Yuav ua li cas Txhim Kho Prestashop rau nce SEO thiab Hloov

eCommerce

Kev coj ua lag luam los ntawm cov khw hauv online yog qhov niaj hnub no nrog suav tsis tau hauv online suav ua kom nyab xeeb rau hauv Is Taws Nem. Prestashop yog ib qho thev naus laus zis nyob hauv qab ntau cov vev xaib no.

Prestashop yog qhov qhib qhov e-lag luam software. Yuav luag 250,000 (yuav luag 0.5%) cov vev xaib thoob ntiaj teb siv Prestashop. Ua lub thev naus laus zis nrov, Prestashop muab ntau txoj hauv kev uas lub vev xaib tsim los siv Prestashop tuaj yeem ua kom zoo rau qeb duas siab dua hauv kev tshawb fawb organic (SEO) thiab tau txais kev hloov dua siab tshiab.

Lub hom phiaj ntawm tej yam e-commerce qhov chaw yog kom nyiam cov tsheb thiab tau txais kev muag khoom ntau. Qhov no tuaj yeem ua tiav los ntawm kev ua kom zoo ntawm lub xaib rau SEO.

Nov yog ob peb txoj hauv kev hauv qhov SEO tuaj yeem ua tiav rau Prestashop site:

  • Txhim Kho Lub Tsev - Koj qhov home page zoo li koj lub khw muag online. Yog li, nws tsis tsuas yog muaj peev xwm zoo siab xwb tab sis kuj yuav tsum tau nce qib siab dua hauv tshuaj ntsuam. Ua li ntawd, koj yuav tsum suav cov ntsiab lus thiab koj qhov tseem ceeb tshaj plaws ua ke nrog cov duab hauv koj lub vev xaib. Cov ntsiab lus ntawm nplooj ntawv ntawm lub tsev thiab koj cov khoom tseem ceeb yuav tsum tsis txhob hloov ntau dhau vim hais tias tom qab ntawd lub tshuab tshawb nrhiav tsis muaj peev xwm txiav txim siab qhov tseem ceeb rau koj. Kuj, lub vev xaib yuav tsum nrawm nrawm rau thauj, tsis pub ua yuam kev, thiab muab txoj kev saib zoo los ntawm lub sijhawm.
  • Txiav txim siab rau koj cov ntsiab lus - Nws yog qhov yuav tsum tau txiav txim siab koj txiav txim siab koj cov ntsiab lus thiab kuaj lawv cov kev ua haujlwm siv Google Ads uas tam sim no yog ib feem ntawm cov phiaj xwm ntsiab lus. Koj tuaj yeem nrhiav cov ntawv qhia txhua hli hauv ntiaj teb thiab hauv zos, qhov tseeb, thiab kev sib tw ntawm cov ntsiab lus. Cov lus nrog kev sib tw nruab nrab thiab kev tshawb fawb yog qhov zoo tshaj plaws cov sib tw rau koj cov ntsiab lus. Lwm lub cuab tam tsim nyog xav tau yog Semrush txawm hais tias nws yog ib qho cuab yeej them nyiaj.
  • Txuas sab nraud - Muaj kev txuas los ntawm lwm tus xaib mus rau koj lub xaib kuj yog ib qho SEO tactic. Koj tuaj yeem tiv tauj bloggers thiab nias chaw xaib. Bloggers yuav pom zoo sau txog koj cov khoom thiab muab qhov txuas rau koj lub xaib. Qhov no yuav tsis tsuas yog pab tau hauv kev tsim cov kev txuas sab nraud nkaus xwb tab sis kuj tseem ua rau kom koj qhov chaw txuas ntxiv tau txais kev khiav tsheb los ntawm cov kev sib txuas no. Koj tseem tuaj yeem tshaj tawm koj cov xov xwm tshaj tawm rau ntau lub vev xaib uas tseem yog qhov zoo los ua kom muaj kev nyiam mus rau koj lub xaib. Lwm txoj hauv kev kom tau txais kev txuas sab nraud yog sau cov lus qhua. Koj tuaj yeem tau xa mus rau koj lub xaib hauv cov ntawv no. Ib txoj hauv kev ntxiv yog mus tshawb cov vev xaib uas tau hais txog koj lub xaib tsis tas muab qhov txuas. Koj tuaj yeem thov lawv kom muaj ib qhov txuas rau koj lub xaib.
  • Sau tag nrho cov ntaub ntawv xav tau khoom - Sau txhua qhov uas xav tau zoo ib yam li cov lus piav qhia txog khoom, pawg, thiab tuam ntxhab nrog cov ntsiab lus. Qhov no yog qhov tseem ceeb ntawm SEO pom. Tsis tas li, koj yuav tsum qhia cov ntaub ntawv txuas mus ntxiv rau cov hauv qab no - cov npe ntawv qhia txog meta, cov lus piav qhia meta, thiab cov ntawv xov xwm meta rau hauv cov ntawv qhia cov khoom lag luam. Koj kuj yuav tsum muab qhov URL tsim nyog.
  • Nrog rau kev xaiv sib qhia - Muaj kev sib koom khawm ntawm koj cov vev xaib yog qhov yuav pab tau zoo ib yam. Thaum tib neeg sib qhia koj cov ntsiab lus nrog lawv cov phooj ywg, nws nce txoj hauv kev los kom lawv nyiam mus rau koj lub xaib. Txoj kev no, koj tuaj yeem tau txais cov neeg tuaj tshiab rau koj lub vev xaib.
  • Tsim cov sitemap thiab robots.txt - Google Sitemap module yuav pab koj tsim daim sitemap rau koj lub xaib thiab khaws nws hloov kho. Nws yog cov ntawv XML uas teev txhua tus xaib khoom thiab nplooj ntawv. Lub sitemap yog siv hauv kev ntsuas cov nplooj ntawv thiab chaw pib yog qhov tseem ceeb ntawm SEO pom. Robots.txt yog ib daim ntawv pib tsim nyob rau hauv Prestashop thiab tshaj qhia cov neeg tshawb xyuas lub cav thiab kab laug sab uas ntu ntawm Prestashop site tsis yog xav ntsuas. Nws yog ib qho txiaj ntsig hauv kev txuag bandwidth thiab server.
  • Muaj daim ntawv qhia hnub thiab cov lus nrog cov ntsiab lus - Yog tias koj lub vev xaib muaj tag nrho cov khoom lag luam rau qee lub sijhawm tshwj xeeb, tom qab ntawd koj tuaj yeem tshaj tawm cov khoom ntawm cov hnub tshwj xeeb nrog lwm nplooj ntawv taw rau nplooj ntawv no. Koj tuaj yeem sau cov lus xws li cov ntsiab lus uas cuam tshuam rau lub sijhawm. Txawm li cas los xij, ib qho yuav tsum tsis txhob sim rau cov khoom siv ntau lo lus tseem ceeb hauv ib tsab xov xwm vim qhov no yuav ua rau lub tshuab tshawb nrhiav tsis meej pem.
  • Lub vas sab sai - Lub vev xaib xaib qeeb qeeb tuaj yeem txo qis hloov dua siab tshiab, muag thiab tshawb xyuas cov qeb duas. Yog li, nws tseem ceeb heev uas website nrawm duaCov. Qee cov lus qhia tseem ceeb kom muaj lub vev xaib ceev nrawm yog:
    • Hlob, sib txuam, thiab caching pab thauj khoom xa mus nrawm dua. Hlob cov cim minifies CSS thiab JavaScript code uas yog tom qab ua ke thiab cached.
    • Cov duab tsis zoo muaj peev xwm ua kom lub vev xaib qeeb dua yog li nws yog qhov tseem ceeb uas cov duab pom tau zoo kom ceev dua lub vev xaib thauj khoom.
    • Koj yuav tsum tshem tag nrho cov qauv tsis xav tau vim tias lawv feem ntau ua kom qeeb hauv lub vev xaib. Idle modules tuaj yeem lees paub nrog kev pab ntawm debugging profiling los ntawm Prestashop vaj huam sib luag.
    • Kev siv CDN (Cov Ntsiab Lus Xa Network) yuav pab thauj lub vev xaib sai dua txawm tias ntawm cov chaw uas nyob deb ntawm qhov xa cov neeg rau zaub mov.
    • Caching system ntawm Prestashop lossis cov uas tau muab cov ntawv thov thib peb zoo li XCache, APC, lossis Memcached yuav raug siv los kho lub vev xaib kom sai.
    • Cov lus nug pom zoo cache nqi rau MySQL yog 512 MB. Koj yuav tsum ua kom zoo zoo tus nqi yog tias nws yog qhov ua tsis tau zoo.
    • Prestashop muab lub tshuab ua kom zoo dua los txhim kho cov qauv uas hu ua Smarty. Nws tuaj yeem raug kho rau kev ua kom zoo dua qub.
  • Siv Schema.org - Schema tagging pab txhawm rau txhim kho cov vev xaib los ntawm kev tsim cov ntaub ntawv cov txheej txheem markup schema uas tseem hu ua snippet nplua nuj. Nws yog kev txhawb nqa los ntawm txhua qhov kev tshawb fawb loj. Daim “itemtype” pab qhia kom paub tias puas yog ib yam khoom hauv lub vev xaib, khw hauv online lossis lwm yam. Nws pab muab cov ntsiab lus teb rau lwm yam nplooj tsis meej.
  • Siv Google Analytics thiab Google Search Console - Kev siv Google Analytics thiab Google Search Console tuaj yeem muaj nyob hauv lub vev xaib los ntawm qhov muab tus lej cim ntawm lub vev xaib uas tsis pom koj cov neeg tuaj saib. Google Analytics muab cov ntaub ntawv muaj txiaj ntsig txog lub vev xaib khiav lag luam thaum Google Search Console pab nrhiav qhov tuab npaum li cas lub vas sab muaj npe hauv cov txiaj ntsig tshawb thiab nyem-dhau ntawm cov ntaub ntawv
  • Txav deb nrog cov nplooj ntawv theej tawm - Nws yuav tsis yooj yim rau qhov theej tawm nplooj ntawv los ua rau Prestashop. Lawv muaj tib lub URL nrog ntsuas sib txawv. Qhov no tuaj yeem zam tau los ntawm muaj ib nplooj ntawv lossis ua haujlwm Prestashop core rau cov npe txawv, cov lus piav qhia meta, thiab URL ntawm txhua nplooj ntawv.
  • Siv kev pauv hloov thaum tsiv chaw - Yog tias koj tsiv mus rau Prestashop los ntawm lwm lub vev xaib koj tuaj yeem siv tus lej 301 txuas mus qhia Google txog qhov URL tshiab. Koj kuj tseem tuaj yeem siv cov twj qhia tsim hluav taws xob.
  • Tshem URL sis - Prestashop 1.5 tuaj yeem tsim qhov URL nrog Spanish sis uas yog kab laum thiab yuav tsum tau kho.
  • Tshem tawm cov ID - Prestashop hais txog kev koom nrog ib daim ID nrog cov khoom lag luam, cov khoom lag luam, cov chaw tsim khoom, cov khoom xa tawm, thiab nplooj ntawv uas yog qhov cuam tshuam rau SEO. Yog li, cov npav ID tuaj yeem tshem tawm los ntawm kev hloov pauv cov tub ntxhais lossis yuav ib qho qauv siv rau kev tshem tawm cov npav ID.

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Tsis tas li, Prestashop tseem muab SEO module uas tuaj yeem pab tau zoo nyob rau hauv kev tuav tag nrho cov haujlwm loj SEO. Lub hom phiaj ntawm ib qho lag luam yog khwv tau nyiaj thiab uas tau tsuas yog los ntawm cov nyiaj tau los ntawm txoj haujlwm muaj txiaj ntsig hauv kev tshawb nrhiav cav tau. Prestashop muab txoj hauv kev yooj yim uas SEO tuaj yeem siv los ua nws txoj kev xaiv kom pom tseeb rau kev ua lag luam e-luam.

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