Vim li cas thiaj muaj ntau Email nyob rau hauv koj lub Inbox uas koj tsis tau NYEEM.

Depositphotos 4354507 m 2015

Niaj hnub no, eROI tso tawm kev tshawb fawb ntawm daim ntawv ntsuam xyuas lawv tau ua rau 200 dua email khw lag luam. Kuv tus kheej xav tias qhov tshwm sim ua rau lawv tu siab - yuav luag txaus. eROI tau nug cov tub lag luam email dab tsi uas lawv xav tias tseem ceeb tshaj. Ntawm no yog cov txiaj ntsig:

eROI Cov Lus Qhia

IMHO, Kuv nyob hauv kev pom zoo tag nrho nrog rau 2 yam khoom saum toj no. Qhov tseeb thiab Kev xa tawm yog qhov tseem ceeb… tau txais cov lus zoo rau lub inbox yuav tsum yog koj yam tseem ceeb. Kev tsim qauv email thiab cov ntsiab lus yog koj qhov teeb meem, Kev Txhawb Nqa tuaj yeem txhim kho los ntawm kev ua haujlwm nrog kev ua kom zoo dua email.

Hauv qab 3 qhia qee cov cwj pwm phem thiab taw tes rau cov teeb meem tseem ceeb nrog Email Marketers hnub no. Email Kev Lag Luam yuav tsum yog 'cov lus zoo' rau 'tus neeg zoo' ntawm 'lub sijhawm zoo'. Nws yog qhov zoo yog tias koj tau tsom mus rau tag nrho koj lub sijhawm ntawm cov ntsiab lus, tab sis koj puas tseem tsom cov ntsiab lus ntawd rau cov tib neeg txoj cai los ntawm kev cais kom raug lossis cov ntsiab lus zoo tsim nyob rau hauv email raws li koj cov neeg nyeem? Puas yog koj muab tus email tso rau hauv lawv inbox thaum nws puas yuav muaj feem cuam tshuam ntau tshaj?

Maum Nyiam Neej Puas

Ua lag luam email siab tshaj yog pom tias kev ua lag luam lossis xa xa tawm yog lub sijhawm zoo rau kev ua lag luam. Muaj ob peb qho laj thawj rau qhov no:

  1. Tus neeg siv khoom siv tau pib sib txuas lus. (tus neeg uas yog)
  2. Tus neeg txais kev tos yuav muaj lus teb. Tsis tsuas yog lawv tab tom muaj nws, lawv xav tau nws! (yog lub sijhawm)
  3. Cov lus hais yog tsom rau lub cim tshwj xeeb lossis ib nplooj ntawv ntsiab lus. (txoj cai xov)
  4. Raws li ntev raws li qhov tseem ceeb ntawm txoj kev sib txuas lus yog los teb koj tus neeg siv xov tooj, upsell muaj peev xwm suav nrog hauv cov lus ntawd yam tsis muaj qhov txwv tsis pub xaiv qhov txuas tawm (cov lus hloov pauv yog kev zam nrog PAB-SPAM.

Txoj Xov, Txoj Cai Sijhawm, Tus Neeg Muaj Cai

Ntawm no yog ib qho piv txwv: Kuv tau yuav lub wireless router. Hauv kev lees paub email, kuv yuav tsum tau txais cov lus hais qhia qhov muag kuv, nkag mus rau kuv cov ntaub ntawv khoom lag luam THIAB muab rau Kuv Qhov Kev Xa Khoom Dawb yog tias kuv xav ntxiv daim npav wireless tshiab rau kuv lub computer nrog kev hu mus rau qhov kev txiav txim tag sijhawm 10 hnub Cov. Kab tias muaj kev lees paub ntxiv rau nws cov zaub mov xa tuaj tam sim no yog tias kuv xaj nws hauv ib teev!

Qhov teeb meem, ntawm chav kawm, feem ntau yog qhov system txiav txim siab qhov kev ua es tsis yog lwm tus ua rov qab. Peb muaj lub kaw lus uas thawb email rau cov lag luam xa tawm rau hnub kawg kom tau txais cov ntawv xov xwm tshaj tawm es tsis txhob dhau lub sijhawm rau kev ncav cuag qee qhov ntim qhib, nias thiab sib pauv hloov. Yog li email marketers ua dab tsi lawv tau hais… lawv tsoo qee cov ntsiab lus uas blandly sim siv rau lawv tag nrho cov npe thiab lawv tau txais email tawm los ntawm lub sijhawm tsis pub dhau.

Qhov kev rau txim tseem phem dua, thaum peb txuas ntxiv sau cov inbox, cov neeg siv them tsawg dua mloog zuag qhia tag nrho email xa. Kuv xav txhawb tag nrho Email Marketers nyeem Chris Baggott thiab Ali Muag 'phau ntawv - Email Kev Lag Luam los ntawm Cov Naj Npawb kom paub ntau ntxiv.

2 Comments

  1. 1

    Amazon yog qhov zoo nkauj ntawm no "Txoj Xov, Txoj Cai Sijhawm, Tus Tib Neeg" lub tswvyim. Lawv siv cov khoom uas koj twb tau yuav los tsom koj nrog email tshaj tawm uas cuam tshuam rau cov kev yuav khoom thaum muaj muag / nce qib.

    Uas tau hais tias, lub kaw lus tsis zoo tag nrho. Kuv nyuam qhuav yuav khoom siv cua compressor, thiab ntau dua li phiaj rau kuv nrog cov khoom siv, lawv pheej sim muag kuv lwm qhov txuas pa ntxiv!

    • 2

      Kuv pom zoo Slap, txawm hais tias email tsim lawv siv yog qhov txaus ntshai - lawv cov lus pom online zoo heev. Kuv nyiam qhov uas kuv tuaj yeem yuav phau ntawv thiab lawv tau los nrog 'lwm tus neeg uas nyeem phau ntawv nyeem li cas'. Ib qho kev zam yog thaum kuv yuav khoom plig rau lwm tus - tom qab ntawd kuv tau txais cov lus qhia zoo rau yam khoom plig ntawd! Kuv xav tias lawv yuav lim khoom plig tawm ntawm lub algorithms.

      Tsaug rau commenting!

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