Ua Lag Luam & Muag Yeeb Yaj KiabTshawb nrhiav

Yuav Ua Li Cas Kev Tshawb Xyuas Backlink Thiab Disavow Toxic Backlinks

Kuv tau ua haujlwm rau ob tus neeg siv khoom hauv ob cheeb tsam uas ua cov kev pabcuam hauv tsev zoo ib yam. Client A yog ib lub lag luam tsim nrog txog 40 xyoo ntawm kev paub hauv nws cheeb tsam. Client B yog tus tshiab nrog txog 20 xyoo ntawm kev paub. Peb ua tiav kev siv lub vev xaib tshiab tag nrho tom qab ua qhov kev tshawb pom rau txhua tus neeg siv khoom uas pom qee qhov teeb meem tshawb nrhiav cov tswv yim los ntawm lawv cov koom haum:

  • Xyuas - Cov koom haum tau tshaj tawm ntau pua nplooj ntawv nrog ib qho kev tshuaj xyuas ntawm txhua qhov uas muaj cov ntsiab lus me me sab nraum qhov kev pabcuam thiab ob peb kab lus hauv kev tshuaj xyuas. Nws tau pom tseeb tias lawv lub hom phiaj ntawm no yog sim ua kom muaj txiaj ntsig ntawm cov lus tseem ceeb rau thaj chaw thiab cov kev pabcuam muab.
  • Cov nplooj ntawv hauv cheeb tsam - Cov koom haum tau luam tawm ntau nplooj ntawv sab hauv uas rov hais dua cov ntsiab lus ntawm kev pabcuam hauv tsev tab sis tau teev ib lub nroog lossis lub nroog sib txawv hauv lub npe thiab lub cev. Lub hom phiaj ntawm no yog tib yam… sim ua kom muaj txiaj ntsig ntawm cov lus tseem ceeb rau thaj chaw thiab cov kev pabcuam muab.

Kuv tsis tau hais tias qhov no yog tactic uas yuav tsis tau siv, nws tsuas yog ib qho pom tseeb thiab sloppy siv cov ntsiab lus uas tsom rau cheeb tsam thiab kev pabcuam. Kuv tsis yog tus kiv cua ntawm lub tswv yim no txhua, peb tau pom qhov ua tiav zoo kawg ntawm kev txhais cov chaw pabcuam hauv qab taw qhia, suav nrog qhov chaw nyob ntawm qhov chaw ua lag luam hauv footer, suav nrog tus lej xov tooj (nrog rau thaj chaw hauv cheeb tsam. code), thiab tom qab ntawd luam tawm cov ntaub ntawv muaj zog hauv lub cev ntawm nplooj ntawv hais txog kev pabcuam.

Tsis muaj laj thawj dab tsi yog vim li cas nplooj ntawv vov tsev, piv txwv li, tsis tuaj yeem raug ranked zoo rau "Roofing Contractor" nyob rau hauv tag nrho cov cheeb tsam uas tus neeg cog lus ua hauj lwm nyob rau hauv. tsim thiab taug qab ntau nplooj ntawv rau tus neeg siv khoom.

Qhov phem tshaj plaws, ob qho tib si ntawm cov neeg siv khoom no tsis tau txais ib qho kev coj los ntawm lawv qhov chaw thiab lawv cov qeb duas tsis tau nce hauv ib xyoos. Ib yam li ntawd, lawv cov koom haum uas muaj lub vev xaib thiab ib lub koom haum txawm muaj tus sau npe. Yog li ntawd ... tag nrho cov nyiaj uas lawv tau nqis peev tsis yog txav lawv mus ze rau qhov ua tau loj hlob lawv txoj kev lag luam. Lawv txiav txim siab muab kuv lub tuam txhab txhaj tshuaj rau kev siv lub tswv yim tshiab.

Rau ob tus neeg siv khoom, peb tau ua haujlwm optimizing lawv cov kev tshawb fawb hauv zos visibility los ntawm kev tsim tawm ib qhov chaw tshiab optimized, noj drone thiab ua ntej / tom qab cov duab ntawm lawv cov hauj lwm tiag tiag es tsis txhob ntawm cov duab thaij duab, pib tshuaj xyuas kev ntes cov phiaj xwm, sib txawv lawv los ntawm lawv cov neeg sib tw, kom raug xa rov qab ntau txhiab qhov txuas sab hauv mus rau nplooj ntawv tsim nyog, thiab tau ua hauj lwm nthuav lawv ncav cuag hauv YouTube, kev sib raug zoo, cov npe, thiab cov chaw tsim khoom lag luam cov ntawv cog lus.

Thaum Yuav Ua Qhov Backlink Audit

Qhov tom ntej uas tshwm sim yog qhia:

  • Client A - leej twg peb tau ua haujlwm ntev tshaj plaws, tsis tau txhim kho lawv lub tshuab tshawb nrhiav pom sab nraud ntawm cov lus tseem ceeb. Peb txuas ntxiv txhim kho cov nplooj ntawv, txuas rov qab los ntawm YouTube, hloov kho dua 70 phau ntawv qhia… thiab tseem tsis tshua muaj kev txav mus los. Ib qhov teeb meem tseem ceeb tau pom cov ntsiab lus tsis muaj npe yeej tsis txav mus li... txhua yam faus rau ntawm nplooj 5 lossis tob dua.
  • Client B - Hauv ib lub lim tiam ntawm kev tshaj tawm lawv qhov chaw lawv tau tshaj tawm tias lawv tau txais kev coj zoo, thiab lawv cov qeb duas tau nce siab tsis muaj-hom cov ntsiab lus tseem ceeb.

Tom qab tshawb nrhiav lawv cov kev sib tw thiab ua kom zoo dua lawv cov nplooj ntawv rau lub lis piam, peb yuav tsum khawb tob rau hauv vim li cas Client A tsis txav. Vim hais tias ntawm cov lus nug cov tswv yim twb siv, peb xav mus saib qhov zoo ntawm backlinks ntawm lawv qhov chaw. Nws yog lub sij hawm los ua ib Kev tshuaj xyuas backlink!

Kev tshawb xyuas backlink yog txheeb xyuas txhua qhov txuas mus rau lawv qhov chaw lossis nplooj ntawv sab hauv thiab txheeb xyuas qhov zoo ntawm cov vev xaib uas muaj qhov backlink. Kev tshuaj xyuas Backlink xav tau tus neeg thib peb SEO cuab tam… thiab kuv siv Semrush. Los ntawm cov kev tshuaj xyuas no, koj tuaj yeem txheeb xyuas cov kev sib txuas uas yog los ntawm cov chaw zoo thiab cov backlinks phem (tseem hu ua lom) uas koj yuav tsum tshem tawm lossis ceeb toom rau Google ntawm.

Dab tsi yog Bad Backlinks?

Nov yog cov yeeb yaj kiab zoo ntawm cov backlinks thiab cov kev sib txuas tsis zoo yog dab tsi, lawv siv li cas los ntawm blackhat SEO cov neeg siv, nrog rau vim li cas lawv ua txhaum ntawm Google cov lus thiab yuav tsum zam txhua tus nqi.

Backlink Audits thiab Disavowing Backlinks

siv Semrush's backlink tshawb xyuas, peb tuaj yeem tau txais kev pom meej ntawm cov npe thiab nplooj ntawv uas hais txog lawv qhov chaw:

Kev tshuaj xyuas backlink
Semrush Backlink Audit

Thov nco ntsoov tias cov cuab yeej zoo li Semrush yog amazing tab sis tsis tuaj yeem txheeb xyuas txhua qhov xwm txheej rau txhua tus neeg siv khoom. Muaj qhov sib txawv loj, suav nrog, ntawm kev lag luam me hauv zos thiab kev pabcuam thoob ntiaj teb lossis ntau hom lus hauv online. Cov cuab yeej no nyiam kho ob qho tib si uas kuv ntseeg tias yog qhov kev txwv hnyav. Nyob rau hauv cov ntaub ntawv no tus neeg siv:

  • Tsawg Tag Nrho - Thaum daim ntawv qhia no hais tias, zoo meej, kuv tsis pom zoo. Cov npe no muaj tsawg tus lej ntawm tag nrho cov backlinks yog li muaj ib qho backlink tiag tiag - hauv kuv lub tswv yim - yog qhov teeb meem.
  • Zoo - Thaum tsuas yog ib qhov txuas tau muab cais ua tshuaj lom, Kuv pom ob peb lwm qhov txuas uas yog neeg phem nyob rau hauv lub audit tab sis tau cim nyob rau hauv lub toxic threshold raws li muaj kev nyab xeeb. Lawv nyob rau ntawm nplooj ntawv uas nyeem tsis tau, ntawm cov npe uas tsis muaj kev nkag siab, thiab qhov ntawd coj tsis muaj kev xa mus rau lub xaib.

Disavow yog dab tsi?

Google muab ib txoj hauv kev ceeb toom rau lawv thaum cov kev sib txuas tsis zoo no tawm mus, cov txheej txheem hu ua a disavow. Koj tuaj yeem xa cov ntawv sau yooj yim uas teev cov npe lossis URLs uas koj xav tsis lees paub los ntawm Google qhov ntsuas thaum txiav txim siab seb koj qhov chaw yuav tsum nyob li cas.

  • Kev tsis pom zoo - Kuv tau nyeem ob peb tsab xov xwm hauv online uas cov kws tshaj lij SEO siv cov cuab yeej disavow los tso cai tshaj tawm tons ntawm cov npe thiab nplooj ntawv rau Google. Kuv yog ib qho kev saib xyuas me ntsis hauv kuv txoj hauv kev… txheeb xyuas txhua qhov txuas rau qhov zoo ntawm lub xaib, xa mus rau kev xa mus, tag nrho cov qeb duas, thiab lwm yam. Kuv paub tseeb tias cov backlinks zoo nyob ib leeg thiab tsuas yog cov lus nug tsis zoo thiab cov kev sib txuas tsis zoo yog disavowed. Kuv feem ntau xaiv ntawm ib sab ntawm disavowing tag nrho cov npe es tsis yog nplooj ntawv… qhov teeb meem feem ntau lawv tag nrho lub xaib… tsis yog ib qho txuas ntawm lub xaib.

Hloov chaw ntawm kev siv Google lub disavow cuab tam, koj tuaj yeem sim hu rau tus tswv chaw xa mus kom tshem tawm qhov txuas ... tab sis ntawm cov chaw spammy, tshuaj lom, kuv tau pom ntau zaus tias tsis muaj lus teb lossis tsis muaj ntaub ntawv tiv tauj txhua.

Semrush Disavow Tools

Cov cuab yeej muaj los ntawm Semrush yog qhov kev xav zoo tiag tiag los tswj koj lub xaib lossis koj tus neeg siv khoom backlink profiles. Qee qhov nta uas lub cuab yeej muab:

  • Txheej txheem cej luam - cov lus ceeb toom koj pom saum toj no.
  • Tshawb xyuas - Daim ntawv teev tag nrho ntawm txhua qhov backlink pom rau koj qhov chaw, nws yog toxicity, nplooj ntawv lo lus uas peb, cov ntawv thauj tog rau nkoj, nrog rau cov kev ua koj ua tau, xws li whitelisting nws lossis ntxiv cov npe lossis nplooj ntawv rau cov ntawv tsis txaus siab.
  • Kev tsis pom zoo - muaj peev xwm upload koj cov ntaub ntawv disavow tam sim no rau ib lub xaib lossis rub tawm cov ntawv disavow tshiab rau upload rau hauv Google Search Console.
  • mus txog qhovtwg - nrog kev koom ua ke rau Google Search Console thiab Google Analytics, koj qhov kev tsis txaus siab tam sim no tuaj yeem taug qab hauv koj Semrush qhov project kom pom qhov cuam tshuam nws muaj.

Ntawm no yog ib tug screenshot ntawm lub Kev tshuaj xyuas backlink … Kuv yuav tsum tshem tawm cov ntaub ntawv tus neeg siv khoom los ntawm lub npe, lub hom phiaj, thiab cov ntawv thauj tog rau nkoj vim kuv tsis xav kom muaj kev sib tw pom leej twg kuv tab tom ua haujlwm.

backlink audit tool

Cov ntawv nyeem disavow uas Semrush tsim thiab tswj hwm rau koj yog zoo meej, muaj npe nrog hnub tim thiab suav nrog cov lus hauv cov ntaub ntawv:

# exported from backlink tool
# domains
domain:williamkepplerkup4.web.app
domain:nitter.securitypraxis.eu
domain:pananenleledimasakreunyiah.web.app
domain:seretoposerat.web.app

# urls

Cov kauj ruam tom ntej yog upload cov ntaub ntawv. Yog tias koj tsis tuaj yeem pom Google's Disavow Tool hauv kev tshawb nrhiav console, ntawm no yog qhov txuas uas koj tuaj yeem xa koj cov ntaub ntawv Disavow:

Google Search Console Disavow Links

Tom qab tos 2-3 lub lis piam, peb tam sim no pom kev txav ntawm cov ntsiab lus tsis muaj npe. Lub disavow tab tom ua haujlwm thiab tam sim no cov neeg siv khoom tuaj yeem loj hlob lawv qhov kev tshawb nrhiav tsis muaj npe. Thaum Semrush muaj tag nrho suite ntawm cov cuab yeej los tswj koj cov organic search engine optimization (SEO) thiab them-ib-nias (PPC), qhov kev tshuaj xyuas backlink no thiab cov cuab yeej disavow yog qhov yuav tsum tau ua. Kev muaj peev xwm txuas ntxiv tswj, txuag, thiab rub tawm koj cov ntaub ntawv disavow rau kev xa tawm ua rau nws yooj yim heev rau siv.

Sau npe rau Semrush

Tsis Txhob Them Rau Backlinks

Kuv twv yog tias lub tuam txhab kawg uas tau tswj hwm tus neeg siv khoom lub vev xaib tau ua qee qhov kev them nyiaj rov qab los sim txhim kho lawv cov qeb duas tag nrho. Qhov no yog kev pheej hmoo ua lag luam… nws yog txoj hauv kev zoo kom tau txais kev rho tawm los ntawm koj cov neeg siv khoom thiab rhuav tshem lawv qhov kev tshawb nrhiav cav pom. Ib txwm thov kom koj lub chaw haujlwm tshaj tawm yog tias lawv tau ua cov haujlwm ntawd ua ntej.

Kuv tau ua qhov kev tshuaj xyuas backlink rau lub tuam txhab uas tau mus rau pej xeem thiab uas tau nqis peev ntau hauv SEO ruaj khov xyoo dhau los. Kuv tau yooj yim taug qab cov kev txuas rov qab mus rau txuas daim liaj teb lawv tau tsim kom loj hlob lawv cov neeg tau txais kev pom. Kuv tus neeg siv tam sim ntawd poob daim ntawv cog lus thiab tom qab ntawd kom kuv ua haujlwm ntawm kev tsis lees paub qhov txuas. Muaj cov neeg sib tw, xov xwm, lossis Google txheeb xyuas cov kev sib txuas, cov neeg siv khoom lag luam no tuaj yeem raug rhuav tshem… nyeem tau.

Raws li kuv tau piav qhia rau kuv cov neeg siv khoom… yog tias kuv tuaj yeem taug qab cov kev sib txuas rov qab mus rau lawv lub tuam txhab SEO nrog cov cuab yeej zoo li Semrush. Kuv paub tseeb tias ntau txhiab tus PhDs tsev algorithms ntawm Google tuaj yeem ua tau zoo. Tej zaum lawv yuav tau nce qib hauv lub sijhawm luv luv, tab sis thaum kawg lawv yuav raug ntes ua txhaum Google Cov Cai Kev Pabcuam thiab - thaum kawg - ua rau lawv lub hom phiaj tsis zoo. Tsis txhob hais txog tus nqi ntxiv ntawm kom kuv ua qhov kev tshuaj xyuas, qhov backlink forensics, ces cov disavows kom lawv nyob.

Txoj hauv kev zoo tshaj plaws kom tau txais backlinks yog khwv tau lawv. Tsim cov ntsiab lus zoo thoob plaws txhua qhov kev tshaj tawm, qhia thiab txhawb cov ntsiab lus zoo thoob plaws txhua txoj kev, thiab koj yuav tau txais qee qhov zoo kawg backlinks. Nws yog kev ua haujlwm nyuaj tab sis tsis muaj kev pheej hmoo cuam tshuam rau kev nqis peev uas koj tab tom ua.

Sau npe rau Semrush

Yog tias koj tab tom muaj lub sijhawm nyuaj rau qeb duas thiab xav tau qee qhov kev pabcuam, peb pab ntau tus neeg siv nrog lawv cov kev tshawb fawb cav optimization. Nug txog peb SEO kev sab laj ntawm peb tus xaib.

Disclosure: Martech Zone yog tus neeg siv fais fab thiab txaus siab koom nrog rau Semrush thiab kuv tab tom siv kuv cov kev sib txuas sib txuas thoob plaws hauv kab lus no.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.