Hnub no SERP: Pom Qhov Muag Pom ntawm Google Lub thawv, Phaib, nplua nuj Snippets, thiab Panels

Google SERP Cov Ntaub Ntawv Muaj Nuj Nqis thiab Cov Tshaj Lij Loj

Nws tau tam sim no tau yim xyoo txij li kuv tau thawb kuv cov neeg tau rau teeb cov nplua nuj snippets mus rau hauv lawv cov khw muag khoom online, websites, thiab blogs. Google tshawb xyuas cov nplooj ntawv tshawb fawb tau dhau los ua neeg nyob, ua pa, tsim nplooj, ua nplooj ntawv ntiag tug rau koj kom pom cov ntaub ntawv koj xav tau… ntau rau kev ua kom pom qhov muag zoo uas lawv tau ua rau tshawb xyuas lub txiaj ntsig nplooj ntawv siv cov ntaub ntawv muaj cov txheej txheem muab los ntawm cov tshaj tawm.

Cov kev txhim kho muaj xws li:

  • Lub thawv ncaj teb nrog cov lus teb luv luv, cov lus teb ceev ceev, cov npe sau, cov carousels, lossis cov rooj uas kuj yuav muaj cov duab los txhim kho lawv.
  • Muaj Tsawg Leej Kwv Txhab muab los ntawm cov vev xaib los txhim kho cov kev tshawb fawb lub tshuab nplooj ntawv nkag nrog nqe, kev ntsuas, muaj, thiab lwm yam.
  • Phaib nplua nuj rau cov neeg siv xov tooj siv tau zoo.
  • Kev Paub Cov Duab ntawm sab xis ntawm daim SERP uas muab cov duab sib dhos thiab cov ncauj lus qhia txog kev tshawb.
  • Kev Paub Panels nyob rau sab xis ntawm daim SERP uas muab cov duab, cov ntaub ntawv, cov ntawv qhia chaw, thiab cov chaw thau khoom tshwj xeeb rau hom twg lossis hom lag luam.
  • Pob Khoom Hauv Zos (los yog Daim Ntawv Qhia Pob) yog lub plawv ntawm kev tshawb hauv zos nrog cov ntaub ntawv lag luam, tshuaj xyuas, thiab cov duab qhia chaw. Cov no feem ntau yog tsav los ntawm Google Kev Ua Lag Luam nrog kev hloov kho tshiab thiab cov khoom lag luam tshuaj xyuas.
  • Tib Neeg Txuas Lus muab cov lus nug ntsig txog thiab cov lus teb los ntawm cov lus nug.
  • Duab pob yog kab rov tav carousel ntawm cov lus nug uas tau pom.
  • Cov xaib xaib yog cov npe nthuav dav ntawm cov kev sib txuas tseem ceeb hauv cov chaw nrov. Nws kuj tseem tuaj yeem suav nrog kev tshawb fawb hauv lub xaib uas tshwj xeeb rau lub xaib qhov kev tshawb nrhiav sab hauv.
  • Twitter carousel qhia cov npe ntawm cov tweets tshiab dhau los ntawm twitter cov nyiaj.
  • Xov Xwm Ntiaj Teb yog lub sij hawm rhiab carousel ntawm kev tshaj xov xwm thiab cov dab neeg sab saum toj pom ntawm cov xov xwm paub.

Los ntawm kev teeb tsa koj cov ntaub ntawv thiab ua raws Schema cov qauv, ib lub npe muaj peev xwm cuam tshuam lawv qhov kev pom zoo nyob rau hauv cov kev sib koom tes ntawm nplooj ntawv tshawb xyuas lub vev xaib - tshwj xeeb tshaj yog thaum nws los txhim kho lawv tus kheej cov txiaj ntsig ntawm nplooj ntawv siv cov nplua nuj snippets.

Muaj ib qho teeb meem nefarious ntawm no ib yam nkaus ... Google muaj peev xwm ceev cov neeg siv nyob rau ntawm lawv lub tshuab tshawb nrhiav nplooj ntawv dua li coj lawv mus rau koj qhov chaw xaib. Yog tias lawv tuaj yeem khaws cov neeg siv nyob rau ntawd, lawv yuav tau nyem tawm ntau tshaj tawm cov lus tshaj tawm, Google lub ncuav thiab butter. Tab sis hav… Google muaj cov tswv cuab tshawb nrhiav, yog li kuv ntshai koj tau ua si lawv qhov kev ua si. Vam tias, thaum koj tsav cov txiaj ntsig kev tshawb fawb los rau koj lub xaib, koj tau ua haujlwm zoo ntawm kev koom tes thiab ntes koj cov qhua cov ntaub ntawv kom koj tuaj yeem tsim kev sib raug zoo.

Google tsis tsuas yog hais tias muab cov ntaub ntawv meta no tej zaum yuav ua rau qhov kev nthuav qhia zoo ntawm SERP, lawv kuj tau piav qhia kom meej tias cov snippets nplua nuj tuaj yeem txhim kho koj lub zuag qhia tag nrho kev tshawb xyuas lub tshuab vim nws qhia lawv cov algorithms ntawm cov ntaub ntawv hauv nplooj ntawv.

Yog tias koj lub tuam txhab, koj cov neeg muag khoom, thiab koj cov ntsiab lus tsis coj kom zoo dua nplua nuj snippets, koj yuav tawm mus nyob hauv av los ntawm cov neeg sib tw uas ua. Yog tias koj lub koom haum lag luam tsis qw rau koj los siv rau lawv - koj yuav tsum nrhiav lub chaw ua haujlwm tshiab. Thiab yog tias koj muaj cov khoom ntiag tug lossis cov txheej txheem qub uas tsis txhawb nqa lawv, koj yuav tsum tsiv tsev lossis tsim txoj hauv kev daws teeb meem. Kev nplua nuj snippets tsis yog tsuas yog txhim kho kev tshawb nrhiav xwb, lawv kuj tseem cuam tshuam cov nias-mus txog tus nqi ntau dua li qhov xav.

Qhov no infographic los ntawm Brafton, Ib Daim Ntawv Qhia Txog Qhov Visual Rau Txhua Google SERP Feature: Snippets, Panels, Cov Nyiaj Them Tawm thiab Ntau Ntxiv, muab lub ntsej muag pom ntawm cov nplua nuj snippets thiab cov ntaub ntawv zoo saib li cas rau ntawm lub tshuab tshawb nrhiav nplooj ntawv.

google nplua nuj snippet infographic

2 Comments

  1. 1

    Raws li txoj cai Kuv tsis yog tus kiv cua loj ntawm infographics, tab sis kuv tau hais tias qhov no ua tau zoo thiab ua txoj haujlwm zoo ntawm piav qhia cov nplua nuj snippets - tshwj xeeb tshaj yog hais txog qhov lawv txhim kho CTR thiab hloov dua siab tshiab.

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.