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POE yog dab tsi? Them nyiaj, Raug, Tau Txais ... Thiab Qhia Nrog ... thiab Converged Media

Them, Muaj, thiab Tau Txais (POE) xov xwm yog tag nrho cov tswv yim siv tau los tsim koj txoj cai thiab tshaj tawm koj qhov kev ncav cuag hauv kev tshaj xov xwm.

Them Nyiaj, Muaj, Tau Tshaj Tawm

  • Paiv Media - yog kev siv cov kev tshaj tawm them nyiaj los tsav tsheb thiab cov khoom lag luam tag nrho rau koj cov ntsiab lus. Nws yog siv los tsim kev paub, dhia tawm lwm hom kev tshaj tawm, thiab tau txais koj cov ntsiab lus pom los ntawm cov neeg tuaj saib tshiab. Tactics suav nrog luam tawm, xov tooj cua, email, them nyiaj ib-nias, Facebook tshaj tawm, thiab tshaj tawm tweets. Them influencers kuj tuaj yeem them xov xwm thaum muaj kev pom zoo rau kev them nyiaj.
  • Muaj Peev Xwm Media - yog cov xov xwm, cov ntsiab lus, thiab cov platforms ib nrab lossis tag nrho los yog tswj los ntawm kev lag luam. Lub luag haujlwm yog los tsim cov ntsiab lus, tsim txoj cai thiab kev sib raug zoo, thiab thaum kawg koom nrog cov neeg tuaj yeem los yog cov neeg siv khoom. Tactics suav nrog kev tshaj tawm cov ntawv blog, xov xwm tshaj tawm, ntawv dawb, cov ntaub ntawv tshawb fawb, ebooks, thiab kev tshaj tawm xov xwm tshiab.
  • Khwv tau los ntawm Media - kev nrhiav tau ntawm cov lus hais thiab cov khoom ntawm cov channel tsim tsis tau txais los ntawm kev tshaj tawm - feem ntau, qhov no yog kev tshaj xov xwm. Cov peev txheej xov xwm tau txais txiaj ntsig feem ntau twb muaj cai, qeb duas, thiab muaj feem cuam tshuam rau kev lag luam lossis cov ncauj lus, yog li tau txais cov lus hais pab tsim koj txoj cai thiab nthuav koj mus txog. Tactics suav nrog kev sib raug zoo rau pej xeem, kev tshawb nrhiav organic, kev tshaj tawm tsis tau them nyiaj rau kev lag luam influencers thiab bloggers, thiab social networking.

Dab Tsi Hais Txog Cov Ntaub Ntawv Sib Koom?

Qee zaum cov neeg lag luam sib cais Koom nrog Media hais lus ncaj qha rau cov tswv yim rau kev tsav tsheb los ntawm kev tshaj tawm hauv xov xwm. Qhov no tuaj yeem ua kom haum los ntawm kev tshaj tawm kev tshaj tawm, kev lag luam hauv kev lag luam, lossis tsuas yog txhim kho cov tswv yim sib koom. Cov tswv yim sib koom ua ke tuaj yeem yog qhov sib txuam ntawm them, muaj, thiab tau tshaj tawm cov xov xwm qhwv rau hauv ib qho.

Tos… Thiab Converged Media?

Qhov no yog lub tswv yim loj hlob rau cov neeg lag luam cov ntsiab lus. Converged media kuj yog ib qho kev sib txuas ntawm kev them nyiaj, muaj, thiab tau txais xov xwm. Ib qho piv txwv yuav yog kuv sau rau Forbes. Kuv tau txais qhov chaw sau ntawv nrog Forbes Agency Council… thiab nws yog qhov them nyiaj (ib xyoos ib zaug). Nws yog tus tswv los ntawm Forbes thiab muaj cov neeg sau xov xwm thiab tshaj tawm cov neeg ua haujlwm uas ua kom ntseeg tau tias cov ntsiab lus luam tawm ua tau raws li lawv cov txheej txheem kev lees paub zoo thiab raug faib dav.

POE Tsis Muaj Tsawg Yam Los Ntawm Social Media

Qhov no yog qhov zoo heev infographic ntawm POE los ntawm Sib tham sib Advertising Bureau ntawm Canada thiab Lub Brainstorm Pab Pawg. Nws hais ncaj qha rau POE los ntawm lub kaum sab xis ntawm kev sib raug zoo uas kuv ntseeg tias muaj kev txwv me ntsis. Cov ntsiab lus kev lag luam, kev tshaj tawm, kev tshawb nrhiav kev lag luam, kev lag luam txawb… txhua txoj kev lag luam yog cuam tshuam nrog cov nyiaj them, muaj, lossis tau txais cov tswv yim tshaj tawm.

Thiab cov tswv yim no tuaj yeem nthuav dav dhau lub ntiaj teb digital mus rau kev lag luam ib txwm muaj. Cov lag luam yog repurposing cov ntaub ntawv luam tawm, piv txwv li, rau hauv cov digital. Cov lag luam tab tom yuav qhov chaw tshaj tawm ntawm cov ntawv tshaj tawm kom tsav tsheb mus rau cov vev xaib uas muaj. Ib zaug ntxiv… POE yog qhov tseem ceeb rau kev them nyiaj lossis kev lag luam organic.

POE infographic qhia koj txog cov hauv qab no:

  • Kev txhais POE tus qauv
  • Piv txwv ntawm POE cov tswv yim
  • Yuav Npaj Npaj Koj POE li cas
  • Yuam kev nrog POE cov tswv yim
  • Cov phiaj xwm digital POE hla txhua cov khoom siv
  • Kev sib koom ua ke rau POE
  • Hom xov xwm them nyiaj, muaj xov xwm, thiab tau txais Media
  • Kev ntsuas ntawm POE ua tiav
Them tus tswv thiab khwv tau Media hauv Social Media Marketing
Npaj koj lub tswv yim POE
POE Cov ntsiab lus koom nrog
Paiv Media
Muaj Peev Xwm Media
Khwv tau los ntawm Media

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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