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21 Txoj Kev Tsim thiab Loj Hlob Koj Cov Npe Email

Peb tau ua haujlwm rau kev loj hlob Martech Zone email npe tom qab purging nws ntawm ntau txhiab tus neeg rau npe uas tsis muaj kev ua si. Thaum koj tau ua haujlwm tshaj tawm li no rau kaum xyoo… tshwj xeeb tshaj yog rau ib B2B cov neeg tuaj saib, nws tsis yog qhov txawv uas ntau qhov chaw nyob email raug tso tseg raws li cov neeg ua haujlwm tawm hauv ib lub tuam txhab rau lwm qhov.

Peb nruj heev kom tau txais email chaw nyob. Ib yam li ntawd, peb kuj muab ib qho email txais tos tam sim uas tsim kev cia siab rau peb tsab ntawv xov xwm thiab txhawb kom cov neeg txais kev xaiv tawm yog tias lawv ntseeg tias tsis yog rau lawv. Qhov tshwm sim yog tias peb daim ntawv teev npe yog ob qho tib si loj hlob thiab koom nrog ntau dua li qhov nws tau ua. Qhov no, nyob rau hauv lem, tau pab peb mus txog ntau inboxes thiab ua kom tiav cov neeg tuaj saib rov qab mus rau lub site.

  1. Optimize Txhua nplooj ntawv raws li nplooj ntawv tsaws: Xav txog txhua nplooj ntawv ntawm koj lub vev xaib raws li nplooj ntawv muaj peev xwm tsaws. Qhov no suav nrog kev sib koom ua ke ntawm txoj kev xaiv hauv koj lub vev xaib, nkag tau los ntawm desktop thiab mobile platforms. Los ntawm kev ua li ntawd, koj xyuas kom meej tias txawm tias tus neeg tuaj ncig tebchaws nyob qhov twg, lawv muaj sijhawm los sau npe.
  2. Leverage Opt-In Content Offers: Muab cov ntsiab lus tseem ceeb thiab cuam tshuam raws li kev txhawb siab rau kev tso npe. Qhov kev txhawb siab yuav tsum ua raws li koj lub hom phiaj lossis kev pabcuam kom txo tau cov kev tsis txaus siab spam thiab ua rau muaj kev txaus siab tiag tiag ntawm cov neeg siv khoom.
  3. Sib sau ua ke xaiv-hauv daim ntawv hla koj lub xaib: Embed email opt-in forms nyob rau hauv ntau seem ntawm koj qhov chaw, xws li tsab xov xwm sau bios, PR pitches, los yog daim ntawv nug cov neeg siv khoom. Cov tswv yim no ua rau muaj kev sib txawv ntawm cov neeg tuaj saib hauv koj lub xaib, tig lawv mus rau hauv cov neeg muaj peev xwm.
  4. Siv cov tswv yim hu-rau-Action: Qhia cov neeg tuaj saib seb yuav ua li cas ntxiv. CTAs tau txais txiaj ntsig qhia meej txog qhov kev txiav txim, piav qhia nws qhov tseem ceeb, thiab ua kom yooj yim cov txheej txheem, txhim kho cov nqi sau npe.
  5. Koom nrog Social Pov Thawj hauv Luam: Siv qhov ntsuas thiab tshuaj xyuas hauv koj daim ntawv theej los tsim kev ntseeg siab. Kev ntseeg siab yog tus tsav tsheb tseem ceeb hauv kev ntxias cov neeg tuaj saib rau npe, vim nws tsim kom muaj kev ntseeg siab.
  6. Nthuav Emails nyob rau hauv lub cev qhov chaw: Siv qhov chaw ntawm lub cev xws li cov khw muag khoom, cov xwm txheej, lossis cafes los sau email chaw nyob nrog tus neeg tso cai. Txoj hauv kev no txuas qhov sib txawv ntawm kev sib cuam tshuam hauv online thiab offline.
  7. Siv cov yeeb yaj kiab piav qhia: Cov yeeb yaj kiab piav qhia tuaj yeem yog cov cuab yeej siv tau zoo heev rau kev sib txuas cov ntaub ntawv nyuaj, uas ua rau muaj tus nqi ntau dua.
  8. Muab cov ntsiab lus hloov kho dua tshiab: Muab cov ntsiab lus ntxiv, muaj txiaj ntsig rau cov neeg siv nrog koj cov khoom siv. Qhov kev tawm tsam no tuaj yeem yaum cov neeg siv khoom txaus siab xaiv rau ntau dua.
  9. Siv cov lus qhia ntxiv rau Subscriptions: Siv cov lus teb rau cov neeg siv khoom raws li lub sijhawm los sau npe cov neeg siv rau koj daim ntawv teev npe, tig lawv txoj kev koom tes rau hauv kev sib raug zoo mus ntev.
  10. Tsim Gated Videos nrog Wistia: Siv cov cuab yeej xws li Wistia txhawm rau sib koom ua ke cov ntsiab lus video nrog cov cim tsim, muab cov ntsiab lus gated uas yuav tsum tau muaj npe rau kev nkag.
  11. Tshawb xyuas thiab siv qhov chaw khiav tsheb: Nkag siab thiab siv koj lub vev xaib cov qauv tsheb mus rau qhov chaw xaiv cov lus ceeb toom, ua rau muaj feem yuav tau txais kev tso npe.
  12. Employ Benefit Focused Copy: Hloov ua kom pom tseeb los ntawm cov yam ntxwv rau cov txiaj ntsig hauv koj daim ntawv. Qhia txog cov txiaj ntsig zoo dua nrog cov neeg muaj peev xwm, yaum kom lawv xaiv.
  13. Pab kom Downloadable Posts: Muab downloadable versions ntawm koj cov ntsiab lus tuaj yeem thov rau cov neeg siv uas nyiam cov ntawv luam, yog li nthuav koj cov neeg siv khoom.
  14. Sau Emails los ntawm Cov Lus Qhia: Koom nrog cov tib neeg uas tawm tswv yim txog koj cov ntsiab lus thiab txhawb kom lawv sau npe, yog li tsim lub zej zog ntawm cov neeg nyiam.
  15. Siv Cov Ntawv Tawm Tawm-Tshaj Tawm Pop-Up Forms: Siv cov cuab yeej tawm ntawm lub hom phiaj los nthuav tawm lub sijhawm kawg rau cov neeg tuaj saib tawm hauv koj lub xaib, ntes cov neeg uas tuaj yeem tawm mus yam tsis tau tso npe.
  16. Cov Kev Sib Tw Tseem Ceeb: Npaj cov kev sib tw uas cuam tshuam rau koj cov neeg tuaj saib. Qhov no tsis yog tsuas yog nce kev koom tes tab sis kuj suav nrog cov neeg koom nrog.
  17. Txhim kho lub vev xaib nrawm: Cov vev xaib nrawm dua muab kev paub zoo dua rau cov neeg siv, ua rau muaj kev koom tes ntau dua thiab muaj peev xwm ua tau ntau dua.
  18. Ua Kev Xeem A/B: Tsis tu ncua sim cov ntsiab lus sib txawv ntawm koj cov txheej txheem kev tso npe kom pom cov tswv yim zoo tshaj plaws, uas tuaj yeem ua rau koj qhov kev xaiv nyob rau hauv ob npaug.
  19. Siv Slideshare rau Traffic: Qhia koj cov kev txawj ntse ntawm cov platforms xws li Slideshare thiab ncaj qha cov neeg saib rov qab rau koj lub vev xaib nrog cov kev sib txuas uas tau muab tso rau hauv koj qhov kev nthuav qhia.
  20. Siv Daim Npav Twitter Ua: Siv cov ntawv pom zoo rau cov thawj coj hauv Twitter kom sawv tawm hauv qhov nrawm nrawm ntawm Twitter pub thiab ntes cov neeg siv khoom muaj peev xwm.
  21. Koom nrog Quora: Teb cov lus nug ntawm lub platform xws li Quora tuaj yeem tsim koj txoj cai thiab tsav cov tib neeg txaus siab rau koj qhov chaw kom paub ntau ntxiv thiab muaj peev xwm ua tau.
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Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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