Yuav Ua Li Cas Ua Ke Koj Cov Ntsiab Lus Txiaj Ntsig & Kev Tshaj Tawm Kev Tshaj Tawm

ntsiab lus tswv yim

Lub Hnub Nyoog Ntawm Lub Tswv Yim Ntsiab Lus

Nws yog lub hnub nyoog ntawm “ntsiab lus tswv yim”Thiab“ kev lag luam cov ntsiab lus. ” Txog qhov twg koj tig, ntau thiab ntau zaus, qhov ntawd yog yam koj yuav hnov. Qhov tseeb, cov ntsiab lus tau yog ib feem tseem ceeb ntawm kev lag luam online txij li lub hnub ua ntej ntawm kev tshawb fawb cav txog kev ua haujlwm tau zoo. Nrog tsis ntev los no Google algorithm hloov tshiab, txawm li cas los xij, xws li Panda thiab Penguin, ib qho txheej txheem cov ntsiab lus tseem ceeb tau dhau los ua qhov tseem ceeb tshaj.

Branded cov ntsiab lus yog ua haujlwm cov kev xav rau ntau lub tuam txhab, thiab peb tsis yog tham txog cov ntsiab lus ntawm cov vev xaib ntawm no. Peb tab tom saib cov khoom zoo, cov khoom zoo, thiab cov ntsiab lus zoo rau kev sib raug zoo-cov ntsiab lus zoo uas tau ua txhua yam rau cov loj thiab cov lag luam me tib yam.

Cov ntsiab lus cov tswv yim tseem muaj sia nyob thiab ncaws rau cov vev xaib. Nws yog qhov tseem ceeb ntawm ntau SEO blog cov ntawv sau ib yam nkaus, tab sis ntau tus neeg uas kuv pom - cov neeg uas koom nrog hauv kev tshaj tawm - tsis npaj cov phiaj xwm ntsiab lus rau lawv cov kev sib raug. Txawm hais tias tib neeg feem ntau suav tias kev tshaj tawm xov xwm tsis zoo ntawm cov ntawv tshwj xeeb, ntim cov ntsiab lus (uas yog los ntawm kev ntseeg tias kev tawm xov xwm yog rau "sib qhia" cov ntsiab lus pom nyob lwm qhov), nws tuaj yeem ua haujlwm xav tau rau txhua qhov kev tshaj tawm / kev siv zog.

Cov Ntsiab Lus Cov Tswv Yim rau Social Media? Puas Yog Koj Tso Tawm?

Kev koom ua ib lub tswv yim zoo rau lub vev xaib yog qhov nyuaj txaus; Tom qab tag nrho, nws yuav siv ntau yam khoom siv los tsim cov ntsiab lus kho rau cov blog yooj yim. Vim li cas leej twg xav siv sijhawm (thiab tej zaum nyiaj txiag) rau cov ntsiab lus mus rau kev sib raug zoo xov xwm? Puas yog peb tsuas yog mus qhia cov kab txuas thiab duab?

Ib feem ntau ntawm koj txoj kev tshaj tawm kev sib raug zoo yuav tsum muaj kev sib qhia nthuav dav thiab cov ntsiab lus cuam tshuam, tshaj tawm cov xwm txheej los yog tweets uas pab cov neeg siv, koom tes nyeem ntawv / cov raws, thiab lwm yam. teeb meem. Muaj qhov txiaj ntsig zoo ntawm cov tswv yim koom nrog; thiab sib nrug los ntawm cov tswv yim zoo, muaj "cov ntsiab lus tawm tswv yim" txawm rau kev tshaj xov xwm. Peb lub ntsiab lus tseem ceeb tshaj plaws rau seb koj qhov kev tshaj tawm xov xwm muaj txiaj ntsig zoo li cas:

  • Qhov tseeb
  • Sij hawm
  • Cov ntsiab lus Zoo

Cov ntsiab lus sib tham tsis yog npaj ua ke xwb kev tes hauj lwm rau Google, txawm hais tias qhov ntawd tseem ceeb heev. Nws tsis cia li tsav nyem-txuas, ib qho. Txhua yam, tsis txhob yog siv lub tswv yim cov ntsiab lus tsuas yog muaj qhov "nquag" nplooj ntawv tshaj tawm.

Kev tshaj xov xwm yuav tsum tsav txoj kev koom tes. Qhov no nce npe nrov npe paub, muaj koob meej, thiab ntseeg. Tag nrho cov no, tsis yog qhov xav tsis thoob, nyob ntawm koj tus social media cov tswv yim cov ntsiab lus.

Qhov Txheej Txheem Zoo Lub Ntsiab rau Social Media yog dab tsi?

Lub ntsiab lus ntawm qhov zoo tuaj yeem sib txawv dav. Thaum nws yooj yim hais nws nyob ntawm lub niche / khw koj nyob hauv thiab tawm ntawm qhov ntawd, muaj qee qhov yooj yim tab sis cov tswvyim tseem ceeb uas siv rau feem ntau cov tswv yim kev tawm:

  • Sau thiab tshaj tawm cov ntsiab lus cuam tshuam tshaj plaws rau "Tam sim no": Cov tib neeg feem ntau sau cov pawg ntawm cov txuas thiab teem sijhawm rau lawv los ntawm kev tawm tswj lub vev xaib nyiamHootsuite lossis Buffer. Thaum qhov no zoo, xyuas kom cov ntsiab lus koj qhia koj tsis yog cuam tshuam nkaus xwb tab sis kuj tseem cuam tshuam tam sim no.
  • Ua rau lawv qab: Tho txawv, ib kab lus nrog kab txuas luv tsis yog raws nraim mus txeeb cov xim ntawm koj cov thwjtim. Ntawm cov chaw zoo li Facebook thiab Google+, ntxiv cov duab tsim nyog rau koj cov ntawv tshaj tawm. Cov no ua rau lawv sawv thiab ntes neeg lub siab. Cov theem pib ntawm Mloog Xav-Txaus Siab-Xav Hniav siv rau yam koj tso tawm rau hauv kev tshaj xov xwm. Thiab tsis txhob hnov ​​qab txog hnub kawg: Nkaus! Ib txwm siv hu-rau-ua.
  • Sau cov ntawv cim tshwj xeeb, meej, yooj yim, tab sis cov npe sib nqus thiab cov lus piav qhia. Txhua qhov channel muaj qhov sib txawv ntawm cov pej xeem los yog txoj kev sib koom tes. Hauv Facebook, tib neeg feem ntau tsis koom nrog cov lus (hloov, ib tug "zoo li" yog txog lawv tau mus, rau feem ntau cov ncauj lus). Ntawm Twitter, kev koom tes tuaj yeem nkag mus tob me ntsis, dhau los ntawm retweets thiab teb. Kuv pom cov neeg zej zog hauv Google+ tau ua ntau dua li lwm qhov. Tab sis nws yog nyob ntawm koj yuav ua li cas hom ntawv koj xa tshaj txhua yam ntawm cov kev sib raug zoo.
  • Nkag siab tias kev sib raug zoo xov xwm tsis yog rau tshaj tawm kev sib txuas: nws tsis yog Digg, tom qab tag nrho. Koj tsis nyob ntawm los post txuas thiab txav mus los. Ib qho siv zog ntawm kev siv zog raug hais txog tsim kom muaj kev sib koom tesCov. Yog tias koj tuaj yeem koom nrog koj cov neeg siv - coj lawv los sib qhia, rov qab noj qab haus, teb, tawm tswv yim lossis pib sib tham uas catapults mus rau hauv kis kis - koj tuaj yeem hais koj cov kev tawm dag zog hauv txoj kev tau them tawm.

Cov Tshaj Tawm Kev Tshaj Tawm Yog Qhov Txuas Ntxiv Ntawm Koj / Koj Kev Lag Luam / Koj Lub Vev Xaib

Kev tshaj xov xwm tsis yog - thiab tsis tau - yog qhov chaw tshwj xeeb uas sawv deb ntawm koj qhov lag luam / lub vev xaib. Yog tias koj tab tom tsim lub vev xaib, thiab sim ua kom zoo rau nws rau kev tsav tsheb thiab kev hloov pauv, koj yuav tsum xyuas kom koj cov kev tawm dag zog tsis txhob poob mus.

Los ntawm "kev tawm dag zog," Kuv tsis yog hais txog kev tsim cov ncauj lus kev sib raug zoo uas muaj ntau tus kiv cua, ua raws, thiab qhov nyiam sib xws. Qhov kuv hais tiag no yog:

  • nias zoo-nias tus nqi
  • muaj sia nyob kev sib koom tes
  • hloov los ntawm kev sib raug zoo
  • nyeem thiab tsheb
  • muaj feem ntau dua ntawm kev sib koom, retweets, thiab siab dua kis tau

Cov hom loj yog tau siv kev tshaj tawm txog kev sib raug zoo nrog ROI heev. Branded cov ntsiab lus tau nrawm dhau los rau qib tom ntej rau kev tshaj tawm tsis zoo - thiab twv dab tsi? Nws is ua haujlwm. Thiab tom qab txhua qhov ntawm nws yog qhov txheej txheem cov ntsiab lus tshwj xeeb tau tsim tshwj xeeb rau cov social media raws.

Mus rau ntawm txoj hlua cab tawm sai npaum li sai tau vim tias nws paub meej tias yuav dhau los ua qhov nyuaj (qhov tseeb, nws twb yog) los tsim koj lub suab raws li txhua lub suab nrov.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.