Vim li cas Google Nkaus Cov Lus Tseem Ceeb yog Qhov Zoo rau Cov Neeg Ua Lag Luam

tsis muab

Nws zoo li txhua leej txhua tus tab tom zom zaws thiab hauv tizzy txog Google tsis muab cov lus qhia ua cov organic hauv Analytics. Thaum kuv ntseeg tias nws diminishes tus nqi ntawm analytics somewhat, I would argue that it's a great move that will help content Marketers. I've written in the past that SEO tuag lawm and I've watched as the industry has slowly gone away. This may be the last nail in the coffin.

If I sound happy about it, it's because I am. I wrote this in an interview with our marketing automation clients, Txoj Cai Ntawm Kev Sib Koom Tes:

Google txoj kev txav los thaiv kev taug qab ntawm txhua lub ntsiab lus ua rau cov neeg lag luam lub neej nyuaj, tab sis tsis yooj yim sua. Cov neeg lag luam tseem yuav tuaj yeem saib xyuas cov nias-los ntawm cov nqi siv Webmaster cov ntaub ntawv kom nkag siab tias cov kev lag luam organic cuam tshuam lawv li cas rau hauv kev lag luam. Yog tias ib qho twg, qhov no txuas ntxiv ua rau peb ua lag luam zoo dua. Peb yuav tsum mob siab rau kev sau cov ntsiab lus uas muaj txiaj ntsig zoo rau peb cov neeg tuaj saib thiab mloog peb cov neeg tuaj saib - tsis yog nrhiav cov ntsiab lus tseem ceeb, kev tswj xyuas qhov chaw, thiab nrhiav kev sib txuas rau kev ua kom loj hlob rau peb cov kev tshawb fawb.

Qhov no yog xov xwm tshwj xeeb rau kev lag luam nruab nrab uas tsis muaj peev nyiaj lag luam mus rau SEO cov tswv yim los tsim cov ntsiab lus zoo-cov ntsiab lus thoob plaws hauv lub vev xaib los ua kom muaj kev cuam tshuam ntawm cov qib lawv cov ntsiab lus. Peb feem coob tsis tuaj yeem sib tw nrog cov tuam txhab loj thiab kev lag luam uas tau loj hlob mus txog ntau lab nyiaj daus las. Qhov twg muaj kev pabcuam nyiaj txiag los dag, cov tuam txhab yuav dag. Thiab kev lag luam tau coj tsis ncaj (thiab coj tsis ncaj thiab khib). Ntau tus neeg uas ua yeeb yam tsis txaus ntseeg txog lawv lub tswv yim tab sis nws tseeb tias Google tsis yog. Google xav kom cov tsheb khiav lag luam yog organic, tsis yog tsav los ntawm cov tuam txhab SEO muaj nyiaj uas muaj lab-daus las sandboxes kom pom txoj kev khib lav thiab tau txais lawv cov neeg siv ua lag luam. Kev pauv hloov Google ua phem rau cov neeg ntawd - tsis yog koj.

Thiab, thaum koj yuav tsis tuaj yeem ntaus nqi tus lej lus tseem ceeb rau lub zeem muag tshwj xeeb, koj yuav muaj peev xwm paub tus neeg ntawd tuaj txog ntawm cev nqaij daim tawv thiab los ntawm nplooj ntawv twg lawv tau ua. Paub txog cov ncauj lus ntawm nplooj nkag koj lub zeem muag tuaj txog ntawm koj lub xaib ntawm yuav pab koj kom nkag siab zoo cov ntsiab lus uas tau muab cov nqi. Thiab ua cov kev tshawb fawb lo lus tseem ceeb thiab cov kev tshawb fawb sib tw tseem tuaj yeem nrhiav cov hauv kev rau kev nrhiav thiab sau cov ncauj lus ntxiv uas yuav pom thiab muaj txiaj ntsig. Tshawb kev pom zoo yog lub hauv paus rau txhua lub tswv yim ntawm cov ntsiab lus, tab sis sau thiab sib qhia cov ntsiab lus zoo dua (sau ntawv, hais lus thiab pom) yuav zoo dua li cov ntsiab lus tweaking nplooj npe lossis cov ntsiab lus tseem ceeb hauv ib nplooj ntawv.

google-tsis-muab

Cov kis muab los ntawm Webmaster cov ntaub ntawv, Cov ntaub ntawv Cov ntsiab lus, thiab cov ntaub ntawv Analytics yuav tsum pab koj kom koj muaj peev xwm txhim kho cov ntsiab lus zoo. Tsis txhob dhia rau cov ntsiab lus ntu ntawm analytics, koj yuav tsum tau dhia rau hauv kev lag luam los ntawm nplooj ntawv npe kom nkag siab cov ntawv twg yog cov muab ntau tshaj rau koj lub tuam txhab. Cov ntsiab lus tseem ceeb tau cuam tshuam thiab ua rau ntau tus neeg lag luam tub nkeeg. Lawv tsuas yog sau ntawv crap kom tsav tsheb ntau ntxiv raws li cov ntsiab lus hloov chaw tsom mus rau cov ntsiab lus tag nrho uas tau ntxim nyiam tshaj plaws.

There's really no data that's leaving a hole in your ability to develop a fantastic content strategy. You can still review Webmaster data to understand the keywords that are driving the most content – but you can apply it to the content that's driving the most views and conversions. Understanding the context around the keywords you were writing about can provide a ton more insight into what's popular or not popular.

As an example, focusing on ‘google keywords not provided' could lead me to a few blog posts about the trend and alternate solutions. Instead, I'm focused here on how it's going to help marketers. That context should ultimately prove more valuable to my content strategy than just tossing a keyword combination around! The context around your keywords should be a focus of your attention as well!

Nws yuav tsum raug sau tseg tias qee cov chaw pabcuam Analytics tau nqis tes ua qhov no, ib yam nkaus. Tshawb xyuas GinzaMetrics: Cov Cuam Tshuam Tshiab Hauv GinzaMetrics Platform Chaw Nyob Google Kev Tshawb Fawb Lub Vev Xaib (Cov Ntsiab Lus Tsis Qhia) Hloov Hloov.

6 Comments

  1. 1

    Qhov no ua rau kuv rov nco txog Raven's keyword tracker raug kaw ib xyoo dhau los. Tus yawg SEO txoj cai hla kuv cov lus muaj qee cov lus qhia zoo rau kuv lub xaib. Ib qho yog mloog zoo rau kev ua lag luam raws li nws, ib zaug tshawb cov lus los ntawm Webmaster yog nrhiav lawv txoj kev mus rau koj lub xaib hauv organic txhais tau tias, tom qab ntawd koj lub cim kev lag luam zoo ua haujlwm. Txij li peb caws tawm cov lus nrhiav los ntawm Analytics, muaj cov kev daws teeb meem ua haujlwm tau ntawm qhov no.

  2. 2

    Tsaug rau cov ncej. Siv sijhawm los nkag siab txog luv luv thiab txheeb xyuas cov ntsiab lus kev lag luam thiab koj yuav pom cov hauv kev uas tsis xav txog kev tsav tus txiaj ntsig kev lag luam zoo.

  3. 3
  4. 4

    Kuv pom zoo 100%. SEO tau yug los ntawm kev ntshai thiab tsis nkag siab txog kev tshaj tawm digital. Google tau nce qib yog qhov chaw ua si. Nov yog pib ntawm kev lag luam tau txais rov qab los rau hauv kev lag luam hauv Is Taws Nem. Muaj 1000s ntawm SEO cov tuam txhab uas yog nruab nrab ntawm cov khw zoo tshaj. Tab sis lawv tout lawv tus kheej li SEO cov kws tshaj lij. SEO yog kev lag luam. SEO tsis yog qee cov txheej txheem tech siab uas tsuas yog cov neeg tseem ceeb sab hauv tuaj yeem kawm tau. Zoo li txhua qhov SEO tuam txhab yuav raug yuam kom kawm ua lag luam 101.

  5. 5

    Nyob zoo Douglas!

    Yog lawm! Hloov chaw hla ntawm cov ntsiab lus tseem ceeb ntawm kev txheeb xyuas, peb yuav tsum tau dhia mus los ntawm kev lag luam los ntawm nplooj ntawv npe kom paub cov kab lus twg yog qhov muab feem ntau rau peb lub tuam txhab. Kuv tseem xav tias cov ntsiab lus hais tau ua rau qee cov neeg lag luam qeeb qeeb. Ib txhia ntawm lawv tsuas yog sau "tsis tseem ceeb" los tsav ntau tsheb raws cov ntsiab lus es tsis txhob tsom mus rau cov ntsiab lus tag nrho uas yog qhov tseem ceeb heev.

  6. 6

    Yog cov ntaub ntawv yuav tsum pab ua kom muaj peev xwm txhim kho cov ntsiab lus zoo. Los ntawm cov nplooj ntawv tsaws peb muaj peev xwm mloog zoo dua rau dab tsi cov qhua yuav pom / pom hauv peb lub xaib.

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