GoDaddy: Tawm hauv Boobs Tom Qab thiab Ncuav Ass

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I hated GoDaddy. I truly did. I couldn't believe a brand could spend millions of dollars flashing cleavage thiab txuas ntxiv tsim kev lag luam ntau heev. Nws yog qhov ua rau lub ntsej muag rau cov neeg lag luam uas tau sib zog ua haujlwm los khaws lawv cov hom, cov pob tshab, cov kws tshaj lij thiab pab lawv cov neeg tuaj saib. Nws yog qhov yooj yim txoj kev tawm… thiab nws zoo li ua haujlwm. Kuv qhia tag nrho kuv cov neeg siv ua lwm yam kev pab thiab nyob deb.

Ua haujlwm dhau sijhawm, txawm hais tias, ntau thiab ntau ntawm peb cov neeg tau txais twb siv GoDaddy. Thiab tsis tsuas yog lawv tau siv cov kev pabcuam, lawv tau qhia kuv zoo npaum li cas rau cov neeg siv khoom los ntawm lub tuam txhab yeej yog. Yog li ntawm ib sab yog lub tuam txhab uas mob siab txog nws cov neeg siv khoom thiab cov kev pabcuam uas nws tau muab… thiab lwm qhov yog hom lag luam thiab kev tshaj tawm uas yog cov hluas thiab tsis muaj lub ntsej muag.

Tab sis nqhuab tig mus. Phooj Ywg Christopher Carfi (who has joined GoDaddy's team) put me in touch with their Senior Director of Public Relations, Susie Penner and I subsequently had an incredible conversation with Chief Communications Officer, Karen Tillman. That's right… a Susie thiab ib tug Karen leading the new communications! Karen isn't the only female in senior leadership. Blake Irving, GoDaddy's new CEO appointed in late 2012 has been making many changes at the company that are advancing the brand… and now GoDaddy tab tom npaj rau lawv li IPO.

GoDaddy's advertising is changing as well! They released this SuperBowl advertisement which provides a totally different brand and message to the public, GoDaddy is helping people turn their dreams into business:

Nrog cov kev pabcuam zoo kawg - los ntawm puav, hosting, Tswj WordPress Hosting, SSL daim ntawv pov thawj, Microsoft Office 365 hosting, Online Kev Sau Tseg, ib tug lub vas sab Builder, eCommerce thiab Cov Kev Tshawb Nrhiav Hauv Zos… GoDaddy absolutely has the most affordable tools available to small businesses. Matched with their great service and I'm confident they're moving in the right direction.

thaum lub kev plhaw is behind them, that doesn't mean GoDaddy has gone soft! Check out Lub GoDaddy Manifesto ntawm Kick Ass:

Congratulations, GoDaddy! I think you're already kicking ass.

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