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Txawb vs Desktop (vs ntsiav tshuaj) Cov Haujlwm: Cov Neeg Siv Khoom thiab Kev Lag Luam Kev Lag Luam hauv 2023

Kev siv smartphones thiab desktops sib txawv ntawm cov neeg siv khoom thiab cov lag luam. Kab lus no, txhawb nqa los ntawm cov txheeb cais thiab cov peev txheej tsis ntev los no, qhia txog yuav ua li cas cov cuab yeej siv no. Nov yog qee qhov kev sib txawv ntawm qhov tseem ceeb:

  • Kev siv xov xwm: Thaum ob lub xov tooj smartphones thiab desktops tau siv rau kev siv xov xwm, smartphones coj hauv kev siv xov xwm ntawm tus kheej, thaum lub desktops nyiam rau kev lag luam ntsig txog kev siv xov xwm.
  • E-commerce: Muaj qhov sib tshooj tseem ceeb hauv kev lag luam e-lag luam, nrog cov xov tooj smartphones ua tus lej ntawm kev lag luam tab sis desktops muaj qhov hloov pauv siab dua.
  • Nrhiav thiab Web Traffic: Mobile dominates nyob rau hauv lub vev xaib mus ntsib thiab tshawb nrhiav tsheb, tab sis kev tshawb nrhiav desktop tseem suav nrog ntau dua ib nrab ntawm txhua qhov kev tshawb nrhiav, qhia txog qhov sib tshooj hauv kev tshawb nrhiav cov ntaub ntawv.

Cov neeg siv khoom siv smartphones thiab desktops

  • Mobile vs. Desktop Web Traffic: Los ntawm 2012 txog 2023, thoob ntiaj teb xov tooj ntawm tes lub vev xaib sib koom tau pom qhov nce ntxiv los ntawm 10.88% mus rau 60.06%, thaum lub desktop sib koom tau txo qis los ntawm 89.12% mus rau 39.94%, taw qhia qhov kev hloov pauv ntawm lub vev xaib mobile browsing ntau xyoo.
Ntiaj teb xov tooj txawb Website Traffic Share (2012 txog 2023)

Tau qhov twg los: HowSociable.com
  • Smartphones Dominate Media Sijhawm: Kwv yees li 70% ntawm tag nrho cov sijhawm tshaj tawm yog tam sim no siv rau smartphones. Qhov no suav nrog kev ua ub no xws li kev pabcuam streaming (Netflix), thiab social media platforms (Facebook, Snapchat, Instagram, YouTube).
  • Zaus ntawm Kev Tshawb Xyuas Xov Tooj: Cov neeg siv internet nruab nrab txheeb xyuas lawv lub xov tooj txog 58 lub sij hawm txhua hnub, nrog qee cov neeg Asmeskas kuaj txog 160 zaug.
  • Xov xwm noj: Xov xwm noj ntawm cov khoom siv xov tooj ntawm tes tau nce tsis tu ncua, los ntawm 28% hauv 2013 mus rau 56% hauv 2022. Hloov pauv, kev siv desktop rau kev siv xov xwm tau poob qis me ntsis, los ntawm 16% hauv 2013 txog 17% hauv 2022. Cov ntsiav tshuaj siv rau xov xwm peaked hauv 2013 ntawm 71% thiab txo qis mus rau 41% los ntawm 2022, qhia txog kev hloov mus rau cov khoom siv me me, nqa tau yooj yim dua rau kev siv xov xwm.
Kev noj tshiab ntawm Smartphone vs Desktop vs Tablet (2013 txog 2022)
Tau qhov twg los: HowSociable.com
  • Preference rau Apps Over Mobile Web: Cov neeg siv khoom siv 90% ntawm lawv lub sijhawm tshaj tawm ntawm mobile apps piv rau tsuas yog 10% ntawm lub vev xaib mobile.
  • Mus ncig teb chaws Bookings: Ib qho tseem ceeb 85% ntawm cov neeg taug kev siv cov khoom siv txawb rau phau ntawv mus ncig ua si.
  • Kev Tshawb Fawb Cov Ntaub Ntawv thiab Lub Vev Xaib: Ib ncig 75% ntawm cov tswv smartphone tig mus nrhiav thawj zaug los daws lawv cov kev xav tau tam sim ntawd. Cov khoom siv txawb tau suav nrog qhov tseem ceeb ntawm kev siv lub vev xaib, ntes 67% thoob ntiaj teb thiab 58% hauv Asmeskas.
  • Smartphones Lead hauv Gaming: 70% ntawm American gamers nyiam siv smartphones rau gaming, ua nws nrov tshaj plaws gaming ntaus ntawv tshaj gaming consoles (52%) thiab tus kheej computers (43%). Virtual Reality (VR) cov cuab yeej siv tsawg kawg nkaus, tsuas yog 7% xaiv rau lawv.
Smartphone Gaming Nrov vs Gaming Consoles, PC's, thiab VR li,
Tau qhov twg los: HowSociable.com
  • Video Consumption and Share: Tshaj 75% ntawm tag nrho cov video plays tshwm sim nyob rau hauv mobile pab kiag li lawm, nrog rau cov neeg siv xov tooj ntawm tes tau nquag nquag koom nrog cov yeeb yaj duab.
  • Social Media Browsing: Cov khoom siv txawb yog qhov tseem ceeb rau kev nkag mus rau kev sib raug zoo, nrog 80% ntawm cov neeg siv social media nkag los ntawm smartphone. Cov qauv no zoo ib yam thoob plaws ntau lub tebchaws.

E-commerce Siv nrog Smartphones thiab Desktops

  • Kev hloov pauv tus nqi los ntawm Device: Cov khoom siv desktop muaj qhov hloov pauv hloov pauv ntawm cov neeg yuav khoom hauv online ntau dua, qhov nruab nrab 3-4%, piv rau cov ntsiav tshuaj ntawm 3% thiab cov khoom siv txawb ntawm 2% ntawm Q2 2021 txog Q2 2022.
Online Khw Muag Khoom Hloov Tus Nqi los ntawm Desktop, Txawb, thiab Ntsiav Tshuaj thiab Xyoo (2021 thiab 2022)
Tau qhov twg los: HowSociable.com
  • Lub Tsheb Thauj Khoom Ncauj Ncauj Lus: Hauv Teb Chaws Asmeskas, tus nqi tso tseg thaum lub sij hawm yuav khoom hauv online yog tsis tu ncua siab dua ntawm desktops (83-85%) piv rau cov khoom siv txawb (69-74%) los ntawm Q2 2021 txog Q2 2022.
tso tseg tus nqi los ntawm mobile desktop los ntawm lub xyoo
Tau qhov twg los: HowSociable.com
  • Ntiaj teb no Mobile E-commerce: Sab saum toj 10 lub teb chaws los ntawm mobile e-commerce muas, nrog South Kauslim ua ntawm 44.3%. Chile thiab Malaysia ua raws, txhua tus nrog 37.7%, qhia qhov kev nyiam muaj zog rau kev yuav khoom hauv xov tooj ntawm cov tebchaws no.
mobile lag luam los ntawm lub teb chaws
  • Khw muag khoom thiab E-commerce: Smartphones feem ntau siv hauv khw, nrog 80% ntawm cov neeg yuav khoom siv lawv cov xov tooj hauv khw muag khoom lub cev los tshuaj xyuas thiab sib piv cov nqi. Thaum lub caij so 2018, 40% ntawm tag nrho cov khoom lag luam e-lag luam hauv Asmeskas tau yuav los ntawm smartphones.

Kev lag luam siv Smartphones thiab Desktops

  1. Kev Tswj Lag Luam Apps: Hauv xyoo tas los no, mobile lag luam apps tau nce siv hauv kev tswj hwm kev lag luam.
  2. Kev lag luam Video Consumption: Txawm hais tias qhov nce ntawm mobile, 87% ntawm cov yeeb yaj kiab ntsig txog kev lag luam tau saib ntawm desktops, qhia txog qhov nyiam rau cov ntxaij vab tshaus loj dua thiab tsom mus rau ib puag ncig hauv cov chaw tshaj lij.
  3. Desktops rau E-commerce Transactions: Thaum cov khoom siv mobile account rau 60% ntawm tag nrho cov lag luam e-lag luam, desktop mus ntsib e-lag luam cov vev xaib tau txais kev hloov pauv siab dua (3% rau desktops piv rau 2% rau smartphones).

Cov toj roob hauv pes ntawm kev siv cov cuab yeej siv digital hauv 2023 qhia qhov txawv ntawm cov neeg siv khoom thiab kev siv lag luam. Cov neeg siv khoom nyiam smartphones rau kev siv xov xwm, khw, kev tshaj xov xwm, thiab kev mus ncig ua si. Hauv qhov sib piv, cov lag luam nyiam desktops los saib cov yeeb yaj kiab ntsig txog kev lag luam thiab ua lag luam e-lag luam nrog kev hloov pauv siab dua. Qhov sib txawv no qhia txog qhov hloov zuj zus ntawm kev siv thev naus laus zis hauv tus kheej thiab kev tshaj lij.

Adas Me

Adam Small yog tus Thawj Coj ntawm Tus neeg saib xyuas, muaj tag nrho, tshwj xeeb, cov lag luam muag khoom lag luam tawm platform nrog kev xa ncaj qha, email, SMS, mobile apps, social media, CRM, thiab MLS.

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