Yuav Ua Li Cas Thiaj Siv Tau Tshaj Tawm ntawm koj qhov Facebook Ad Phiaj Xwm nrog Kev Tsaws Cov Nplooj Ntawv

facebook tshaj tawm

Tsis muaj ib qho dab tsi hauv kev siv lub dime ntawm ib qhov kev tshaj tawm online yog tias koj tsis tau paub tseeb tias nplooj ntawv tshaj tawm yog xa tib neeg rau hauv kom npaj tau txais lawv.

Nws zoo li tsim cov ntawv tshaj tawm, TV tshaj tawm thiab daim paib txhawb nqa koj lub tsev noj mov tshiab, thiab tom qab ntawd, thaum tib neeg tuaj txog ntawm qhov chaw nyob uas koj tau muab, qhov chaw yog qhov tsis txaus ntshai, tsaus ntuj, puv nrog nas thiab koj tawm ntawm cov zaub mov.

Tsis zoo.

Kab lus no yuav ua tibzoo saib qee qhov Facebook Tshaj Tawm uas Kuv tau txais thiab tshuaj xyuas lawv cov lus coj tsaws nploojCov. Kuv yuav muab kuv cov kev xav rau ntawm kev ua haujlwm ntawm cov phiaj xwm thoob plaws thiab pom zoo kom koj txoj kev lag luam tuaj yeem nrhiav tau ntau txoj kev vam meej nrog Facebook Ads los ntawm cov kev coj ua zoo tshaj plaws thiab cov lus qhia ua kom zoo.

Facebook Ad thiab Tsaws Nplooj Ntawv Cov Kev Coj Ua Zoo Tshaj Plaws

Firstly, wb pib nrog qee qhov kev ua tau zoo tshaj plaws uas peb cia siab yuav pom nyob hauv Facebook Ad / Landing Page combos hauv qab no…

  • Lus txuas ntxiv: Nco ntsoov tias koj qhov tsaws nplooj / lub vev xaib cov neeg tuaj saib uas lawv tau los rau qhov chaw zoo. Qhov kawg uas koj xav kom lawv hnov ​​yog qhov lawv tau ua rau lossis raug ntxias mus rau kev nias ib qho ad tsuas yog xa mus rau qhov tsis muaj chaw, muag pom.
  • Tsim Kev Tsim Kom Muaj: Liab hauv koj ad? Siv liab hauv koj qhov tsaws nplooj. Duab ntawm ib tug neeg ua qauv rau koj cov khoom hauv koj qhov kev tshaj tawm? Muab daim duab puv hauv LP.
  • Ib Leeg Hloov Pauv Hloov: Lub ntsiab lus tseem ceeb ntawm nplooj ntawv tsaws yog lub hom phiaj hloov mus ua ke. Txhua qhov ntau tshaj ib qho yuav cuam tshuam cov neeg tuaj saib ntawm koj lub hom phiaj phiaj xwm.
  • Rov qab ua dua ntawm tus nqi thov: Xijpeem tus nqi koj tab tom pom cov neeg siv hauv koj qhov Facebook Ad, nco ntsoov tias koj tsis poob tus nuv nyob hauv koj thaj av, lossis nplooj ntawv txuas ntxiv rau qhov teeb meem ntawd. Sau npe, nqi thiab txheeb xyuas txhua qhov xav tau los cuam tshuam qhov luv nqi koj tau tshaj tawm tib yam nkaus.
  • Tsaws Phab ntxiv cov lus piav qhia rau txhua yam uas hais txog hauv Ad: Nov yog qhov loj. Yog tias koj qhia lub tswv yim uas xav tau piav qhia me ntsis ntxiv, nco ntsoov koj ua li ntawd hauv koj qhov tsaws nplooj. Thiab sib npaug, sim kom tsis txhob qhia cov tswv yim tshiab rau koj cov neeg tuaj saib hauv koj qhov nplooj ntawv tsaws (uas yog ib qho ntawm kuv kev thuam ntawm Wordstream LP).

Ad thiab Tsaws Nplooj Combo # 1: Article.com

Cia peb pib nrog ua piv txwv ntau ntawm koj yuav pom tias tuaj yeem rov qab paub…

tsab xov xwm yog cov chaw muag khoom lag luam muag nyiaj txiag muaj txiaj ntsig zoo hauv tsev rooj tog. Cia wb mus saib ntawm ib qho ntawm lawv qhov Facebook Ad Kev Tshaj Tawm.

Ua ntej, lawv Facebook Ad:

txhawb nqa tsab xov xwm niaj hnub rooj tog

Critiquing no Facebook Ad:

  • Heev-zoo duab. Zoo-qhov loj me. Qhia cov khoom kom zoo thiab kom zoo nkauj ntawm lawv cov khoom kab.
  • Muaj tus qauv pab cov neeg siv Facebook xav txog lawv tus kheej hauv qhov scene.
  • Lub txiv kab ntxwv ntawm qhov hluav taws kub pab txhawm rau rub lub qhov muag ntawm cov neeg scrolling los ntawm lawv cov newsfeeds Facebook. Xim xim sib txawv yog ib txwm hu tau zoo.
  • Lub tawm xov xwm yog super luv luv thiab snappy. Nws qhia koj txog qhov koj tau thiab yog tseg hauv lub ntsiab lus: “Siv tsawg dua. Ua neej nyob ntxiv. ”
  • Tus nqi thov nyob rau hauv cov ntawv txuas ("Tus Qauv Tsim Tshav Niaj Hnub Zoo Li 70% Tawm Khw Muag Khoom. $ 49 Tus Nqi Muag Khoom Thauj Nyob Hauv Tebchaws Canada")

Tus coj nplooj ntawv lawv ad xa neeg mus rau:

Lookbook

Raws li koj tuaj yeem qhia, qhov no yog homepage.

Peb muaj cov nav saum toj kawg nkaus, tsis muaj qhov tseeb hu rau khawm tes hauj lwm, thiab nws tau zoo nkauj ntev (ua tau ntev dua li daim duab saum toj no, uas kuv tau txiav los ntawm 1/3).

Dab tsi yog qhov phem?

  • Daim tshaj tawm yog txhawb txog 70% tawm ntawm cov khw muag khoom thiab $ 49 xaib tus nqi xa khoom. Qhov kev nce qib no yog ib qho loj ntawm cov nqi tshaj tawm hauv kev tshaj tawm, tab sis tsis yog qhov tseem ceeb ntawm lub vev xaib. Qhov no txhais tau tias txhua tus neeg zoo siab los ntawm tus nqi lawv pom hauv ad tsis pom qhov muaj nuj nqis txuas ntxiv.
  • Qhov tseem ceeb peb yuav tau tham txog yog ib txoj kev tshaj tawm kev lag luam nkaus xwb - qhov kev tsom xam, tsom tib qho thiab cov kev thov kom muaj txiaj ntsig - nrog rau qhov tsis paub, tsis xav txog qhov kawg.
  • Tsis txhob ua rau kuv tsis ncaj ncees lawm. Tsab xov xwm lub vev xaib yog qhov zoo nkauj ib qho: cov duab zoo, muaj txiaj ntsig zoo thiab hais txog kev muag khoom yuav pib muag hauv Groundhog Hnub. Tab sis muag ntawd yuav tsum muaj nws tus kheej tsaws nplooj thiab ad teeb tsa.

Cia wb mus saib peb lwm Facebook Ad thiab cov nplooj ntawv tshaj tawm uas yog me ntsis ntxiv rau kev hloov dua siab tshiab…

Ad thiab Tsaws Nplooj Combo # 2: Canadian Cov Kev Pabcuam Ntshav:

Lawv Ad Facebook:

cov kev pabcuam cov ntshav canadian

Critiquing no Facebook Ad:

  • Ua ntej thiab qhov thib ib, peb tuaj yeem ntseeg tau tias qhov kev tshaj tawm no yog hom phiaj zoo. Kuv yog tus txiv neej ntawm 17 thiab 35 hauv Canada. Yog li, tsawg kawg, peb paub tias Canadian Cov Kev Pabcuam Ntshav tsis tau plhaw daim phiaj siv nyiaj qhia lawv cov Facebook Ads rau cov pog.
  • Qhov thib ob, peb muaj lub pob liab loj nrog cov lus yooj yooj yim tab sis muaj kev cuam tshuam: "Koj muaj lub zog los muab txoj sia ..." Txij li Facebook tshem lawv cov kev txwv ntau tshaj 20% ntawm kev tshaj tawm cov duab ua cov ntawv nyeem, ntau lub lag luam nrhiav tau txoj kev ua tiav nrog lub qhov muag thawb, cov ntawv hais txog qhov muaj txiaj ntsig.
  • Daim ntawv tshaj tawm no tseem yooj yim heev. Yog tsis muaj duab keeb kwm yav dhau los cuam tshuam kuv ntawm cov lus hauv lub foreground. Yog tias muaj dab tsi, cov kev taw qhia hauv qhov keeb kwm yav dhau los ua tib zoo saib rau daim ntawv theej.
  • Daim ntawv luam tawm no tseem cuam tshuam. Ua ntej nws hu kuv tawm, nug kuv yog kuv yog ib feem ntawm pawg (cov sibntsib, yog koj xav tau) thiab tom qab ntawv nws qhia kuv tias "cov neeg mob tab tom nrhiav koj." Cov ntawv luam theej tsim ib qho kev xav ntawm kev ua ib feem ntawm qee yam khoom muaj txiaj ntsig - kev xav zoo siab.

Cov Lus Yuav Tsaws Ncaws Nplooj:

qia hlwb

Critiquing daim av no nplooj:

  • Muaj cai tawm tus puav peb pom (hauv ncaj qha rau tsab xov xwm kev sib tw sab saud) tias cov lus ntawm nplooj ntawv tsaws no yog tib yam li cov ntawv tshaj tawm. Kev txuas ntxiv yog txhua yam hauv koj qhov ad / tsaws daim nplooj. Cov neeg tuaj saib rau nplooj ntawv no tau lees paub meej tias lawv nyob hauv tib qho chaw.
  • Txawm li cas los xij, ib zaug kuv tau txais dhau los ntawm cov ncauj lus, me ntsis ntawm kev txuas ntxiv ploj mus. Qhov zoo tshaj plaws, nplooj ntawv tsaws no yuav coj mus rau hauv tus account 17-35 lub xyoo laus cov txiv neej uas tab tom nyem rau ntawm tus coj Facebook Ad. Qhov no zoo li yog nplooj ntawv xaib dav dav rau (Kuv xav txog tej yam) ntau Facebook Tawm rau lawv cov phiaj xwm pub dawb ntawm tes.
  • Muaj peb lub khawm Call-to-Action (CTAs) ntawm nplooj ntawv no. Qhov no zoo lawm, ntev npaum li tag nrho cov nyees khawm ncaj qha tib neeg mus rau qhov chaw nyob. Hmoov tsis zoo nrog Canadian Cov Kev Pabcuam Ntshav, lawv tsis kam. Lawv xa cov neeg mus rau peb seem ntawm lawv lub vev xaib. Koj qhov kev tshaj tawm kev lag luam yuav tsum muaj kev tsom xam, tsis yog peb.

Cia peb pom yog hais tias online ad koom haum Wordstream tuaj yeem ua tau zoo dua…

Ad thiab Tsaws Nplooj Combo # 3: Wordstream

Lawv Daim Phiaj Tawm Tawm Facebook:

cov lus

Critiquing no Facebook Ad:

  • Ua ntej tshaj, cia peb paub tias qhov no yog tshaj tawm rau ib qho ntawm cov ntsiab lus gated (cov cuab yeej siv). Cov ntsiab lus tshaj tawm txog kev tshaj tawm yog ib txwm muaj me ntsis ntawm kev tawm tswv yim zoo, raws li tsaws daim nplooj hloov siab - ua cov txhawb kev hloov pauv hloov feem ntau tsis ua haujlwm rau ROI zoo. Hauv lwm lo lus, koj yuav tau them ntau dhau rau kev tsav tsheb rau koj txhuas cim nplooj ntawv. Txoj hauv kev muaj lawv hloov dua tshiab (tshwj tsis yog koj cov khoom hauv tsev, tsheb, lossis tus nqi siab software) tsis ua haujlwm nws tsis tsim nyog.
  • Raws li cov ntsiab lus saum toj no, Kuv xav kom pom Wordstream nug txog ntau cov ntaub ntawv ntsig txog cov neeg tuaj saib rau lawv nplooj ntawv tsaws, raws li lawv yuav muaj peev xwm txhim kho tus nqi hloov pauv yog tias lawv paub ntau ntxiv txog lawv cov kev coj ua.
  • Hais txog kev tsim ad, Kuv nyiam xiav thiab txiv kab ntxwv. Lub xiav yog qhov kom pom zoo thiab phim rau Facebook tus kheej lub xim xim thiab cov txiv kab ntxwv sawv tawm thiab tuav lub qhov muag. Daim duab nws tus kheej yog qhov yooj yim heev (uas kuv nyiam); cov duab nyuaj, tshwj xeeb tshaj yog lub platform vijtsam, tuaj yeem ua kom tsis meej pem thaum lawv me me uas lawv tshwm sim hauv Facebook.

Tus coj yuav tsaws nplooj:

adwords optimization cuab tam

Critiquing daim av no nplooj:

  • Wordstream txoj kev tsaws nplooj ntawv yooj yim thiab ua tiav. Cov cim npe ntawm Facebook Ad yog luam tawm thiab siv nyob ntawm no ib yam nkaus. Cov xov xwm "Cov Lus Qhia Txog Cov Txheej Txheem Zoo Tshaj Lij" kuj tau rov ua dua, ib yam li cov qauv xim.
  • Raws li qhov xav tau, peb pom muaj thov rau ntau cov ntaub ntawv txhuas. Tus xov tooj, lub vev xaib, txoj haujlwm ua haujlwm thiab kev siv nyiaj txiag yuav tso cai rau Wordstream kom ntu ntu cov neeg tiv toj lawv tau los ntawm nplooj ntawv no mus rau qhov kev sib tw ua kom cov dej ntws tawm zoo - nce rau hauv qab ntawm kev lom zem hloov pauv thiab ua kom lawv cov peev nyiaj siv.
  • Kuv qhov kev thuam nkaus xwb yog qhov hauv qab ntu sab zoo li tuaj tawm ntawm tsis pom qhov twg. Hauv ob qhov kev tshaj tawm thiab sab saum toj-ntu ntawm nplooj ntawv tsaws uas peb tau hais kom cov cuab yeej yuav muab peb peb qhov teeb meem loj uas Adwords cov neeg tshaj tawm lub ntsej muag. Kuv xav pom qhov hint txog cov ntawd yog dab tsi, thiab kuv tau pov tseg los ntawm peb seem seem tsis sib thooj.

Ad thiab Tsaws Nplooj Ntawv Combo # 4: CaliforniaClosets

Lawv Daim Phiaj Tawm Tawm Facebook Tawm (tau txheeb los ntawm kuv lub xov tooj)

california kaw cov caij ntuj no dawb

Critiquing no Facebook Ad:

  • Kuv nyiam qhov xov xwm no, "Txuag mus rau 20% nrog kev hloov kho dawb rau woodgrain tas." Muaj ob peb yam uas yog, ib txwm, muaj txiaj ntsig zoo rau kev sau ntawv: “Txuag,” “20%,” “Pub Dawb,” thiab “Hloov Kho.” Cov npe xov xwm no muaj tag nrho. Tus ntawd yog tus nqi tsim tawm, Kuv cov phooj ywg, txawm tias nws yog rau ntoo ua tiav… Ua siab ncaj Kuv nyuam qhuav txawm pom tias nws yog dab tsi rau, tsuas yog luv nqi thiab lo lus “Pub Dawb.”
  • Daim duab muaj qee yam dhau mus, tab sis tsawg kawg kuv pom qhov khoom thiab nws lub peev xwm.
  • Qhov "Caij Ntuj Sov Dawb Caij Ntuj Sov" sib txuas lus hais tias qhov kev sib koom tes no muaj qhov kawg, uas tsim kev kub ntxhov me ntsis (tiv thaiv tus nqi nce ntxiv ntawm qhov kev xav).

Cov Lus Yuav Tsaws Ncaws Nplooj:

California kaw cov

Critiquing daim av no nplooj:

  • Peb tau sib tham ob peb zaug txog kev sib piv ad rau cov nplooj ntawv tsaws, thiab nplooj ntawv no muaj tag nrho cov ntsiab lus ntawm kev txuas ntxiv. Lub xov xwm tseem ceeb, cov duab ntais ntawv, thiab lawv tau hais meej me ntsis thaum lawv lub caij ntuj no Dawb muag xaus (sai sai!).
  • Ob lub CTA khawm ua haujlwm ntawm no vim tias lawv tau rau tib lub hom phiaj hloov dua siab tshiab (ib qho kev sib tham pub dawb). Kuv nyiam tias qhov kev thov ntawd yog "thov," txhais tau tias tej zaum koj yuav tsis muaj lus teb. Hom lus no - zoo li “tshwj xeeb,” “Thov kom txais,” thiab lwm yam, - kuj tseem tuaj yeem nce lub ntsiab lus txaus siab ntawm cov khoom tau muab. Kuv nyob deb haj yam yuav xav tias koj lub club zoo dua yog tias kuv tsis ua nws tus tswv cuab.
  • Tag nrho rau hauv txhua qhov, zoo kawg thiab, txawb-optimized tsaws nplooj.

Hmoov zoo!