Email Marketing & AutomationKev Lag Luam Infographics

Keeb kwm ntawm Email thiab Email Tsim

52 xyoo dhau los, Lub Kaum Hli 29, 1971, Raymond Tomlinson tau ua haujlwm rau ARPANET (Tsoomfwv Teb Chaws Asmeskas cov thawj coj rau pej xeem muaj Internet) thiab tsim email. Nws yog ib qho tseem ceeb heev vim hais tias, mus txog rau thaum lub ntsiab lus, cov lus tsuas yog xa thiab nyeem ntawm tib lub computer. Qhov no cais tus neeg siv thiab qhov chaw los ntawm tus cim @.

Thawj email Ray Tomlinson xa yog qhov xeem e-mail Tomlinson piav qhia tias tsis tseem ceeb, qee yam zoo li QWERTYUIOP. Thaum nws qhia cov npoj yaig Jerry Burchfiel, cov lus teb yog:

Tsis txhob qhia rau leej twg! Qhov no tsis yog qhov peb yuav tsum ua.

Raws li xyoo 2023, tus naj npawb ntawm cov neeg siv email tau mus txog tus lej tseem ceeb, cuam tshuam txog kev siv thev naus laus zis lub luag haujlwm tseem ceeb hauv kev sib txuas lus thoob ntiaj teb. Muaj tshaj 4 billion tus neeg siv email thoob ntiaj teb, nrog rau tus neeg nruab nrab muaj 1.75 email account, qhia txog tus lej ntawm cov email uas nquag siv.

Xav txog qhov nruab nrab ntawm tus lej email rau ib tus neeg siv, tag nrho cov lej email thoob ntiaj teb yuav muaj ntau dua li cov neeg siv, vim tias ntau tus neeg tuav ntau tus account rau tus kheej, kev tshaj lij, thiab lwm yam.

Ntxiv mus, qhov ntim ntawm emails xa txhua hnub underscores kev siv ntau ntawm email, nrog lus ceeb toom qhia ib ncig 333.2 billion emails xa hauv ib hnub, ib daim duab xav tias yuav loj hlob nyob rau xyoo tom ntej.

Keeb Kwm Ntawm Kev Hloov Email Tsim

Tshawj tau muab tso ua ke ntawm cov yeeb yaj kiab zoo no rau ntawm cov nta thiab teeb tsa kev txhawb nqa tau ntxiv rau email lub xyoo dhau los.

Keeb kwm ntawm email tsim qhia txog qhov dav dav ntawm kev hloov pauv ntawm lub vev xaib thev naus laus zis thiab cov neeg siv kev nyiam nyiam. Nov yog ib qho kev saib zoo li cas email tsim tau hloov zuj zus ntau xyoo lawm:

1970s: Kaj ntug ntawm Digital Communication

Nyob rau xyoo 1970, emails yog cov ntawv nyeem, siv ARPANET (Advanced Research Projects Agency Network), tus thawj coj hauv Is Taws Nem. Tsis muaj cov duab, tsuas yog cov lus txib yooj yim thiab cov lus xa ntawm cov neeg siv ntawm tib lub network.

Xyoo 1980s: Qhov tshwm sim ntawm Cov Qauv

Raws li email tau nrov dua hauv xyoo 1980s, cov qauv zoo li SMTP (Tsimple Mail Transfer Protocol) tau tsim los xa cov lus hla ntau lub network. Tus qauv tsim email tseem yog ntawv nyeem nkaus xwb, tab sis kev siv email cov neeg siv khoom pib ua qauv raws li email tau tsim thiab nyeem.

1990s: Kev Taw Qhia ntawm HTML

Xyoo 1990s pom qhov kev taw qhia ntawm HTML (HyperText Markup Language) hauv email, tso cai rau fonts, xim, thiab cov txheej txheem yooj yim. Qhov no yog thawj kauj ruam mus rau cov nplua nuj multimedia emails peb paub niaj hnub no.

2000s: Qhov Rise ntawm CSS thiab Accessibility

Xyoo 2000s tau coj ntau dua rau kev tsim email nrog kev saws me nyuam CSS (Cascading Style Sheets), uas tso cai rau kev tswj kom zoo dua ntawm kev teeb tsa thiab styling ntawm email ntsiab. Kev nkag mus tau kuj tau los ua ib qho kev txiav txim siab, nrog cov qauv tsim los txiav txim siab seb cov khoom siv sib txawv thiab cov neeg siv tsis taus nyeem email li cas.

Tam sim no thiab HTML5

Niaj hnub no tus tsim email tau teb thiab sib tham sib, ua tsaug rau HTML5 thiab advanced CSS. Cov neeg siv email niaj hnub txhawb nqa:

  • HTML5 video thiab suab cov ntsiab lus tso cai embedded multimedia cov ntsiab lus ncaj qha hauv emails.
  • CSS3 cov khoom rau ntau ntxiv dynamic layouts thiab animations, txhim kho cov neeg siv kev koom tes.
  • CSS media queries hloov tus email tus tsim rau lub tus saib lub cuab yeej, kom ntseeg tau tias nyeem tau thiab ua haujlwm ntawm cov xov tooj ntawm tes, ntsiav tshuaj, thiab desktops.
  • Semantic HTML5 cov ntsiab lus txhim kho kev nkag mus tau yooj yim thiab cov qauv ntawm email cov ntsiab lus, ua kom yooj yim rau cov neeg nyeem ntawv los tshawb nrhiav.
  • meta tags hauv HTML lub taub hau ntawm email uas tuaj yeem txhais cov qauv, cim cim, thiab lwm yam ntaub ntawv-qib cov ntaub ntawv.

Hloov tshiab hauv Metadata thiab Email Cov Neeg Siv Khoom

Cov neeg siv email tam sim no feem ntau txhawb cov metadata uas txhim kho email kev paub:

  • Schema.org markup ntxiv cov ntsiab lus rau cov ntsiab lus email, txhim kho qhov pom ntawm emails hauv kev tshawb nrhiav thiab ua kom muaj cov yam ntxwv zoo li kev ua nrawm hauv
    Gmail.
  • Custom headers rau kev txhim kho email nrhiav thiab analytics.
  • Advanced CSS cov txheej txheem zoo li daim phiaj layouts thiab flexbox rau ntau cov qauv tsim uas tseem hloov tau yooj yim thiab teb.

Yav Tom Ntej ntawm Email Design

Saib rau yav tom ntej, kev tsim email zoo li yuav dhau los ua kev sib tham ntau dua thiab tus kheej. Peb yuav pom:

  • Kev saws me nyuam ntxiv AMP (Hloov cov nplooj ntawv nrawm) rau emails, tso cai rau cov ntsiab lus nyob tshiab thiab sib tham sib cuam tshuam hauv email nws tus kheej.
  • Nce tus kheej los ntawm AI thiab machine learning (ML), tsim cov ntsiab lus rau tus neeg siv tus cwj pwm thiab nyiam.
  • Kev sib koom ua ke zoo dua nrog lwm cov cuab yeej digital thiab platforms, ua rau emails yog ib feem ntawm kev lag luam dav dav thiab cov tswv yim sib txuas lus.

Keeb kwm ntawm email tsim yog ib qho pov thawj rau kev hloov pauv ntawm kev sib txuas lus digital. Los ntawm cov ntawv nyeem yooj yooj yim mus rau kev nplua nuj, kev tsim qauv, email tau hloov kho txuas ntxiv mus kom tau raws li cov neeg siv hloov pauv kev xav tau thiab kev cia siab. Nrog rau kev nce qib tsis tu ncua hauv web technologies, email tsim yuav hloov zuj zus mus, muab ntau txoj hauv kev sib txuas lus zoo.

Keeb kwm ntawm Email thiab Email Tsim

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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