Cov ntsiab lus Marketing

Plaub Txoj Kev Sib Txuas Lus Zoo rau Tech Startups

Sib xyaw ua ob peb sab hauv thiab sab nraud kev sib txuas lus zoo tshaj plaws yuav muab cov hauv paus ruaj khov rau txoj kev loj hlob yav tom ntej.

  1. Pom txog tus nqi ntawm Kev Sib Raug Zoo - Lo lus ntawm lub qhov ncauj thiab tweeting tsim kom muaj kev txaus siab thiab yog qhov tseem ceeb ntawm kev tshajtawm niaj hnub tech cov neeg yuav khoom. Tab sis ib txwm muaj kev pab cuam PR muaj kev nkag mus rau cov kws tshuaj ntsuam thiab kho ntawv uas muaj qhov npaj txhij thiab ncaj ncees cov neeg nyeem ntawm cov nyeem. Thaum tus editor tweets lossis sau ib tsab xov xwm ntawm koj lub tuam txhab, tej zaum yuav muaj txog txhiab mus txog kaum txhiab uas yuav saib nws. Cov kws tshuaj ntsuam kev lag luam thiab cov tsim kho kuj tseem muaj lub suab npe yog cov ua cov hom phiaj tshwj xeeb. Muaj cov neeg sab nraud ntawm koj qhov kev daws teeb meem hnyav dua li qhov pom zoo ntawm tus kheej. Koom tes nrog cov lus ntuas uas muaj kev paub hauv koj cov khoom lag luam. Qiv lawv cov kev paub thiab tau qhia rau cov kws tshaj lij uas npog cov khoom lag luam zoo ib yam li koj. Cuam tshuam cov influencers nrog hloov tshiab ntawm kev ua lag luam traction, thev naus laus zis kev tsim kho thiab kev xa xov ntsig txog kev lag luam tiam sis. Mob siab ua kom muaj kev sib raug zoo mus ntev nrog cov ntawv xov xwm thiab tau txais kev nkag siab txog yam lawv xav tau thiaj li ua tau cov ntsiab lus luam tawm.
  2. Ntsuam xyuas koj cov lus tshaj tawm ntawm koj lub tuam txhab rau sab nraud ntawm kev xam pom thiab tshawb fawb - Tsis txhob haus koolaid thiab blindly lees txais koj kev tswj hwm kev pom ntawm lub ntiaj teb. Lees txais cov lus sib dhos nyob sab hauv uas cog lus tias koj cov khoom yuav yog "thawj zaug, zoo tshaj plaws, zoo tshaj plaws, thiab cov neeg siv khoom yuav khoom mus yuav" yuav tsis phim kev muaj tiag thiab yuav tsum sim. Txawm hais tias qhov noj qab nyob zoo ntawm qhov zoo yog qhov kev tshaj tawm txog txhua yam, tsis txhob tsis quav ntsej txog lwm yam tshwm sim hauv kiab khw. Yuav tsis ncaj ncees. Yog tias koj tsis yog thawj zaug thiab zoo tshaj plaws - tsis txhob tsim qhov ntawd rau hauv koj lub suab nrov. (Tsis tas li lo lus ceev faj: Ceev faj kom tsis txhob siv ntau cov ntawv sau ntau thiab buzzwords.) Txwv cov superlatives - sab hauv thiab sab nraud. Ua kom koj cov lus xa mus nrog cov kws tshuaj ntsuam kev lag luam thiab cov kws paub zoo txog koj qhov kev sib tw thiab kev ua lag luam uas koj ua si. Kev tswj hwm kev sib tw los tsim cov lus qhia, cov kev soj ntsuam thiab cov phiaj xwm los txhawb qhov muaj peev xwm ntawm txoj kev lag luam khoom lag luam. Lub hom phiaj ua kom cov tuam txhab ua tiav.
  3. Txhawb kev sib txuas lus ntawm cov pawg technical thiab cov lag luam hauv koj lub koom haum - Cov peev txheej hauv kev pib lag luam tab sis zam qhov kev ntxias kom cais tawm koj pab pawg tsim khoom los ntawm cov neeg (feem ntau muag thiab kev lag luam) uas tab tom tham nrog koj cov neeg yuav khoom yav tom ntej. Cov tswv yim tsim khoom qee zaum nkag mus rau hauv kev tsim "txias" thev naus laus zis yam tsis tau lees tias gizmo kawg yog qee yam uas ib tug neeg xav them rau. Cov kws txawj tshuab uas txhim kho cov khoom lag luam hauv lub tshuab nqus tsev tsis muaj kev kub siab rau kev ua lag luam cov kev xav tau thiab cov cib fim feem ntau yuav tsim cov khoom lag luam uas yuav tsis nthuav tawm lub tuam txhab raws li qhov xav tau. Txhawb cov tswv yim los ntawm kev muag khoom thiab kev lag luam mus rau pab pawg txhim kho thiab soj ntsuam cov qauv kev lag luam kom ua tiav cov khoom lag luam nrog cov kev xav tau yav tom ntej.
  4. Ua haujlwm rau cov neeg ua haujlwm nrog cov cuab yeej tsim nyog xav tau txhawm rau txhawm rau sib txuas lus zoo hauv lub hnub nyoog hluav taws xob - Cov kev sib txuas lus zoo yuav tsum muaj ntau tshaj li lub xov tooj ntawm tes thiab email account. Cov tuam txhab yuav tsum tsim cov cai thiab cov qauv zoo rau cov rooj sib tham hauv hluav taws xob, kev xa xov tam sim thiab cov rooj sib tham. Ua kom cov neeg ua hauj lwm muaj cov software thiab kho vajtse xav tau kev sib txuas lus kom cov neeg ua hauj lwm ua haujlwm zoo thiab tsim tau. Kev siv cov khoom siv hluav taws xob sib ntsib software (ua tiav nrog cov ntaub ntawv nkag mus) yuav tsum muaj rau txhua tus neeg uas tau teem rooj sib tham. Cov rooj sib tham thiab lawv cov lej txuas nkag yuav tsum paub thiab muaj cov kab hauv zos rau cov tebchaws uas niaj zaus suav nrog. Thaum kawg tab sis tsis tsawg kawg yuav tsum muaj cov chaw khaws cia digital uas cov neeg ua hauj lwm tuaj yeem tshaj tawm kev sib txuas lus sab hauv xws li cov chaw muag khoom lag luam uas suav nrog kev sib txuas lus thib peb thiab tus xov tooj ntawm tes. Teeb cov qauv thiab cov lus qhia rau kev sib txuas lus sab hauv thiab sab nraud. Xav kom hu xov tooj rov qab thiab email yuav tsum teb rau ib feem ntawm txoj cai tswjfwm.

Ntxiv cov kev sib txuas lus no zoo tshaj plaws rau koj txoj kev pib thev naus laus zis yuav pab kom ua tiav tau zoo thaum koj pab neeg loj hlob thiab ntsib cov kev cov nyom ntawm cov tswv yim tshiab thiab cov khoom lag luam mus rau tom khw.

Adas Me

Adam Small yog tus Thawj Coj ntawm Tus neeg saib xyuas, muaj tag nrho, tshwj xeeb, cov lag luam muag khoom lag luam tawm platform nrog kev xa ncaj qha, email, SMS, mobile apps, social media, CRM, thiab MLS.

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