Kev Tshaj Tawm Technology

Google Qhov Hloov Tawm Tshiab Yuav Tsum Hloov Dab Tsi Rau AdWords Kev Tshawb Fawb?  

Google yog synonymous nrog kev hloov. Yog li nws yuav tsis muaj qhov xav tsis thoob tias thaum Lub Yim Hli 29th, lub tuam txhab tau nthuav tawm lwm qhov kev hloov pauv rau lawv qhov chaw tshaj tawm hauv online, tshwj xeeb nrog kev sib hloov. Cov lus nug tiag tiag yog - qhov kev hloov tshiab no txhais li cas rau koj, koj cov peev nyiaj tshaj tawm thiab koj qhov kev tshaj tawm?

Google Adwords Ad Rotation

Google tsis yog ib qho los muab ntau cov ntsiab lus thaum lawv hloov pauv, ua rau ntau lub tuam txhab xav tias yuav ua li cas mus ntxiv. Qhov kev hloov tshiab no yuav ua li cas tiag tiag cuam ​​tshuam koj qhov kev tshaj tawm?

Yuav Ua Li Cas Cia Siab Lub Caij Nplooj Ntoos Zeeg: Txhim Kho algorithms

Thaum nws los txog rau nws cov algorithms uas tsis paub meej, Google hais txog qhov hnyav dua rau tshuab kev kawm, uas yog raws nraim li nws suab zoo li. Raws li Google, txoj kev tshiab no yuav tsim cov ntaub ntawv zoo dua los txiav txim siab qhov kev tshaj tawm twg cuam tshuam tshaj plaws. Kev kawm tshuab yog ob qho tib si muaj zog thiab muaj txiaj ntsig, tab sis vim tias nws tseem yog lub tswv yim tshiab, nws tsis yog yam tsis muaj qhov tsis zoo - piv txwv li, Google tsis ntev los no tsis meej pem cov ntawv luv "hp" (luv luv rau horsepower) raws li kev xa mus rau cov tuam txhab loj Hewlett Packard (HP), yog li thaiv qee qhov "hp" tshaj tawm ntawm qhov kev xav ntawm kev ua txhaum cai lag luam.

Nrog cov kev ua yuam kev no tseem tshwm sim, tsis tas yuav ntshai dhau los ntawm "nce ntawm lub tshuab" - tsawg kawg tseem tsis tau. Qhov peb yuav tsum paub txog, txawm li cas los xij, yog li cas qhov "kev kawm tshuab" no yuav yog (tsis zoo) cuam tshuam rau koj qhov kev tshaj tawm (ntau dua clicks, hloov dua siab tshiab) thaum nyiaj txiag pab Google.

Google's Notification, Piav

Hauv Google Lub Yim Hli 29th email rau txhua tus neeg siv khoom AdWords, lawv tau sau tseg tias tam sim no tsuas muaj ob txoj kev tshaj tawm kev sib hloov muaj: "ua kom zoo" thiab "tig mus ib txhis." Optimize, lawv hais tias, yuav siv tshuab kev kawm los tsim cov kev tshaj tawm uas tau kwv yees tias yuav muaj kev ua tau zoo dua li lwm tus hauv koj qhov kev sib tw, thaum "tig mus ib txhis" kev xaiv yuav tsum tau piav qhia me ntsis - kev tshaj tawm yuav raug nthuav tawm, tsis muaj hnub kawg.

Thaum qhov no zoo li thaum xub thawj pom tseeb, nws ua rau muaj ntau qhov tsis paub tseeb: thawj zaug, hauv kev hais txog "optimize", qhov tseeb yog dab tsi yog optimized? Muaj ntau yam muaj peev xwm ua tau zoo nyob rau hauv ib qho kev sib tw AdWords, thiab lawv txhua qhov teeb meem - xws li tus nqi tshaj tawm, tus naj npawb ntawm clicks, tus nqi hloov dua siab tshiab, lossis ROI - tag nrho cov uas coj cov cim tom qab rau kev tso npe, kev ua tiav, thiab tag nrho. kev vam meej.

Tau txais cov lus teb

Peb xav tau cov lus teb, thiab peb xav tau tam sim no. Yog li peb khaws lub xov tooj thiab hu rau Google. Lawv teb? Optimize yog ib lo lus kawm, nyob ntawm lub network tshwj xeeb uas tau siv: Tshawb nrhiav piv rau Display (ceeb toom: Kev Tshawb Nrhiav Network yog cov ntawv tshaj tawm uas tshwm sim hauv Google tshawb nrhiav, thaum Cov Ntawv Tshaj Tawm yog cov duab tshaj tawm pom thoob plaws Is Taws Nem). Peb tau kawm tias tsuas yog qhov zoo tshaj plaws hauv Kev Tshawb Nrhiav Network yog nyem, uas tsis yog xov xwm zoo. Lawv tau thov kom ua kom zoo rau kev hloov pauv rau Cov Ntawv Tshaj Tawm, txawm li cas los xij.

Peb thawj xav? Rau kev tshawb nrhiav, qhov no tsis ua rau muaj kev txiav txim siab. Vim li cas? Vim tias Google Tshawb Nrhiav Network paub txog kev coj ntau tus thawj coj (nias qhov kev ua kom zoo tshaj plaws tau cuam tshuam nrog tsuas yog ntau qhov chaw mus ntsib thiab cov nqi ntau dua). Rau Display Network, txawm li cas los xij, qhov no tuaj yeem yog qhov zoo. Cov ntawv tshaj tawm tam sim no paub tias muaj kev hloov pauv ntau npaum li cas, lawv qhov txiaj ntsig tiag tiag los ntawm kev ua kom muaj kev paub txog hom lag luam, uas ua rau muaj kev pheej hmoo ntawm kev them nyiaj ntau rau clicks rau kev hloov pauv tsawg heev. Yog li, yog tias qhov kev hloov pauv hloov tau zoo txhais tau tias ua tau zoo dua Display Network, qhov no yog qhov txiaj ntsig zoo - tab sis kev ua hais lus nrov dua li cov lus, yog li qhov no yog qee yam peb yuav tau saib xyuas zoo.

Yuav Ua Li Cas Koj Lub Tuam Txhab Yuav Tsum Tau Txais Cov Kev Hloov Kho no

Raws li nrog txhua yam hauv lub neej, nws nyuaj rau tiag tiag co ib yam dab tsi uas tau tsim nrog lub hauv paus muaj zog. Tib yam siv rau Google qhov hloov tshiab AdWords tshiab. Yog tias koj twb muaj kev tshaj tawm zoo tshaj plaws, nws yuav tsis raug rhuav tshem. Tab sis muaj ob peb kauj ruam uas koj tuaj yeem ua tau los xyuas kom meej tias koj cov nqi tshaj tawm zoo li ua tau hauv cov kev hloov pauv tseem tsis tau.

Thawj qhov ntawm cov no yog saib ob sab ntawm koj qhov kev sib tw kev sib tw zoo. Muaj ntau qhov kev sib tw hauv AdWords uas yuav tsum tau ua kom zoo dua los ua kom muaj kev sib tw ua tiav, tshwj xeeb tshaj yog tam sim no cov ntaub ntawv los ntawm cov tswv yim sib tw yuav raug siv ntau dua los ntawm "kev kawm tshuab." Cov yam ntxwv zoo li no suav nrog kev txhim kho tus nqi-ib-nias, lub hom phiaj xa rov qab-ntawm-ad-siv, kev hloov pauv siab tshaj plaws, lossis lub hom phiaj tus nqi-ib-tau txais.

Lwm qhov tseem ceeb uas yuav tau xav txog yog tias koj cov phiaj xwm ntau npaum li cas saib los ntawm tus neeg tiag tiag rau qhov zoo thiab raug. Qhov no yog qhov tsim nyog txhawm rau txhawm rau txhawm rau tshem tawm cov kev tshaj tawm tsis zoo thiab txhawm rau txhim kho cov kev ua tau zoo ntxiv (cov uas muaj tus nqi hloov pauv qis, tus nqi nyem-los ntawm-tus nqi, thiab ROAS zoo tshaj). Ua si nrog koj cov lus tshaj tawm kom pom dab tsi tiag tiag resonates nrog koj cov neeg tuaj saib. Tsis tu ncua sim ob peb qhov kev xeem A / B kom pom cov tactics twg yog qhov ua tau zoo tshaj plaws, tab sis ua li ntawd thaum khaws cov ntawv tshaj tawm ua tiav thiab khiav txhua lub sijhawm.

Cov kev tshuaj xyuas phau ntawv no tsuas yog siv tau, txawm li cas los xij, yog tias lawv tau ua tiav ntawm ib qho ua ntu zus. Kev sib raug zoo yog qhov tseem ceeb thaum tsim kom muaj kev vam meej AdWords phiaj los nqis tes. Yog tias koj tsis txheeb xyuas tus as khauj tsis tu ncua, koj tuaj yeem nco tag nrho cov chij liab uas ua rau mob hnyav rau pawg tshaj tawm txoj kev vam meej. Ntxiv mus, cov xwm txheej hauv zos (kev puas tsuaj ntuj tsim, kev tsis sib haum xeeb - yog dab tsi muaj tsis tau peb pom tsis ntev los no?) tuaj yeem cuam tshuam rau koj qhov kev tshaj tawm. Koj yuav tsum nyob rau saum cov kev hloov no.

xaus

Hauv cov ntsiab lus, qhov no tsis yog thawj zaug Google tau cuam tshuam qee yam zoo li no ntawm cov neeg tshaj tawm, thiab tej zaum nws yuav tsis yog qhov kawg. Txawm hais tias nws tsis yog qhov ua rau muaj kev ntshai, koj yuav tsum coj Google cov lus qhia kom tsis txhob ua nrog cov ntsev ntsev - vim nws yuav yog cov kev ua txhaum cai uas zoo tshaj plaws nyob rau lub hlis tom ntej.

Yog tias koj muaj ib lub koom haum sab nraud saib xyuas koj tus as-qhauj, lawv yuav tsum tau npaj cov phiaj xwm los tawm tsam qhov hloov tshiab no thiab ua kom zoo tshaj plaws. Pab neeg ntawm Kev sab laj Techwood nkag siab tias Google cov kev hloov tshiab tuaj yeem muaj qhov cuam tshuam loj, thiab lawv tseem yuav saib xyuas lawv txhua hnub. Tsis txhob tos kom txog thaum nws lig dhau lawm - xyuas kom tseeb tias koj tau ua haujlwm nrog lub chaw haujlwm uas yuav ua kom koj cov lus tshaj tawm yuav npaj tau rau cov kev hloov tshiab niaj hnub no.

Chad Ntxas

Chad Crowe koom nrog Kev sab laj Techwood hauv 2016 ua ib feem ntawm kev sib koom ua ke. Tam sim no, nws tswj hwm Techwood qhov kev siv thiab kev tswj hwm tus account. Nws kawm tiav bachelor degree los ntawm Reinhardt University thiab Master's Degree los ntawm Troy University hauv Kev Sib Txuas Lus. Tau ntau xyoo, Chad tau tswj hwm ntau dua $ 25 lab nyiaj hauv kev tshaj tawm kev tshawb nrhiav them nyiaj. Techwood Consulting tau tsim muaj nyob rau hauv 2008 thiab yog ib qho tseem ceeb ntawm kev pab tswv yim digital uas muaj cov peev txheej tseem ceeb hauv kev tshawb nrhiav organic thiab them nyiaj. Ib tus tswvcuab Inc5000 rau 2017, lub hauv paus hauv Atlanta, GA, nrog ib pab pawg ntawm 17 txhawb nqa 60 tus neeg siv khoom, Techwood muaj lub koob npe nrov rau kev ua tiav zoo hauv SEO thiab PPC cov ntsiab lus.

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