Puas Yog Xyoo 2018 Cov Khw Muag Khoom Tuag? Ntawm No Yog Yuav Khaws Tseg Li Cas

Muaj Khw Muag Khoom Khw Muag Khoom

Cov me nyuam thiab cov me nyuam hauv siab tau tu siab ib yam los ntawm Phau Ntawv Maumoos poob ntawm Cov Khoom Ua Si 'R' Us, kev lag luam stalwart thiab lub khw muag khoom kawg ntxiv uas tsom tshwj rau cov khoom ua si. Lub khw kaw cov ntawv tshaj tawm tshem tawm txhua qhov kev cia siab tias lub khw muag khoom loj heev - qhov chaw ntawm nostalgia rau cov niam txiv, lub nceeg vaj xav tsis thoob rau cov menyuam yaus - tuaj yeem raug cawm dim.

Dab tsi ntxiv tsis txaus ntseeg yog tias Qho Khoom Ua Si 'R' Us yuav tau txais kev cawmdim.

Cov khoom ua si cov neeg muag khoom poob qis tus neeg raug tsim txom rau tus naj npawb ntawm cov khw muag khoom poob, thiab nws tsis yog ib leeg. Cushman & Wakefield kwv yees tias Asmeskas khw kaw yuav nce 33% xyoo 2018, tshem tawm ntau tshaj 12,000 lub chaw tsim khoom

Nruab nrab ntawm kev tuag ntawm RadioShack, qhov poob ntawm JCPenney thiab qhov cuam tshuam ntawm kev suav tsis txheeb lwm tus, cov neeg siv khoom tau mob dhau los. khw kaw! cov paib thiab xov xwm xwm txheej. Nrog Sears, Claire's thiab Chav Rau Nkoj npaj los tawm ntau qhov chaw tawm, cov khoom tsis zoo rau cov khw muag khoom cib thiab cov cug muag khoom.

Muab qhov xwm txheej, nws yuav ntxias tau rau ntawm Don McLean tom qab cov nkauj, txhua lub sijhawm thaum hu nkauj, 2018 yog lub xyoo muag khoom tuag! Tab sis tsis txhob ua lub suab ceeb toom tsis tau. Muaj kev cia siab rau cov neeg muag khoom uas txaus siab yoog raws thiab ua raws ntau yam kev hloov pauv uas tau hloov pauv cov neeg siv khoom ua lag luam.

Ciaj sia taus Ntawm Fittest

Muaj ntau tus neeg muag khoom muag tawm tsam kom dhau qhov Cov nyhuv Amazon (ntawm lwm yam), tab sis nws txog lub sijhawm rau kev hloov ntawd. Thaum dot-com loj heev tau ua pov thawj los ua tus neeg tsis sib haum xeeb rau cov khw ib txwm muaj, tsis muaj laj thawj yog vim li cas cov neeg muag khoom tsis tuaj yeem paub txog lawv lub peev xwm tseeb.

Yuav kom kov yeej qee qhov kev lag luam muag khoom qhov teeb meem loj tshaj plaws, cov neeg ua si cib thiab cov cug yuav tsum npaj kom ntau ntawm cov hauv kev hauv khw, muag thiab txhawb nqa cov khoom muag, sau qhov sib txawv ntawm digital thiab lub cev, uas thaum kawg nce nyiaj thiab txhim kho lawv cov neeg siv khoom.

Hnab Khib Diav Thiab Kev Xav Tau

Qhov teeb meem classic no pheej ntim cov nyiam ntawm cov khoom ua si 'R' Us thiab Sports Authority. Cov ntaub ntawv hauv qhov taw tes: koj puas tau xav txog vim li cas koj thiaj li muag khoom ntawm Cov Khoom Ua Si 'R' Us?

Cov neeg laus tau mus yuav khoom plig ("Thov"). Lub Phab ntsa, li cas los xij, yog ib lossis ntau qib sib cais los ntawm keeb kwm ntawm Kev Thov. Lub hnab nyiaj tsis muaj lub siab xav mus rau hauv lub khw - nws yog qhov haujlwm hauv tsev.

Cov Thawj Coj Ncig Saib Xyuas Kev Ua Si ntawm Cov Neeg Muag Khoom tau ntsib qhov teeb meem no zoo ib yam, vim tias cov qhua feem ntau yuav khoom hauv khw npaj rau lub caij tshiab. Tom qab ntawd lawv pom cov nqi nce siab thiab pom tias nws nyuaj mus ntxiv.

Muaj ib qho kev qhia sib txawv - ib qho uas cov niam txiv xav paub xav tua lub sijhawm nrog lawv cov menyuam. Thaum nkag mus hauv ib lub khw twg, Lub hnab nyiaj tsis muaj qhov kev npaj tshwj xeeb rau feem nrog nyiaj. Cov niam txiv siv txoj kev pheej hmoo rau ib qho twg, cia siab tias lawv tuaj yeem tawm thiab pheej yig.

Cia siab tias tsev neeg yog qhov kev zam. Cov niam txiv tshiab ("Hnab Nyiaj Txiag") zoo siab los yuav txhua yam uas lawv xav tau. Tus me nyuam lub qhov ci tshiab tau muaj nws cov kev txwv, txawm li cas los xij, yog li tsis txhob cia siab tias qhov yuav tsum ua kom ntev mus tom qab:

  1. Kev siv nyiaj tau dhau rau lub sijhawm plaub
  2. Menyuam mos tuaj txog
  3. Tus menyuam thib ob los

Cov khw muag khoom feem ntau tsis muaj sijhawm los koom ua ke ib lub hnab nyiaj nrog kev xav tauCov. Txawm hais tias muaj qee zaum nws yuav zoo li yooj yim dua (piv txwv: tsev neeg muaj kev cia siab), nws muaj peev xwm nqa hnab nyiaj thiab Xav tau ze dua los ntawm:

  • Muab cov qhua tuaj noj mov kom pom tseeb thiab sau cov khoom lag luam muaj nyob hauv khw
  • Qhia txog tias cov khoom lag luam nyob qhov twg
  • Kev siv cov cuab yeej uas tuaj yeem pab cov neeg yuav khoom txoj hauv kev zoo dua, xws li daim duab qhia chaw lossis cov ntawv teev khoom lag luam digital
  • Rov tawm cov khw muag khoom qauv zoo dua shoppability ntawm cov khw
  • Kev siv cov ncauj lus zoo ib yam li mus yuav cov khoom online hauv khw

Thaum kawg, thaum koj muaj cov neeg siv khoom uas tsis muaj qhov bogged los ntawm cov khw muag khoom tawg, lawv tsis tshua muaj sijhawm thiab ncua sijhawm thib ob lawv yuav khoom.

Cov Transformation

Txoj kev hloov digital tsis muaj dab tsi ua nrog rau sab hauv thawj kauj ruam. Nws tsis muaj teeb meem yog tias Tus Khw Muag Khoom X xav tias nws yog lub tswv yim zoo - tau txais kev pab xav tias nws yog lub tswv yim zoo! Lawv txhawb ib qho kev hloov sab nraud, hloov kho kab lis kev cai.

Ob Qho Khoom Ua Si 'R' Us thiab Sports Sports tau muab txoj hauv kev los puag txoj kev hloov digital thiab dhau los ua ke nrog lawv cov zej zog yuav khoom. Thaum kawg lawv ua tsis tiav, tab sis cov txiaj ntsig tshwm sim tuaj yeem sib txawv.

  • Txoj Cai Ncaws Pob: Raws li yog niam txiv Kuv xav mus xyuas lub tuam txhab lub vev xaib, tshaj tawm kuv tus menyuam txoj kev ntaus pob ncaws pob, pab koomtes thiab pab pawg, thiab tau txais cov lus qhia kom zoo rau cov khoom muaj.
  • Cov khoom ua si 'R' Us: Tam sim no ntawm no yog lub sijhawm los tsim app uas cov menyuam tuaj yeem nrhiav los ntawm txhua qhov khoom ua si, tsim daim ntawv xav tau, tom qab ntawd muab nws rau Niam thiab Txiv rau lim dej thiab sib qhia (ntawm email, social media, thiab lwm yam). Nws tuaj yeem muab qhov yooj yim - tseem ci ntsa iab - kev yuav khoom lag luam rau hnub yug, hnub so thiab lwm lub sijhawm tshwj xeeb.
  • Staples / Lwm Lub Khw Muag Khoom Hauv Chaw Ua Haujlwm: Xav txog ib daim ntawv teev tag nrho cov khoom siv hauv tsev kawm ntawv uas tau tsim hluav taws xob tom qab tshaj tawm ib tus menyuam qib thiab chav kawm cov npe. Nrog hauv khw tuaj tos, cov khoom no yuav muaj txiaj ntsig rau cov niam txiv tsis khoom.

Khaws Ib puag ncig

Muaj ntau lub khw muag khoom tsis tau lees paub txog qhov tseem ceeb ntawm lub khw muag khoom ib puag ncig, tab sis nws yog txhua yam rau cov neeg siv khoom. Thaum cov khw muag khoom qub, muaj qhov tsis zoo, muaj cov txheej txheem ua tsis zoo, tsis yooj yim rau cov khoom lag luam thiab cov khoom siv tsis zoo, cov neeg yuav khoom yuav mus rau lwm qhov, vim lawv tseem tab tom nrhiav qhov tshwj xeeb, tseem tsis tau zoo dua kev yuav khoom - qhov no yog qhov twg ib txwm ua lub khw muag khoom. tau xa.

Txhawm rau kom lawv cov qhov rooj qhib, cov neeg muag khoom yuav tsum rov xav txog qhov pwm qub ntawm lub thawv cib thiab tshuaj khib. Los ntawm cov caij nyoog zoo hauv khw muag khoom, muaj lawv lub hnab nyiaj vs kev thov, nkag siab lawv cov khw muag khoom, thiab txo qhov sib txawv nruab nrab ntawm digital thiab lub cev, cov khw muag khoom yuav tsis tas txhawj txog kev lag luam e-lag luam loj, lossis kaw lawv lub qhov rooj - vim tias lawv yuav tau nce nyiaj nce thiab zoo dua kev paub cov qhua tuaj noj mov.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.