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25 Cov Tswv Yim Zoo Tshaj Plaws txhawm rau txhawm rau nce tsheb mus rau koj qhov chaw, Blog, Khw, lossis Nplooj nplooj

Ua kom tsheb khiav… nws yog ib lo lus uas kuv hnov ​​dua thiab ntau dua. Nws tsis yog tias kuv tsis ntseeg hauv kev nce tsheb; nws yog qhov uas feem ntau cov neeg lag luam tau sim ua kom muaj kev sib tw ntau ntxiv uas lawv tsis nco qab sim ua kom muaj kev tuav pov hwm lossis kev hloov pauv nrog cov tsheb uas lawv twb muaj lawm. Qhov cuam tshuam yog qhov tseem ceeb rau txhua tus neeg tuaj saib kom paub tias lawv qhov kev sib tham hauv online tsis raug nyiag nrog tsis cuam tshuam clickbait.

Clickbait yog dab tsi?

Clickbait hais txog cov xov xwm sib koom tsim los nyiam mloog thiab tsim cov kev sib txuas sab hauv los ntawm lwm lub vev xaib. Lub hom phiaj ntawm clickbait yog los ntxias cov neeg siv tshawb nrhiav cav, cov neeg siv kev sib raug zoo, lossis lwm tus neeg siv sab nraud los nyem rau ntawm qhov txuas thiab nkag mus rau koj qhov chaw.

Clickbait tuaj yeem siv ntau hom ntawv, xws li ib tsab xov xwm nthuav, ib qho kev tawm tswv yim tsis sib haum xeeb, yees duab lom zem, lossis infographic uas muab cov ntaub ntawv tseem ceeb. Lub ntsiab tseem ceeb ntawm clickbait yog tias nws tuaj yeem sib koom tau thiab zoo li yuav raug txuas los ntawm lwm lub vev xaib thiab sib koom hauv social media platforms.

Thaum clickbait tuaj yeem yog txoj hauv kev zoo los tsav tsheb thiab txhim kho kev tshawb fawb cav qeb duas, nws yog qhov tseem ceeb los tsim cov ntsiab lus zoo uas muab txiaj ntsig rau koj cov qhua. Kev sim dag lossis dag cov neeg nyeem kom nyem rau ntawm qhov txuas lossis sib qhia cov ntsiab lus tuaj yeem thim rov qab thiab ua rau lub vev xaib lub koob npe nrov. Tu siab, peb twb pom ib loj loj hlob nyob rau hauv cov ntsiab lus tsis zoo thiab kev xav los ntawm kev tshaj tawm vim li no (thiab, thaum kawg, cov nyiaj tau los tshaj tawm).

Ntawm no yog 25 lub tswv yim tseem ceeb uas tsis suav nrog qhov tsis cuam tshuam rau clickbait uas peb tau siv rau peb cov khoom thiab rau peb cov neeg siv khoom kom muaj txiaj ntsig, cuam tshuam kev khiav tsheb ... thiab xyuas kom meej tias lawv tau txais txiaj ntsig nrog nws!

Txoj hauv kev kom nce lub ntsiab lus tsheb:

Peb siv cov tswv yim hauv qab no txhawm rau nce tsheb mus rau peb cov neeg siv khoom lub vev xaib nrog rau peb tus kheej:

  1. Optimize site rau nrhiav xyaw (SEO). Tsis muaj ib qho tsis ntseeg, qhov no yog txoj hauv kev yooj yim tshaj plaws kom muaj kev cuam tshuam cov tsheb khiav. Nkag siab cov lus tseem ceeb thiab cov ncauj lus uas koj cov neeg siv lub hom phiaj siv los tshawb fawb txog kev yuav koj cov khoom lossis kev pabcuam. Kev txheeb xyuas zoo ntawm cov ntsiab lus no yog ib txoj hauv kev zoo tshaj plaws kom tau txais kev tsheb khiav uas hloov pauv.
  2. siv kev xav-nrhiav, xav paub, lossis kev xav hauv xov xwm. Koj puas paub tib neeg tsuas yog nyem rau ntawm 20% ntawm cov ncauj lus uas lawv nyeem? Koj tuaj yeem nce tsheb khiav tau zoo los ntawm kev tsom mus rau ntau yam ntawm koj lub npe raws li cov ntsiab lus. Hauv tsab xov xwm no, piv txwv li, kuv tab tom teeb tsa qhov kev cia siab tias muaj ib daim ntawv teev npe… thiab tsa qhov xav paub ntawm cov neeg uas yuav nyeem cov xov xwm los txhawb lawv kom nyem.
  3. siv qhia cov ntawv piav qhia meta ntawm koj cov nplooj ntawv thiab cov ntawv blog. Cov lus piav qhia Meta tuaj yeem yog ntug kom tau txais ntau dua nyem-los ntawm tus nqi hauv nplooj ntawv tshawb fawb cav; qhov no tau yog ib lub tswv yim tseem ceeb los nce tsheb nrog peb cov neeg siv khoom. Xav txog cov lus piav qhia meta raws li koj lub sijhawm los txhawb cov ncauj lus thiab txhawb tus neeg siv kom nyem los ntawm.
  4. Kuaj koj kev sau ntawv thiab qauv sau ntawv. Qee tus neeg tau nce siab txog kev sau ntawv thiab sau ntawv, tawm hauv qhov chaw sai li sai tau thaum lawv pom qhov yuam kev. Kuv tau txhim kho kuv cov ntawv sau ntau xyoo nrog kev ua yuam kev tsawg dua los ntawm kev siv Grammarly.
  5. Tsim a cov ntsiab lus hauv library uas tsom ntsoov rau kev muab tus nqi rau cov neeg tuaj saib lub hom phiaj es tsis cuam tshuam, nquag blog posts lossis cov khoom uas tsuas yog txhawb nqa cov khoom thiab cov kev pabcuam muaj. Nrog lub tsev qiv ntawv no nyob rau hauv qhov chaw, koj yuav tsum muaj peev xwm rov hais lus nrog koj cov neeg tuaj saib tias koj nkag siab lawv cov teeb meem thiab muab nqi rau cov kev daws teeb meem.
  6. Nqus peev mus rau qhov tsim peev txheej. Ib tug zoo tsim yuav nyiam, phem tsim yuav tig tawm cov neeg muas zaub. Muaj ntau qhov chaw zoo nyob rau ntawd nrog cov ntsiab lus zoo kawg uas tsuas yog tsis nyiam mloog vim tias lawv tsuas yog dab tuag xwb. Cov qauv tsim zoo tsis tas yuav raug nqi ntau txhiab ... muaj ntau qhov chaw them nyiaj uas muaj cov qauv zoo nkauj thiab zoo nkauj rau tsawg dua $ 20!
  7. Ntxiv rau koj tus kheej los yog koj cov neeg ua haujlwm rau koj qhov chaw. Cov neeg tsis nyiam nyeem kev lag luam drivel, lawv xav xav zoo li lawv nyeem cov lus los ntawm tus neeg tiag tiag. Ntau tus neeg yuav raug nyiam rau koj qhov chaw lossis blog thiab ntau tus neeg yuav rov qab los rau koj qhov blog thaum lawv paub tias lawv tsis cuam tshuam nrog tus kws sau ntawv tsis qhia npe.
  8. Ntxiv koj lub cev chaw nyob thiab xov tooj rau koj qhov chaw. Ntxiv dua thiab, ib tus neeg uas zais lawv tus kheej yuav raug suav tias tsis tsim nyog. Qhia rau tib neeg paub nrhiav koj li cas… thiab tej zaum koj yuav zoo siab rau qhov kev mus ntsib koj thaum lawv ua! Tsis txhob hais tias qhov chaw nyob ntawm koj lub vev xaib tuaj yeem txhim kho koj txoj hauv kev pom hauv nrhiav hauv zos.
  9. Koom tus qauv tsim rau mobile-thawj cov neeg tuaj saib. Smartphones tau dhau lub desktops hauv ntau qhov kev lag luam yog li koj yuav tsum xyuas kom koj lub xaib zoo li zoo heev ntawm lub vijtsam me. Kev tsim qauv teb yog qhov tseem ceeb niaj hnub no… thiab yog qhov yuav tsum tau ua rau qeb duas ntawm kev tshawb nrhiav hauv xov tooj thiab.
  10. Txhawb nqa koj cov kev tawm suabCov. Thaum ib tug neeg nyiam lossis ua raws koj, koj tsuas yog ntxiv ib tus neeg tuaj yeem tsim nyog rau koj lub network. Hlob koj lub network thiab koj yuav nce qhov ntim ntawm kev khiav tsheb los ntawm koj lub vev xaib social network. Thov lub network txuas nrog koj kom koj tuaj yeem hloov kho lawv los ntawm qee lub sijhawm nrog koj cov ntsiab lus tsim nyog.
  11. Ntxiv ntawv xov xwm! Coob tus neeg tuaj xyuas yuav tsis pom qhov lawv xav tau… tab sis yog tias lub vev xaib lossis blog yog yam cuam tshuam, lawv yuav ua raws koj rau hauv kev tshaj xov xwm lossis tseem sau npe yuav ua rau koj tsab ntawv xov xwm. Thaum koj txuas rov qab rau koj lub xaib, koj tsab ntawv xov xwm yuav nce tsheb tam sim ntawd. Email ua lag luam muaj qhov zoo kawg rov qab los ntawm kev nqis peev ... thiab qhov zoo dua rov qab los ntawm kev tsheb! Kuv yuav txaus siab yog koj subscribed Martech Zone:

  1. Ntxiv cov txuas rau koj tus email kos npe. Koj yeej tsis paub yuav ua li cas koj yuav ntes ib tus neeg mloog ... thiab pom tseeb, koj twb muaj kev sib raug zoo nrog tus neeg koj xa email.
  2. siv kev siv qhia tau zooCov. Kev siv tau zoo ua rau koj lub xaib siv tau yooj yim thiab yuav ua kom muaj tsheb khiav rov qab. Cov lag luam tseem ceeb ntawm cov khoom siv navigation tseem yuav cia cov neeg tshawb xyuas kom paub cov ntsiab lus tseem ceeb rau koj lub xaib.
  3. Muab cov cuab yeej sib tham sib zoo li lub laij lej, kev soj ntsuam, thiab ua qauv qhia. Tib neeg tsis nyeem ntau npaum li koj xav… ntau tus tsuas yog nrhiav cov cuab yeej zoo kom tau txais cov ntaub ntawv lawv xav tau. Lub laij lej zoo ntawm ib lub xaib yuav ua rau tib neeg rov qab los dua.
  4. Siv cov duab, video, kab kos, thiab infographics. Cov duab thiab cov kab kos tsis tsuas yog pab tib neeg kom nkag siab thiab nco qab cov ntaub ntawv, tab sis cov tswv yim zoo li infographics kuj ua rau nws yooj yim los qhia cov ntaub ntawv ntawd thiab dhau mus. Social shares kuj suav nrog koj cov duab tshwj xeeb. Thiab tsis txhob hnov ​​​​qab tias cov duab tshwm sim hauv cov duab tshawb nrhiav, thiab cov yeeb yaj kiab tshwm sim ntawm qhov thib ob loj tshaj plaws tshawb nrhiav hauv ntiaj teb… YouTube!
  5. Txhawb lwm cov thawj coj hauv kev lag luam thiab lawv cov blog. Qhia txog koj cov phooj ywg yog txoj hauv kev zoo kom ntes lawv cov xim. Yog tias koj cov ntsiab lus tsim nyog, lawv yuav qhia nws rau lawv cov neeg tuaj saib. Coob tus ntawm cov thawj coj muaj cov neeg coob coob heev. Feem ntau, thaum ib tus npoj yaig hais txog kuv, Kuv raug yuam rau ob qho lus tshaj tawm ntawm lawv lub xaib thiab qhia qhov txuas rau kev sib raug zoo nrog kuv cov neeg tuaj saib. Yog hais tias cov ntsiab lus tsis txaus ntseeg, Kuv yuav txawm tias qhia tus tshaj tawm txog nws. Qhov ntawd yog tsim cov kev txuas txuas rov qab los ntawm kuv lub xaib mus rau lawv, ib qho kev ntsuas tshiab rau kev lag luam kom ntws los ntawm.
  6. Ntxiv kev sib koom nyees khawm rau cov neeg tuaj saib hauv Twitter, Facebook, LinkedIn, thiab lwm lub platform kom pab tau cov lus ntawm qhov ncauj. Qhov no tso cai rau koj cov neeg tuaj saib txhawb koj… pub dawb.. rau lawv cov neeg tuaj saib! Nws feem ntau txhais tau ntau dua thaum ib tus neeg hauv koj lub network pom zoo cov ntsiab lus. Kev tsom mus rau kev sib koom ua ke tau ua rau muaj kev nce tsheb loj tshaj plaws uas peb lub vev xaib tau pom dhau los ntawm kev tshawb nrhiav.
  7. Them nyiaj rau kev nce qib. Yog tias koj tau siv dag zog rau hauv qhov kev tshaj tawm zoo, vim li cas koj tsis them nyiaj los txhawb nws? Nws tsis tas yuav muaj peev nyiaj ntau los nyiam cov tsheb thauj mus los ntawm kev them nyiaj ib-nias rau koj qhov chaw.
  8. Spruce tawm cov ntsiab lus qub. Tsuas yog vim koj cov ntsiab lus qub, tsis tau txhais hais tias nws yog qhov qub. Tsis txhob siv cov hnub hauv URl kev tsim kho thiab tshaj tawm hauv cov ntawv - koj xav kom koj cov neeg tuaj saib xav tias koj nquag nquag thiab koj cov ntsiab lus tseem cuam tshuam. Ib hlis ib zaug, tshawb xyuas cov ntsiab lus uas yog qeb duas zoo siv lub cuab yeej zoo li Semrush thiab rov ua kom zoo dua cov nplooj ntawv npe, cov ntsiab lus, thiab metadata rau cov ntsiab lus nws tau qeb duas.
  9. Tsav tsheb ntau ntau nrog kev sib tw, daim coupon, luv nqi, nce qib, thiab khoom pligCov. Cov kev tawm tsam no tsis yog ib txwm tsim cov qhua uas cuam tshuam tshaj plaws, tab sis vim tias lawv ua rau nrov nrov thiab nce qib, koj yuav khaws qee cov tsheb tshiab.
  10. Tsis qis qis the hwj chim ntawm ib txwm tawm, tshwj xeeb tshaj yog tias koj tsis ua haujlwm hauv kev lag luam thev naus laus zis. Kev hais lus hauv kev lag luam thiab cov ntawv xov xwm, kev nthuav qhia kev lag luam, kev muag khoom muag, daim npav lag luam, thiab txawm tias cov ntawv xa nyiaj ... muab cov neeg tuaj yeem txuas rau koj lub tuam txhab lub vev xaib, blog, thiab cov chaw sib raug zoo yuav ua rau muaj kev sib tw ntau ntxiv. Pej xeem kev sib raug zoo tib neeg muaj kev sib raug zoo nrog kev lag luam thiab lawv muaj lub sijhawm thiab txuj ci los hais koj zaj dab neeg ... koj tsis. Qee qhov ntawm peb cov tsheb khiav zoo tau dhau los ntawm cov neeg sau xov xwm ib txwm muaj nyob hauv cov tuam txhab xov xwm loj uas tau sau txog peb lossis xam phaj peb.
  11. Faib koj cov ntsiab lus rau pawg kev lag luam ntawm LinkedIn thiab forums. Qee tus neeg SPAM lub heck tawm ntawm qee pab pawg, tab sis lwm tus neeg nquag heev - thiab thaum tib neeg pom tias koj pab tau thiab paub koj cov khoom, lawv yuav rov qab los rau koj qhov chaw. Lawv kuj tuaj yeem pom koj cov kev sib tham los ntawm kev tshawb nrhiav.
  12. Ib yam li cov pab pawg kev lag luam pab nce tsheb, ua li ntawd teb cov lus nug cuam tshuam Lus Nug thiab Lus Teb cov tsev kawm ntawv. Qee tus ntawm lawv txawm tso cai rau koj los saib qhov txuas hauv koj cov lus teb. Q&A cov chaw tau tawg hauv qhov muaj npe tab sis zoo li muaj qeeb me ntsis. Txawm li cas los xij, qhov ntawd yog qhov twg folks tab tom nrhiav cov lus teb - thiab yog tias koj muaj qhov txuas rau koj cov ntsiab lus ntawm cov lus nug zoo, lawv yuav ua rau nws rov qab los rau koj lub xaib.
  13. Tshawb nrhiav thiab saib xyuas tib neeg rau cov lus tseem ceeb tau hais hauv kev sib tham uas koj qhov chaw lossis blog tuaj yeem pab nrog. Koj puas muaj kev ceeb toom teeb tsa rau cov npe sib tw, cov npe khoom, thiab cov ntsiab lus kev lag luam? Kev tshuaj xyuas cov no tsis tu ncua yuav nthuav qhia koj rau cov neeg tuaj saib coob dua. Nws tseem yuav tsim koj tus kheej lub network thiab txoj cai thaum koj muab cov ntaub ntawv tseem ceeb.
  14. Siv tau zoo, clickbait tseem yog ib txoj kev zoo ntawm kev nce tsheb, tsuas yog paub tseeb tias nws muaj feem cuam tshuam rau cov neeg tuaj saib lub hom phiaj thiab cov ntsiab lus uas lawv yuav nthuav tawm nrog. Raws li Search Engine Journal, 5 hom ntawv zoo li tsim muaj ntau cov backlinks thiab ntau yam kab mob. Lawv yog Xov Xwm (xov-jacking), Tsis sib xws, Tawm Tsam, Kev Pabcuam, thiab Kev Lom Zem. Qhov kev tshaj tawm blog no, ua piv txwv, yog cov ntawv tshaj tawm.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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