Infographic: Cov Tswv Cuab Tshiab Tshiab Tsim Kom Tsav Tsheb Muag Khoom Loj Mus Nrog Google Ads

Google Ads Sib tw Benchmark Qhia rau Cov Khw Muag Khoom

Hauv nws qhov kev tshawb fawb plaub xyoos ntawm kev lag luam muag muag ua tau zoo hauv Google Ads, Sidecar pom zoo kom cov khw muag khoom lag luam e-rov xav txog lawv cov tswv yim thiab nrhiav qhov chaw dawb. Lub tuam txhab luam tawm cov kev tshawb fawb hauv nws 2020 Daim Ntawv Qhia Tawm: Google Ads Hauv Khw Muag Khoom, txoj kev kawm tag nrho ntawm cov khw muag khoom ua haujlwm tau zoo hauv Google Ads.

Cov kev tshawb pom Sidecar qhia cov ntsiab lus tseem ceeb rau cov neeg muag khoom yuav tsum xav txog thoob plaws 2020, tshwj xeeb tshaj yog qhov chaw muaj dej muaj tsim los ntawm COVID-19 qhov kev tawm. 2019 tau muaj kev sib tw ntau dua li yav dhau los, tsis tau lub khw muag khoom muag tuaj yeem ua tiav cov nyiaj tau los ntawm kev yoog raws kev nyab xeeb, tsom mus rau lawv cov tswv yim zoo, thiab ua kom muaj txiaj ntsig nce ntxiv, raws li qhov cuam tshuam rau kev nce ntxiv. Ntawd cov leeg pob txha los hloov kho yog qhov tseem ceeb rau kev ua lag luam mus thiab txhawb cov neeg tau txais kev pab thoob plaws lub sijhawm hloov pauv.

Mike Farrell, Tus Thawj Coj Loj ntawm Kev Sib Tham Sib Tham Digital ntawm Sidecar

Lub Ntsiab Tseem Ceeb ntawm Cov Khw Muag Khoom Google Ad:

Sidecar uncovered cov ntsiab lus hauv qab no uas cuam tshuam rau cov khw muag khoom muag hauv 2019:

  • Kev txav pob nyiaj siv - Cov khw muag khoom lag luam tau tshaj tawm Google Ads siv nyob rau xyoo 2019, saib xyuas kev ua haujlwm lom zem me me ntawm Google Khw thiab rov siv lawv cov nyiaj tshawb nrhiav rau kev txuag nqi.
  • Qhov tseem ceeb ntawm kev ua tau zoo - Cov khw muag khoom qhia ntau txog kev ua haujlwm zoo hauv kev tshawb fawb them nyiaj, ib feem los ntawm kev nqis peev hauv xov tooj ntawm cov xov tooj uas tsis tshua muaj nqis, ua rau cov nyiaj tau los zoo ib yam li xyoo dhau xyoo.
  • Kev sib tw ntawm Amazon - Qhov kev sib tw no txo ​​qis rau Google Shopping kev hloov pauv ntawm thoob cov khoom siv, yuam cov neeg muag khoom kom uptick siv nyiaj kom tswj tau cov nyiaj tau los.
  • Qhia ntau txog cov tswv yim zoo - Cov khw muag khoom nce lawv cov kev tsom mus rau ntau cov neeg mloog ntau lub hom phiaj kom zoo dua daim ntawv qhia Google Ads rau txhua theem ntawm kev yuav khoom lub neej.
  • Unwavering xim rau Google - Cov khw muag khoom khaws tau nyiaj los ntawm kev lag luam Google Ads platform ntev, thiab tab tom nrhiav kev nce ntxiv los ntawm kev tshaj xov xwm tshiab xws li Amazon thiab Pinterest.

Saib rau pem hauv ntej, Google paub tseeb tias yuav txuas mus txuas ntxiv ua lag luam nws cov Google Ads platform txhawm rau ua kom muaj kev sib tw nrog kev lag luam thiab kev sib tw ua lag luam xws li Facebook, Instagram, thiab Amazon.

Cov Tseem Ceeb Tshawb Nrhiav Cov Khw Muag Khoom Google Cov Lus Cim:

  • Cov neeg muag khoom lag luam tau nce ntxiv rau kev sib tw. Cov khw muag khoom muag tau zoo dua hauv kev tshawb fawb them, txuag 8% ntawm cov nqi ib xyoo dhau ib xyoo, thaum tsav cov nyiaj tau zoo ib yam. Cov neeg muag khoom tau zuam cov nyiaj tau los ntawm Google Khw 7% nrog nce siab 7% nce ntxiv hauv kev siv nyiaj.
  • Khw muag khoom ad siv hloov pauv. Google Kev Khw tau muaj 80% ntawm cov neeg muag khoom cov peev nyiaj ntawm ob txoj kev no, vim nws ua lub luag haujlwm loj hlob hauv kev hloov pauv cov neeg yuav khoom hauv qab. Thaum qhov kev tshawb nrhiav tau them nyob rau cov seem 20% ntawm kev siv nyiaj, cov khw muag khoom muag tau los tsim cov kev tshaj tawm no nrog ntau dua kom tau txais txiaj ntsig zoo mus rau cov neeg tuaj yuav khoom nyob rau sab saum toj ntawm lub funnel.
  • Amazon lub khw muag khoom tawm hauv Google tau tshaj tawm 60% rau B2B, tsev & hauv tsev, thiab cov neeg lag luam loj hauv cov lag luam muag hauv Q3 2019. Amazon lub tswv yim feem poob qis me ntsis hauv Q4, cia cov khw muag khoom yeej rov qab qee yam kev cuam tshuam rau lub sijhawm tseem ceeb hauv lub xyoo.
  • Amazon lub tswv yim sib koom tau txav me ntsis hauv kev nrhiav nyiaj hauv 2019, hovering ze 40% lossis tsawg dua rau txhua tus neeg muag khoom tshuaj ntsuam. Cov neeg muag khoom hauv kev noj qab haus huv & kev zoo nkauj thiab lub tsev thiab vaj tsev hauv tsev pom pom Amazon lub tswv yim koom nrog poob los ntawm kwv yees li 7 txog 8 feem pua ​​cov ntsiab lus hauv lawv cov ntu dhau 2019. Cov kev tshawb pom no qhia tau tias nrhiav nyiaj tau los yuav yog ib qho txiaj ntsig zoo rau cov neeg muag khoom los tiv thaiv Amazon thiab lwm cov neeg sib tw ' muaj nyob rau ntawm them SERP.
  • Hnub Prime Muaj cov khw muag khoom tshiab rau Google Ads. Lub xyoo dhau los ntawm kev loj hlob tau pom hauv kev txaus siab thiab nyiaj tau los hla cov khoom siv thoob plaws lub lim tiam ntawm Prime Day hauv Google Khw Rau kev tshaj tawm cov khoom lag luam ntawm txawb, muaj xyoo-rau-xyoo kev loj hlob hla cov KPIs tseem ceeb (4% rau kev txiav txim, 6% rau nyem, thiab 13% rau cov nyiaj). Tsis tas li ntawd, them nyiaj rau kev tshawb nrhiav mobile pom pom muaj txiaj ntsig zoo nrog kev nce 25% hauv kev txiav txim thiab 28% hauv cov nyiaj xyoo dhau xyoo.

Nkag mus rau daim ntawv qhia tag nrho thiab koj tuaj yeem tau txais KPIs rau koj cov khw muag khoom muag ntsug, suav nrog cov ncauj ke loj uas cuam tshuam cov toj roob hauv pes muag muag nrog rau Sidecar cov lus pom zoo.

Download Sab Side's 2020 Txooj Cuam Qhia

khw muag khoom google ad piv txwv infographic

Hais txog Sidecar

Sidecar muaj kev tshaj lij kev lag luam zoo tshaj rau cov neeg muag khoom thiab hom. Sidecar cov cuab yeej siv qib siab thiab cov ntaub ntawv muaj txiaj ntsig, ua ke nrog xyoo ntawm kev ua tau zoo tshaj lij kev lag luam, pab nws cov neeg siv khoom lag luam qhib tag nrho cov peev xwm ntawm kev nrhiav niaj hnub no, kev ua lag luam, kev sib raug zoo, thiab cov chaw lag luam.

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