Kev Tshawb Xyuas thiab Kev Ntsuas

Lub Vev Xaib Bounce Tus Nqi: Cov Lus Txhais, Cov Qauv Ntsuas, thiab Kev Lag Luam Nruab Nrab rau 2023

Lub vev xaib bounce yog thaum tus neeg tuaj xyuas tsaws rau ntawm nplooj ntawv web thiab tawm mus yam tsis muaj kev cuam tshuam ntxiv nrog lub xaib, xws li nyem rau ntawm qhov txuas lossis ua qhov tseem ceeb. Cov bounce tus nqi yog ib qho kev ntsuas uas ntsuas qhov feem pua ​​​​ntawm cov neeg tuaj xyuas uas taug kev deb ntawm qhov chaw tom qab saib ib nplooj ntawv xwb. Nyob ntawm lub vev xaib lub hom phiaj thiab cov neeg tuaj saib lub hom phiaj, tus nqi nce siab tuaj yeem qhia tau tias cov neeg tuaj saib tsis pom qhov lawv xav tau lossis cov nplooj ntawv cov ntsiab lus lossis cov neeg siv kev paub (UX) xav tau kev txhim kho.

Nyob rau hauv cov nqe lus ntawm ib tug qauv los xam bounce tus nqi, nws yog ib qho yooj yim:

\text{Bounce Rate (\%)} = \left(\frac{\text{Number of Single Page Visits}}{\text{Total Visits}}\right) \times 100

Cov qauv no suav cov bounce tus nqi raws li feem pua ​​​​los ntawm kev faib cov naj npawb ntawm ib nplooj ntawv mus ntsib (cov neeg tuaj saib tawm tom qab saib ib nplooj ntawv nkaus xwb) los ntawm tag nrho cov neeg tuaj xyuas thiab muab faib ua 100.

Google Analytics 4 Bounce Rate

Nws yog ib qho tseem ceeb kom paub txog qhov ntawd GA4 tsis ntsuas bounce tus nqi nrog cov qauv saum toj no, tab sis nws nyob ze.

\text{GA4 Bounce Rate (\%)} = \left(\frac{\text{Number of Engaged Single Page Visits}}{\text{Total Visits}}\right) \times 100

An koom kev sib kho yog kev sib kho uas kav ntev ntev dua 10 vib nas this, muaj ib qho kev hloov dua siab tshiab, los yog muaj tsawg kawg yog ob pageviews lossis screenviews. Yog li, yog tias ib tug neeg tuaj xyuas koj qhov chaw rau 11 vib nas this thiab tom qab ntawd sab laug, lawv tsis thaws. Yog li ntawd, lub GA4 bounce tus nqi yog lub feem pua ​​ntawm cov kev sib tham uas tsis koom nrog. Thiab:

\text{Engagement Rate (\%)} + \text{Bounce Rate (\%)} = 100\%

Cov ntawv ceeb toom hauv Google Analytics tsis suav nrog tus nqi koom nrog thiab kev ntsuas tus nqi bounce. Koj yuav tsum tau kho daim ntawv tshaj tawm kom pom cov ntsuas no hauv koj cov ntawv ceeb toom. Koj tuaj yeem hloov kho daim ntawv tshaj tawm yog tias koj yog tus editor lossis tus thawj tswj hwm los ntawm kev ntxiv cov ntsuas kom nthuav dav cov ntaub ntawv. Nov yog li cas:

  1. xaiv Reports thiab mus rau daim ntawv tshaj tawm koj xav hloov kho, xws li nplooj ntawv thiab cov ntawv ceeb toom.
  2. Nyem Customize daim ntawv qhia nyob rau sab xis saum toj ntawm daim ntawv qhia.
  3. In Qhia cov ntaub ntawv, nyem kev ntsuas. Nco tseg: Yog koj tsuas pom Ntxiv Daim Npav thiab tsis pom kev ntsuas, koj nyob hauv daim ntawv qhia dav dav. Koj tsuas tuaj yeem ntxiv cov ntsuas ntsuas rau ib daim ntawv qhia ntxaws.
  4. Nyem Ntxiv metric (ze rau hauv qab ntawm txoj cai ntawv qhia zaub mov).
  5. hom Kev koom tes npaum li cas. Yog tias qhov ntsuas ntsuas tsis tshwm sim, nws twb tau suav nrog hauv daim ntawv tshaj tawm.
  6. hom Tshaj tawm. Yog tias qhov ntsuas ntsuas tsis tshwm sim, nws twb tau suav nrog hauv daim ntawv tshaj tawm.
  7. Hloov cov kab los ntawm rub lawv nce lossis nqis.
  8. Nyem thov.
  9. Txuag cov kev hloov pauv rau daim ntawv tshaj tawm tam sim no.
rov ga4

Qhov kev sib koom ua ke thiab tus nqi bounce tus ntsuas yuav raug ntxiv rau hauv lub rooj. Yog tias koj muaj ntau qhov ntsuas hauv lub rooj, koj yuav tsum tau mus rau sab xis kom pom cov ntsuas ntsuas.

Puas yog Ib Lub Vev Xaib Siab Tshaj Tawm Hauv Ib Qhov Kev Ntsuas Tsis Zoo?

Tus nqi bounce siab tsis yog ib txwm tsis zoo, thiab nws txoj kev txhais lus tuaj yeem sib txawv nyob ntawm cov ntsiab lus ntawm koj lub vev xaib, koj lub hom phiaj, thiab lub hom phiaj ntawm koj cov neeg tuaj saib. Nov yog qee yam uas tuaj yeem cuam tshuam tus nqi bounce thiab vim li cas nws tsis yog ib qho kev ntsuas tsis zoo:

  1. Hom Lub Vev Xaib: Ntau hom lub vev xaib muaj kev cia siab sib txawv rau bounce tus nqi. Piv txwv li, blogs thiab cov nplooj ntawv qhia cov ntsiab lus feem ntau thaws siab vim tias cov neeg tuaj xyuas tuaj rau cov ntaub ntawv tshwj xeeb thiab tuaj yeem tawm tom qab nyeem nws. Nws yog ib qho tseem ceeb los xav txog qhov xwm ntawm koj lub vev xaib.
  2. Cov ntsiab lus Zoo: Yog tias koj cov ntsiab lus koom nrog thiab cov ntaub ntawv, cov neeg tuaj saib yuav siv sij hawm ntau dua ntawm ib nplooj ntawv, uas tuaj yeem ua rau tus nqi qis dua. Hloov pauv, yog tias cov ntsiab lus tsis txaus siab lossis tsis cuam tshuam rau tus qhua, lawv yuav muaj peev xwm thaws sai sai.
  3. Lub hom phiaj siv: Nkag siab txog lub hom phiaj ntawm koj cov neeg tuaj saib yog qhov tseem ceeb. Qee cov neeg tuaj xyuas yuav tab tom nrhiav cov lus teb sai lossis cov ntaub ntawv tiv tauj, ua rau muaj qhov nce siab tom qab lawv pom qhov lawv xav tau. Lwm tus tuaj yeem tshawb xyuas ntau nplooj ntawv yog tias nyiam koj cov khoom lossis kev pabcuam.
  4. Nplooj Load Speed: Cov nplooj ntawv qeeb-loading tuaj yeem ua rau cov neeg tuaj saib tsis txaus siab thiab nce bounce tus nqi. Xyuas kom koj lub vev xaib thauj khoom sai sai thiab yog lub teb chaws mobile tuaj yeem cuam tshuam rau tus nqi bounce.
  5. Lub Website Design thiab Usability: Kev tsim lub vev xaib tsis meej pem lossis tsis txaus nyiam tuaj yeem ua rau tus nqi nce siab dua. Cov neeg tuaj saib yuav tsum nrhiav qhov lawv tab tom nrhiav kom tsis muaj zog thiab taug kev koj qhov chaw yooj yim.
  6. Target Audience: Yog tias koj lub vev xaib nyiam cov neeg tuaj saib sib txawv, qee cov neeg tuaj saib yuav tsis pom koj cov ntsiab lus cuam tshuam rau lawv cov kev xav tau, ua rau cov nqi nce siab dua ntawm qee ntu.
  7. Nyiaj them tshaj tawm: Cov neeg tuaj saib los ntawm cov phiaj xwm them nyiaj yuav muaj tus cwj pwm txawv. Lawv tuaj yeem tsaws rau ntawm nplooj ntawv tshwj xeeb nrog kev hu kom meej, thiab yog tias lawv ua tiav qhov kev txiav txim, nws tau suav tias yog qhov ua tiav txawm tias lawv tsis tshawb nrhiav lwm nplooj ntawv.
  8. Kev Koom Tes Sab Nraud: Cov xwm txheej sab nraum koj qhov kev tswj hwm, xws li kev hloov pauv hauv kev tshawb fawb cav algorithms lossis cov kev txuas sab nraud ua rau koj lub xaib, tuaj yeem cuam tshuam tus nqi bounce. Tej zaum koj lub vev xaib raug ntsuas rau qhov tsis cuam tshuam, kev tshawb nrhiav nrov… uas ua rau muaj tus nqi nrawm heev.
  9. Mobile vs. Desktop: Tus nqi bounce tuaj yeem sib txawv ntawm cov neeg siv mobile thiab desktop. Cov neeg siv xov tooj ntawm tes yuav dhia ntau dua thaum nrhiav cov ntaub ntawv ceev thaum mus.
  10. Kev Lag Luam Kev Lag Luam: Kev ua tau zoo ntawm koj cov phiaj xwm kev lag luam, xws li kev lag luam email lossis kev tshaj tawm hauv zej zog, tuaj yeem cuam tshuam tus nqi bounce. Cov phiaj xwm uas nyiam cov tsheb khiav ceev heev yuav muaj tus nqi qis dua.

Tus nqi bounce siab yuav tsum tsis txhob txiav txim siab tsis zoo. Nws nyob ntawm koj lub vev xaib lub hom phiaj thiab tus cwj pwm koj xav tau los ntawm koj cov neeg tuaj saib. Nws yog ib qho tseem ceeb rau kev txheeb xyuas tus nqi bounce nrog rau lwm cov kev ntsuas thiab xav txog tag nrho cov neeg siv kev paub los txiav txim siab txog kev ua kom zoo rau koj lub vev xaib.

Nruab Nrab Lub Vev Xaib Bounce Tus Nqi los ntawm Hom Lub Vev Xaib

Kev lag luamQhov nruab nrab bounce tus nqi (%)
B2B Websites20 - 45%
Ecommerce thiab Retail Websites25 - 55%
Lead Generation Websites30 - 55%
Tsis-Ecommerce Cov Ntsiab Lus Lub Vev Xaib35 - 60%
Tseg Ntawv60 - 90%
Phau ntawv txhais lus, Blogs, Portals65 - 90%
Tau qhov twg los: CXL

Nruab Nrab Lub Vev Xaib Bounce Rate los ntawm Kev Lag Luam

Kev lag luamQhov nruab nrab bounce tus nqi (%)
Txuj Ci & Kev Lom Zem56.04
Kev zoo nkauj & Fitness55.73
Phau Ntawv & Ntawv Sau55.86
Kev Lag Luam & Kev Lag Luam50.59
Khoos phis tawj & Electronics55.54
Hais txog nyiaj txiag51.71
Khoom Noj & Dej Haus65.52
ua si46.70
Yam Nyiam & Leisure54.05
Tsev & Garden55.06
Internet53.59
Txoj Haujlwm & Kev Kawm49.34
Xov Xwm56.52
Cov Zej Zog Hauv Online46.98
Tib neeg & Society58.75
Tsiaj & Tsiaj57.93
Av44.50
reference59.57
Science62.24
Khw45.68
Cov kev ua si51.12
Mus ncig teb chaws50.65
Tau qhov twg los: CXL

Yuav Ua Li Cas Txo Lub Vev Xaib Bounce Tus Nqi

Nov yog cov npe ntawm cov hau kev saum toj kawg nkaus rau cov tuam txhab kom txo lawv lub vev xaib bounce tus nqi.

  1. Txhim kho cov ntsiab lus zoo: Crafting high-quality, ntsig txog, thiab koom nrog cov ntsiab lus uas ua raws li cov neeg siv lub hom phiaj yog qhov tseem ceeb. Kev siv cov ntsiab lus tseem ceeb, cov duab, thiab cov ntsiab lus multimedia tuaj yeem ntes cov neeg tuaj saib thiab txhawb kom lawv tshawb nrhiav ntxiv.
  2. Optimize Nplooj Load Speed: Ua ntej lub vev xaib nrawm nrawm ntawm ob lub desktop thiab mobile devices. Qhov no tuaj yeem ua tiav los ntawm kev ua kom zoo dua cov duab, siv browser caching, thiab siv cov kev coj ua tau zoo los txhim kho lub sijhawm thauj khoom.
  3. Txhim kho lub vev xaib tsim thiab siv kev paub: Kev tsim lub vev xaib huv, nkag siab yooj yim nrog kev taw qhia yooj yim tuaj yeem txo tus nqi bounce. Kev siv cov nyees khawm hu ua kom meej meej thiab ua kom cov neeg siv tau yooj yim nrhiav tau cov ntaub ntawv uas lawv nrhiav tau ua rau muaj txiaj ntsig zoo rau cov neeg siv khoom.
  4. Siv Mobile-First Design: Nyob rau hauv niaj hnub no ntau yam khoom siv toj roob hauv pes, nws yog ib qho tseem ceeb kom muaj lub vev xaib mobile-phooj ywg. Siv tactics zoo li tus qauv tsim ua kom muaj kev sib txuam tsis sib haum thoob plaws ntau yam khoom siv thiab qhov screen loj, txo qis bounce tus nqi los ntawm cov neeg siv xov tooj.
  5. Txo qhov cuam tshuam ntawm Pop-Ups: Tsis txhob siv cov pop-ups intrusive uas cuam tshuam cov neeg siv kev paub tam sim ntawd thaum tsaws ntawm nplooj ntawv. Yog tias tsim nyog pop-ups, ua rau lawv tsis muaj kev cuam tshuam thiab xav txog lub sijhawm kom lawv tshwm sim ntawm lub sijhawm tsim nyog hauv tus neeg siv txoj kev taug.
  6. Optimize Menus thiab Site Hierarchy: Cov ntawv qhia zaub mov thiab lub vev xaib hierarchy koom nrog cov laj thawj thiab cov neeg siv-phooj ywg teeb tsa koj lub vev xaib navigation. Qhov no suav nrog cov qauv ntawv qhia meej, yooj yim-rau-ua raws txoj hauv kev navigation, thiab kev teeb tsa zoo ntawm nplooj ntawv thiab pawg. Thaum cov neeg siv tuaj yeem nrhiav cov ntaub ntawv uas lawv xav tau los ntawm cov ntawv qhia zaub mov nkag siab thiab cov qauv ntawm qhov chaw, nws txo qis tus nqi los ntawm kev txhawb nqa kev tshawb nrhiav thiab txuas ntxiv mus.
  7. Tso cov ntsiab lus ntsig txog lossis kev pabcuam: Kev sib koom ua ke nrog cov ntsiab lus, cov khoom, lossis cov kev pabcuam hauv koj lub vev xaib tuaj yeem ua rau cov neeg tuaj saib koom nrog thiab hauv koj qhov chaw ntev dua. Los ntawm kev muab cov peev txheej ntxiv lossis cov kev xaiv uas haum rau tus neeg siv cov kev nyiam lossis kev xav tau, koj txhim kho lawv cov kev paub dhau los thiab txhawb kom lawv tshawb nrhiav ntxiv.
  8. Thawj thiab thib ob hu-rau-Action: Hu rau-rau-action (CTAs) yog qhov tseem ceeb rau kev coj cov neeg siv kev ua ntawm koj lub vev xaib. Thawj CTAs nyiam Kos npe rau Up or Muas tam sim no tsav cov neeg siv mus rau koj lub hom phiaj kev hloov pauv tseem ceeb. Secondary CTAs, zoo li Kawm ntxiv or Tshawb nrhiav peb qhov Blog, muab lwm txoj hauv kev rau kev koom tes. Los ntawm kev muab cov CTAs no tso rau hauv koj cov ntsiab lus, koj tuaj yeem hloov kho cov neeg siv kev xav thiab txhawb kom lawv ua qhov xav tau, txo tus nqi bounce thiab nce kev hloov pauv.

Kev koom ua ke cov ntsiab lus no zoo rau hauv koj lub vev xaib kev sib txuas nrog lub tswv yim tuaj yeem txhim kho cov neeg siv kev koom tes thiab txo qis tus nqi thaum coj cov qhua mus rau cov ntsiab lus tseem ceeb.

Yog tias koj xav tau kev pabcuam txheeb xyuas koj tus nqi bounce thiab khaws qee cov tswv yim ua tau zoo los txhim kho lawv, tiv toj kuv.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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