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App: Google Analytics Campaign UTM Querystring Builder

Siv cov cuab yeej no los tsim koj cov phiaj xwm Google Analytics URL. Daim ntawv lees paub koj qhov URL, suav nrog cov laj thawj ntawm seb nws puas tau muaj cov lus nug hauv nws, thiab ntxiv txhua qhov tsim nyog UTM zog: utm_id ib, utm_kev, utm_source, utm_ nruab nrab, thiab xaiv tau utm_term thiab utm_vaj.

Yuav tsum tau: Siv tau URL suav nrog https:// nrog sau, nplooj ntawv, thiab xaiv querystring
Yeem: Siv los txheeb xyuas seb qhov kev tshaj tawm twg yog qhov kev xa mus rau qhov kev xa mus.
Yeem: Siv los txheeb xyuas qhov kev tshaj tawm tshwj xeeb lossis kev sib tw.
Yuav tsum tau: Siv los txheeb xyuas qhov nruab nrab xws li email lossis tus nqi-ib-nias.
Yuav tsum tau: Siv los txheeb xyuas lub tshuab tshawb nrhiav, ntawv xov xwm, lossis lwm qhov chaw.
Yeem: Siv los sau cov ntsiab lus tsom.
Yeem: Siv rau kev sim A / B kom sib txawv ntawm kev tshaj tawm lossis kev sib txuas uas taw tes rau tib qhov URL.

Luam theej tawm phiaj xwm URL

Yog tias koj nyeem qhov no ntawm RSS lossis email, nyem rau ntawm tus xaib los siv lub cuab yeej:

Google Analytics UTM Phiaj Los Nqis URL Tus Tsim

Dab tsi yog Qhov Kev Sib Tw (UTM) hloov pauv mus rau Google Analytics?

UTM variables yog cov tsis uas koj tuaj yeem ntxiv rau URL los taug qab qhov kev ua tau zoo ntawm cov phiaj xwm hauv Google Analytics. Nov yog cov npe ntawm UTM qhov sib txawv thiab cov lus piav qhia rau kev sib tw URLs hauv Google Analytics:

  1. utm_id: Ib qho kev xaiv tsis tau los txheeb xyuas qhov kev sib tw twg qhov kev xa mus rau kev xa mus.
  2. utm_source: Ib qho kev ntsuas uas yuav tsum tau txheeb xyuas lub hauv paus ntawm kev khiav tsheb, xws li kev tshawb fawb cav (xws li Google), lub vev xaib (xws li Forbes), lossis ntawv xov xwm (xws li Mailchimp).
  3. utm_ nruab nrab: Ib qho kev ntsuas uas yuav tsum tau txheeb xyuas qhov nruab nrab ntawm kev sib tw, xws li kev tshawb nrhiav organic, nrhiav nyiaj, email, lossis kev tshaj xov xwm.
  4. utm_kev: Ib qho kev xaiv tab sis pom zoo heev parameter uas txheeb xyuas cov phiaj xwm lossis kev tshaj tawm tshwj xeeb raug taug qab, xws li kev tshaj tawm cov khoom lag luam lossis kev muag khoom.
  5. utm_term: Ib qho kev xaiv tsis tau uas txheeb xyuas cov lo lus tseem ceeb lossis kab lus uas coj mus rau kev mus ntsib, xws li cov lus nug uas siv rau ntawm lub tshuab tshawb nrhiav.
  6. utm_vaj: Ib qho kev xaiv tsis tau los sib txawv ntawm cov qauv ntawm tib qhov kev tshaj tawm lossis kev sib txuas, xws li ob qhov sib txawv ntawm tus chij ad.

Txhawm rau siv UTM qhov hloov pauv, koj yuav tsum tau ntxiv rau qhov kawg ntawm koj qhov URL raws li cov lus nug. Piv txwv li:

http://www.example.com?utm_id=123&utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Yuav Sau Thiab Teev Cov Ntaub Ntawv Phiaj Xwm Hauv Google Analytics li cas

Ntawm no yog qhov ncauj lus kom ntxaws txog kev npaj thiab khiav koj cov phiaj xwm uas siv Google Analytics.

Qhov twg yog kuv Google Analytics Kev Tshaj Tawm Tshaj Tawm Hauv Google Analytics 4?

Yog koj navigate rau Kev Tshaj Tawm> Tau Txais> Kev Tau Txais Tsheb, koj tuaj yeem hloov kho daim ntawv tshaj tawm los tso saib kev sib tw, qhov chaw, thiab nruab nrab siv qhov kev poob qis thiab qhov + kos npe los ntxiv qhov loj me rau cov ntawv ceeb toom.

Google Analytics 4 Kev Sib Tw Sib Tw (GA4)

Google Sheet Rau Taug qab UTM Kev Sib Tw URLs

Nco ntsoov xyuas Google Sheet uas peb tau tsim (thiab koj tuaj yeem luam tawm rau koj tus kheej Google Workspace) uas ua kom muaj qauv thiab sau tag nrho koj qhov Google UTM Campaign URLs.

Yuav Ua Li Cas Taug qab UTM Kev Sib Tw URLs hauv Google Sheets

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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