Cov ntsiab lus Marketing

Blogging Vocabulary: Dab tsi yog Permalink? Trackback? Slug? Ping? 20+ Cov ntsiab lus koj yuav tsum paub

Hauv kev noj su tsis ntev los no nrog qee tus neeg lag luam hauv zos, kuv pom qhov sib txawv ntawm lawv cov kev paub blogging thiab cov thev naus laus zis koom nrog. Yog li ntawd, kuv xav muab cov ntsiab lus ntawm cov ntsiab lus uas cuam tshuam nrog blogging.

Analytics yog dab tsi?

Analytics nyob rau hauv cov ntsiab lus ntawm blogging yog hais txog kev sau thiab txheeb xyuas cov ntaub ntawv uas taug qab qhov kev ua tau zoo ntawm blog. Cov ntaub ntawv no suav nrog kev ntsuas xws li kev siv lub vev xaib, tus neeg siv tus cwj pwm, tus nqi hloov pauv, thiab lwm yam. Analytics cov cuab yeej zoo li Google Analytics pab bloggers nkag siab lawv cov neeg tuaj saib, txheeb xyuas cov ntsiab lus nrov, thiab ntsuas qhov ua tau zoo ntawm lawv cov kev lag luam. Los ntawm kev tshuaj xyuas cov kev nkag siab no, bloggers tuaj yeem txiav txim siab cov ntaub ntawv los ntawm kev txhim kho lawv cov blog kev ua tau zoo thiab koom nrog lawv cov neeg nyeem zoo dua.

Backlinks yog dab tsi?

Backlinks, los yog inbound links, yog txuas los ntawm cov vev xaib sab nraud rau koj qhov blog. Lawv yog qhov tseem ceeb rau SEO, raws li lawv qhia koj cov ntsiab lus zoo thiab txoj cai. Cov backlinks zoo tuaj yeem txhim kho kev tshawb fawb qeb duas thiab tsav tsheb ntau dua rau koj qhov blog. Tsim cov ntsiab lus zoo tuaj yeem tau txais koj qhov blog hais los ntawm lwm qhov chaw tso cai, uas tuaj yeem tsav koj qhov blog cov qeb duas hauv kev tshawb fawb xyaw, garnering search referral traffic.

Qhov Blog yog dab tsi?

Lub blog yog lub vev xaib lossis online platform uas cov tib neeg lossis cov koom haum niaj hnub tshaj tawm cov ntsiab lus sau, feem ntau hauv phau ntawv xov xwm lossis phau ntawv teev npe-style. Blogs muaj ntau yam thiab tuaj yeem hais txog ntau yam, los ntawm kev paub txog tus kheej thiab kev nyiam ua rau kev tshaj lij niches. Blogging tso cai rau cov neeg tsim cov ntsiab lus los qhia lawv cov tswv yim, dab neeg, thiab kev txawj ntse nrog cov neeg tuaj saib thoob ntiaj teb, ua rau nws yog ib qho tseem ceeb rau kev lag luam thiab kev sib txuas lus.

Qee zaum, lo lus blog piav qhia qhov tseeb blog ncej es tsis yog blog nws tus kheej. Piv txwv. kuv sau ib blog hais txog lub ncauj lus. Blog kuj tseem siv tau ua ib qho lus qhia. Piv txwv. Kuv blog txog Marx.

Dab tsi yog Corporate Blog?

A neeg blog yog ib qho blog uas tsim thiab tswj xyuas los ntawm kev lag luam lossis kev lag luam. Nws ua haujlwm raws li lub platform rau lub tuam txhab sib txuas lus nrog nws cov neeg tuaj saib, suav nrog cov neeg siv khoom, cov neeg siv khoom, cov neeg ua haujlwm, thiab cov pej xeem. Cov tuam txhab blogs feem ntau yog siv rau ntau lub hom phiaj, suav nrog:

  1. Cov ntsiab lus Ua Lag Luam: Cov tuam txhab blogs yog ib qho tseem ceeb ntawm cov ntsiab lus lag luam cov tswv yim. Lawv tso cai rau cov tuam txhab tsim thiab sib qhia cov ntsiab lus tseem ceeb, qhia, thiab koom nrog lawv cov kev lag luam, khoom, thiab kev pabcuam. Cov ntsiab lus no tuaj yeem pab tsim lub tuam txhab ua ib txoj cai hauv nws daim teb.
  2. Hom nce qib: Cov tuam txhab blogs yog cov cuab yeej los txhawb cov hom lag luam thiab txhim kho nws qhov muaj nyob hauv online. Lawv tuaj yeem siv los qhia txog lub tuam txhab lub luag haujlwm, qhov tseem ceeb, thiab cov dab neeg, txhawb nqa lub npe zoo.
  3. Kev koom tes ntawm cov neeg siv khoom: Cov tuam txhab blogs feem ntau muab lub platform rau cov neeg siv khoom los koom nrog lub tuam txhab. Cov neeg nyeem tuaj yeem tawm tswv yim, nug cov lus nug, thiab muab cov lus tawm tswv yim, ua kom yooj yim rau kev sib txuas lus ob txoj kev.
  4. Cov khoom tshiab thiab tshaj tawm: Cov lag luam siv lawv cov blogs los tshaj tawm cov khoom tshiab, cov yam ntxwv, lossis hloov tshiab, ua kom cov neeg siv khoom paub txog qhov kev txhim kho tshiab.
  5. Kev Paub Txog Kev Lag Luam: Cov tuam txhab tuaj yeem sib qhia kev nkag siab rau lawv txoj kev lag luam, tiam sis, thiab kev tsom xam kev lag luam, muab lawv tus kheej ua cov thawj coj xav.
  6. SEO thiab Traffic Generation: Blogs tuaj yeem txhim kho lub tuam txhab kev tshawb nrhiav cav pom tau zoo (SEO). Cov tuam txhab tuaj yeem nyiam cov tsheb khiav organic los ntawm kev tshawb fawb xyaw los ntawm kev tsim cov ntsiab lus zoo, muaj txiaj ntsig zoo.
  7. Cov Thawj Coj Ua: Cov tuam txhab blogs feem ntau ntes cov thawj coj (leadgen). Cov tuam txhab tuaj yeem muab cov peev txheej rub tawm tau, xws li ntawv dawb lossis e-phau ntawv, sib pauv rau cov neeg tuaj saib cov ntaub ntawv tiv tauj.
  8. Kev sib txuas lus neeg ua haujlwm: Qee cov tuam txhab blogs tau siv sab hauv los sib txuas lus nrog cov neeg ua haujlwm. Cov blogs sab hauv no tuaj yeem tshaj tawm xov xwm hauv tuam txhab, hloov tshiab, thiab cov peev txheej nrog cov neeg ua haujlwm.

Lub tuam txhab blog yog ntau yam cuab yeej rau kev lag luam, kev tsim khoom lag luam, kev sib txuas lus, thiab kev koom tes. Nws pab cov lag luam txuas nrog lawv lub hom phiaj cov neeg tuaj saib thiab ua tiav lawv cov hom phiaj kev lag luam thiab kev sib txuas lus.

Blogger yog dab tsi?

Ib tug blogger yog ib tus neeg uas tsim thiab tswj hwm blog. Bloggers yog lub luag haujlwm rau kev sau ntawv, kho, thiab tshaj tawm cov ntsiab lus ntawm lawv cov blog. Lawv feem ntau muaj cov niche tshwj xeeb lossis thaj chaw ntawm kev txawj ntse uas lawv tsom mus rau thiab tuaj yeem muaj los ntawm cov neeg nyiam bloggers sib koom cov kev paub ntawm tus kheej rau cov kws tshaj lij bloggers tsim cov nyiaj tau los ntawm lawv qhov muaj nyob online. Bloggers ua lub luag haujlwm tseem ceeb hauv kev tsim cov ntsiab lus uas nyiam thiab txhawb cov neeg nyeem.

Qeb yog dab tsi?

Hauv blogging, ib pawg npaj thiab pab pawg blog tshaj tawm rau hauv cov ncauj lus tshwj xeeb lossis cov ncauj lus. Pawg pab bloggers thiab cov neeg nyeem tshawb xyuas qhov blog zoo dua, ua kom yooj yim nrhiav cov ntsiab lus cuam tshuam. Piv txwv li, ib lub blog zaub mov yuav muaj pawg xws li Zaub mov txawv, Tsev noj mov tshuaj xyuas, Thiab Cov Lus Qhia Ua Noj Ua Haus muab faib thiab npaj lawv cov lus raws li lawv cov ntsiab lus hom.

Dab tsi yog Content Management System?

Kev tswj cov ntsiab lus (CMS) yog software siv los tsim, kho, thiab tswj cov ntsiab lus ntawm blog lossis lub vev xaib. WordPress, lub platform Martech Zone yog khiav ntawm, yog CMS nrov rau blogging. Cov tshuab no muab cov cuab yeej thiab cov yam ntxwv uas ua kom yooj yim tshaj tawm cov ntsiab lus, tswj cov neeg siv kev sib cuam tshuam, thiab kho qhov blog tsim. Bloggers cia siab rau CMSs kom tswj tau lawv qhov muaj nyob online.

Comments yog dab tsi?

Cov lus pom yog cov lus tawm tswv yim lossis cov lus teb tseg los ntawm cov neeg nyeem ntawm cov ntawv blog. Lawv ua ib txoj hauv kev rau kev sib tham thiab kev sib tham ntawm bloggers thiab lawv cov neeg tuaj saib. Cov lus tuaj yeem muab cov kev nkag siab zoo, tso cai rau bloggers koom nrog lawv cov neeg nyeem, teb cov lus nug, thiab txhawb nqa lub zej zog nyob ib puag ncig lawv cov ntsiab lus. Nyob rau hauv xyoo tas los no, lub kev sib tham nyob ib puag ncig blogs tau tsiv mus rau social media platforms, ua rau koj tsis tshua muaj kev cuam tshuam hauv cov lus hauv lub xaib.

Content yog dab tsi?

Cov ntsiab lus blog hais txog cov ntawv, nplooj ntawv, tshaj tawm, duab, yeeb yaj kiab, thiab lwm yam xov xwm bloggers tsim thiab tshaj tawm. Kev koom tes thiab cov ntsiab lus qhia yog lub hauv paus ntawm kev vam meej blog, vim nws nyiam thiab khaws cov neeg nyeem. Cov ntsiab lus zoo yog qhov tseem ceeb rau kev tsim lub blog txoj cai, loj hlob nws cov neeg tuaj saib, thiab ua tiav cov hom phiaj kev lag luam.

Engagement yog dab tsi?

khu nyob rau hauv cov ntsiab lus ntawm blogging yog qhov ntsuas seb cov neeg nyeem cuam tshuam nrog cov ntsiab lus li cas. Qhov no tuaj yeem suav nrog kev tawm tswv yim, nyiam cov ntawv tshaj tawm, sib qhia cov ntsiab lus ntawm kev tshaj xov xwm, thiab nyem rau ntawm qhov txuas hauv blog. Kev koom tes siab dua qhia tau hais tias muaj kev koom tes thiab nyiam cov neeg tuaj saib, feem ntau yog lub hom phiaj tseem ceeb rau bloggers thiab cov neeg lag luam cov ntsiab lus.

Feed yog dab tsi?

An RSS (Really Simple Syndication) pub yog ib qho cuab yeej uas tso cai rau cov neeg siv tuaj yeem sau npe rau blog qhov hloov tshiab thiab tau txais cov ntsiab lus tshiab los yog rau cov bloggers los sau lawv cov ntsiab lus rau lwm qhov chaw thib peb. RSS pub yog formatted hauv XML, ua kom cov platforms nyeem thiab tso saib cov ntsiab lus yooj yim.

Guest Post yog dab tsi?

Ib tus qhua tshaj tawm yog blog post sau los ntawm lwm tus neeg uas tsis yog tus thawj blogger. Nws feem ntau yog kev sib koom tes uas cov neeg sau ntawv tuaj yeem pab txhawb lawv cov kev txawj ntse lossis cov kev xav tshwj xeeb ntawm ib lub ntsiab lus tshwj xeeb. Cov ntawv qhua tuaj yeem txhim kho lub blog cov ntsiab lus sib txawv, nyiam cov neeg nyeem tshiab, thiab ntxiv dag zog rau kev sib raug zoo nrog lwm tus bloggers hauv tib lub niche. Guest posts kuj tsav tau

backlinks mus rau lwm qhov chaw, muab qee qhov kev cai SEO rau lub vev xaib.

Monetization yog dab tsi?

Monetization yog tus txheej txheem ntawm khwv tau nyiaj los ntawm blog. Bloggers tuaj yeem khwv tau lawv cov ntsiab lus los ntawm ntau txoj hauv kev, suav nrog kev tshaj tawm, koom nrog kev lag luam, txhawb nqa cov lus, muag khoom lossis kev pabcuam, thiab ntau dua. Cov tswv yim ua kom tau nyiaj tau zoo tuaj yeem tig qhov blog mus rau hauv qhov nyiaj tau los rau nws tus tsim.

Niche yog dab tsi?

Ib lub niche hauv blogging yog hais txog ib lub ncauj lus tshwj xeeb lossis cov ncauj lus uas blog tsom rau. Los ntawm kev xaiv ib lub niche, bloggers tsom rau cov neeg tuaj saib tshwj xeeb uas nyiam lub ntsiab lus ntawd. Niche blogs nyiam nyiam cov neeg nyeem ntawv siab thiab tuaj yeem ua tau zoo dua hauv kev koom tes thiab kev lag luam rau ib tus pej xeem tshwj xeeb. Martech Zone's niche yog kev muag khoom thiab kev lag luam ntsig txog tshuab.

Permalink yog dab tsi?

Ib qho permalink yog qhov URL ruaj khov thiab tsis hloov pauv uas txuas mus rau ib qho blog tshaj tawm. Nws ua kom yooj yim sib koom thiab siv thiab ua kom cov neeg nyeem thiab tshawb fawb tuaj yeem nkag mus rau cov ntsiab lus ncaj qha. Permalinks yog qhov tseem ceeb rau cov ntsiab lus tshawb pom thiab kev tshawb fawb cav optimization.

Ping yog dab tsi?

Luv luv rau pingback, ping yog lub teeb liab xa mus rau blog lossis lub vev xaib kom ceeb toom nws txog qhov hloov tshiab lossis hloov pauv. Qhov no feem ntau yog siv los qhia rau cov kws tshawb fawb txog cov ntsiab lus tshiab thiab tuaj yeem pab txhim kho qhov pom ntawm blog hauv kev tshawb fawb. Thaum koj luam tawm ntawm lub platform blogging ib txwm, cov kev tshawb fawb xyaw tau pinged thiab lawv cov crawler rov qab los, pom, thiab ntsuas koj cov ntsiab lus tshiab.

Post yog dab tsi?

Nyob rau hauv cov ntsiab lus ntawm blogging, ib tug ncej yog ib tug neeg nkag los yog tsab xov xwm ntawm ib tug blog. Cov ntawv tshaj tawm no feem ntau yog teem rau hauv qhov kev txiav txim rov qab, nrog cov ntsiab lus tsis ntev los no tshwm rau saum. Cov ntawv tshaj tawm yog cov ntsiab lus tseem ceeb uas bloggers tshaj tawm rau lawv cov blogs.

Qhov Kev Tshawb Nrhiav Ua Haujlwm yog dab tsi?

SEO yog txheej txheem ntawm optimizing cov ntsiab lus blog los txhim kho nws qhov pom kev hauv kev tshawb fawb cav (SERPs). Bloggers siv ntau cov tswv yim thiab cov tswv yim los ua kom lawv cov ntsiab lus ntau dua kev tshawb fawb cav-phooj ywg, thaum kawg tsav tsheb organic mus rau lawv cov blog.

Slug yog dab tsi?

Ib tug slug, nyob rau hauv cov ntsiab lus ntawm blogging, yog ib tug neeg siv-phooj ywg thiab feem ntau luv luv ib feem ntawm ib tug URL uas txheeb xyuas ib tug tshwj xeeb blog ncej. Slugs feem ntau suav nrog cov ntsiab lus ntsig txog cov ntsiab lus ntawm cov ntawv tshaj tawm, ua rau lawv yooj yim rau cov neeg nyeem thiab cov tshuab tshawb nrhiav kom nkag siab. Nyob rau hauv cov ntaub ntawv ntawm no blog ncej, slug yog blog-jargon.

Social Sharing yog dab tsi?

Kev sib koom nrog kev coj ua ntawm cov neeg nyeem thiab bloggers sib koom blog posts ntawm kev tshaj xov xwm platforms. Nws yog lub tswv yim los ua kom pom cov ntsiab lus ntawm blog thiab ncav cuag cov neeg tuaj saib dav dua. Cov neeg nyeem tuaj yeem qhia cov ntsiab lus nthuav, nthuav tawm rau lawv cov kev sib tham. Kev koom ua ke social share khawm yog ib lub tswv yim zoo los ua kom koj cov ntsiab lus sib koom.

Tags yog dab tsi?

Cim npe yog cov ntsiab lus lossis cov kab lus siv los txheeb xyuas thiab teeb tsa cov ntsiab lus blog. Bloggers muab cov cim tseem ceeb rau lawv cov ntawv tshaj tawm, ua kom yooj yim rau cov neeg nyeem kom pom cov ntsiab lus cuam tshuam nrog kev tshawb fawb sab hauv. Cim npe muab txoj hauv kev zoo rau categorize thiab navigate blog cov ntaub ntawv.

Trackback yog dab tsi?

Lub trackback yog ib txoj kev sib txuas lus ntawm blogs uas ib qho blog tuaj yeem ceeb toom rau lwm tus thaum nws tau txuas rau ib qho ntawm nws cov ntawv. Qhov no tso cai rau lub network ntawm kev sib txuas lus blog tshaj tawm, txhawb kev sib tham thiab kev koom tes thoob plaws blogs sib txawv. Trackbacks pab bloggers tsim kev sib raug zoo hauv lawv lub niche.

Lub Neej Dhuav Siab

Trackbacks muaj zog tab sis tau raug tsim txom ntau dua los ntawm spammers niaj hnub no. Nov yog lawv ua haujlwm li cas… Ib tus blogger nyeem koj cov ntawv tshaj tawm thiab sau txog koj. Thaum lawv tshaj tawm, lawv cov blog ceeb toom koj qhov blog los ntawm kev xa cov ntaub ntawv mus rau qhov chaw nyob trackback (pom hauv nplooj ntawv tus lej).

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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