Yuav Ua Li Cas Ntxiv Google Analytics Cov Phiaj Xwm Tshawb Xyuas Mus Rau Hootsuite

hootsuite logo

Nag hmo peb tshaj tawm tias DK New Media tau lub npe hu ua a Hootsuite Kev Koom Tes Nrog. Peb txhua tus tau siv lub Hootsuite Pro account rau ob peb xyoos thiab hlub txuas ntxiv cov nta thiab yooj nws tau muab rau peb pab neeg. Thiab… nws yog ntawm ib feem ntawm tus nqi ntawm kev tshaj tawm kev tshaj tawm hauv tshuab tsheb.

Peb tau thawb tag nrho peb cov neeg tau txais txiaj ntsig tag nrho cov phiaj xwm kev tshaj tawm thaum tshaj tawm lawv cov kev txuas rau HootsuiteCov. Coob tus neeg xav tias lawv yuav tsum sau txog qhov URL querystring - tab sis Hootsuite ua tau muab ib tug zoo nkauj interface rau appending qhov tsim nyog phiaj los nqis tes mus txog qhovtwg ntaub ntawv.
phiaj los nqis tes hootsuite

Lub phiaj xwm kev sib tw muaj li 5 yam:

  1. Phiaj los nqis tes Source (utm_source) - ib qho yuav tsum tau siv. Siv utm_source txhawm rau txheeb xyuas lub tshuab tshawb nrhiav, ntawv xov xwm npe, lossis lwm yam khoom siv. Piv txwv: utm_source = google
  2. Cov Phiaj Los Nqis Nruab Nrab (utm_medium) - ib qho yuav tsum tau siv. Siv utm_medium los txheeb xyuas qhov nruab nrab xws li email lossis nqi nias ib zaug. Piv txwv: utm_medium = cpc
  3. Lub Sijhawm Phiaj Los Nqis (utm_term) - ib qho yooj yim tsis pub dhau. Siv rau kev tshawb them. Siv utm_term los nco ntsoov cov lus tseem ceeb rau qhov kev tshaj tawm no.
    Piv txwv li: utm_term = khiav + khau
  4. Cov ntsiab lus phiaj los nqis tes (utm_content) - ib qho yooj yim tsis pub dhau. Siv rau A / B xeem thiab cov ntsiab lus-tshaj tawm kev tshaj tawm. Siv utm_content los ua kom pom cov ntawv tshaj tawm lossis cov kev sib txuas uas taw rau tib URL. Piv txwv: utm_content = logolink or utm_content = ntawv xa ntawv
  5. Phiaj los Nqis Lub Npe (utm_campaign) - ib qho yooj yim tsis pub dhau. Siv rau cov lus tshawb tawm. Siv utm_campaign txhawm rau txheeb xyuas cov khoom txhawb tshwj xeeb lossis phiaj xwm phiaj xwm. Piv txwv: utm_campaign = spring_sale

Ntawm no yog qhov ze-uas peb tau teeb tsa qhov URL kom muaj Google Analytics kev sib tw taug qabCov. Yog tias koj kos lub thawv xaiv, koj tuaj yeem muaj nws ib txwm ntxiv kev sib tw taug qab mus rau txhua qhov URL. Qhov ntawd tsis yog lub tswv yim tsis zoo… thiab tuaj yeem coj koj mus rau radar ntawm cov chaw sab nraud uas koj xa cov tsheb xa mus ntau.
hootsuite phiaj los nqis tes nrhiav url

Thaum koj nkag mus rau koj qhov URL hauv kab ntawv txuas, koj yuav pom cov iav uas koj tuaj yeem nyem kom poob qis rau cov teb siab kom ntxiv cov phiaj xwm kev sib tw mus ntxiv. Ib qho ntawm cov presets twb yog Google Analytics. Yog koj siv lwm lub vev xaib analytics platform, koj tuaj yeem yooj yim ntxiv koj cov presets ntawm no, ib yam nkaus!

Peb yuav qhia ntau ntau cov ntsiab lus thiab cov tswv yim ntawm no yuav ua li cas kom tau leverage Hootsuite Pro rau koj lub koom haum social media cov tswv yim. Kev tshaj tawm: Peb kuj tseem yuav koom cov kev sib txuas ua ke thaum peb tshaj tawm cov ntawv no.

ib saib

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