We're aggressively growing our email newsletter program and I have a confession to make… I add people to our Martech Zone tsab ntawv xov xwm txhua txhua ib hnub. In fact, we've grown to almost 3,000 subscribers in the past few months! More importantly, that traffic continues to drive subscribers back to our blog and to our advertisers and sponsors. If you don't have an email program to capture folks and return them to your site, blog or brand… you're losing a lot of potential customers.
Ob qhov txhais tau nrawm tshaj plaws ntawm kev loj hlob peb daim ntawv xov xwm kev lag luam tau tawm:
- Ntxiv txhua qhov sib tiv tauj uas tau hu rau peb los ntawm peb lub xaib lossis email. Qhov no txawm suav nrog kev tshaj lij ntawm pej xeem kev sib cuag uas hu rau peb kom muaj suab paj nruag blog cov tswv yim (hais txog txhua txhua teev).
- Ntxiv rau txhua tus hauv kuv lub network – from my address book and even LinkedIn. Interestingly, I caught some flack from an email deliverability guy that I added about 6 months ago… but he actually didn't add the email to the Junk folder, he just wined a lot, called me names online, and then went away (thankfully).
Nws ua haujlwm zoo heev uas kuv xav tias kuv muaj qhov ua qauv ua kom nws ua haujlwm. Kuv xav tias kuv muaj cov cuab yeej uas tau sau txhua cov email xa tawm thiab tau ntxiv tus neeg ntawd rau hauv kuv daim ntawv xov xwm sau. Nthuav txaus, Kuv pom ntawd GetResponse tau ntxiv kev sib koom ua ke zoo ib yam li qhov no hauv lawv cov email platform. Ntawm sab xis yog tag nrho cov peev txheej uas GetResponse cov neeg siv yuav rub tawm hauv cov neeg tseem ceeb los ntawm.
If my new subscribers receive the email and don't like it? No worries – they can simply unsubscribe. This is an accepted practice in the industry… but not always advised. If you think this is horrifying (as most email deliverability professionals will), I don't care. I'm both growing our newsletter, growing my traffic to the site AND I'm still maintaining incredible open and click through rates. As well, I continue to have a 0% complaint ratio and my unsubscribe rate was 0.41% on the last newsletter I sent out.
Tus yuam sij rau tag nrho cov no, yog qhov tseeb, yog ob-quav:
- cov zoo ntawm cov ntsiab lus in our newsletter. It's relevant. It's timely. And it's informative and professionally designed. This latest email even promoted an event. Not only did I NOT receive a single complaint, a couple folks converted!
- cov ntim ntawm cov neeg tuaj yeem tshiab I'm adding each week is very small. I'm not throwing 10,000 subscribers I ‘found' into my newsletter list… I'm adding 20 to 50 subscribers weekly to it… about the same volume that the newsletter is naturally adding.
It's really changed my entire attitude towards email marketing. I no longer have a double opt-in and I add every email I come in contact with professionally. It's even making me wonder whether or not it's time for me to get a list of marketing professionals. If I do that, I yuav send an invitation letter so that I don't risk hurting my list.
I'm not sure why every email vendor doesn't add this to their collection of tools. Kudos to GetResponse… I thought I was being somewhat original growing my list. It appears they're ahead of the game.