10 Cov lus qhia txhawm rau txhawm rau txhim kho koj li Email Kev Lag Luam thiab Kev Tshaj Tawm
Yog tias koj tau nyeem cov ntawv tshaj tawm no ib ntus, koj paub ntau npaum li cas kuv saib tsis taus tus email tiv thaiv kev sib raug zoo sib cav tawm muaj. Txhawm rau nthuav tawm tag nrho cov peev txheej ntawm txhua lub tswv yim kev lag luam, kev sib koom ua ke cov phiaj xwm thoob plaws cov channel yuav txhim kho koj cov txiaj ntsig. Nws tsis yog ib lo lus nug ntawm tiv tiag, nws yog ib lo lus nug ntawm thiab. Nrog rau txhua qhov kev sib tw ntawm txhua qhov channel, koj tuaj yeem ua li cas kom ntseeg tau tias qhov nce hauv cov lus teb ntawm txhua qhov channel koj muaj.
Email? Kev sib raug zoo? Los yog email thiab social? Ob txoj kev lag luam no feem ntau pom tias yog nyob rau hauv kev sib tw, tab sis peb xav tias lawv ua haujlwm zoo nkauj hauv tandem. Tshawb xyuas peb cov infographic thiab tshawb pom tias koj tuaj yeem koom ua ke koj email thiab cov tswv yim sib raug zoo li cas. Ross Barnard, dotmailer
Dotmailer muab kaum lub tswv yim los ua kom koj tus email lag luam nrog koj li kev tshaj tawm kev lag luam (thiab rov ua dua):
- Ntxiv social icons rau koj tus email template. Cov neeg tuaj yeem xaiv tshem tawm koj tus email thiab tsuas yog ua raws koj hauv kev tshaj xov xwm xwb. Zoo dua li poob lawv tag nrho!
- highlight muab tshwj xeeb nruab nrab ntawm ob los txhawb koj cov followers kom subscribe thiab koj cov subscribers ua raws.
- siv hashtags hauv koj cov ntawv xov xwm email kom yooj yim rau kev tshawb nrhiav kev sib raug zoo rau cov khoom, kev pabcuam lossis cov xwm txheej. Koj tuaj yeem xav ntxiv qhov txuas tweet hauv koj tus email!
- Ua raws li kev tshaj tawm hauv social media nrog rau kev thov rau sau npe rau koj tus email. Peb txawm siv Facebook CTA ntawm peb nplooj ntawv los tsav cov neeg siv khoom.
- khiav retargeting tshaj tawm rau cov neeg uas nyem rau ntawm koj cov ntawv xov xwm.
- siv Twitter tus thawj coj gen phaib tsav tsheb cov neeg siv khoom.
- Siv cov pej xeem thiab coj cwj pwm cov ntaub ntawv nruab nrab ntawm koj cov kev sib raug zoo thiab email kev lag luam platform los txhim kho koj cov lus teb thiab hloov pauv tus nqi.
- Upload cov email chaw nyob ntawm dormant subscribers rau koj cov kev sib raug zoo channel thiab khiav kev tshaj tawm kom yeej lawv rov qab.
- Xyuas kom tseeb tias txhua yam koj ua ntawm lub vev xaib yog txawb zoo. Feem ntau cov kev sib raug zoo tshwm sim ntawm cov khoom siv txawb, yog li mus los ntawm kev sib raug zoo txuas mus rau nplooj ntawv uas tsis ua haujlwm yuav poob koj txoj kev koom tes.
- Kev xeem, xeem ntawv, xeem ntawv! Txuas ntxiv ua kom zoo dua ob txoj kev raws li cov lus teb thiab cov kev tshaj tawm hla-channel koj tab tom txhim kho.