Cov ntawv xov xwm Email Tshaj Tawm: Ob Qhov Xaiv Tau rau Bloggers thiab Cov Tshaj Tawm Me

email xa nyiaj

Cawv tsis yog tus tswv dua kev txwv ntawm cov neeg tshaj tawm loj. Cov plaub muag thiab cov nyiaj lag luam tau hloov pauv mus rau ib pab tub rog ntawm cov neeg tshaj tawm me me; puas yog cov ntsiab lus curators, bloggers, vloggers, lossis podcasters.

Muab qhov kev thov nce ntxiv, cov kev tshaj tawm micro-no tau nrhiav txoj hauv kev kom muaj kev xav tau txais txiaj ntsig los ntawm lawv cov neeg tuaj saib, thiab lawv lub dag zog.

Tau nyiaj ntau hauv Cov Ntawv Xov Xwm Email

Nrog rau lwm yam nrog rau kev cai nyiaj txiag uas lawv siv tam sim no, xws li lub vev xaib tshaj tawm kev tshaj tawm thiab kev txhawb nqa kev tshaj xov xwm, cov tshaj tawm tshwj xeeb niaj hnub no muaj ob peb txoj kev xaiv tsis tseem ceeb rau kev txiav nyiaj hauv lawv cov ntawv xov xwm email ib yam nkaus.

Kev txiav txim siab ntawm tus tshaj tawm cov ntawv tshaj tawm email tsis muaj dab tsi tshiab tab sis txog thaum nyuam qhuav muaj kev txwv ntau, xws li cov npe tsawg tshaj plaws, uas tsis suav cov tshaj tawm me me los ntawm kev koom nrog.

Raws li ib tug tag nrho cov kev pabcuam email kev lag luam nrog kev mob siab rau kev tshaj tawm, peb tau siv ntau lub tswv yim los pab bloggers kom lawv cov nyiaj tau los ntawm email - tsis muaj muag ncaj qha lossis nce lawv cov haujlwm ntau dua. Ntawm no yog ob qhov peb nyiam:

Tshaj Tawm Hauv Cov Ntawv Xov Xwm Email

Peb tau pom tias tso tawm cov lus tshaj tawm, qhwv hauv lossis ib puag ncig email, yog ib qho kev ua tau zoo ntawm tus nqi; rau cov tshaj tawm thiab cov ntawv tshaj tawm tib yam nkaus.

Martech Zone siv ib qho ntawm cov email tshaj plaws ad tes hauj lwm, LiveIntent, kom monetize nws cov ntawv xov xwm.

Cov Ntawv Xov Xwm, uas yog luam tawm los ntawm Kale Davis, ua tap Tua tawmBit rau dynamically txhaj ib zaug xwb ad hauv txhua daim ntawv xov xwm. Kale siv MailChimp raws li nws qhov chaw pabcuam email uas yog koom nrog LaunchBit; ua kev xaiv ad yooj yim thiab txhaj tshuaj tsis siv neeg.

hacker cov ntawv xov xwm tshaj tawm

conversely, Dan Lewis nrog Tam sim no Kuv Paub tshaj tawm txog ntau qhov kev tshaj tawm hauv nws tsab ntawv xov xwm. Dan siv LiveIntent zoo li LaunchBit. Ob qho ntawm uas kuj tau koom ua ke nruj nrog nws lub chaw pabcuam email.

tam sim no kuv paub tshaj tawm

Kev txhawb nqa Emails (aka Sau Daim Ntawv Xauj Tsev)

Tus email chaw sau npe tau hloov pauv hauv xyoo tas los, ua kom zoo dua qub. Tsis txhob ua rau kuv tsis ncaj ncees lawm, tseem muaj kev cia siab ntawm cov npe tuam txhab uas tau xaub tsev, lossis txawm muag, tsis muaj npe email tab sis nws tseem muaj tseeb tias email tiag daim ntawv qev tsev tseem yog tus ua tau zoo. Txawm hais tias, ntau cov ntawv tshaj tawm me tsis kam lees txog qhov xav tau email cov npe xauj tsev li yog lub tswv yim nyiaj txiag.

Tej zaum nws yog vim tias cov luam tawm niche muaj kev sib txheeb ze dua, muaj kev sib raug zoo nrog lawv cov neeg txuas thiab tsis xav ua kom zoo li cov neeg tshaj lij. Tej zaum nws tsis muaj kev nkag siab zoo ntawm dab tsi teev sis qev tiag tiag hais txog.

Los sis tej zaum nws tsuas yog txoj kev xav phem ntawm lub npe uas thim tawm cov neeg tshaj tawm tshiab. Hloov chaw rau "email npe qev" peb ib txwm xa mus rau nws raws li Kev txhawb nqa Emails lossis Dedicated Emails uas, xav tias cov ntawv tshaj tawm hauv xov xwm feem ntau yog qhwv hauv cov tshaj tawm email qauv, yog qhov haum dua.

Ntawm no yog tus txhawb nqa email los ntawm Txhua Hnub Tsim Nyog; ntawv tshaj tawm uas muab cov lus qhia tswv yim ntawm tus kheej nyiaj txiag txhua hnub rau cov poj niam. Hauv qhov ua piv txwv no tus tshaj tawm yog KhauMint.

niaj hnub muaj nqis email

Hauv qab no yog ib qho piv txwv los ntawm Wilson Web, uas luam tawm Web Marketing Hnub no cov ntawv xov xwm uas muaj ecommerce, email lag luam, thiab cov lus qhia kev lag luam hauv website. Tus tshaj tawm yog Lyris, tus xaib email khoom lag luam.

web lag luam niaj hnub no email

Hauv kuv qhov kev paub, niaj hnub no email npe tswj tuam txhab ua qhov haujlwm zoo tiag tiag ntawm kev ua kom haum cov neeg tshaj tawm nrog cov neeg tuaj saib tshwj xeeb. Lub thev naus laus zis thiab thev naus laus zis tau ua tiav dhau lawm uas tso cai rau tus tshaj tawm, lossis lawv cov npe tswv lag luam, kom yooj yim qiv npe, ua phiaj xwm kev sib tw, thiab kev sim ua tiav.

Tus Publisher Cov Luag Haujlwm Yog Dab Tsi?

Cov email ua lag luam thiab email sau cov tuam txhab qev ua cov ntawv xov xwm monetization kuj yooj yim rau cov tshaj tawm. Los ntawm kev cia siab thiab muag mus qhia thiab them nyiaj, lawv zoo nkauj npaum li nws ua tau txhua yam.

Lub luag haujlwm tseem ceeb ntawm cov tshaj tawm tseem ceeb rau kev xaiv / kev pom zoo los ntawm tus neeg tshaj tawm / kev tshaj tawm thiab txuas ntxiv mus koom nrog lawv cov neeg siv.

Tus Tshaj Xwm Yuav Tshaj Tawm Ntau Npaum Li Cas?

  • Email Zaub Tawm -Cov email tshaj tawm cov khoom lag luam feem ntau yog yuav rau ntawm lub hauv paus kev ua tau zoo, xws li nqi ib-nias lossis nqi-pom, yog li qhov ntsuas feem ntau siv rau kev ua tiav thiab xam cov nyiaj tau los yog tus nqi zoo-ib-txhiab lossis eCPM. eCPM tau suav los ntawm kev faib cov nyiaj khwv tau tag nrho los ntawm tag nrho cov kev xav hauv ntau txhiab. Thaum nug txog lawv qhov nruab nrab eCPMs, Elizabeth Yin, Co-founder ntawm LaunchBit, hais tias "muaj ntau ntau, los ntawm ob peb duas las txog ze li $ 100 eCPM (thaum qhib)." Nws mus txuas ntxiv hais tias “Cov ntawv xov xwm zoo tshaj plaws li Thrillist, leej twg muag lawv tus kheej cov lus nug, khwv tau nyiaj ntau txog $ 275 eCPM nyob ntawm cov ntawv tshaj tawm. "
  • Nplooj siab Emails -Dedicated email feem ntau yog yuav ntawm ib nqi-ib-txhiab lub hauv paus, lossis CPM, txhais tau tias cov tshaj tawm tau txais tus nqi them rau txhua txhiab email xa, ntxiv cov nqi ntxiv rau txhua lub hom phiaj xav tau los ntawm tus tshaj tawm. Kev them nyiaj tsis yog khi rau qhov kev ua tau zoo, txawm li cas los xij cov ntawv teev npe tsis zoo yuav poob sai sai los ntawm cov tuam txhab xauj tsev uas tsim nyog rau lawv cov ntsev. Dedicated email yog qhov nruab nrab $ 80- $ 250 CPM, raws li Worldata's Sau Cov Nqe Npe, nrog qee yam lag luam-rau-lag luam thiab thoob ntiaj teb npe email raking hauv ntau dua $ 400 CPM. Raws li cov lej tam sim no qhov kev them nyiaj rau kev mob siab lossis txhawb nqa email yog ntau dua li cov lus tshaj tawm email, tab sis cov neeg xav tau tshaj tawm yuav xaiv nrog ntau npaum li cas lawv xa cov email xa mus; yog li ntawd muaj tsawg dua sijhawm tau txais los ntawm email sau npe xauj tsev.
  • Cov Nyiaj Tau Los Sib Txawv -Ob daim email tso tawm ad tes hauj lwm thiab email cov tuam txhab xauj tsev ua haujlwm ntawm qhov ua tau zoo; txhais tau tias tsis muaj nqi rau tus tshaj tawm, hloov lawv tsuas yog sib koom hauv cov nyiaj tau los ntawm tus tshaj tawm. Piv txwv, nrog email sau npe qiv, tus tshaj tawm yuav khaws 50% -80% ntawm txhua daim ntawv xaj xaj. Cov nyiaj tau los sib cais rau email tso tawm cov lus tshaj tawm, txawm li cas los xij, nws nyuaj me ntsis kom tau poob qis.

Takeaway

Yog tias koj cov neeg tuaj saib muaj qhov xav tau, koj tuaj yeem thiab yuav tsum tau them nyiaj rau kev nkag mus. Koj yeej ib txwm muag koj cov lus nug hauv email koj tus kheej, tab sis kev paub tau qhia kuv tias koj yuav tau txais nyiaj tsawg dua thaum ua haujlwm nyuaj rau nws. Tshwj xeeb tshaj yog nyob rau hauv email sau daim ntawv xauj tsev tiag.

Cov ntawv luam tawm me me ntau dua ua lag luam lawv tus kheej, qhov ntau xav tau yuav muaj rau lawv cov ntsiab lus. Tias nyob rau hauv lem yuav tsav cov npe kev loj hlob, uas lawv tuaj yeem them nyiaj ncaj qha thiab tsis ncaj, tsis muaj teeb meem yog tias lawv xaiv los siv kev tshaj tawm txhawb, txhawb nqa email, lossis lwm txoj kev.

Kuv hais, tibneeg tshaj tawm cov xov xwm tej zaum yuav zoo dua tso tawm indirect monetization rau cov tub txawg thiab sim txhua qhov kev tsim nyog cov neeg tuaj saib. Koj hais li cas?

ib saib

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Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.