CRM thiab Cov Ntaub Ntawv Platforms

10 Txoj Kev Uas Cov Tuam Txhab Uas Txo Cov Ntaub Ntawv khaws cia thiab khaws cov nqi

Peb tab tom pab ib lub tuam txhab hauv thaub qab thiab migrating lawv Universal Analytics cov ntaub ntawv. Yog tias muaj ib qho piv txwv zoo ntawm cov tus nqi ntawm cov ntaub ntawv, qhov no yog nws. Analytics ntes cov ntaub ntawv tsis nres thiab nthuav tawm los ntawm teev, hnub, lis piam, hli, thiab xyoo. Yog tias peb xav ua kom tag nrho cov ntaub ntawv siv tau, tus neeg siv khoom tuaj yeem siv ntau txhiab nyiaj hauv cov nqi khaws cia ... tsis hais txog tus nqi ntawm kev nug cov ntaub ntawv thiab cov ntaub ntawv ua haujlwm. Thaum kawg, qhov kev daws teeb meem yuav yog ob zaug:

  • Kev tshaj tawm thiab cov ntaub ntawv daws teeb meem uas sib npaug qhov kev tshuaj xyuas xav tau tsis tu ncua thiab tus nqi khaws cia thiab tswj cov ntaub ntawv ntawd.
  • Ib qho pheej yig thaub qab ntawm tag nrho cov ntaub ntawv yog tias peb xav tau nkag mus rau tom qab.

Raws li cov nqi khaws cia poob, cov tuam txhab pib tsis quav ntsej txog cov ntaub ntawv uas lawv tau txais, ntes, thiab khaws cia dhau sijhawm. Cov tuam txhab cov ntaub ntawv txuas ntxiv nthuav dav, cov ntaub ntawv khaws cov ntsiab lus tau nce, thiab ntau pua qhov chaw tam sim no ntxiv exponentially rau tuam txhab cov ntaub ntawv.

Volume ntawm cov ntaub ntawv tsim thiab replicated thoob ntiaj teb
Tau qhov twg los: IDC

Nws tsis yog qhov teeb meem pheej yig:

Businesses spend an average of .5 trillion per year on data management, and that 30% of that spend is wasted on unnecessary or inefficient data storage and retention.

Cov ntaub ntawv hnub nyoog 2025

Lub tuam txhab nruab nrab siv $ 1.2 lab ib xyoos rau kev khaws cov ntaub ntawv thiab khaws cia, tab sis 30% ntawm qhov kev siv nyiaj no yog nkim rau cov ntaub ntawv tsis tsim nyog lossis tsis muaj txiaj ntsig thiab khaws cia.

Forrester

Ib txoj hauv kev los tswj hwm koj cov nqi ntaub ntawv zoo dua yog koom nrog txoj cai tswj hwm cov ntaub ntawv thiab cov haujlwm tsim nyog.

Txoj Cai Tswj Xyuas Cov Ntaub Ntawv

Txoj cai tswj xyuas cov ntaub ntawv yog cov txheej txheem thiab cov cai tsim los ntawm ib lub koom haum los txiav txim siab ntev npaum li cas ntau hom ntaub ntawv yuav tsum tau khaws cia thiab yuav tsum tswj lawv li cas thoob plaws hauv lawv lub neej. Txoj cai no tseem ceeb heev rau kev tswj hwm cov ntaub ntawv tswj hwm, ua kom muaj kev ua raws li kev cai lij choj thiab kev tswj hwm, thiab txhim kho kev tswj hwm cov ntaub ntawv.

Tsuas yog 35% ntawm cov lag luam muaj txoj cai khaws cov ntaub ntawv nyob rau hauv qhov chaw.

IBM

Hauv cov ntsiab lus ntawm kev muag khoom, kev lag luam, thiab kev siv thev naus laus zis hauv online, txoj cai tswj hwm cov ntaub ntawv yuav qhia meej tias cov neeg siv khoom cov ntaub ntawv, kev muag khoom, cov ntaub ntawv tshaj tawm kev lag luam, thiab lwm yam ntaub ntawv yuav tsum tau ua li cas. Nov yog cov ntsiab lus tseem ceeb ntawm txoj cai khaws cov ntaub ntawv:

  1. Lub sijhawm khaws cia: Txhais lub sijhawm rau cov ntaub ntawv sib txawv uas yuav tsum tau khaws cia. Qhov no tuaj yeem sib txawv raws li kev cai lij choj, cov qauv kev lag luam, thiab kev xav tau kev lag luam. Piv txwv li, cov ntaub ntawv nyiaj txiag yuav tsum tau khaws cia rau ntau xyoo, thaum cov ntaub ntawv lag luam ib ntus yuav muaj lub sijhawm khaws cia luv dua.
  2. Kev Nkag Saib: Qhia rau leej twg nkag tau rau ntau hom ntaub ntawv hauv lub koom haum. Kev nkag yuav tsum tsuas yog txwv rau cov neeg ua haujlwm tau tso cai los tiv thaiv kev siv tsis tau tso cai lossis nthuav tawm.
  3. Data Security: Siv cov kev ntsuas kev ruaj ntseg los tiv thaiv cov ntaub ntawv thaum lub sijhawm khaws cia. Qhov no suav nrog encryption, tswj kev nkag mus, thiab tshawb xyuas kev ruaj ntseg tsis tu ncua.
  4. Cov ntaub ntawv thaub qab: Tsis tu ncua thaub qab cov ntaub ntawv los tiv thaiv kev poob vim kev ua tsis tiav, cov ntaub ntawv kev noj nyiaj txiag, lossis teeb meem cybersecurity.
  5. Kev tshem tawm cov ntaub ntawv: Txhais cov txheej txheem rau kev ruaj ntseg rho tawm cov ntaub ntawv thaum nws mus txog qhov kawg ntawm nws lub sijhawm khaws cia lossis thaum thov los ntawm cov ntaub ntawv kawm (xws li cov neeg siv khoom). Xyuas kom ua raws li cov ntaub ntawv kev cai ntiag tug, xws li GDPR or CCPA.
  6. Audit Trails: Khaws cov ntawv txheeb xyuas kom taug qab leej twg nkag mus rau cov ntaub ntawv thiab thaum twg, uas tuaj yeem pab tau rau kev ua raws cai thiab kev nyab xeeb.
  7. Ua raws li txoj cai: Xyuas kom meej tias txoj cai tswj xyuas cov ntaub ntawv ua raws li cov cai thiab cov cai siv tau. Tham nrog cov kws paub txog kev cai lij choj kom nyob twj ywm tshiab ntawm kev hloov pauv.
  8. Kev cob qhia thiab kev paub: Qhia cov neeg ua haujlwm ntawm txoj cai khaws cov ntaub ntawv thiab tsis tu ncua kom paub txog nws qhov tseem ceeb los xyuas kom meej ua raws.
  9. Kev tshuaj xyuas ib ntus: Tsis tu ncua tshuaj xyuas thiab hloov kho cov ntaub ntawv txoj cai khaws cia kom hloov pauv cov kev xav tau ntawm kev lag luam thiab cov kev cai tswj hwm.

Txoj cai tswjfwm khaws cov ntaub ntawv tau zoo pab cov koom haum tswj xyuas cov ntaub ntawv zoo, txo cov kev pheej hmoo cuam tshuam nrog cov ntaub ntawv ua txhaum cai lossis tsis ua raws cai, thiab txhim kho cov nqi khaws cia tsuas yog khaws cov ntaub ntawv kom ntev li ntev tau.

Cov tswv yim txo nqi cov ntaub ntawv

Muaj ntau txoj hauv kev uas cov tuam txhab tuaj yeem txuag nyiaj ntawm cov ntaub ntawv tus nqi thaum tswj cov ntaub ntawv kev ncaj ncees thiab kev ruaj ntseg. Nov yog qee cov tswv yim txuag nqi, nrog rau cov piv txwv:

  1. Data Cleanup thiab Deduplication: Tsis tu ncua tu cov khoom qub, siv tsis tau, sib npaug, thiab tsis tsim nyog cov ntaub ntawv tiv tauj hauv Kev Tswj Xyuas Cov Neeg Siv Khoom (CRM) systems. Qhov no txo ​​cov nqi khaws cia thiab ua kom ntseeg tau tias kev muag khoom thiab kev lag luam kev lag luam raug coj mus rau qhov tseeb thiab muaj feem cuam tshuam. Yog tias koj xav tau kev pab txo koj cov nqi Salesforce cov ntaub ntawv, tiv tauj peb ntawm DK New Media.

Salesforce kwv yees tias 91 feem pua ​​​​ntawm CRM cov ntaub ntawv tsis tiav thiab 70 feem pua ​​​​ntawm cov ntaub ntawv ntawd deteriorates thiab ua tsis raug txhua xyoo. 

Dun thiab Bradstreet
  1. Cov ntaub ntawv Archival thiab Tiered Storage: Txav cov ntaub ntawv qub thiab tsis tshua nkag mus rau cov ntaub ntawv khaws cia kom raug nqi. Piv txwv li, cov ntaub ntawv keeb kwm kev hloov pauv tuaj yeem hloov mus rau qhov chaw khaws cia, tso tawm qhov chaw khaws khoom kim kim.
  2. Backup Optimization: Ntsuam xyuas cov cai tswjfwm thiab kev coj ua kom txo qis kev rov ua dua thiab txhim kho cov nqi cia. Siv cov txheej txheem xws li deduplication thiab compression kom txo qis cov kev xav tau khaws cia. Xav txog kev hloov cov thaub qab kom ruaj ntseg, huab-raws li cov kev pabcuam thaub qab uas muaj cov kev xaiv khaws nyiaj tau zoo. Cov chaw muab kev pabcuam huab feem ntau muab cov phiaj xwm khaws cia uas tsis tshua muaj cov ntaub ntawv nkag tau khaws cia ntawm tus nqi qis.
  3. Data Lifecycle Management: Tsim kom muaj cov ntaub ntawv ceev ceev cov cai uas txiav txim siab ntev npaum li cas cov ntaub ntawv yuav tsum khaws cia. Rho tawm cov ntaub ntawv tsis xav tau ntxiv lawm, txo cov nqi khaws cia thiab kev pheej hmoo raug cai. Siv cov txheej txheem tshem tawm cov ntaub ntawv automated raws li cov cai tswj xyuas kom tsis txhob siv nyiaj siv ua haujlwm.
  4. Cloud Cost Optimization: Tsis tu ncua saib xyuas cov peev txheej huab loj kom haum rau kev siv. Qhov no tuaj yeem suav nrog kev txo qis lossis ncua cov peev txheej thaum lub sijhawm xav tau tsawg. Siv cov kev pabcuam huab xws li AWS Spot Instances lossis Azure Reserved Instances kom txuag tau cov nqi suav.
  5. Cov ntaub ntawv compression thiab encryption: Compress cov ntaub ntawv ua ntej cia kom txo cov nqi cia thaum tswj kev siv tau. Siv cov txheej txheem encryption muaj txiaj ntsig kom ruaj ntseg cov ntaub ntawv yam tsis muaj qhov xav tau khaws cia ntau ntxiv.
  6. Kev Tswj Xyuas Cov Ntaub Ntawv thiab Kev cob qhia: Siv cov kev tswj xyuas cov ntaub ntawv los xyuas kom meej cov ntaub ntawv zoo thiab ua raws, txo cov kev pheej hmoo ntawm cov nqi tsis tsim nyog vim cov ntaub ntawv yuam kev. Qhia cov neeg ua haujlwm txog kev tswj cov ntaub ntawv zoo tshaj plaws kom tsis txhob muaj cov ntaub ntawv sib tsoo thiab txo cov nqi cuam tshuam nrog kev tsim cov ntaub ntawv tsis tsim nyog.
  7. Kev siv cov ntaub ntawv: Tshawb xyuas thiab txheeb xyuas cov ntaub ntawv sau thiab siv cov qauv los txheeb xyuas thiab tshem tawm cov ntaub ntawv tsis siv lossis siv tsis tau, tshem tawm cov peev txheej khaws cia.
  8. Kev sib tham ntawm tus neeg muag khoom: Tsis tu ncua tshuaj xyuas cov ntawv cog lus nrog cov chaw muab cov ntaub ntawv khaws cia kom sib tham txog tus nqi zoo dua lossis tshawb nrhiav cov kev xaiv raug nqi ntau dua. Raws li kev siv bandwidth, kev siv hluav taws xob, thiab kev khaws cia tau zoo dua, cov nqi nyuaj tau poob rau cov neeg muag khoom. Ua kom koj cov ntawv cog lus zoo li qub tsis yog ib txwm xav tau.
  9. Data Virtualization: Siv cov thev naus laus zis uas tso cai rau cov ntaub ntawv nkag mus thiab siv yam tsis tau luam tawm thiab khaws cia hauv ntau qhov chaw, txo cov nqi khaws cia.

Lub Ntiaj Teb DataSphere yuav tsum muaj ntau dua ob npaug ntawm qhov loj los ntawm 2022 txog 2026. Lub Enterprise DataSphere yuav loj hlob ntau dua li ob zaug sai li Consumer DataSphere nyob rau tsib lub xyoos tom ntej no, ua rau muaj kev ntxhov siab ntau dua rau cov koom haum lag luam los tswj thiab tiv thaiv lub ntiaj teb cov ntaub ntawv. thaum tsim cov sijhawm los qhib cov ntaub ntawv rau kev lag luam thiab cov txiaj ntsig hauv zej zog. "

John Rydning, Tus Lwm Thawj Coj Tshawb Fawb, IDC's Global DataSphere

Los ntawm kev siv cov tswv yim no, cov tuam txhab tuaj yeem txhim kho lawv cov kev tswj hwm cov ntaub ntawv, txo cov nqi tsis tsim nyog, thiab xyuas kom meej tias cov ntaub ntawv tseem ceeb tseem siv tau thiab ruaj ntseg.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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