Qhov cuam tshuam ntawm Micro-Moments ntawm Tus Neeg Siv Khoom

micro lub sij hawm

Qhov kub muag lag luam tawm uas peb tau pib hnov ​​ntau dua thiab hais txog yog micro-lub sijhawm. Cov sijhawm tam sim no yog cuam tshuam rau tus neeg yuav khoom tus cwj pwm thiab kev cia siab, thiab lawv tau hloov pauv txoj hauv kev cov neeg siv khoom hla kev lag luam.

Tab sis zoo li cas tiag tiag micro-lub sij hawm? Txoj kev lawv tau pab cov neeg siv khoom mus ncig li cas?

Nws tseem ceeb kom nkag siab zoo tshiab lub tswv yim ntawm micro-lub sij hawm yog nyob rau hauv lub lag luam digital ntiaj teb. Xav nrog Google coj tus nqi them rau kev tshawb nrhiav txoj hauv kev thev naus laus zis thev naus laus zis los hloov kho kev lag luam digital.

Ua ib qho kev foom lus google rau kev nrhiav micro-lub sijhawm, thiab koj yuav pom tias lawv tshwm sim thaum tib neeg reflexively:

Tig mus rau ib lub cuab yeej - nce ntxiv smartphone - ua raws li qhov xav tau kawm qee yam, saib dab tsi, lossis yuav qee yamCov. Lawv yog lub sijhawm muaj txiaj ntsig zoo thaum muaj kev txiav txim siab thiab cov qauv nyiam.

Tam sim no peb paub tias micro-moments yog dab tsi, peb li cas ua cov neeg lag luam nqis peev ntawm no ubiquitous xov tooj ntawm tes tshawb thiab scrolling? Dab tsi ntawm micro-lub sij hawm peb yuav tsum them sai sai rau? Nyiam Douglas Karr hais ua ntej, muaj plaub hom micro-lub caij:

  1. Kuv xav paub lub sij hawm
  2. Kuv xav mus lub sij hawm
  3. Kuv xav ua lub sij hawm
  4. Kuv xav yuav lub sij hawm

Ua kom cov micro-lub sijhawm archetypes nyob rau hauv lub siab thaum koom nrog cov neeg siv khoom lag luam muaj kev nyab xeeb kev lag luam muaj sijhawm los cais lawv tus kheej los ntawm cov kev paub dhau los uas muaj cov ntaub ntawv cuam tshuam.

Cia peb nthuav tawm me ntsis ntawm txhua yam uas txhua qhov lag luam xav paub kom nkag siab txog yuav ua li cas siv micro-lub sijhawm rau lawv kom zoo dua.

Cov neeg tau txais kev pab xav nrhiav cov ntaub ntawv sai sai thiab meej.

Cov neeg tau txais kev pab muaj tag nrho cov ntaub ntawv hauv ntiaj teb sab xis ntawm lawv cov ntiv tes. Thaum lawv tig mus rau lawv lub cuab yeej los kawm, saib, lossis yuav, lawv tsis xav siv sijhawm los ncig nrhiav seb lawv tab tom nrhiav lossis yuav tsum nug qhov tseeb ntawm lub hauv paus.

Tsis ntseeg kuv?

Cia peb siv qee tus ntawm peb cov neeg ua haujlwm ib zaug PERQ ua piv txwv. Peb lub tuam txhab yog chock-tag nrho ntawm kev sib tw, cov neeg nquag kev nyiam kev noj qab haus huv los ntawm kev tawm dag zog thiab kev tawm dag zog. Kuv tau dhau los ua kev cuam tshuam nrog kev hnyav dua.

Muaj ib hnub ntawm qhov chaw dhia ua si, saib cov khoom nqa hnyav ncig kuv, Kuv pom tau hais tias kom nce kuv qhov kev ua tau zoo ntawm cov nyiaj siv ua haujlwm nqa, Kuv yuav zoo mus yuav ib co dab teg. Kuv tau coj tawm kuv lub xov tooj tam sim ntawd thiab muaj thiab pib tshawb nrhiav rau hom zoo tshaj plaws ntawm pob tes qhwv rau pib. Coob leej tau tshaj tawm cov ntawv tshaj tawm rau qee hom lossis hom kev tawm dag zog, yog li kuv hla cov chaw ntawd rau ntau cov kev ntsuas thiab kev txheeb xyuas los ntawm cov kws tshaj lij kev lag luam.

Nws tsuas yog mus qhia tias cov neeg siv khoom xav tau cov ntaub ntawv raug tam sim ntawdCov. Koj lub vev xaib cov ntsiab lus thiab SEO yuav txiav txim siab txog yam tseem ceeb ntawm seb koj lub vev xaib muab cov txiaj ntsig zoo li cas thaum lub sijhawm tus neeg siv khoom siv lub sijhawm me, thiab seb cov neeg siv khoom puas yuav muaj kev sib koom tes ntev. Nws yog qhov yuav tsum tau ua kom paub tseeb tias cov ntaub ntawv koj tau muab yog qhov raug.

Cov lag luam Yuav Tsum Tam Sim No rau Cov Neeg Siv Khoom Noj Thaum Raug Micro-moments tshwm sim

Cov neeg siv khoom siv tau raug hloov kho los ntawm tus cwj pwm tshiab thiab kev cia siab. Qhov no ua kom tiav qhov kev xav tau rau cov kab mob tshiab ua kom pom kev zoo thiab rau kev lag luam digital kom txuas nrog cov neeg ntawm lawv cov lus thaum twg, qhov twg, thiab lawv yuav mus li cas los ntawm lawv txoj kev taug.

Ib qho ntxiv ntawm peb cov neeg ua haujlwm yog ib tus neeg nyiam sib ntaus sib tua thiab tau nyob hauv kev ua lag luam rau tus kws qhia tshiab xyoo tas los. Cia peb hais tias nws tshawb nrhiav tus kws qhia kev ntaus yeeb yam, Indianapolis, thiab cov txiaj ntsig rub rub kaum ob ntawm cov kws qhia muaj peev xwm. Muab nws cov sij hawm muaj num ntau, nws yog tsis yuav tau tos ib puag ncig kom nrhiav tau qhov chaw ntsiag to hu rau txhua tus kws qhia hauv daim ntawv ntawd. Cov neeg xav tau lub peev xwm los lim cov txiaj ntsig. Hauv qhov xwm txheej no, lawv tau lim mus tsuas yog cov neeg pab cuam hauv tsib mais kev deb thiab tsuas yog cov qhia uas muaj hnub Tuesday thiab Thursday. Thaum nws pom cov kws qhia tsim nyog, nws yuav xav tau lub peev xwm los coj tus cwm pwm piv cov lus nug saib tus kws qhia nws yuav ua haujlwm zoo tshaj plaws nrog; lossis, nws tuaj yeem xav sau cov foos npe nrog lub sijhawm tshwj xeeb uas nws tuaj yeem hu tau.

Saib yuav ua li cas tsim nyog nws yog tias cov lag luam muab qhov kev paub siv rau cov neeg siv khoom rau cov neeg siv khoom micro-lub sijhawm? Cov ntaub ntawv dhau los, cov nuj nqis, thiab cov xwm txheej tawm ntawm lub qhov rais thaum nws hais txog micro-lub sijhawm. Tus neeg tau txais kev coj ua hauv cov sijhawm no tsis tau paub meej thiab tsuas yog tsav los ntawm lawv cov kev xav tau ntawm lub sijhawm ntawd nyob rau lub sijhawm.

Rau kev lag luam los nqis peev ntawm cov kev xav tau tshwj xeeb no, lub vev xaib dhau los yuav tsum muaj kev sib koom tes, paub tab, thiab nrhiav tau yooj yim. Peb cov phooj ywg ntawm CBT Xov Xwm summed nws zoo tshaj plaws thaum lawv yaum lawv cov neeg tuaj saib tsim lub vev xaib nrog cov nplooj ntawv sau meej meej, cov ntawv cog lus yooj yim, cov muab tshwj xeeb, thiab cov duab zoo nkauj ntawm cov khoom nrog cov lus piav qhia tob.

Tej yam xws li cov ntawv zoo li qub thiab sib tham nyob yuav tsum muaj peev xwm rau cov neeg siv khoom nug cov lus nug tshwj xeeb thiab tau txais cov lus teb kom raws sijhawm. Txawm tias tom qab ntawd, cov ntawv zoo li tsis tshua muaj peev xwm muab kev muaj peev xwm rau cov neeg siv khoom muaj kev sib tham 2-txoj kev nrog hom.

Hauv kev txiav txim siab, cov lag luam yuav tsum muaj peev xwm koom nrog cov neeg siv khoom txhua yam los muab cov neeg siv khoom nrog txhua yam uas lawv xav tau kom muaj kev txiav txim siab ntawm kev yuav khoom.

Koom Tes Tau Txais Ntu Thaum Koj Hom Yuav Qhia Tau Nws Zaj Dab Neeg

Lub sijhawm me me tsis txhais tau tias tus neeg siv khoom xav yuav yam khoom. Ntau zaus ntau dua li tsis, cov neeg tau txais kev pab tsuas yog xav tau ntaub ntawv.

Thaum qhov ntawd tshwm sim, cov lag luam thiab hom yuav tsum lees paub qhov no yog lub sijhawm los muab cov ntaub ntawv thiab, tib lub sijhawm, qhia cov neeg uas lawv yog leej twg thiab lawv cov lag luam sawv cev rau. Lawv yuav tsum tau qhia lawv lub npe zaj dab neeg vim tias kev piav dab neeg yog qhov muaj zog tshaj plaws rau tus neeg siv khoom siv los txuas nrog lub hom.

Hubspot nquag txhawb qhov tseem ceeb ntawm dab neeg thaum nws los txog rau hom sib txuas nrog lawv cov neeg siv khoom. Ua kom pom tias yog vim li cas kev lag luam ua dab tsi uas lawv ua los ntawm kev piav dab neeg yog ua si rau tib neeg lub tswv yim hauv tsev yuav tsum nrhiav cov dab neeg hauv qhov lawv pom thiab ua. Ib hom khoom lag luam uas qhia txog lawv cov dab neeg zoo yog muab qhov tseem ceeb rau ib tus neeg siv khoom sib txuas nrog lawv thiab khaws txuas nrog lawv dhau txhua theem ntawm lawv txoj kev yuav khoom.

Los ntawm infusing lawv tus cwj pwm mus rau cov neeg siv khoom qhov kev paub nrog lawv, cov hom tuaj yeem ua lawv tus kheej sawv hauv cov neeg siv khoom lub siab. Ua kom tau txais txoj kev xav zoo yuav ua rau cov neeg siv khoom rov qab mus rau lawv qhov chaw thaum lub sijhawm los ua khoom yuav khoom.

Storytelling nce lub siab thiab qhib siab txog kev lag luam lossis ib hom khoomCov. Los ntawm txais lawv zaj dab neeg txoj cai, cov hom tsim kev ua siab zoo hauv lawv lub sijhawm micro.

Nco ntsoov: Tej lub sijhawm me me uas ua haujlwm tau

Yog tias koj muab cov neeg siv khoom zoo tiag tiag hauv lawv lub micro-lub sijhawm, lawv yuav tsum nrawm mus ua ib qho kev yuav khoom tam sim ntawd. Ceev nrog efficiency yog qhov kev txiav txim ntawm lub hnub.

Nov yog qhov piv txwv zoo: Kuv tus neeg ua haujlwm nrog Felicia nyob hauv chav ua si ib hnub thaum nws paub tias yuav ua kom nws txoj kev tawm dag zog, nws xav tau kev txhawb nqa nws txoj kev noj haus. Nws mus online rau ntawm lub khw muag zaub vitamin thaum taug kev tawm ntawm chav hloov khaub ncaws, thiab ntaus purchase ntawm ib lub canister ntawm cov hmoov ntxiv.

Cov sijhawm me me zoo li ntawd tau muaj ntau lab lab nyob rau ib hnub, thiab cov lag luam thiab cov khoom lag luam yuav tsum muaj kev cuam tshuam cov peev txheej ntawm lawv. Vim tias lawv tau nqis tes ua haujlwm, micro-sijhawm muab kev lag luam rau cov neeg lag luam los siv cov kev paub sib txawv los qhia qhov chaw uas cov neeg siv khoom nyob hauv lawv txoj kev taug. Saib li cas micro-caij yog shaping cov tsoos cov neeg siv khoom cov lus?

Lawv thov kom cov lag luam ntsuas tag nrho lawv cov ntawv tshaj lij digital ntawm txhua theem ntawm cov txheej txheem yuav khoom kom lawv thiaj li tuaj yeem teb tau cov neeg siv cov kev xav tau tiag tiag.

Micro-moments txhais tau hais tias kev lag luam yuav tsum muaj kev ntseeg sai thiab hais txog cov ntsiab lus thiab cov kev paub uas lawv tau tso rau hauv lawv lub vev xaib, thiab cov ntsiab lus thiab kev paub tuaj yeem tsim kev sib txuas ntawm cov lag luam thiab cov neeg siv khoom.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.