Email Marketing & Automation

Ntxiv Ib qho Preheader Email Nce Kuv Qhov Inbox qhov Chaw Them los ntawm 15%

Kev xa email yog ruam. kuv tsis kid. Nws tau nyob ib puag ncig rau ntau tshaj 20 xyoo, tab sis peb tseem muaj 50+ email cov neeg siv khoom pom cov lej sib txawv. Thiab peb muaj kaum txhiab tus neeg muab kev pabcuam hauv Is Taws Nem (ISPs) uas txhua tus muaj lawv tus kheej txoj cai nyob ib ncig ntawm kev tswj SPAM. Peb muaj email chaw muab kev pabcuam (ESPs) uas muaj cov kev cai nruj uas cov lag luam yuav tsum ua raws li thaum ntxiv ib tus neeg rau npe ... thiab cov cai no yeej tsis tau sib txuas lus rau ISP.

Kuv nyiam cov lus piv txwv, yog li cia peb xav txog qhov no.

kev ua si tsheb
  • Kuv yog Doug, lub lag luam uas tsim cov tsheb ua kis las zoo nkauj - Kuv tus email.
  • Koj yog Bob, tus thov kev pabcuam uas xav yuav ib lub tsheb uas muaj kev ua si zoo nkauj - koj zwm npe rau kuv tus email.
  • Kuv yuav tsum tau xa lub tsheb tuaj rau koj, yog li kuv tau txais tus neeg thauj khoom zoo tshaj plaws uas kuv tuaj yeem nrhiav - kuv tus email chaw pabcuam.
  • Kuv ntxiv koj li tus tau txais, tab sis kuv tus neeg xa khoom tsis ntseeg kuv. Kuv yuav tsum pom koj kos npe - muab ob npaug rau xaiv.
  • Tus neeg nqa khoom hais tias tsis ua lag luam thiab tau txais kev ua kis las zoo kawg lub tsheb mus rau lub chaw xa khoom mus ncig - Kuv nias xa nrog kuv ESP.
  • Lub tsev khaws khoom kos npe tias nws tau txais nws - a cov lus tau txais ntawm koj ISP.

Nov yog thaum nws tau txais kev lom zem.

  • Koj mus rau tom khw - koj tus email thov.
  • Cov chaw rau khoom tsis muaj ntaub ntawv sau txog cov tsheb kis las uas zoo txaus nyiam - nws tsis nyob hauv koj inbox.
  • Koj saib qhov txhia chaw thiab thaum kawg pom nws nyob tom qab qhov twg tsis muaj neeg saib - nws nyob hauv koj daim SPAM nplaub tshev.
  • Koj yuav tsum qhia rau lub tsev khaws khoom tsis txhob muab koj cov khoom xa tuaj ntawm kuv nyob tom qab - cim tias tsis yog Spam.
  • Lub tsheb raug ntaus rau pob, ploj peb lub log, thiab yuav tsis pib - koj tus email email tsis tuaj yeem nyeem cov HTML.
kev ua si tsheb wrecked

Kev lag luam tsheb tsheb tau qhia kuv li cas?

  • Siv sijhawm 5 zaug ntev dua los tsim kom tau ib tus nqi dag zog kev ncaws pob uas muaj kev tiv thaiv kev tiv thaiv kev thauj mus los ntau dua qub - sim koj email.
  • ntiav ib tus neeg thib peb los saib xyuas menyuam yaus thiab saib xyuas kev xa khoom ntawm txhua lub tsheb ua kis las zoo kawg nkaus rau txhua tus ntawm koj cov neeg siv khoom.

Tus no yog neeg vwm.

Ua tsaug qhov zoo rau kev saib xyuas tso chaw nyob.

Yuav Ua Li Cas Kom Peb Cov Thauj Khoom Hauv Pauv Li Cas

Cov ntaub ntawv hauv qhov taw tes, peb tau tsim qee qhov kev hloov pauv rau peb Martech Zone tsab ntawv xov xwmCov. Nrog rau kev ntxuav kom huv txoj cai, peb tau ntxiv peb cov ntawv tshaj tawm tshiab thiab ntxiv ib kab lus hais txog cov ntawv xov xwm kom qhib email.

Lub tswv yim phem. Peb tus email xa tawm tus nqi rau tib cov neeg siv khoom thiab tib tus email poob 15%. Rau peb, qhov ntawd yog tus lej loj - 15,000 ntau emails tuaj yeem ntws mus rau hauv SPAM nplaub tshev dua li ua ntej. Yog li ntawd peb yuav tsum tau kho nws. Qhov teeb meem yuav tsum yog cov ntawv zoo li qub nyob rau txhua tus email. Txij li thaum tsab ntawv xov xwm muaj peb cov ntawv tshaj tawm niaj hnub lossis txhua lub limtiam, kuv xav paub yog tias kuv tuaj yeem ntxiv cov ntawv sau rau sab saum toj ntawm email uas teev cov npe tshaj tawm. Qhov ntawd yuav ua rau txhua qhov phiaj xwm muaj cov kab lus sib txawv nyob rau sab saum toj ntawm email.

Txhawm rau nkaum cov ntawv nyeem, kuv siv CSS style tags thiab inline CSS, Kuv teeb cov ntawv loj rau 1px rau cov neeg siv email tsis zoo uas yuav tsis zais cov ntawv. Qhov tshwm sim? Tam sim no kuv muaj cov npe dynamic ntawm cov ntawv tshaj tawm uas tshwm nyob rau hauv qhov saib ua ntej pane ntawm email cov neeg siv khoom thiab email xa ntawm tus nqi inbox yav dhau los.

Ntawm no yog ib daim ntawv qhia ntawm peb inbox tus nqi xa khoom. Peb poob qis heev thaum pib ntawm lub xyoo thiab rov qab los tom qab lub thib kaum.

email inbox tus nqi

Yog lawm, qhov kev hloov ruam ntawd txhim kho kuv tus nqi inbox los ntawm 15%! Xav txog qhov ntawd - tib email, tsuas yog nrog ob peb kab ntawv hloov kho uas tus neeg siv tsis tuaj yeem pom.

Email xa ntawv yog qhov ruam.

Kuv tau ua lub zais zais thaum yau npaum li cas?

Ntau tus neeg tau nug seb kuv ua cov ntsiab lus zoo li cas hauv email. Ua ntej, kuv ntxiv qhov kev siv CSS no nyob rau hauv cov ntawv cim npe hauv lub header ntawm email:

.preheader { display:none !important; visibility:hidden; opacity:0; color:transparent; height:0; width:0; }

Tom ntej no, nyob rau hauv thawj kab ntawm cov ntsiab lus hauv qab lub cev tag, kuv tau sau cov cai uas tau txais thawj peb lub npe, muab lawv nrog tus lej cim, thiab muab tso rau hauv cov nram qab no:

<span class="preheader" style="display: none !important; visibility: hidden; opacity: 0; color: transparent; height: 0; width: 0;"><?php echo $preheader; ?> in today's Martech Zone Weekly!</span>

Qhov tshwm sim yog ib yam zoo li hauv qab no:

<span class="preheader" style="display: none !important; visibility: hidden; opacity: 0; color: transparent; height: 0; width: 0;">The Stupid Way I Increased Our Inbox Placement Rate by 15%, What Strategies, Tactics, and Channels Should Marketers Focus on in 2017, What is a Demand-Side Platform (DSP)? in today's Martech Weekly!</span>

Nco ntsoov tias kuv ntxiv cov style uas ua rau cov xim font dawb, yog li nws tsis pom txawm tias tso tawm, thiab rau cov neeg siv khoom tsis quav ntsej xim, nws yog 1px, vam tias yuav pom me me.

PS: Kuv tau hais nws ntau xyoo, tab sis ISPs yuav tsum tswj hwm cov npe, tsis yog ESPs. Kuv yuav tsum muaj peev xwm sau kuv tsab ntawv xov xwm nrog Google thiab muaj Gmail cov neeg siv xaiv hauv… thiab kuv cov emails yuav tsum xa mus rau lub inbox. Puas yog qhov nyuaj nyuaj? Tseeb… tab sis nws yuav kho qhov kev puas tsuaj no. Thiab cov neeg siv email yuav tsum tau booed tawm ntawm kev ua lag luam yog tias lawv tsis txhawb HTML thiab CSS cov qauv niaj hnub.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

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