Tshawb nrhiav

Google yog Burying SEO Kev Lag Luam

seo kev lag luam gravestoneI wrote the post, SEO tuag lawm, back in April. I still stand by that post… in fact, now more than ever. The purpose of the post wasn’t to attack search engine optimization as a viable online marketing strategy, the purpose was to drive marketers to move their focus away from the popular tactics associated with search engine optimization and towards improved content marketing efforts.

For those of you that aren’t familiar with SEO strategies, optimizing a site is a combination of several strategies:

  • Xam cov a cov ntsiab lus tswj kev tswj hwm that presents your content well to search engines.
  • Tsim koj site hierarchy and navigation so that your content is presented in the order of precedence.
  • Writing and promoting compelling content to keep your site’s content recent, frequent and relevant.
  • Using keywords effectively to ensure you are using the same keywords and phrases within your content as those who are searching for your industry, products or services.
  • While the previous items all ensure your site is in great shape, SEO agencies tended to overstep their boundaries and work on offsite promotion, incorporating linking schemes, directory services and publishing networks… all without disclosure. In other words… thim rov qab.

For companies and agencies not willing to cheat, backlinking has been a huge headache. A typical agency simply could not compete with a company that invested large dollars into backlinking schemes with SEO agencies. But the revenue associated with backlinking was too good to pass up for the agency or the client, so people climbed onboard a $5 billion industry according to Forrester.

Google’s Panda algorithm change started the war, eviscerating sites overnight that expanded dramatically to capture additional search engine results. Google Penguin was next, incorporating more and more social influences and even pushing back on sites that were over-optimized for keywords. While these advancements improved search engine result quality, they still hadn’t attacked the real issue: thim rov qab.

Mus txog rau tam sim no.

Google has sent out messages like this to companies that may be incorporating kev txuas tsis sib txuas:
kev txuas tsis sib txuas

This is an alarming find. One of our clients actually fired a previous SEO agency when they discovered they were backlinking. But the damage is done and it’s too late. How can they go back retroactively and remove links? We’ve counted over a thousand that were left behind… and on sites, networks and directories that we don’t have any access to! Google is talking about perhaps

adding some kind of disavow tool where you can basically police your backlinks within webmasters.

Matt Cutts, who runs Google’s quality and spam operations and engages in social media with their users, has stated that companies may not have to immediately respond or react to the report. I’m not sure whether that clarified the issue or added additional confusion… but the bottom line is clear as day. Google is finally serious about dismantling the SEO industry.

If your SEO agency is thim rov qab, not fully qhia tawm those links, and generating kev txuas tsis sib txuas in accordance with Google’s terms, you need to cancel that contract immediately and even request that they undo the damage they may have been doing. You are putting your company at risk.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.