Tshawb nrhiav

Keeb kwm ntawm Google Algorithm Hloov Kho Tshiab (Hloov kho rau 2023)

A nrhiav cav algorithm yog cov txheej txheem nyuaj thiab cov txheej txheem uas lub tshuab tshawb nrhiav siv los txiav txim siab qhov kev txiav txim uas cov nplooj ntawv web nthuav tawm hauv cov txiaj ntsig tshawb fawb thaum tus neeg siv nkag mus rau cov lus nug. Lub hom phiaj tseem ceeb ntawm kev tshawb nrhiav cav algorithm yog muab cov neeg siv nrog cov txiaj ntsig zoo tshaj plaws thiab cov txiaj ntsig zoo raws li lawv cov lus nug tshawb fawb. Nov yog cov ntsiab lus ntawm yuav ua li cas Google thawj algorithms ua haujlwm thiab cov kev xav zoo tom qab niaj hnub tshawb nrhiav cav algorithms:

Thaum ntxov Google Algorithms

  • PageRank Algorithm (1996-1997): Google tus co-founders, Larry Page thiab Sergey Brin, tsim PageRank algorithm thaum lawv yog cov tub ntxhais kawm ntawm Stanford University. PageRank tsom ntsuas qhov tseem ceeb ntawm nplooj ntawv web los ntawm kev txheeb xyuas tus lej thiab qhov zoo ntawm cov ntawv txuas taw qhia rau lawv. Cov nplooj ntawv uas muaj cov backlinks zoo tau suav tias yog kev tso cai ntau dua thiab muaj qib siab dua hauv cov txiaj ntsig tshawb fawb. PageRank yog lub hauv paus algorithm rau Google.
  • Google's Early Algorithms: Thaum xyoo 1990s thiab thaum ntxov 2000s, Google tau qhia ntau lub tswv yim, suav nrog Hilltop, Florida, thiab Boston. Cov algorithms no tau ua kom zoo dua li cas cov nplooj ntawv web tau raug qeb duas, xav txog yam xws li cov ntsiab lus tseem ceeb thiab txuas zoo.

Niaj hnub no algorithms:

Niaj hnub no cov kev tshawb fawb cav algorithms, suav nrog Google's, tau hloov zuj zus lawm tab sis tseem ua raws cov ntsiab lus tseem ceeb:

  1. Qhov tseeb: Lub hom phiaj tseem ceeb ntawm kev tshawb nrhiav algorithms yog muab cov neeg siv nrog cov txiaj ntsig zoo tshaj plaws rau lawv cov lus nug. Algorithms ntsuam xyuas cov ntsiab lus ntawm nplooj ntawv web, qhov zoo ntawm cov ntaub ntawv, thiab nws zoo npaum li cas los ntawm tus neeg siv lub hom phiaj tshawb nrhiav.
  2. Quality thiab Trustworthiness: Niaj hnub nimno algorithms hais txog qhov zoo thiab kev ntseeg siab ntawm cov nplooj ntawv web. Qhov no suav nrog kev txheeb xyuas yam xws li tus kws sau ntawv kev txawj ntse, lub vev xaib lub koob npe nrov, thiab qhov tseeb ntawm cov ntaub ntawv.
  3. Kev paub siv: Algorithms xav txog cov neeg siv kev paub (UX) yam xws li nplooj ntawv loading ceev, mobile-friendliness, thiab lub website usability. Kev paub zoo ntawm cov neeg siv khoom yog qhov tseem ceeb rau kev txheeb xyuas qhov txiaj ntsig zoo hauv kev tshawb fawb.
  4. Cov ntsiab lus tob thiab ntau yam: Algorithms ntsuas qhov tob thiab ntau yam ntawm cov ntsiab lus ntawm lub vev xaib. Cov vev xaib uas muab cov lus qhia dav dav ntawm ib lub ncauj lus yuav ua rau qib siab dua.
  5. Links thiab Authority: Thaum lub tswv yim ntawm PageRank qub tau hloov zuj zus, kev sib txuas tseem tseem ceeb. High-quality backlinks los ntawm cov ntaub ntawv pov thawj tuaj yeem txhawb nqa nplooj ntawv qeb duas.
  6. Nrhiav Semantic: Niaj hnub no algorithms siv cov kev tshawb fawb semantic kom nkag siab cov ntsiab lus thiab lub ntsiab lus ntawm cov lus nug. Qhov no pab cov algorithm muab cov txiaj ntsig tau tseeb dua, txawm tias cov lus nug nyuaj lossis kev sib tham.
  7. Machine Learning thiab AI: Ntau lub tshuab tshawb nrhiav, suav nrog Google, siv tshuab kev kawm thiab kev txawj ntse (AI) txhawm rau txhim kho kev tshawb nrhiav. Kev kawm tshuab (ML) cov qauv txheeb xyuas cov ntaub ntawv ntau heev los hloov kho lub sijhawm yam tseem ceeb.
  8. Tus kheej: Algorithms xav txog tus neeg siv cov keeb kwm tshawb nrhiav, qhov chaw, khoom siv, thiab kev nyiam los muab cov txiaj ntsig tshawb nrhiav tus kheej (SERPs).

Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias kev tshawb nrhiav cav algorithms tau hloov kho tas li thiab ua kom zoo dua qub kom hloov pauv tus cwj pwm ntawm cov neeg siv, kev nce qib thev naus laus zis, thiab kev hloov pauv ntawm lub vev xaib. Vim li ntawd, SEO cov kws tshaj lij thiab cov tswv lub vev xaib yuav tsum nyob twj ywm paub txog kev hloov kho algorithm thiab kev coj ua zoo tshaj plaws los tswj lossis txhim kho lawv cov qeb duas hauv kev tshawb fawb.

Keeb kwm ntawm Google Search Algorithm Hloov

Hnublub npeSEO piav qhia
Lub ob hlis ntuj 2009VinceMuab qhov hnyav ntxiv rau cov cim npe cuam tshuam hauv kev tshawb nrhiav.
Lub rau hli ntuj 8, 2010caffeineTxhim kho indexing ceev thiab tshiab ntawm kev tshawb fawb tau.
Lub ob hlis ntuj 24, 2011pandaPenalized low-quality thiab duplicate cov ntsiab lus, hais txog qhov tseem ceeb ntawm high-quality, thawj cov ntsiab lus.
Lub ib hlis ntuj 19, 2012Nplooj ntawv Layout AlgorithmLub vev xaib raug nplua nrog ntau tshaj tawm tshaj tawm saum lub quav.
Plaub Hlis Ntuj 24, 2012PenguinTargeted link spam thiab qis-zoo backlinks, ua rau kom muaj kev tsom mus rau kev sib txuas zoo thiab ntuj tsim.
Cuaj hlis 28, 2012Exact Match Domain (EMD) Hloov tshiabTxo qhov kev cuam tshuam ntawm qhov tseeb-match domains hauv kev tshawb nrhiav qeb duas.
Lub yim hli ntuj 22, 2013Noog ziag noTxhim kho kev nkag siab ntawm cov neeg siv lub hom phiaj thiab cov ntsiab lus, txhawb kev siv cov lus sib tham thiab ntev-tails.
Lub yim hli ntuj 2012Pirate hloov tshiabLub hom phiaj cov vev xaib nrog cov teeb meem kev ua txhaum cai.
Lub rau hli ntuj 11, 2013Them nyiaj qiv hloov tshiabLub hom phiaj spammy cov lus nug thiab kev lag luam tshwj xeeb, xws li cov nyiaj qiv nyiaj hnub thiab kev twv txiaj.
Lub Xya hli ntuj 24, 2014Nquab laujTxhim kho cov txiaj ntsig kev tshawb fawb hauv zos thiab hais txog qhov tseem ceeb ntawm qhov chaw raws li SEO.
Ntau yam iterations ntawm 2013 thiab 2015Phantom UpdateKev cuam tshuam cov ntsiab lus zoo thiab cov neeg siv kev paub dhau los, ua rau muaj kev hloov pauv.
Lub kaum hli ntuj 26, 2015RankBrainTaw qhia tshuab kev kawm kom nkag siab zoo dua cov lus nug tshawb fawb, muab nqi zog thiab cov ntsiab lus tsom rau cov neeg siv.
Lub peb hlis ntuj 8, 2017FredLub hom phiaj tsis zoo, ad-hnyav, thiab koom nrog-hnyav cov ntsiab lus, hais txog cov ntsiab lus zoo thiab cov neeg siv kev paub.
Lub yim hli ntuj 22, 2017Hawk UpdateTsom ntsoov rau kev tshawb fawb hauv zos, txo cov kev lim dej ntawm cov lag luam hauv zos.
Lub yim hli ntuj 1, 2018MedicFeem ntau cuam tshuam YMYL (Koj Cov Nyiaj lossis Koj Lub Neej) cov vev xaib, muab qhov tseem ceeb dua rau kev tshaj lij, kev lees paub, thiab kev ntseeg siab (NOJ).
Lub kaum hli ntuj 22, 2019YOBTxhim kho kev nkag siab ntawm cov lus zoo, cov ntsiab lus muaj txiaj ntsig uas muab cov ntaub ntawv tseem ceeb thiab cov ntsiab lus tseem ceeb.
Plaub Hlis Ntuj 21, 2015TxawbhawsMuab kev nyiam rau cov vev xaib mobile-phooj ywg hauv cov txiaj ntsig tshawb nrhiav hauv xov tooj, ua rau kev ua kom zoo ntawm mobile yog qhov tseem ceeb.
Lub Tsib Hlis 2021 - Lub Rau Hli 2021Tub Ntxhais Web VitalsTsom ntsoov rau lub vev xaib nrawm, cov neeg siv kev paub dhau los, thiab nplooj ntawv thauj khoom ua haujlwm, ua kom pom qhov tseem ceeb ntawm qhov chaw zoo Tub Ntxhais Web Vitals (CWV) cov qhab nia.
Lub peb hlis ntuj 26, 2018Mobile-First IndexingHloov mus rau mobile-thawj indexing, qeb duas cov vev xaib raws li lawv cov mobile versions.
Kev hloov tshiab tsis tu ncua, tsis tau tshaj tawmBroad Core Algorithm Hloov Kho Tshiab (Ntau)Cov kev hloov dav dav cuam tshuam rau tag nrho cov kev tshawb fawb qeb duas thiab cov txiaj ntsig.
Hlis ntuj nqeg 3, 2019Core UpdateGoogle tau lees paub qhov kev hloov kho tseem ceeb dav dav, yog ib qhov hloov tshiab loj tshaj plaws hauv xyoo, cuam tshuam rau ntau yam kev tshawb fawb.
Lub ib hlis ntuj 13, 2020Core UpdateGoogle tau tshaj tawm cov txheej txheem dav dav ntawm cov txheej txheem tshiab cuam tshuam rau kev tshawb nrhiav qeb duas.
Lub ib hlis ntuj 22, 2020Featured Snippet DeduplicationGoogle txwv tsis pub rov hais dua cov nplooj ntawv web hauv cov haujlwm tshwj xeeb hauv cov npe ntawm Nplooj 1 tsis tu ncua.
Lub ob hlis ntuj 10, 2021Passage RankingGoogle tau tshaj tawm Txoj Cai Lij Choj rau cov lus nug lus Askiv hauv Tebchaws Meskas, tsom mus rau cov ntsiab lus tshwj xeeb.
Plaub Hlis Ntuj 8, 2021Product Reviews UpdateGoogle tau siv qhov kev tshawb nrhiav qib algorithm hloov tshiab muab nqi zog rau kev tshuaj xyuas cov khoom lag luam tob dua cov ntsiab lus luv luv.
Lub rau hli ntuj 2, 2021Broad Core Algorithm Hloov tshiabGoogle Search Liaison Danny Sullivan tshaj tawm qhov kev hloov kho tseem ceeb dav dav cuam tshuam rau ntau yam qeb duas.
Lub rau hli ntuj 15, 2021Page Experience UpdateGoogle tau lees paub qhov kev nthuav tawm ntawm Page Experience hloov tshiab, tsom rau cov neeg siv kev paub dhau los.
Lub rau hli ntuj 23, 2021Spam Hloov tshiabGoogle tshaj tawm qhov hloov tshiab algorithm tsom txo cov ntsiab lus spammy hauv kev tshawb nrhiav.
Lub rau hli ntuj 28, 2021Spam Update Part 2Qhov thib ob ntawm Google's spam hloov tshiab tsom rau kev txhim kho kev tshawb fawb zoo.
Lub Xya hli ntuj 1, 2021Core UpdateGoogle Search Liaison tshaj tawm Lub Xya Hli 2021 Hloov Kho Tshiab, cuam tshuam ntau yam ntawm cov txiaj ntsig tshawb nrhiav.
Lub Xya hli ntuj 12, 2021Core Update tiavLub Xya Hli 2021 Kev Hloov Kho Cov Txheej Txheem tau ua tiav tiav, ua rau muaj kev hloov pauv qib.
Lub Xya hli ntuj 26, 2021Google Txuas Spam Algorithm Hloov tshiabGoogle pib qhov hloov tshiab algorithm los tawm tsam kev sib txuas spam tactics thiab lawv cuam tshuam rau qeb duas.
Kaum ib hlis 3, 2021Google Spam Hloov tshiabGoogle tau nthuav tawm qhov hloov tshiab spam ua ib feem ntawm lawv cov kev siv zog niaj hnub los txhim kho kev tshawb fawb zoo.
Kaum ib hlis 17, 2021Broad Core UpdateGoogle Search Central tshaj tawm qhov hloov tshiab tseem ceeb uas cuam tshuam rau ntau yam kev tshawb nrhiav.
Kaum ib hlis 30, 2021
Local Search UpdateGoogle tshaj tawm Lub Kaum Ib Hlis 2021 Kev Tshawb Fawb Hauv Zos, cuam tshuam cov qeb duas hauv zos.
Hlis ntuj nqeg 1, 2021Product Review UpdateGoogle tau tshaj tawm Lub Kaum Ob Hlis 2021 Cov Khoom Siv Tshuaj Ntsuam Xyuas Hloov Kho, cuam tshuam rau nplooj ntawv lus Askiv nrog kev tshuaj xyuas cov khoom.
Lub ob hlis ntuj 22, 2022Page Experience UpdateGoogle tshaj tawm Nplooj Ntawv Kev Hloov Kho tshiab, hais txog cov neeg siv-centric nplooj ntawv ua haujlwm.
Lub peb hlis ntuj 23, 2022Product Algorithm Hloov tshiabGoogle tau hloov kho cov tshuaj ntsuam xyuas cov khoom lag luam txhawm rau txheeb xyuas cov kev tshuaj xyuas zoo, txhim kho kev tshuaj xyuas cov khoom lag luam.
Tej zaum 22, 2022Core UpdateGoogle tau tshaj tawm Lub Tsib Hlis 2022 Core Hloov Kho, cuam tshuam rau kev tshawb nrhiav qeb duas thiab cov neeg siv kev paub.
Lub Xya hli ntuj 27, 2022Product Reviews UpdateGoogle tau nthuav tawm Lub Xya Hli 2022 Cov Kev Ntsuam Xyuas Khoom Muag, muab kev taw qhia rau kev tshuaj xyuas cov khoom zoo.
Lub yim hli ntuj 25, 2022Pab cov ntsiab lus hloov tshiabGoogle tau tshaj tawm qhov Pabcuam Cov Ntsiab Lus Hloov Kho, txhawb cov neeg siv cov ntsiab lus tsim cov ntsiab lus.
Cuaj hlis 12, 2022Core Algorithm Hloov tshiabGoogle tshaj tawm qhov hloov tshiab algorithm tseem ceeb cuam tshuam rau ntau yam kev tshawb fawb qeb duas.
Cuaj hlis 20, 2022Product Review Algorithm Hloov tshiabGoogle tau lees paub qhov kev nthuav tawm ntawm kev tshuaj xyuas cov khoom tshiab algorithm hloov tshiab, txhim kho cov khoom tshuaj xyuas qeb duas.
Lub kaum hli ntuj 19, 2022Spam Hloov tshiabGoogle tshaj tawm qhov hloov tshiab spam tsom spammy cov ntsiab lus kev coj ua hauv kev tshawb nrhiav.
Hlis ntuj nqeg 5, 2022Pab cov ntsiab lus hloov tshiabGoogle tau tshaj tawm Lub Kaum Ob Hlis 2022 Pab Cov Ntsiab Lus Hloov Kho, tsom rau cov ntsiab lus muaj txiaj ntsig thiab cov ntaub ntawv.
Hlis ntuj nqeg 14, 2022Txuas Spam Hloov tshiabGoogle tshaj tawm Lub Kaum Ob Hlis 2022 Txuas Spam Hloov Kho, tsom mus rau kev sib txuas spam kev coj ua thiab lawv cuam tshuam rau qeb duas.
Lub ob hlis ntuj 21, 2023Product Reviews UpdateGoogle tau tshaj tawm Lub Ob Hlis 2023 Cov Kev Ntsuam Xyuas Khoom Muag, txhim kho cov khoom txheeb xyuas cov qeb duas thiab cov lus qhia.
Lub peb hlis ntuj 15, 2023Core UpdateGoogle tshaj tawm cov txheej txheem tseem ceeb hloov tshiab cuam tshuam rau kev tshawb nrhiav qeb duas thiab qhov cuam tshuam.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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