Puas yog Google Benchmarks Matter?
Hnub no kuv tau txais tsab ntawv xov xwm los ntawm Google Analytics, thawj tsab ntawm thawj ntim nyeem raws li hauv qab no:
Lub hlis no, peb tab tom hloov tus qauv "kev ntsuas ntsuas" hauv koj tus lej Google Analytics nrog cov ntaub ntawv qhia hauv tsab ntawv xov xwm no. Peb tab tom siv tsab ntawv xov xwm no los ua ib qho kev sim los nthuav tawm cov ntaub ntawv tseem ceeb lossis nthuav dav rau cov neeg siv Analytics. Cov ntaub ntawv muaj nyob ntawm no los ntawm txhua lub vev xaib uas tau xaiv-hauv cov ntaub ntawv tsis qhia npe sib koom nrog Google Analytics. Tsuas yog cov thawj tswj hwm lub vev xaib uas tau qhib cov ntaub ntawv tsis qhia npe no yuav tau txais tsab ntawv xov xwm "benchmarking" no.
Thawj tsab tau tham txog cov qauv ntsuas los ntawm lub tebchaws, suav nrog Tshaj tawm:
Sijhawm Hauv Tsev:
Thiab Lub Hom Phiaj Hloov:
Muaj qhov txaus ntshai loj heev rau kev ntsuas koj qhov chaw ua haujlwm rau cov no qauv. Qhov tseeb, kuv xav hais tias cov no yog cov qauv ntsuas txhua. Txhua qhov chaw sib txawv hauv cov qauv thiab cov ntsiab lus. Txhua qhov kev tawg ntawm cov chaw tsheb sib txawv… ntawm kev tshawb nrhiav mus rau kev xa mus. Lub sijhawm thauj khoom los ntawm lub tebchaws txawv… tshwj tsis yog tias koj siv cov kev pabcuam los cache koj cov peev txheej hauv thaj chaw. Thiab cov lus nug no tsis suav nrog cov lus…
Are the benchmarks for countries only including visits and pageviews for sites within the country with a common language? Or are these sites being translated (which could either take longer or be translated so poorly it increases bounces)? Are the sites e-commerce sites? Blogs? Social sites? Static web pages?
Lwm qhov teeb meem tshwm sim thiab. Cov cuab yeej xws li Facebook's Social Plugin cuam tshuam rau tus nqi bounce tseem ceeb heev vim Facebook redirects site cov neeg siv. Thaum ib tus neeg tuaj xyuas thaj av ntawm koj qhov chaw thiab siv lub plugin ua ntej koom nrog lwm yam haujlwm, lawv tau dhia. Ntawm no yog ib qho piv txwv los ntawm ib tug kuv cov neeg siv… koj tuaj yeem pom qhov twg lawv tau teeb tsa, uninstalled thiab tom qab ntawd nruab qhov Facebook Social Plugin ntawm lawv qhov chaw:
Kuv cov lus qhia rau cov neeg siv khoom tsuas yog los ntsuas koj qhov chaw tawm tsam koj tus kheej qhov chaw… tsis muaj lwm tus. Puas yog koj qhov bounce tus nqi nce lossis txo? Puas yog koj cov qhua nce lossis nqis? Puas yog tus naj npawb ntawm pageviews ib zaug nce lossis nqis? Koj tau hloov koj tus qauv tsim lossis cov ntsiab lus li cas los cuam tshuam koj cov neeg tuaj saib kev paub? Peb pom qhov nce ntxiv hauv lub sijhawm cov neeg tuaj saib nyob rau ntawm qhov chaw thaum peb embed video… ua rau kev nkag siab, puas yog? Tab sis yog hais tias peb tsis embed ib tug zoo sib xws video txhua lub lim tiam peb yeej tsis muaj peev xwm xav tias peb ua hauj lwm tsis zoo.
Ob qho piv txwv ntawm qhov blog no:
- Peb tau hloov kho peb qhov kev tsim blog los qhia cov ntawv sau tawm ntawm peb lub vev xaib. Raws li qhov tshwm sim, bounce tus nqi txo qis txij li cov neeg tau nyem los ntawm kev tshaj tawm THIAB nplooj ntawv ib qho kev mus ntsib tau nce ntau. Yog tias kuv tsuas qhia koj cov stats yam tsis tau piav qhia qhov ntawd, nws yuav ua rau koj xav tsis thoob. Los yog yog tias koj benchmarked peb tawm tsam lwm qhov chaw, peb yuav zoo dua los yog phem dua lawv cov txiaj ntsig.
- Peb tau tshaj tawm peb tsab ntawv xov xwm. Peb tau ntxiv cov neeg sau npe tsis tu ncua txij li ntxiv cov ntawv xov xwm thiab cov neeg tuaj xyuas no rov qab los thaum lawv nyeem nws. Yog li ntawd, nyob rau hnub cov ntawv xov xwm raug xa tawm, peb cov nplooj ntawv saib ntau dua - thiab peb qhov nruab nrab txhua lub lim tiam tau nce ze li 20%. Yog tias peb tab tom ntsuas peb tus kheej tawm tsam lwm qhov chaw, lawv puas muaj ntawv xov xwm? Lawv puas luam tawm cov ntawv sau? Lawv puas sau lawv cov ntsiab lus hauv kev sib raug zoo?
Cias muab, hauv kuv lub tswv yim, cov qauv ntsuas tsis muab cov ntaub ntawv tseem ceeb rau kuv los txhim kho kuv qhov chaw. Kuv kuj tseem tsis tau muaj peev xwm siv cov qauv ntsuas nrog kuv cov neeg siv khoom. Qhov kev ntsuas tsuas yog qhov tseem ceeb yog cov uas peb sau rau peb tus kheej lub xaib raws li txhua lub lim tiam dhau mus. Tshwj tsis yog tias Google tuaj yeem muab cov segmentation meej dua hauv lawv cov qauv ntsuas los sib piv cov vev xaib kom raug, cov ntaub ntawv tsis muaj txiaj ntsig. Muab cov ntaub ntawv no rau cov thawj coj hauv lub koom haum tuaj yeem ua qee yam kev puas tsuaj… Kuv xav kom Google tsuas yog tso tseg cov khoom lag luam no.