This last year, we've worked hard on improving our engagement on Twitter. Rather than multiplying the conversations across our corporate blogging, marketing lub koom haum, lag luam thev naus laus zis, Thiab tus kheej accounts, I've focused the strategy:
- Kuv twb so lawm lub tuam txhab blogging tus account. Cov ntsiab lus kev lag luam yog ib qho tseem ceeb ntawm Martech yog li vim li cas kuv cov neeg tuaj koom sib faib li ntawd? Folks uas tau ua haujlwm rau cov tuam txhab blog yuav tsum muaj kev lag luam dav dav.
- Kuv twb teem the marketing account on sharing industry information, our articles, podcasts, videos and other highly relevant information. We also periodically re-share popular content. Twitter is a stream, not a bulletin board, so if you wish to reach your audience you have to be there when they are… and they're there all the time.
- Peb lub koomhaum kev lag luam, DK New Media, address focuses on work we are accomplishing, news with the agency, and local events and charities we're working with.
- My tus kheej tus account tsuas yog li ntawd - sib koom sib xyaw ntawm txhua qhov saum toj no nrog kev siv tshuaj tiv thaiv kuv tus kheej thiab kev siv lub neej hauv tsev ib yam nkaus.
We're also sharing many more graphics on Twitter and making use of a better sharing integration that Jetpack supplied for WordPress. It's all working… the hom kev txuam nrog tseem loj hlob tuaj and my personal sharing has left my account flat. That's probably because I do share on topics that many avoid like politics and religion. Don't believe the hype on transparency, it's a great way to lose followers.
Kev lag luam koj tus kheej lossis koj txoj kev lag luam hauv Twitter yog qee yam uas koj tuaj yeem ua tus tswv tau yooj yim, tab sis nws yuav siv sijhawm. Feem ntau, koj yuav tsis pom cov txiaj ntsig zoo los ntawm Twitter hauv thawj ob peb lub hlis ntawm kev ua rau nws, tab sis tom qab rau lub hlis mus rau ib xyoos, cov txiaj ntsig yuav tsum yog qhov zoo. Neil Patel, Yuav ua li cas kom koj Twitter koom tes los ntawm 324%
This infographic from Quick Sprout provides a great deal of insight and stats associated with Twitter. It's important to recognize that Twitter tau txhim kho nws cov nyiaj rau kev sib koom tes, ib yam nkaus. Kuv tshwj xeeb txaus siab txog yuav ua li cas Neil hlais lub Thaum Twg stats between engagement and volume. I'm a firm believer that most companies shouldn't always be optimizing for peak hours on Twitter… but should focus on when their audience is far more engaged.