Google Analytics: Cov Ntawv Tshaj Lij Tshaj Lij Tshaj Plaws Cov Xov Xwm rau Cov Lag Luam Kev Ua Lag Luam

cov ntsiab lus tshaj tawm kev lag luam ntsuas

lub sij hawm cov ntsiab lus tshaj tawm yog theej buzzworthy hnub no. Feem ntau ntawm cov thawj coj hauv tuam txhab thiab cov khw muag khoom paub tias lawv yuav tsum tau ua cov ntsiab lus tshaj tawm, thiab ntau tus tau ploj mus kom dhau los tsim thiab siv lub tswv yim.

Qhov teeb meem ntsib feem ntau cov tub txawg lag luam yog:

Peb ua li cas taug qab thiab ntsuas cov ntsiab lus kev lag luam?

Peb txhua tus paub hais tias qhia C-Suite pab pawg tias peb yuav tsum pib lossis txuas ntxiv cov ntsiab lus kev lag luam vim tias txhua tus neeg ua nws yuav tsis txiav nws. Muaj ntau cov kev ntsuas tseem ceeb uas muab kev pom rau cov ntsiab lus kev lag luam, qhov ua haujlwm, qhov tsis ua haujlwm, thiab qhov twg tsis muaj qhov tsis txaus ntseeg.

Site Cov Ntsiab Lus

Txawm hais tias koj lub tswv yim digital puas suav nrog cov ntsiab lus qhia kev ua lag luam kom paub meej, koj yuav tsum tau soj ntsuam koj lub tuam txhab kev ua haujlwm lub vev xaib. Lub vev xaib yog qhov tseem ceeb ntawm txhua lub ntsiab lus kev lag luam, txawm tias lub tswv yim nyuam qhuav pib los yog paub tab.

Google Analytics yog qhov cuab yeej taug qab yooj yim los teeb tsa thiab muab ntau cov haujlwm thiab cov ntaub ntawv. Nws pub dawb, kom yooj yim teeb tsa Google Analytics, thiab ua rau cov neeg lag luam taug qab cov ntsiab lus thiab ntsuas seb cov ntsiab lus ua haujlwm li cas.

Google Analytics General

Thaum ntsuas qhov ntsuas kev ua lag luam ntawm cov ntsiab lus (los yog npaj los tsim lub tswv yim), nws zoo dua rau kev pib nrog qhov pib - kev khiav tsheb mus rau lub vev xaib nplooj ntawv. Daim ntawv qhia no yog nyob rau hauv Kev Coj Cwj Pwm> Cov Ntsiab Lus Site> Txhua Nplooj.

Tag Nrho Cov Ntawv

Qhov tseem ceeb metric ntawm no yog qhov sheer ntim ntawm kev mus ntsib rau cov nplooj ntawv saum toj kawg nkaus. Lub vev xaib yog qhov ib txwm muaj kev mus xyuas ntau tshaj plaws, tab sis nws txaus siab pom tias dab tsi tau txais ntau tshaj plaws kev tsheb dhau ntawd. Yog tias koj muaj lub tswv yim blogging paub tab (5+ xyoo), blogs yuav yog qhov txuas tom ntej nplooj ntawv tshaj plaws. Qhov no yog qhov chaw zoo kom pom tias cov ntawv ua raws li lub sijhawm tshwj xeeb (lub lis piam, hli lossis txawm xyoo).

Sijhawm ntawm Nplooj

Qhov nruab nrab ntawm cov neeg tuaj saib lub sijhawm nyob rau ntawm nplooj ntawv muab tswv yim pom tias nplooj ntawv nkag los.

Lub Sijhawm Nruab Nrab ntawm Nplooj

Nws yog ib qho tseem ceeb kom nco ntsoov tias cov nplooj ntawv txuas mus xyuas feem ntau tsis yog cov nplooj ntawv siv tshaj plaws. Txheeb cais los ntawm Avg. Sijhawm ntawm Nplooj ntawv txhawm rau saib cov nplooj ntawv twg muaj lub sijhawm ntau tshaj plaws ntawm nplooj ntawv. Cov nplooj ntawv nrog tsawg pageviews (2, 3, 4) tuaj yeem pom ntau yam ua neeg tsis nco qab. Txawm li cas los xij, cov nthuav dav yog cov nplooj ntawv uas muaj ntau dua 20+ views.

Sijhawm ntawm Nplooj ntawv 2

Raws li koj txiav txim siab cov ncauj lus dab tsi uas yuav suav nrog hauv koj cov ntsiab lus kev lag luam tawm tswv cuab daim ntawv qhia hnub, nws yog qhov tseem ceeb rau saib cov nplooj ntawv twg tau txais feem ntau ntawm cov tsheb (tseem nrov) thiab cov nplooj ntawv twg muaj sijhawm ntau dua ntawm cov nplooj ntawv (tau koom nrog). Qhov tsim nyog, koj daim ntawv teev caij nyoog kho yuav tsum yog ob qho kev sib koom ua ke.

Lub Hom Phiaj Ua Tiav

Thaum peb tuaj yeem tau txais ntau nyob rau hauv mus txog qhovtwg thiab ntsuas cov kev ua lag luam, nws yog qhov tseem ceeb kom nco ntsoov tias lub hom phiaj ntawm lub tswv yim kev lag luam yog kev tsav thiab kev hloov pauv ntawm cov neeg siv tshiab. Cov kev sib tham tuaj yeem taug qab siv cov Hom Phiaj hauv Google Analytics raws li Admin> Saib.

Lub Hom Phiaj Saib Xyuas

Google Analytics tsuas tso cai rau 20 lub hom phiaj yuav tsum taug qab thaum lub sijhawm, yog li siv qhov no ntse. Qhov kev coj ua zoo tshaj plaws yog los teev cov ntawv xa online, cov ntawv xov xwm kos npe, cov ntawv dawb, thiab lwm yam kev ua uas pom qhov hloov pauv ntawm tus qhua lub vev xaib mus rau hauv tus neeg muaj peev xwm.

Cov hom phiaj tuaj yeem pom hauv qab Kev Sib Tham> Hom Phiaj> Txheej txheem cej luam hauv Google Analytics. Qhov no qhia qhov dav dav ntawm seb koj cov ntsiab lus cov nplooj ntawv thiab nplooj ntawv ua haujlwm rau kev tsav tsheb li cas.

pauv hloov

Kev Nkag Siab Txog thiab Nruab Nrab

Cov Chaw Lag Luam thiab Nruab Nrab yog cov kev ntsuas loj rau kev qhia txog kev lag luam li cas tau txais rau koj lub vev xaib thiab cov nplooj ntawv ntsiab lus. Cov naj npawb no yog qhov tshwj xeeb tshaj yog tias koj tab tom khiav cov kev txhawb nqa ntawm Qhov Chaw xws li Google Ads, LinkedIn, Facebook, Account-Based Marketing networks, lossis lwm cov network ad. Ntau ntawm cov them nyiaj tshaj tawm txoj kab ke no muab cov kab ntawm kev ntsuas (thiab muaj cov pixels taug qab), tab sis qhov zoo tshaj plaws ntawm cov ntaub ntawv tseeb yog feem ntau hauv Google Analytics.

Kawm qhov twg koj hloov dua siab tshiab los ntawm txhua lub hom phiaj los ntawm saib tus Kev Hloov Siab> Hom Phiaj> Lub Hom Phiaj ntws qhia. Koj tuaj yeem xaiv Lub Hom Phiaj koj xav mus saib thiab Source / Medium rau qhov ua tiav lub hom phiaj ntawd (hloov dua siab tshiab). Qhov no yuav qhia koj ntau npaum li cas ntawm cov kev coj tuaj ntawm Google Organic, Ncaj, CPC, LinkedIn, Bing CPC, thiab lwm yam.

Lub Hom Phiaj Txaus

Saib dav dav npaum li cas Cov Ntawv Siv tau cuam tshuam koj txhua qhov kev lag luam hauv kev lag luam tuaj yeem pom hauv qab Kev Txais Txais> Tag Nrho Cov Tsheb> Qhov / Nruab Nrab.

tshaaj

Daim ntawv tshaj tawm no ua rau cov tub lag luam yuav pom dab tsi Qhov Chaw thiab Cov Nruab Nrab tau tsav tsheb ntau npaum li cas ntawm kev sib hloov hom phiaj. Tsis tas li ntawd, daim ntawv tshaj tawm tuaj yeem muab coj los qhia seb qhov kev sib hloov pauv los qhov twg los rau txhua lub hom phiaj (zoo ib yam li Lub Hom Phiaj Flow report). Nco ntsoov xyuas cov nplooj ntawv / ntu ntawv, Avg. Ntu Sijhawm, thiab Thauj Tus Nqi rau cov nplooj ntawv no thiab.

Yog qhov Tshaj Tawm / Qhov Nruab Nrab muaj qhov hloov hloov qis, nplooj siab tsawg / ntu sib kho, Tus Neeg Tuaj Siab Tuaj Siab. Lub sijhawm kawm thiab qhov siab bounce, nws yog lub sijhawm los soj ntsuam seb Qhov Chaw / Nruab Nrab yog qhov nqis peev ntawm lub sijhawm thiab peev txheej.

Cov ntsiab lus tseem ceeb Cov qeb duas

Sab nraum ntawm Google Analytics, muaj ntau yam ntawm kev them nyiaj rau taug qab SEO thiab cov ntsiab lus tseem ceeb qeb duasCov. Cov ntsiab lus tseem ceeb yuav pab tau zoo rau kev txiav txim xyuas saib cov ntsiab lus cov ntsiab lus twg thiaj tsim thiab cov neeg muaj peev xwm yuav tshawb nrhiav qhov twg thaum online. Nco ntsoov ua ke nrog koj Google Tshawb Chaw Tshawb Xyuas cov account nrog Google AnalyticsCov. Webmasters tuaj yeem muab qee cov ntsiab lus ntawm cov ntsiab lus twg yog tsav tsheb organic rau koj lub xaib.

Ntau ntau SEO cov cuab yeej muaj xws li Semrush, gShiftAhrefs, BrightEdgeneeg xyuas pib, Thiab MozCov. Yog tias koj xav txhawb cov qeb duas rau qee cov ntsiab lus (thiab tau txais ntau tsav rau cov lus ntawd), khoom siv tes ua thiab txhawb cov ntsiab lus nyob ib ncig ntawm cov lus ntawd.

Cov ntawv tshaj tawm thiab kev ntsuas twg koj siv los ntsuas thiab qhia koj cov phiaj xwm kev lag luam?

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.