Yuav Ua Li Cas Thiaj Li Siv Facebook Pauv Sib Tham

facebook pauv kev sib tham

Kev sib pauv hloov yog lub luag haujlwm tseem ceeb ntawm txhua lub vas sab analytics kev siv. Off-the-txee analytics tsis tuaj yeem txheeb xyuas seb puas los yog tsis yog tus qhua tuaj yeem ua tiag hloov dua siab tshiabCov. Rau qee lub vev xaib, kev hloov dua siab tshiab yog thaum daim ntawv xim dawb yog rub tawm, rau qee qhov nws yog email email, thiab rau ecommerce sites nws yog qhov yuav khoom tiag tiag uas tau ua rau ntawm qhov chaw. Qee qhov kev hloov pauv tau tshwm sim nyob rau sab nraud thaum kev hu xov tooj kaw thiab kaw.

Txhawm rau ntsuas ntsuas kev hloov pauv, a nrhiav pixel or hloov dua siab tshiab pixel yog muab tso rau nplooj ntawv lees paub tom qab hloov dua siab tshiab. Yeej, tus pixel taug qab yog loaded siv ib tsab ntawv uas kis tau cov ntaub ntawv hais txog kev hloov dua siab tshiab rov qab mus rau lub kaw lus uas yuav ntsuas. Kev hloov dua siab tshiab rau Facebook tso cai rau koj ntsuas seb koj qhov kev tshaj tawm tau hloov zoo npaum li cas ... ib qho tseem ceeb dua kev tshaj qhov kev tshoov siab thiab nyem!

Hauv Facebook taug kev hla koj teeb tsa kev hloov dua siab tshiab saib nrog koj Facebook tshaj tawm.

  • Nyem ntawm Kev Sib Tham Taug Kev tab los ntawm cov hloov kho lub hwj chim, lossis mus rau https://www.facebook.com/ads/manage nkag mus saib lub hwj chim los ntawm koj tus thawj tswj hwm tshaj tawm
  • Nyem Tsim Tsim Kev Hloov Yooj Yim Pixel nyob rau sab xis saum toj kawg ntawm nplooj ntawv
  • Muab koj lub conversion pixel ib lub npe thiab xaiv ib qeb los ntawm cov ntawv qhia zaub mov cia
  • Nyem Tsim
  • Ib lub thawv pop-up yuav tshwm sim qhov twg koj tuaj yeem nyem saib Pom Code. Nov yog txoj cai uas koj yuav tsum tau sib sau ua ke rau lub vev xaib uas koj xav tau los taug qab cov kev hloov pauv.

Tseem ceeb dua rau daim ntawv tshaj tawm no, txawm hais tias, yog lub sijhawm rau cov tshaj tawm kev lag luam txhawm rau kho lawv cov kev tshaj tawm raws kev hloov dua siab tshiab es tsis txhob nyem. Rov qab los optimized CPM ntawm ib qho ad tsis tsuas yog tshaj tawm ntawm kev hloov dua siab tshiab, nws tseem muab cov ntaub ntawv ntxiv rov qab rau hauv lub Facebook Ad cav los pab tshaj tawm raws li kev hloov pauv tsis yog nias. Qhov ntawd yog qhov zoo tshaj plaws.

Kev Hloov Pauv Facebook

Tshaj tawm hauv Facebook cov ntaub ntawv txhawb nqa ntawm Optimized CPM:

Cov hom phiaj tuaj yeem teev meej meej lossis tus nqi txheeb ze, piv txwv li ntau npaum li cas ntawm kev ua tiav lub hom phiaj tshwj xeeb rau ib qho kev tshaj tawm. Cov nqi no tsis yog twv yuav khoom. Rau Optimized CPM siv qhov muaj nuj nqis tiag tiag, cov kev twv yuav tsum yog tus nqi tshaj tawm cov chaw tshaj tawm rau txhua qhov sib txuas, thaum siv qhov kev ntsuas tus nqi, qhov kev sib tw yuav tsum yog feem pua ​​xav txog qhov hnyav uas tus tshaj tawm muab tso rau txhua lub hom phiaj thiab yuav tsum ntxiv txog 100%.

Lub system yuav cia li twv rau sawv cev ntawm tus tshaj tawm, thaum seem txwv tsis pub los ntawm phiaj xwm kev tawm phiaj xwm lawv txhais thiab cov txiaj ntsig lawv teev. Cov ntawv twv tso cai zoo tso cai rau lub kaw lus kom ntes tau qhov muaj txiaj ntsig zoo tshaj plaws rau koj cov hom phiaj, thiab koj yuav tsum xav tias tag nrho ROI ntawm kev sib tw mus tshaj qhov ntawd ntawm CPC lossis CPM kev sib tw ib txwm muaj.

Lub sijhawm no, cov tshaj tawm tuaj yeem ua kom zoo rau lawv cov kev tshaj tawm raws li cov hom phiaj hauv qab no:

  • Ua: Cov kev tshwm sim uas tshwm sim hauv Facebook, xws li, Nplooj Nyiam thiab App Installs.
  • Ncav cuag: Tus naj npawb ntawm qhov pom tau zoo tau ua rau tus neeg siv thawj zaug nyob hauv ib hnub.
  • Clicks: Cov lej ntawm qhov tau txais.
  • Kev Ua Kom Raug Siab: Qhov kev txaus siab nrog kev sib raug zoo, piv txwv li nrog cov npe ntawm ib lossis ntau ntawm tus neeg siv cov phooj ywg txuas rau ad uas twb nyiam nplooj ntawv lossis ntsia lub app.

Optimized CPM yog ib qho kev txhim kho nyob rau hauv kev tswj hwm nyiaj txiag thiab paub tseeb tias koj tab tom mus txog koj lub hom phiaj ua lag luam nrog koj lub hom phiaj Facebook Ad.

ib saib

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    Kuv tuaj los Doug– Koj puas pom tias nrog lub offsite pixel thiab cov hloov dua siab tshiab specs, tias peb tuaj yeem kho qhov zoo rau tus nqi rau kev hloov dua siab tshiab, ib yam nkaus thiab? Optimized CPM tsis yog tsuas yog lub cim loj, tab sis yuav tsum yog ib feem ntawm kev hloov pauv hloov.

    Zoo kawg–– thiab peb pom qhov no HUGE rau cov neeg lag luam ncaj qha!

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