Nag hmo kuv tham ntawm lub Cov Koom Haum Thoob Ntiaj Teb ntawm Kev Lag Luam Kev Lag Luam hauv IndianapolisCov. Kev loj hlob ntawm cov neeg tuaj saib tau sib xyaw ntawm ob lub tuam txhab me thiab loj, thiab cov neeg lag luam uas nthuav tawm kev sib raug zoo los ntawm newby mus rau cov kev ua lag luam.
Mus Ua Neej
Each time that I prepare a presentation, I go back through the history of presentations I've done in the past… dropping slides and information that are no longer timely, and adding new slides for topics of late. While we're always on the edge of what's occurring in social media, the narrative has changed dramatically. One key is your business relationships with prospects and customers are now an expectation.
Advertising used to raise the ire of virtually every visitor. Today, while not always welcomed, there are very few folks complaining about advertisements and promotions found throughout a company's social presence. In fact – some of the statistics we provided show that there's an expectation of discounts and offers from many people. They actually xav tuam txhab uas muag muag!
Another strategy that would have been blasphemous is paid content. While most people don't even realize when content is paid for… the idea of paid content drew extreme criticism for a long time. I've actually been a proponent all along. The fact is that many writers do a much better job illustrating the efforts of a business – moreso than the companies themselves. Producing content is difficult – unless it's your job. The research and content writers we've built relationships with do an amazing job.
What hasn't changed is that it still provides an amazing opportunity for a company with little brand recognition and little marketing budgets to build an amazing business. (Present lub tuam txhab suav nrog!) Ib qho ntxiv uas tsis tsuas yog tsis hloov, tab sis tau txais kev nyuaj dua, yog tsim thiab txhawb koj cov ntsiab lus thiab kev siv tswv yim. Vim li cas? Vim tias koj qhov kev sib tw thiab kev lag luam loj tau thaum kawg ntes tau.
Teem cov kev cia siab rau kev tshawb nrhiav lossis kev sib raug zoo tau dhau los ua nyuaj dua tam sim no vim tias thev naus laus zis, thev naus laus zis thiab kev sib tw yog txhua yam. Yav dhau los, txoj cai tau thiab tsim kev lag luam kev lag luam yog - twv kuv hais - yooj yim. Those days are long gone, though. No more shortcuts. The competition is stiff and you need to really dedicate the best resources to build your programs. The benefits of significant savings still come with a great strategy… it's just more difficult now to attain.