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Tus Kws Tshaj Lij Tshaj Tawm: Ntoo Cuam Hla Lub Npe Ua Lag Luam

Experian Marketing Services’ cross-channel marketing platform empowers brands to manage and execute all customer interactions within a single system, in real-time – removing the need for multiple, disparate platforms and individual channel vendors. The platform enables brands to easily integrate customer insights from any data source to create more intelligent, and effective, customer interactions across email, mobile, social, web, print and display advertising.

The Experian Cross-Channel Marketing Platform Offers:

  • Cov ntaub ntawv sib xyaw – Gain a true panoramic view of your customers by integrating customer data from any source, and layering Experian Marketing Services’ rich consumer insights
  • Cross-channel campaign management – Centrally manage all cross-channel campaigns and seamlessly deliver the most consistent brand experiences to your customers
  • Interaction management – Capture your customers’ responses and sentiment, then immediately leverage that data for more relevant and timely cross-channel interactions

One of the points that Experian makes in its cross-channel marketing brochure is key… your clients don’t see raws, they see a single brand. As a result, you need to make sure you coordinate efforts across channels to minimize redundancy, recognize the customer wherever they are, and speak to them personally and properly given their relationship to your brand.

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Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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