Yuav Tsim Cov Ntawv Email Li Cas Thiaj Rov Ua Li Cas Cov Neeg Siv Khoom

kho plawv

Cov neeg lag luam feem ntau ua haujlwm kom tau, loj hlob, khaws cov tswv yim. Tau txais cov neeg siv khoom, cog cov qhua tuaj noj mov thiab ceev cov neeg siv khoom. Tom qab tau mus koom a Webtrends kev sib tham, Kuv tseem kawm qhov ntawd rov qab cov neeg siv nyiaj rau yav dhau los yog txoj kev tawm tswv yim zoo.

Since attending the conference, I've been keeping my eye out for a re-engagement or recovery campaign. Recently, I killed my Boingo wireless account. The service worked perfectly and had an outstanding iPhone application that connected any participating airport at a touch of the screen. I didn't close the account because of the service… I was just off the road so I didn't need it anymore.

Hauv kev txais email, kuv raug kev tshoov siab los ntawm cov qauv, cov qauv thiab cov neeg ncaj tsim. Txhua lub ntsej muag ntawm email tau ua tib zoo tsim thiab ua tiav zoo:
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  1. Hom – the email is strongly branded so there's no confusion as to the sender.
  2. lus – there's a very strong call out that is an overview of the email so you need not read further if you don't want to.
  3. kev – there's a notification of a muab tshwj xeeb, tsa kev xav paub ntawm tus nyeem kom lawv khawb kom tob.
  4. Tus nqi – before mentioning the offer, Boingo is effective at first letting you know what's improved about their service! They also actually follow up the entire email with a P.P.S. that throws in a couple additional features.
  5. Muab Cov Lus Qhia -Ua ntuag rau hauv daim ntawv theej ntawm qhov xov yog qhov kev lees paub qhov tseeb.
  6. Txoj Cai – the message is signed by the actual President and CEO. This relays to the customer how important they are… the message comes right from the top! (Of course, I realize it's not… but the inference is very important.
  7. Daim ntawv ntsuam xyuas – not enough? Boingo cares so much that they wish to know why. If you don't take advantage of the offer, they would at least like to hear why. The survey they designed was short, sweet and to the point.

In my opinion, this is a very well-designed and executed campaign. Did it make me renew my account? Not at this point – since I'm not in a position to utilize the service. Thankfully, that was one of the options on the survey asking why I would not renew. Will I renew my Boingo service when I'm back on the road again? Absolutely!

4 Comments

  1. 1

    Ntawd yog email txias!

    Kuv feem ntau tau txais tiag tiag crappy emails. Tab sis kuv blog txog lawv! Kuv tso qhov link rau hauv web daim ntawv rau qhov kev tawm tswv yim no yog tias koj txaus siab rau lub qua ntxi Kuv feem ntau tau txais.

  2. 2
  3. 3

    Kuv pom ib qho teeb meem ntawm no. Ntau cov neeg siv ua lag luam muaj cov duab thaiv hauv lawv lub Outlook. Xws li thaum kuv tau txais promo-email, tus qauv tsim yog qhov kawg uas kuv pom muaj. Kuv feem ntau pom ib tug xov tooj ntawm cov ntawv luam ntawm random uas ua rau email tsis yooj yim nyeem. Thaum peb tsim email rov qab soj ntsuam kev sib tw, peb sim ua qhov yooj yim, tus kheej thiab luv, thiab peb tau txais ntau cov neeg siv khoom teb.

    • 4

      Nyob zoo Daria,

      Cov email HTML tseem nyob rau sawv. Thaum kuv tau ua haujlwm ntawm ExactTarget ob peb xyoos rov qab - HTML email tau xyaum ua qhov tsis suav, tab sis qhov tseeb cov ntaub ntawv kuv tau nyeem yog 85% + kev saws me nyuam. Zoo li, cov khoom siv mobile tau ua zoo dua los nthuav qhia HTML (thiab zuj zus). iPhone thiab Crackberry lis HTML emails ua tiav.

      Kuv ntseeg tias qhov xa rov qab ntawm HTML email deb tshaj li qhov kev zam tsis suav.

      Doug

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.