Ecommerce thiab Khw muag khoomKev Lag Luam InfographicsTxawb Khoom thiab Kev Lag Luam Kev Lag Luam

Kev Lag Luam Txawb (M-Commerce) Kev Tshawb Fawb Txog Kev Tshawb Fawb Txog Kev Tshawb Fawb Txog Kev Lag Luam rau 2023

Thaum muaj ntau tus kws pab tswv yim thiab cov lag luam digital zaum ntawm lub rooj nrog cov saib loj thiab cov chaw saib loj, peb feem ntau tsis nco qab tias ntau tus neeg siv khoom muaj peev xwm saib, tshawb fawb, thiab sib piv cov khoom thiab cov kev pabcuam los ntawm lub xov tooj ntawm tes.

M-Commerce yog dab tsi?

Nws yog ib qho tseem ceeb kom paub txog qhov ntawd M-Kev Ua Lag Luam tsis txwv rau kev yuav khoom thiab yuav khoom los ntawm lub xov tooj ntawm tes. M-commerce suav nrog ntau yam kev ua ub no, suav nrog:

  1. Mobile Khw Muag Khoom: Cov neeg siv tuaj yeem xauj thiab yuav cov khoom lossis cov kev pabcuam los ntawm mobile apps lossis mobile-optimized websites. Qhov no suav nrog kev tshawb nrhiav cov khoom, sib piv cov nqi, nyeem cov tshuaj xyuas, thiab ua tiav cov txheej txheem yuav khoom siv lub xov tooj ntawm tes.
  2. Them Nyiaj Txiag: M-commerce tso cai rau cov neeg siv kom them nyiaj ruaj ntseg los ntawm lawv cov khoom siv mobile. Qhov no suav nrog cov hnab nyiaj hauv xov tooj ntawm tes, kev them nyiaj tsis sib cuag uas siv Kev Sib Txuas Zej Zog (NFC), mobile banking apps, thiab lwm yam kev them nyiaj mobile.
  3. Mobile Banking: Cov neeg siv tuaj yeem nkag mus rau lawv cov txhab nyiaj hauv txhab nyiaj, hloov nyiaj, them nqi, txheeb xyuas cov nyiaj tshuav, thiab ua ntau yam kev lag luam hauv tuam txhab nyiaj los ntawm mobile banking apps.
  4. Showrooming: Cov neeg siv mus xyuas lub khw muag khoom lub cev los tshuaj xyuas cov khoom ntawm tus neeg thiab tom qab ntawd siv lub xov tooj ntawm tes los nrhiav cov khoom, sib piv cov nqi, nyeem cov tshuaj xyuas, lossis ua kev yuav khoom hauv online los ntawm lwm cov khw muag khoom thaum tseem nyob hauv khw.
  5. Mobile Marketing: Cov neeg lag luam thiab cov lag luam leverage m-lag luam kom ncav cuag thiab koom nrog lawv lub hom phiaj cov neeg tuaj saib los ntawm kev tshaj tawm xov tooj ntawm tes, Cov Lus Qhia luv luv (SMS) kev lag luam, mobile apps, thawb ntawv ceeb toom, thiab qhov chaw raws li kev lag luam.
  6. Mobile Ticketing: M-lag luam tso cai rau cov neeg siv yuav thiab khaws daim pib rau cov xwm txheej, tsos, davhlau, lossis kev thauj mus los rau pej xeem ntawm lawv cov khoom siv txawb, tshem tawm qhov xav tau daim pib lub cev.

M-Commerce Cwj Pwm

Cov neeg siv txawb tus cwj pwm, qhov screen loj, cov neeg siv kev sib cuam tshuam, thiab kev nrawm ua lub luag haujlwm hauv m-commerce. Tsim ib qho kev paub ntawm cov neeg siv (UX) optimized rau mobile pab kiag li lawm yuav tsum tau txiav txim siab thiab hloov mus rau account rau cov ntxaij vab tshaus me me 'cov yam ntxwv tshwj xeeb thiab txwv, kov-raws li kev sib cuam tshuam, neeg siv ib puag ncig, thiab cov neeg siv kev sib cuam tshuam. Nov yog qee qhov sib txawv tseem ceeb hauv kev tsim cov neeg siv khoom siv mobile piv rau desktops lossis laptops:

  • Screen Loj thiab vaj tse: Cov ntxaij vab tshaus txawb tau me me dua li cov ntxaij vab tshaus lossis lub laptop. Cov neeg tsim qauv yuav tsum ua qhov tseem ceeb ntawm cov ntsiab lus thiab ua kom zoo tshaj plaws layouts kom haum nyob rau hauv qhov chaw screen tsawg. Qhov no feem ntau suav nrog kev siv teb los yog adaptive tsim cov txheej txheem los xyuas kom meej tus neeg siv interface (UI) cov ntsiab lus thiab cov ntsiab lus yog qhov tsim nyog thiab npaj rau qhov sib txawv ntawm qhov screen.
  • Touch-Based Interactions: Tsis zoo li desktops lossis laptops uas vam khom rau cov nas lossis trackpad inputs, cov khoom siv mobile siv kev sib cuam tshuam sib cuam tshuam. Cov neeg tsim qauv yuav tsum xav txog qhov loj thiab qhov sib txawv ntawm cov ntsiab lus sib tham (khawm, txuas, ntawv qhia zaub mov) kom haum rau cov ntiv tes kov kom raug. Muab lub hom phiaj kov txaus thiab yooj yim navigation yam tsis muaj kev sib tsoo yog qhov tseem ceeb heev rau kev ua haujlwm zoo ntawm cov neeg siv mobile. Mobile-phooj ywg interfaces kuj cuam tshuam rau kev tshawb nrhiav qeb duas.
  • Gestures thiab Microinteractions: Mobile interfaces feem ntau suav nrog gestures (swiping, pinching, tapping) thiab micro-kev cuam tshuam los txhim kho cov neeg siv kev sib cuam tshuam thiab muab kev tawm tswv yim. Cov neeg tsim qauv yuav tsum xav txog kev nkag siab zoo thiab pom tau qhov taw qhia uas sib haum nrog cov rooj sib tham hauv lub platform thiab xyuas kom meej tias cov kev sib cuam tshuam me me muab cov lus qhia muaj txiaj ntsig rau cov neeg siv cov kev ua.
  • Vertical Scroll: Cov neeg siv xov tooj ntawm tes tso siab rau kev txav ntsug kom haum rau cov ntsiab lus ntawm cov ntxaij vab tshaus me. Cov neeg tsim qauv yuav tsum tsim cov ntsiab lus los pab kom yooj yim thiab nkag siab yooj yim scrolling, kom ntseeg tau tias cov ntaub ntawv tseem ceeb thiab kev ua haujlwm nyob twj ywm yooj yim nkag mus thoob plaws hauv cov ntawv.
  • Simplified Navigation: Vim muaj qhov txwv qhov screen, mobile interfaces feem ntau xav tau yooj yim navigation piv rau desktop counterparts. Cov neeg tsim qauv feem ntau siv cov ntawv qhia zaub mov hamburger, ntu ntus, lossis tabbed navigation kom txuag tau qhov chaw thiab saib xyuas qhov tseem ceeb ntawm kev xaiv navigation. Lub hom phiaj yog los muab cov kev paub dhau los thiab kev nkag siab zoo uas tso cai rau cov neeg siv nrhiav cov ntaub ntawv thiab ua haujlwm tau zoo.
  • Cov ntsiab lus thiab Task-Focused Experiences: Cov khoom siv txawb tau nquag siv hauv ntau lub ntsiab lus thiab cov xwm txheej ntawm-tus-mus. Kev tsim qauv txawb feem ntau hais txog kev xa cov kev paub ceev thiab ua haujlwm, tso cai rau cov neeg siv ua tiav cov hom phiaj tshwj xeeb zoo. Nws suav nrog txo kev sib tsoo, txo qis kev cuam tshuam, thiab nthuav tawm cov ntaub ntawv cuam tshuam lossis kev ua haujlwm ua ntej kom txaus siab rau cov neeg siv cov kev xav tau tam sim.
  • Kev ua haujlwm thiab sijhawm thauj khoom: Cov tes hauj lwm txawb tuaj yeem ua qeeb qeeb thiab tsis tshua muaj kev ntseeg siab dua li kev sib txuas broadband ruaj khov, thaum cov neeg siv mobile muaj kev cia siab siab rau cov vev xaib nrawm. Lawv cia siab tias yuav nkag tau sai rau cov ntaub ntawv khoom, seamless navigation, thiab du browsing. Mobile tsim yuav tsum optimize kev ua tau zoo thiab loading lub sij hawm los xyuas kom meej ib tug du thiab ceev kev. Yog tias lub vev xaib siv sijhawm ntev dhau los thauj khoom, cov neeg siv yuav muaj kev ntxhov siab thiab tso tseg ntawm qhov chaw, ua rau cov neeg siv tsis zoo, cov tsheb thauj khoom raug tso tseg, thiab cov nqi hloov pauv tsis zoo. Qhov chaw nrawm nrawm txhim kho cov neeg siv kev txaus siab, kev koom tes, thiab kev paub tag nrho, ua rau muaj kev hloov dua siab tshiab thiab rov tuaj xyuas dua.
  • Nrhiav txawb: Kev tshawb fawb xyaw xws li Google xav txog qhov chaw ceev qhov qeb duas rau cov txiaj ntsig tshawb nrhiav hauv xov tooj. Cov chaw thauj khoom nrawm dua nyob rau hauv cov txiaj ntsig ntawm kev tshawb fawb, ua rau muaj kev pom ntau ntxiv thiab cov organic tsheb. Optimizing site ceev tuaj yeem txhim kho mobile
    SEO kev ua tau zoo thiab nyiam cov neeg siv khoom muaj peev xwm ntau dua.
  • Mobile-Focused Consumer Behavior: Cov neeg siv xov tooj ntawm tes muaj kev saib xyuas luv dua thiab koom nrog kev tshawb nrhiav sai thiab kev txiav txim siab. Lawv cia siab tias yuav nkag tau sai sai rau cov ntaub ntawv thiab kev sib cuam tshuam tsis sib haum. Cov chaw thauj khoom qeeb qeeb no cuam tshuam cov kev coj cwj pwm ntawm lub xov tooj ntawm tes thiab tuaj yeem ua rau tsis muaj sijhawm rau kev hloov pauv thiab muag khoom.

Kev ua kom zoo tshaj plaws ntawm cov neeg siv xov tooj ntawm tes yog qhov tseem ceeb rau kev ua kom tau raws li cov neeg siv khoom xav tau, ua kom muaj kev hloov pauv siab tshaj plaws, thiab nyob twj ywm kev sib tw hauv kev hloov pauv sai ntawm kev lag luam mobile. Cov yam tseem ceeb tshaj plaws uas cuam tshuam rau kev lag luam m-lag luam yog:

M-Commerce Statistics rau 2023

Kev lag luam txawb tau hloov pauv tus cwj pwm los ntawm kev ua kom cov neeg siv khoom tshawb nrhiav, khw, thiab yuav khoom los ntawm lawv cov khoom siv mobile. Nws suav nrog ntau yam kev ua ub no, los ntawm kev tshawb fawb hauv online thiab kev tshawb nrhiav mus rau kev lag luam thiab kev them nyiaj, txhua yam siv tau thaum mus.

Cov khoom siv txawb tau dhau los ua lub platform nyiam rau ntau tus neeg yuav khoom, nrog rau cov apps tshwj xeeb thiab cov vev xaib mobile uas muaj kev paub zoo sib xws. Nov yog qee qhov kev txheeb cais tseem ceeb los ntawm ReadyCloud hauv qab no:

  • Cov khw muag khoom hauv Asmeskas kev muag khoom muag tau kwv yees kom ncav cuag $ 710 nphom los ntawm 2025.
  • M-commerce tsim 41% ntawm e-commerce muag.
  • 60% ntawm kev tshawb fawb online yog los ntawm cov khoom siv mobile.
  • Smartphones account rau 69% ntawm e-commerce mus ntsib lub vev xaib.
  • Lub Walmart app tau pom 25 billion tus neeg siv sijhawm nyob rau xyoo 2021.
  • Asmeskas cov neeg siv khoom siv 100 billion teev ntawm Android khw apps hauv 2021.
  • 49% ntawm cov neeg siv mobile sib piv tus nqi ntawm lawv lub xov tooj.
  • Muaj 178 lab tus neeg yuav khoom txawb hauv Asmeskas ib leeg.
  • 24% ntawm cov saum toj kawg nkaus ib lab qhov chaw nrov tshaj plaws tsis yog mobile-phooj ywg.
  • Ib nrab ntawm cov neeg siv khoom lag luam m-lag luam tau rub tawm lub khw app ua ntej lub caij so.
  • 85% hais tias lawv nyiam yuav cov apps rau mobile e-commerce websites.
  • Walmart tau dhau Amazon ua lub khw muag khoom nrov tshaj plaws.
  • Qhov nruab nrab m-commerce hloov pauv tus nqi yog 2%.
  • Qhov nruab nrab tus nqi xaj (VOO) ntawm mobile yog $112.29.
  • Kev them nyiaj ntawm lub hnab nyiaj txawb suav rau 49% ntawm kev lag luam thoob ntiaj teb.
  • Kev lag luam txawb muag los ntawm kev tshaj xov xwm yuav tshaj $ 100 nphom los ntawm 2023.
  • Cov hnab nyiaj txawb tau txais txiaj ntsig thiab yuav suav txog 53% ntawm kev yuav khoom los ntawm 2025.
  • Kev lag luam kev lag luam (feem ntau ntawm cov khoom siv txawb) tau loj hlob sai dua li cov kws tshaj lij kev lag luam xav tau, nrog 37.9% kev loj hlob txhua xyoo.

Raws li kev lag luam m-lag luam txuas ntxiv mus rau qhov muaj koob meej, cov lag luam yuav tsum hloov kho kom tau raws li qhov xav tau ntawm cov neeg siv khoom siv xov tooj ntawm tes thiab siv peev txheej ntawm cov cib fim muab los ntawm cov toj roob hauv pes hloov pauv no.

M-Commerce Statistics rau 2023 thiab Tshaj (Infographic)

Ntawm no yog tag nrho cov infographic:

moible lag luam txheeb cais 2023
Tau qhov twg los: ReadyCloud

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.