Yuav Ua Li Cas Kom Tsis Siv Neeg Google Analytics UTM Taug Kev Hauv Salesforce Marketing Huab

SFMC - Kev Lag Luam Huab: Txhim kho Google Analytics rau Tsis Siv Neeg Nyem Taug qab nrog UTM Parameters

Los ntawm lub neej ntawd, Salesforce Marketing Cloud (SFMC) tsis koom nrog Google Analytics rau appending UTM nrhiav querystring variables rau txhua qhov txuas. Cov ntaub ntawv ntawm Google Analytics kev koom ua ke feem ntau taw qhia rau Google Analytics 360 kev koom ua ke… koj yuav xav saib qhov no yog tias koj xav coj koj cov kev tshuaj ntsuam xyuas mus rau qib tom ntej vim nws tso cai rau koj los txuas cov neeg siv khoom koom nrog kev koom tes los ntawm Analytics 360 rau hauv koj li Kev Lag Luam Cloud cov ntaub ntawv.

Rau kev sib koom ua ke hauv Google Analytics Kev Tshawb Fawb Txog Kev Tshawb Fawb, txawm li cas los xij, nws yooj yim yooj yim los txiav tawm txhua qhov ntawm koj qhov UTM tsis pub dhau mus rau txhua qhov txuas sab nraud hauv Salesforce Marketing Cloud email. Yeej muaj 3 yam tseem ceeb:

  1. Account-wide txuas mus txog qhov tsis muaj nyob rau hauv tus Account Setup.
  2. Ntxiv qhov txuas tsis nyob hauv Email Builder uas koj tuaj yeem xaiv teeb tsa rau UTM tsis.
  3. Track Links enabled hauv Email Xa wizard.

Google Analytics Txuas Taug qab ntawm SFMC Chaw Lag Luam Qib

Kuv sim zam cov kauj ruam ntxiv ntawm lub sijhawm xa vim tias thaum koj ua tiav ib qho kev sib tw, tsis muaj kev tig rov qab. Xa ib qho kev sib tw email thiab tom qab ntawd nco ntsoov tias koj tsis muaj kev sib tw taug qab yog qhov mob taub hau heev, yog li kuv xav kom cov txheej txheem UTM yuav tsum tau taug qab tau txais txiaj ntsig ntawm qib nyiaj hauv SFMC.

Txhawm rau ua qhov no, tus thawj tswj hwm ntawm koj tus lej yuav nkag mus rau koj tus Account Setup (ib qho kev xaiv nyob rau sab xis saum toj ntawm koj lub npe siv):

  • Mus rau Teeb> Kev Tswj> Kev Tswj Cov Ntaub Ntawv> Kev Tswj Xyuas Parameter
  • Qhov ntawd qhib qhov chaw nplooj ntawv uas koj tuaj yeem teeb tsa koj li Web Analytics Connector

sfmc google analytics web analytics connector

Los ntawm lub neej ntawd, tus cov parameter tau teeb tsa raws li hauv qab no rau kev taug qab sab hauv ntawm cov phiaj xwm:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%

Kuv qhov kev pom zoo yog hloov kho qhov no rau:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%&utm_campaign=SFMC&utm_source=%%ListName%%&utm_medium=Email&utm_content=%%EmailName_%%&utm_term=%%__AdditionalEmailAttribute1%%

CEEB TOOM: Peb tau pom qhov twg cov hlua hloov pauv txawv ntawm cov neeg siv khoom. Koj tuaj yeem xav txheeb xyuas koj cov hlua nrog Marketing Cloud txhawb nqa. Thiab, tau kawg, koj yuav tsum xa mus rau daim ntawv xeem tiag tiag thiab txheeb xyuas cov lej UTM tau txuas ntxiv.

Qhov no ntxiv cov hauv qab no:

  • utm_kev yog teem caij rau SFMC
  • utm_ nruab nrab yog teem caij rau Email
  • utm_source yog teem dynamically rau koj Sau npe
  • utm_vaj yog teem dynamically rau koj Email Lub Npe
  • utm_term is optionally teeb tsa siv tus cwj pwm email ntxiv los ntawm koj tus email tsim

Txuag koj qhov chaw thiab qhov parameter yuav raug ntxiv rau tus account ntawd.

Hloov kho koj tus cwj pwm Email ntxiv

Kuv tau zais cov ntaub ntawv qib tus account los ntawm qhov screenshot no, tab sis koj tuaj yeem pom tias tam sim no kuv tuaj yeem hloov kho tus cwj pwm email ntxiv los teeb tsa. utm_term kev xaiv. Tej zaum kuv yuav xav siv qhov no rau kev faib tawm ntawm kuv tus email xws li upsell, cross-mell, tuav, xov xwm, yuav ua li cas, thiab lwm yam.

email builder utm lub sij hawm ntxiv email attribute

Taug qab Txuas Thaum Xa hauv SFMC

Los ntawm lub neej ntawd, Taug qab Clicks tau qhib thaum xa hauv SFMC thiab kuv xav kom tsis txhob ua qhov kev xaiv ntawd. Yog tias koj ua, nws tsis yog tshem koj qhov UTM taug qab xwb, nws tshem tawm tag nrho cov kev sib tw sab hauv rau qhov xa tuaj hauv Marketing Cloud.

Taug qab Clicks hauv Salesforce Marketing Huab

Qhov ntawd yog nws… txij no mus thaum twg emails raug xa los ntawm tus account, qhov tsim nyog Google Analytics UTM Taug qab querystring yog txuas ntxiv kom koj tuaj yeem pom cov txiaj ntsig ntawm koj tus email lag luam hauv koj tus lej Google Analytics.

Salesforce Kev Lag Luam Huab Kev Pab: Tswj Cov Txheej Txheem

Yog tias koj lub tuam txhab xav tau kev nqis tes ua lossis kev pabcuam kev koom ua ke nrog Salesforce Marketing Cloud (lossis lwm yam kev pabcuam ntsig txog Salesforce), thov thov kev pab los ntawm Highbridge. Qhia tawm: Kuv yog tus koom tes hauv Highbridge.