Email Marketing & AutomationKev Lag Luam Infographics

Inbox Rates Versus Deliverability

Yog tias Lub Chaw Xa Ntawv muaj lub thoob khib nyiab ntawm nws qhov chaw thiab muab pov tseg tag nrho cov ntawv xa tuaj rau hauv nws txhua zaus nws tau txais ib daim, koj puas hu qhov xa tuaj? Tau kawg tsis! Qhov txawv txav, txawm li cas los xij, hauv kev lag luam email kev lag luam, ib qho email xa mus rau spam folder raug suav tias yog Xa!

Raws li qhov tshwm sim, email chaw muab khoom siv tout lawv txoj kev xa khoom tau cov qhab nia zoo li lawv yog ib yam uas yuav txaus siab rau. Hmoov tsis zoo rau lawv cov neeg siv khoom, txawm li cas los xij, tus neeg xa khoom lub koob npe nrov, qhov zoo ntawm tus neeg tau txais qhov chaw nyob ntawm txhua tus sau npe, thiab cov ntsiab lus email tuaj yeem ua rau txaus ntshai. Thauj khoom hauv rau cov khw muag khoom. Qhov no tsis yog ib yam uas lawv ceeb toom.

Tias yog vim li cas tuam txhab uas muag enlist cov kev pab cuam ntawm Thauj khoom hauv platforms. Cov kev kuaj kev xa tawm no muab cov neeg xa khoom nrog cov npe cov npe uas tau soj ntsuam xyuas seb qhov kev sib tw ua rau nws mus rau hauv inbox lossis spam folder. Qhov no muab rau tus neeg lag luam tag nrho cov lus ceeb toom tsim nyog los daws teeb meem thiab kho cov teeb meem kev xa tawm - cov npe zoo, cov ntsiab lus zoo, lossis cov teeb meem hauv vaj tse.

Cia peb txhais tus nqi xa khoom thiab tus nqi inbox hauv cov ntsiab lus ntawm email kev lag luam.

  • Tus nqi xa tawm: Tus nqi xa tawm yog feem pua ​​​​ntawm cov xa email uas ua tiav mus txog tus neeg tau txais email lossis inbox yam tsis muaj bouncing lossis raug cim tias yog spam.

[\text{Deliverability Rate} = \frac{\text{Number of Emails delivered}}{\text{Number of Emails send}} \times 100\%]

  • Inbox tus nqi: Tus nqi inbox yog feem pua ​​​​ntawm xa emails uas tsaws hauv tus neeg tau txais lub inbox es tsis yog raug xa mus rau spam lossis lwm cov folders.

\text{Inbox Rate} = \frac{\text{Number of Emails in Inbox}}{\text{Number of Emails delivered}} \times 100\%]

Ob qhov kev ntsuas no yog qhov tseem ceeb hauv kev lag luam email los ntsuas qhov ua tau zoo ntawm koj cov phiaj xwm email thiab xyuas kom meej tias koj cov lus ncav cuag cov neeg tau txais kev pab 'inboxes.

250ok nyiam hu qhov no tus nqi xa khoom tiag. Kev saib xyuas qhov kev tso kawm no tuaj yeem txhais tau ntau txhiab daus las hauv kev qhib qhib, nyem, thiab hloov pauv tus nqi rau cov lag luam email.

Yuav Tawm Txoj Kev Dag
Source: 250ok (tsis ua haujlwm lawm)

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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