Li cas los sau cov lus hais txog cov lus uas tig mus saib uas neeg yuav nias rau

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Cov ncauj lus xov xwm feem ntau yog yam kawg uas cov neeg ua khoom sau sau, thiab qee zaum lawv tsis tau txais kev kho kom tsim nyog lawv tsim nyog. Txawm li cas los xij, yuam kev ua thaum ua cov ntawv xov xwm tseem ceeb ua rau neeg tuag taus. Txawm tias qhov kev nqis peev zoo tshaj plaws rau kev tshaj lij yuav nkim sij hawm phemCov. Lub tswv yim zoo tshaj plaws ntawm kev sib raug zoo, SEO kev tawm tsam, cov ntsiab lus lag luam kev lag luam, thiab kev tshaj tawm-them nyiaj ib tus neeg tuaj yeem cog lus tsuas yog ib qho: Lawv yuav tso koj cov xov xwm ua ntej ntawm cov neeg nyeem muaj peev xwm. Tom qab ntawd, tib neeg yuav nyem lossis tsis txiav cov ntsiab lus nkaus xwb.

Ntau ntawm cov kws sau ntawv feem ntau yuav siv sijhawm ntau los ua cov ntawv xov xwm lawv yuav ua cov ntsiab lus nws tus kheej. Tom qab tag nrho, koj cov ntsiab lus tseem ceeb npaum li cas yog tias tsis muaj leej twg nias tawm thiab nyeem nws? Lossis yog nws tsis pom hauv kev tshawb pom organic? Tsim cov ncauj lus tseem ceeb yog qhov kos duab thiab txuj tshawb fawb. Peb tau sau ua ntej txog cov hauv paus ntsiab lus uas ua rau cov nyeem nyeem-ntawm cov ncauj lus hais ntau dua los ntawm kev ntxiv lus

Peb tau sau ua ntej dhau los txog cov ntsiab lus uas ua rau cov nyeem nyeem-txuas mus ntawm cov ncauj lus ntau dua los ntawm kev ntxiv lus kev xav thiab tus cwj pwm xav tauCov. Yog lawm, peb tsis tham txog tsis raug los yog tsis ncaj clickbait cov ncauj lus - peb xav tau cov ncauj lus tseem ceeb uas tau txais cov neeg nyeem rau cov ntsiab lus uas lawv yuav ua rau muaj nqis. Kev ua kom yuam kev tib neeg rau hauv kev nias yuav rhuav tshem qhov kev ntseeg siab thiab kev ntseeg siab tias koj txoj kev tshaj tawm digital kev lag luam yog thaum kawg sim ua kom dhau. Tseem ceeb tshaj, ib lub npe muaj peev xwm cuam tshuam rau cov neeg siv kev noj haus ntawm ib tsab xov xwm ib yam nkaus:

Lub npe xov xwm pauv lub txoj kev tib neeg nyeem ib tsab xov xwm thiab txoj kev lawv nco qab nws. Lub npe xov xwm sib txhuam tas qhov kev paub dhau los. Ib kab xov xwm tuaj yeem qhia koj seb hom ntawv dab tsi koj tab tom yuav nyeem - xov xwm, kev xav, kev tshawb fawb, LOLcats - thiab nws teeb lub suab rau dab tsi hauv qab no. Maria Konnikova, Tus Tshiab Yorker

Qhov no infographic los ntawm Lub Luam yuav pab koj kom tsis txhob qee qhov yuam kev cai muab khoom lag luam ua feem ntau. Koj yuav kawm ob peb txoj hauv kev yooj yim los daws koj cov ncauj lus thiab ua rau koj tsis ua yuam kev. Piv txwv li, siv tus txheej txheem “5 Ws thiab H” ua rau koj tsis xav sau cov ntsiab lus tsis meej, tsis muaj qab hau, thaum siv plaub tus qauv “U U” txwv tsis pub koj tso tawm xov xwm tsis zoo.

Cov ntawv nyeem uas ze li cov pa luam yeeb ntawm koj cov neeg sib tw ntawm kev ua haujlwm yog qhov tsis sib haum xeeb. Raws li, qhov infographic no qhia tau tias koj siv me me hyperbole lossis ua qee qhov kev tshawb fawb los ntawm kev ua lag luam los pab kom paub tseeb tias koj lub xov xwm tsis ploj hauv hiav txwv ntawm cov npe zoo sib xws. Siv cov ntawv teev hauv qab no los ua ib daim ntawv txheeb xyuas kom paub tseeb tias koj tau sau cov xov xwm zoo tshaj plaws tau rau koj cov ntsiab lus, tom qab ntawd nyeem cov ntawv nrog ntawv dawb ntawm kev tsim cov ncauj lus zoo los ntawm CopyPress rau kev paub ntau dua ntawm cov ntsiab lus.

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Tsim Cov Npe Muaj Zog thiab Muaj Kab Ke

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