cai thiab kev sib raug zoo, thiab thaum kawg ua kom koom nrog lub zeem muag lossis cov qhua tuaj noj mov. Tactics suav nrog kev tshaj tawm blog cov lus tshaj tawm, tshaj tawm xov xwm, dawb ntawv xov xwm, cov ntaub ntawv tshawb fawb, ebooks thiab social media hloov tshiab.
  • Khwv tau los ntawm Media - yog qhov tau los ntawm cov kev hais tawm thiab cov lus ntawm cov kev tsim tsim tsis tau los ntawm kev tshaj tawm - ntau zaus qhov no yog xov xwm tshaj tawm. Cov nyiaj tau los ntawm kev tshaj tawm xov xwm feem ntau twb muaj txoj cai, qeb duas thiab qhov tseeb ntawm ib qho kev lag luam lossis cov ncauj lus, yog li tau txais cov lus qhia pab tsim koj txoj cai thiab kis tau koj mus txog. Tactics suav nrog kev sib raug zoo rau pej xeem, kev tshawb nrhiav organic, thiab cov kev pab cuam tsis them nyiaj rau kev lag luam influencers thiab bloggers raws li kev sib tham.

Dab Tsi Hais Txog Cov Ntaub Ntawv Sib Koom?

Qee zaum cov neeg lag luam tseem cais Koom nrog Media hais lus ncaj qha rau cov tswv yim rau kev tsav tsheb los ntawm kev tshaj tawm hauv xov xwm. Qhov no tuaj yeem ua kom haum los ntawm kev tshaj tawm kev tshaj tawm, kev lag luam hauv kev lag luam, lossis tsuas yog txhim kho cov tswv yim sib koom. Cov tswv yim sib koom ua ke tuaj yeem yog qhov sib txuam ntawm them, muaj, thiab tau tshaj tawm cov xov xwm qhwv rau hauv ib qho.

Tos… Thiab Converged Media?

Nov yog kev loj hlob zoo rau cov ntsiab lus ua lag luam. Cov lus tshaj tawm los kuj tseem yog kev sib txuas ntawm them, tus tswv, thiab khwv tau tshaj tawm. Ib qho piv txwv tuaj yeem yog kuv sau ntawv rau Forbes. Kuv khwv tau sau cov nqaij ntawd nrog cov Forbes Lub Koom Haum Sawv Cev… Thiab nws yog a them (txhua xyoo) qhov kev pab cuam. Nws yog muaj los ntawm Forbes uas muaj kev kho ntaub ntawv thiab kev tshaj tawm cov neeg ua haujlwm raug ua haujlwm kom ntseeg tau tias txhua cov ntsiab lus luam tawm ua tau raws li lawv cov lus qhia kev ua haujlwm zoo thiab tau muab faib dav.

POE Tsis Muaj Tsawg Yam Los Ntawm Social Media

Qhov no yog qhov zoo heev infographic ntawm POE los ntawm Sib tham sib Advertising Bureau ntawm Canada thiab Lub Brainstorm Pab PawgCov. Nws hais ncaj qha rau POE los ntawm lub kaum kev sib raug zoo xov xwm uas kuv ntseeg tias yog kev txwv me me. Cov ntsiab lus tshaj tawm, kev tshaj tawm, kev tshawb nrhiav lag luam, kev lag luam txawb ... txhua qhov kev tshaj tawm ntawm kev lag luam yog cuam tshuam nrog ib qho kev them nyiaj, muaj tswv, lossis khwv tau tshaj tawm kev tawm.

Thiab cov tswv yim no tuaj yeem nthuav dav dhau qhov digital digital mus rau kev lag luam ib txwm muaj. Kev lag luam yog rov luam cov ntawv luam tawm, piv txwv li, mus rau hauv cov digital. Cov tuam txhab lag luam tau yuav cov chaw tshaj tawm ntawm cov ntawv xov xwm kom tsav tsheb mus rau cov vev xaib. Ib zaug ntxiv… POE yog qhov tseem ceeb rau kev them nqi lossis kev lag luam organic.

Tus POE infographic mus ntsib koj ntawm:

  • Kev txhais POE tus qauv
  • Piv txwv ntawm POE cov tswv yim
  • Yuav Npaj Npaj Koj POE li cas
  • Yuam kev nrog POE cov tswv yim
  • Cov phiaj xwm digital POE hla txhua cov khoom siv
  • Koom tes nrog kev cuam tshuam nrog POE
  • Cov Hom Paid, Muaj, thiab khwv tau Media
  • Kev ntsuas ntawm POE ua tiav

Nyiaj Yuav Tau Tsev

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