ePR yog Txhawm rau Ua Lag Luam… nyob hauv Europe

ePrivacy Cov Kev Cai

GDPR tau qhia lub Tsib Hlis 2018 thiab nws yog qhov zoo. Zoo uas yog ncab. Tus skies tsis poob rau hauv thiab txhua tus neeg mus txog lawv hnub. Muaj dua ib co tsis cuam tshuam nrog lwm tus. Vim li cas? Vim tias nws tau muaj kev ywj pheej pom zoo, tshwj xeeb, paub thiab tsis pom zoo tam sim no raug tseev kom muaj los ntawm cov pej xeem nyob sab Europe ua ntej ib lub tuam txhab tuaj yeem xa email rau lawv. 

Lag…

Tab sis cia recap.

Tsis tau kev lag luam automation giants ntawm lub ntiaj teb, HubSpots, Marketos thiab lwm yam qhia peb cov ntsiab lus yog huab tais?

Yog tias koj tsim nws, thiab rooj vag nws, thiab txhawb nqa nws, lawv yuav tuaj!

Tsim cov kev sib tw x10 cov ntsiab lus, txhim kho nws, blog txog nws thiab kev cia siab yuav pom nws, rub tawm thiab lo koj yuav muaj lawv cov ntsiab lus tiv toj thiab koj yuav muaj peev xwm cob qhia lawv siv kev siv email sib tw nrog kev ceeb toom tsim kom koj paub thaum lawv nyob npaj yuav (vim tias lawv yuav nyob rau koj lub vev xaib saib hauv qab ntawm funnel cov ntsiab lus piv txwv li kev tshawb nrhiav, demo vids thiab lwm yam).

Tsis muaj ntxiv lawm - tsis nyob hauv lub ntiaj teb B2C lawm. Thaum lawv rub tawm lub ntsiab lus x10 qhov kev sib tw, thiab tawm lawv cov ntsiab lus sib cuag, lawv yuav tsum zuam ib lub thawv me uas hais tias:

Kuv zoo siab rau koj kom xa email rau kuv qee zaus muag thiab lag luam lus.

Yog li… leej twg yuav kam mus xaiv muag thiab muag lag luam? 

Thiab yog li cov ntsiab lus ib txwm muaj / inbound / email lag luam nyiam-txhawb nqa-kaw cov kab sib luag tam sim no tau tawg rau B2C kev lag luam.

Tom qab ntawd muaj lub suab quaj ploj mus.

"Lub suab nrov ntawd yog dabtsi?”Cov neeg ua lag luam B2C tau hais, lawv cov ntsej muag pleev ntsej muag tab tom saib ib puag ncig cov neeg tsim txom.

Nws yog lub suab nrov ntawm B2B cov khw muag khoom lag luam sniggering. 

Koj pom GDPR tsis tau ncua B2B email kev lag luam (uas ib txwm ib txwm muaj kev mob siab me ntsis). Koj tam sim no xav tau los ua pov thawj koj muaj lub hauv paus raug cai rau kev sib txuas lus email txias. Tuaj yeem tso cai. Tab sis kuj tuaj yeem yog ... cov paj zoo raws cai. Tsuav koj ua tau:

… Qhia txoj kev koj siv neeg cov ntaub ntawv kom sib luag, muaj feem cuam tshuam me me, thiab tib neeg yuav tsis xav tsis thoob los yog tsis pom zoo rau qhov koj tab tom ua…

Cov Ntaub Ntawv Cov Chaw Ua Haujlwm Chaw Haujlwm, Cov cai nyob ib ncig ntawm kev lag luam mus ua lag luam kev lag luam, GDPR thiab PECR

Thiab B2B kev ua lag luam ua quav nyab thaum lub hnub ci tuaj.  

Tsis pom kev ntev heev tab sis.

ePrivacy Cov Kev Cai

Txoj cai ePrivacy (ePR rau luv luv) yuav hloov chaw tam sim no European ePrivacy Directive (uas yog txhais nyob rau hauv qhov kev sib txawv me ntsis dhau ntawm EU tus tswvcuab lub xeev - hauv tebchaws Askiv nws lub npe hu ua PECR).

cov DMA qhia nyob rau lub Xya hli ntuj xyoo tas los uas ePR xav kom muaj ... 'pom zoo los ntawm kev pom zoo rau tag nrho B2B email lag luam'.

Uh-huag

Tsis muaj npe ntxiv lawm. Tsis muaj kev rub tawm ntau hauv kev pauv pauv rau cov ntsiab lus hu. Sib ntsib B2B email lag luam. Qhov no loj loj. 

Piv txwv li, Kuv ua haujlwm nyob hauv UK qhov kev lag luam IT ntau heev. Cov xov xwm IT tau tsim kho hauv email kev txhaj tshuaj. Ntau lub lag luam B2B yog. Rau txhua yam nws ua yuam kev, nws tseem muaj peev xwm muab ROI thiab rau ntau lub tuam txhab me, yog tib hom kev lag luam uas lawv xav tias lawv muaj peev xwm them taus (ntau nyob rau tom qab). 

Txhawm rau ib qho ntawm koj xav tias tsab cai no suab tsis raug cai thiab B2B email kev lag luam yuav zoo, nws tseem tsim nyog xav txog qhov cuam tshuam ePR yuav muaj nyob rau ncuav qab zib. 

Thaum Lub Peb Hlis Ntuj xyoo no, ib tus neeg pab tswv yim ywj pheej rau EU lub tsev hais plaub siab tshaj plaws, Tus Pab Hais Plaub Szpunar tau tshaj tawm lub tswv yim ntawm cov ncuav qab zib thiab sau hais tias ib lub npov pub khoom ua ntej tsis raug ua tiav tsis ua raws li qhov kev pom zoo rau kev pom zoo raws li qhov kev tso cai tsis yog kev nquag lossis tsis pub dawb.

Muaj pes tsawg lub vev xaib koj mus ntsib nrog cov khoom qab zib ua ntej lub thawv? Feem ntau ntawm lawv txoj cai?

Peb nyob nraum qhov tseeb saib yav tom ntej uas koj tsis tuaj yeem xa email rau cov tib neeg ntawm cov tuam txhab (tshwj tsis yog lawv tso cai rau nws) thiab koj tsis tuaj yeem taug qab cov tib neeg thaum lawv nyob hauv koj lub vev xaib (tshwj tsis yog lawv xaiv rau cov ncuav qab zib). Lub cookies keeb kwm ntawm qhov los yav tom ntej no tau dhau los nyob rau hauv tebchaws Askiv: tus ICO hais tias kev pom zoo yuav tsum muaj rau cov ncuav qab zib uas tsis tseem ceeb thiab koj tau twv nws, kev tshuaj ntsuam txoj cai poob rau hauv qeb uas tsis tseem ceeb (mus rau ICO lub vev xaib - kev txheeb xyuas yuav muab tua los ntawm lub sijhawm * gasps ntawm ntshai heev *). 

Yuav ua li cas?

Tus ePR tau raug txiav txim siab tawm nrog GDPR tab sis tau qeeb. Nws yuav siv sij hawm los pom zoo cov kev hloov pauv hauv European Parliament thiab tsis muaj kev tshaj tawm hnub tawm (ob peb txoj cai blogs hauv xeev tej zaum tsis tau ua ntej 2021) tab sis nws yuav los thiab muaj lub sijhawm me me los npaj.

Txawm hais tias koj hu nws lub funnel lossis flywheel, txoj hauv kev qub hauv kev saib zoo li yuav tawg. 

Yog li peb tau nug peb txoj kev lag luam automation khub yuav ua li cas (tus lo lus rau lo lus sib tham hauv email tuaj yeem nrhiav tau ntawm peb qhov blog), tab sis TL: DR: tsis nco qab txog txoj kev noj qab haus huv, mus rau hauv qab ntawm funnel, npaj mus yuav cov hmoov txhuas - cov peev txheej tsim nyog.

Thiab kuv tsis tuaj yeem pom zoo ntau dua. 

Qhov zoo yog, SEO (ua qhov yog), tseem muaj sia nyob heev thiab ncaws tawm. Kev tshawb nrhiav tseem tseem khaws ntau ntawm cov lej feem ntau nrog cov them tshaj tawm (ntawm no yog cov ntaub ntawv tshiab tshaj plaws clickstream nyob rau ntawd) thiab Google xav kom koj tau txais SEO txoj cai thiab tau ua nws yooj yim dua puas tau nrog zoo taw kev thiab ib qho kho tshiab ntawm Search Console. 

Pib txiav txim siab txog cov peev txheej ntawm ePR rau koj txoj kev lag luam. Koj puas tso siab rau kev lag luam email ntau npaum li cas? Yuav ua li cas npaum li cas ntawm koj B2B database tau xaiv nyob rau hauv? Koj tuaj yeem rov tso cai lawv ua ntej? Koj puas xav tau tiag tiag ua lag luam automation dag zog los tsom mus rau mob siab cov neeg muas zaub uas twb muaj lawm ntau dua li tsis saib xyuas cov tshiab? Koj puas tab tom ua haujlwm ntawm koj qhov kev tshawb nrhiav organic? Thiab tseem ceeb tshaj, koj yuav ua li cas tam sim no koj xav tau cov neeg siv pom zoo kom raug taug qab ntawm koj lub xaib? Tau txais koj lwm cov channel tau txheeb thiab npaj kom tuaj tos cov slack, thiab tom qab ntawd thaum twg ePR raug qhia, hauv daim ntawv dab tsi thaum kawg nws siv, koj yuav tsis tau sab laug khaws cov ntawv.   

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.