5 Txoj Kev rau Cov Kws Tshaj Lij Kev Sib Raug Zoo los txhim kho lawv cov cim

pej xeem kev sib txheeb

Tus kheej nce nqi hloov dua siab tshiab. Ntawv tsis yog kev tshawb xav, kev ua kom haum tus kheej tau muaj pov thawj ntau dua. Yog tias koj yog pej xeem kev tshaj lij kev tshaj lij, koj qhov kev hloov pauv yog koj lub peev xwm kom muaj kev tshaj tawm lossis kev muaj feem cuam tshuam rau koj cov neeg siv cov dab neeg lossis txheej xwm. Nws tsuas yog muaj kuab uas kev ua kom tus kheej pab tau pom tias kev hloov pauv, tseem muaj cov tub txawg tseem rhuav tshem lawv cov kev sib raug zoo (nco ntsoov… tus ntawd yog tus R hauv PR) nrog cov tshuab thiab tshuab thiab tshuab ua ke.

Peb tau sau thiab sib qhia yuav ua li cas qhia cov blogger ua ntej. Peb twb tseem sib koom cas tsis TSOV TOM bloggerCov. Thiab ntawm txoj kev, peb tau qhia tawm cov cuab yeej nthuav dav uas pab cov kws tshaj lij ntawm Pej Xeem kom lawv muaj kev sib cuag thiab ua txoj haujlwm zoo dua ntawm kev tsim kev sib raug zoo nrog lawv. Hint: Nws tsis yog tsim cheesy email uas qhib tau tias koj tau ua lub kiv cua ntev ntev, uas koj nyuam qhuav nyeem ____ post, thiab koj xav qhia cov ntaub ntawv txog koj cov neeg siv khoom. #nyiaj

Tshiab tshawb fawb los ntawm Cision cim qhov chaw uas cov tub txawg kev sib raug zoo xav tau kev txhim kho rau:

  • 79% ntawm cov neeg muaj feem xav tau PR cov kws tshaj lij rau cov kev cai txhim kho kom haum lawv cov kev pab
  • 77% ntawm cov neeg muaj feem xav tau PR cov neeg ua haujlwm kom nkag siab zoo dua lawv cov qhov hluav taws xob.
  • 42% ntawm cov neeg muaj feem xav tau PR cov kws tshaj lij txhawm rau muab cov ntaub ntawv thiab cov peev txheej.
  • 35% ntawm influencers xav kom PR cov neeg ua haujlwm hwm lawv txoj kev xav, uas ntawm 93% nyiam siv email.

Tej zaum qhov tseem ceeb tshaj plaws yog tias54% ntawm cov neeg sau xov xwm taug qab zaj dab neeg tsis muaj tseeb vim hais tias muaj cov ncauj lus kom ntxaws nrog cov khoom, kev tshwm sim lossis cov ncauj lus txhawb. Cov teeb meem zoo! Qhov xwm txheej nkaus xwb Kuv nkees ntawm txhua daim ntawv tshaj tawm yog tias kev tshaj xov xwm tseem yog ib qho tseem ceeb rau cov neeg sau xov xwm. Kuv xav tias tus ntawd yog

Nyeem lub xeev ntawm Xov Xwm 2016 los ntawm Cision

Peb tau toj txhua hnub nyob rau Martech Zone thiab kuv muaj qee yam ntawm cov tub txawg PR uas ib txwm muaj kuv lub pob ntseg vim tias lawv hwm kuv lub sijhawm thaum hais lub suab dab neeg. Qhov xwm txheej nkaus xwb Kuv nkees ntawm txhua daim ntawv tshaj tawm yog tias kev tshaj xov xwm tseem yog ib qho tseem ceeb rau cov neeg sau xov xwm. Kuv xav tias qhov ntawv yog vague zoo tshaj. Kuv yeej tsis quav ntsej txog seb nws yog qhov tshaj tawm lossis zaj dab neeg sau zoo… tab sis kuv tsis tshawb nrhiav kev tshaj xov xwm thiab tsis tau ntev ntev.

Cov chav sib raug rau cov neeg pej xeem los txhim kho

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Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.