Kev Tshawb Xyuas thiab Kev NtsuasUa Lag Luam & Muag Yeeb Yaj KiabTxawb Khoom thiab Kev Lag Luam Kev Lag LuamSocial Media & Influencer Marketing

Kev Lag Luam Kev Lag Luam Kev Lag Luam Tshaj Tawm Txheej Txheem nta

Yog tias koj nyob hauv lub koomhaum loj, feem ntau muaj rau qhov tseem ceeb rau qhov kev lag luam software uas koj ib txwm xav tau:

  • Lub Hierarchies Nyiaj Txiag - tej zaum qhov kev thov tshaj plaws ntawm txhua lub lag luam platform yog lub peev xwm los tsim tus account hierarchies hauv kev daws teeb meem. Yog li, ib lub tuam txhab niam txiv tuaj yeem tshaj tawm sawv cev ntawm cov hom lag luam lossis franchise hauv qab lawv, nkag mus rau lawv cov ntaub ntawv, pab hauv kev siv thiab tswj ntau tus account, thiab tswj kev nkag.
  • Kev Pom Zoo Ntawm Cov Txheej Txheem - Cov koom haum ua lag luam feem ntau muaj cov txheej txheem kev pom zoo los cuam tshuam nrog kev cai lij choj, kev tswj hwm, thiab kev sib koom ua ke sab hauv. Ib qho kev hloov tshiab hauv social media, piv txwv li, yuav txav los ntawm tus neeg koom tes mus rau tus tsim duab kos duab, mus rau tus thawj tswj hwm, mus rau kev cai lij choj, rov qab mus rau tus kws kho, thiab mus rau tus tshaj tawm. Ua cov haujlwm no los ntawm email lossis cov ntawv tshaj tawm tuaj yeem tawm ntawm kev tswj hwm
  • Ua raws kev ruaj ntseg, Ruaj, Lub cav, thiab thaub qab - Hauv cov chaw tswj hwm lossis tuam txhab lag luam pej xeem, kev ruaj ntseg yog qhov tseem ceeb yog li cov platforms niaj zaus yuav tsum muaj kev soj ntsuam cov txheej txheem thib peb, thiab muaj cov chaw sau cia sab hauv thiab rov qab los ntawm kev ua si hauv lub system.
  • Single Sign-On (SSO) - Cov tuam txhab xav kom muaj kev tswj hwm sab hauv ntawm cov ntawv thov uas lawv nkag mus rau li kev nkag mus rau hauv lub platform yog feem ntau tswj hwm ntawm IT department lossis lawv cov chaw ua haujlwm platform.
  • Kev Nkag Mus Tswj - Txoj cai thiab kev tso cai tseem ceeb heev rau cov software ua lag luam kom ntseeg tau tias ib tus neeg tsis tuaj yeem hla dhau cov txheej txheem uas tau pom zoo lossis ua cov kev coj ua uas lawv tsis raug tso cai.
  • Kev Pabcuam Qib Kev Pom Zoo (SLA) - Hauv kev teeb tsa thoob ntiaj teb, lub sijhawm nce yog qhov tseem ceeb yog li pom zoo-raws li SLA feem ntau yuav tsum tau kos npe rau daim ntawv cog lus nrog txhua lub lag luam platform. Ib yam li ntawd, kev saib xyuas thiab kev poob haujlwm tau tshaj tawm rau pej xeem kom ntseeg tau tias lawv tsis cuam tshuam nrog kev ua haujlwm.
  • Txhawb Ntau hom Lus - Peb nyob hauv kev lag luam thoob ntiaj teb, yog li ntawd lub peev xwm los txhawb ntau hom lus nyob rau hauv lub platform tus neeg siv interface nrog rau kev tshaj tawm ua ntau hom lus yog qhov tseem ceeb. Hmoov tsis zoo, txoj cai ntawm sab xis mus rau sab laug feem ntau yog tom qab dhau los ua lub platform teev thiab tom qab ntawv nws nyuaj rau rov qab thiab rov tsim dua kev daws teeb meem.
  • Lub Sij Hawm Ntau Sijhawm - Tej zaum koj yuav xav tsis thoob thaum cov tuam txhab hluas tsis xav siv sijhawm thaum xav txog kev tshaj tawm. Ib cag los ntawm kev teeb tsa txhua tus neeg siv lub sijhawm hauv thaj chaw sab hauv mus rau lub platform, koj puas tuaj yeem npaj koj lub hom phiaj sib txuas lus mus rau lub sijhawm ntawm thaj chaw ntawm lub hom phiaj? Ntau lub tuam txhab muaj nyiaj nyob ntawm cov chaw teeb tsa ntau dua qhov sib txuas lub sij hawm hauv cheeb tsam thoob plaws.
  • Kev koom ua ke - Daim Ntawv Thov Lub Npe Cuam Tshuam (API) thiab cov khoom lag luam sib xyaw ua ke rau lwm lub tshuab yog qhov tseem ceeb rau automation, kev nkag mus rau cov ntaub ntawv, thiab kev tshaj tawm ntawm lub sijhawm.
  • Insurance - Peb nyob hauv lub ntiaj teb litigious, yog li qhov yuav tsum ua kom lub platform muaj kev pov hwm txaus kom npog cov kev foob tseem yog qhov yuav tsum nyob hauv cov lag luam software software. Tej zaum lub platform raug tsoo thiab cov foob foob los ntawm cov neeg siv khoom kawg ... koj tus kws kho mob yuav tsum muaj lub luag haujlwm los them cov nuj nqis.

Enterprise Social Media Platforms

Txhua ntawm cov saum toj no yuav tsum tau koom rau hauv koj lub vev xaib kev tawm tswv yim yog tias koj yog cov tuam txhab lag luam. Kev tawm Platforms feem ntau muaj cov yam ntxwv hauv qab no:

  • Kev tswj cov txheej txheem - Lub peev xwm los tawm cov kev tshwm sim los ntawm ib pawg ntawm cov neeg siv nyob rau hauv qhov system mus rau lwm qhov yog qhov tseem ceeb. Txhua tus neeg siv tau lawv tus kheej lub luag haujlwm thiab kev tso cai uas txwv lawv lub peev xwm. Piv txwv:
    • Koj lub lag luam tau hais online (nrog lossis tsis tau dai rau). Puas yog qhov kev thov tuaj yeem xa mus rau kev muag khoom yog tias nws yog cov lus nug zeem muag? Yuav kom muaj kev txhawb nqa cov qhua tuaj noj mov yog tias nws yog tus neeg siv khoom muaj teeb meem? Kev lag luam yog tias nws yog ib qho kev thov tshaj tawm?
    • Koj muaj phiaj xwm phiaj xwm kev sib tw uas tau koom nrog kev tshaj tawm nrog cov hnub kawg. Puas yog koj lub vev xaib kev sib raug zoo ua rau muaj teeb meem thiab cuam tshuam ua haujlwm uas hloov mus los ntawm koj cov ntsiab lus pab pawg, rau koj cov duab lossis pab pawg video, rau koj txoj cai lossis pawg neeg tswj hwm, los ntawm kev pom zoo thiab kev teem sijhawm?
  • Teem Teem Sij Hawm thiab Ciaj Xwm - Ntawm theem kev lag luam thiab qib qis, koj puas tuaj yeem yooj yim lim thiab saib koj li kev tshaj tawm kev sib raug zoo thiab muab haujlwm ua?
  • Kev Mloog thiab Kev Tshawb Xyuas - Ntawm theem kev lag luam thiab qib qis, koj puas tuaj yeem txhim kho kev mloog rau tib neeg, cov khoom lag luam, thiab kev lag luam nrog rau cov kev xav? Tau koj tam sim ntawd lawv thov hauv kom ceeb toom rau pab neeg tsim nyog los teb? Koj tuaj yeem qhia txog kev xav nyob rau lub sijhawm kom ntseeg tau tias koj tau txais kev sib raug zoo nrog koj cov neeg siv khoom?
  • Kev koom ua ke - Koj puas tuaj yeem ua haujlwm nyob rau hauv lub hauv paus platform los sib txuas lus, lus, thiab tshaj tawm los ntawm txhua tus social media channel thiab tus account uas koj tab tom tswj ntawm cov tuam txhab lossis qib sub? Koj tuaj yeem rub cov ntaub ntawv rov qab rau koj cov neeg siv khoom txhawb nqa lossis kev sib raug zoo ntawm cov neeg siv khoom yog tias muaj kev thov? Koj puas tuaj yeem thawb cov lus nug txog kev muag khoom rau lub kaw lus los pab txheeb xyuas cov kev cia siab thiab txuas cov dots ntawm cov phiaj xwm thiab kev muag khoom?
  • Taug Kev Ua Si - Koj puas tuaj yeem pab kom omnichannel neeg taug kev mus ncig thiab teeb meem nrog koj qhov kev sib tiv tauj kev ua si sib tham raws li lub txiaj ntsig?
  • tshuab Kawm - Siv cov kabmob AI kom tau txais kev nkag siab tob ntxiv txog cov hom dav dav, kev sib tham hauv online, koom nrog cov lus tshwj xeeb (cov ntsiab lus tseem ceeb, cov duab xav), thiab qhov ntxim nyiam rau kev nrhiav tau, ua nrov nrov, lossis tuav tseg.
  • Kev Ceeb Toom thiab Tsav Xwm - Rau tag nrho cov kev ua, koj puas tuaj yeem tsim cov ntawv tshaj qhia ruaj khov ntawm qib cov tuam txhab thiab qib qis uas tuaj yeem lim tau yooj yim, ntu, thiab tom qab ntawd piv rau kev ua thoob plaws hauv kev tshaj tawm, lub caij, lossis lub sijhawm tshwj xeeb?

Cov yam ntxwv no yog ntxiv rau koj cov kev tshaj lij hauv xov xwm uas siv tau automation, ua kom zoo dua, teem sijhawm, thiab teev sijhawm ntawm koj cov kev siv dag zog.

Salesforce Social Studio

salesforce social studio

Salesforce Social Studio yog ib feem ntawm Salesforce Marketing Cloud tsev neeg thiab muab tag nrho cov yam ntxwv xav tau rau Enterprise Social Media Management, suav nrog:

  • Administration - tswj cov neeg siv thiab nkag mus thoob plaws Salesforce cov khoom.
  • luam tawm - muaj peev xwm teem sijhawm thiab tshaj tawm thoob plaws ntau tus account thiab channels.
  • koom - muaj peev xwm los nruab nrab thiab koom nrog kev sib tham, tom qab ntawd ua cov haujlwm ua haujlwm rau hauv kev pabcuam lossis kev muag khoom.
  • Tshawb nrhiav - Saib xyuas thiab mloog cov tswv lag luam thiab tau txais kev pom thoob plaws hauv kev tshaj xov xwm ntawm cov ntsiab lus thiab kev xav.
  • artificial txawj ntse (AI) - Salesforce Einstein tuaj yeem siv los txiav cov duab los ntawm cov yam ntxwv kom tau txais kev nkag siab tob dua ntawm kev koom tes.

Salesforce Social Studio

Dab tsi yog Qhov Zoo tshaj plaws Enterprise Social Media Platform?

Tsis yog txhua qhov chaw tshaj tawm social media tau tsim nrog txhua qhov uas koj pom muaj npe saum toj no. Kuv ib txwm yaum kom kuv cov neeg lag luam mus dhau ib theem ntawm cov kauj ruam thaum nqis peev pab rau kev lag luam thev naus laus zis uas feem ntau tsis suav nrog cov npe nrov ntawm lub platform, nws cov khoom plig, lossis nws txoj kev lees paub los ntawm cov tuam txhab thib peb.

  1. Pib nrog Koj Lub Hom Phiaj - Dab tsi yog koj sim ua kom tiav nrog cov kev tawm platform? Nkag siab txog tus teeb meem, nws qhov cuam tshuam rau koj lub koom haum, thiab tus nqi uas qhov kev daws teeb meem zoo yuav muab tau. Uas tuaj yeem koom nrog kev txuag nyiaj ntawm lub tshuab thev naus laus zis, kev txiav txim siab zoo dua nrog cov ntaub ntawv ntawm lub sijhawm, lossis nce khaws cia ua tsaug rau cov neeg siv khoom zoo dua.
  2. Kev Txiav Txim Koj Cov Khoom Siv - Dab tsi yog cov peev txheej sab hauv (cov neeg, pob nyiaj siv, thiab ncua sij hawm) uas koj yuav tsum txav mus rau lub platform tshiab? Koj puas muaj kab lis kev cai ntawm kev saws me nyuam? Koj puas muaj ib pab neeg uas tuaj yeem ua rau muaj kev ntxhov siab ntawm kev kawm thiab hloov mus rau qhov system tshiab?
  3. Txheeb xyuas cov txheej txheem tam sim no - txheeb xyuas koj cov pab pawg sab hauv los ntawm kev tswj hwm mus rau koj cov neeg siv khoom ntsib cov txheej txheem kev tshaj xov xwm uas koj tam sim no muaj. Nkag siab qhov twg qhov kev ntxhov siab yog nrog rau kev txaus siab rau cov platforms thiab cov txheej txheem tam sim no. Qhov no yuav ua kom koj xaiv qhov kev daws teeb meem uas yuav txhim kho lub koom haum kev siv zog es tsis ua rau lawv raug mob. Qhov no tuaj yeem ua rau hauv daim ntawv teev npe sib txawv rau kev ntsuas koj lub vev xaib social media tom ntej.
  4. Ntsuas Koj Cov Neeg Muag Khoom - Sib piv koj cov peev txheej thiab cov txheej txheem rau txhua tus neeg muag khoom thiab xyuas kom meej tias nws ua tau raws li tag nrho cov peev txheej uas koj xav tau. Tej zaum yuav muaj qee cov txheej txheem uas yuav tsum tau ua haujlwm thaum lub sijhawm ua haujlwm lossis tsiv teb tsaws… tab sis sim txheeb xyuas seb koj yuav ua li cas rau txhua txoj haujlwm kom paub meej kom txo tau qhov kev pheej hmoo ntawm kev saws me nyuam.
  5. Ntsuas Lub Sijhawm - Yog tias koj tab tom nqis peev hauv ntau lub platform, lawv feem ntau yuav muaj cov yam ntxwv tshiab uas muab lub sijhawm los txhim kho koj cov nyiaj rov qab los ntawm kev nqis peev thev naus laus zis.

Tsiv koj lub lag luam kev tshaj tawm xov xwm rau lub platform tshiab tuaj yeem ua lag luam zoo txaus siab hauv koj lub tuam txhab kev muag khoom digital thiab kev lag luam. Xaiv cov ntse ntsuav… thiab tsis txhob yig ua hauj lwm nrog ib kws pab tswv yim lossis tus kws tshuaj ntsuam uas paub txog kev lag luam thiab tuaj yeem pab koj ntsuas thiab xaiv koj tus neeg muag khoom tom ntej.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

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