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40 Email Marketing yuam kev los xyuas thiab zam ua ntej nyem Xa

Muaj ntau ntau qhov yuam kev uas koj tuaj yeem ua nrog koj qhov kev lag luam email tag nrho ... tab sis qhov infographic no tsom rau qhov ua yuam kev ntau tshaj peb ua ua ntej nyem xa. Peb tau ntxiv qee qhov ntawm peb tus kheej cov lus pom zoo ntawm no ua ntej koj puas tau pib tsim koj thawj email.

Kev Tshawb Fawb Kev Ntsuas

Ua ntej peb pib, peb puas tau teeb tsa kev ua tsis tiav lossis ua tiav? Koj yuav tsum xyuas kom meej tias koj teeb tsa koj tus email lag luam infrastructure kom raug.

  1. Nplooj siab IP - Tsis txhob cia koj qhov kev xa tawm raug puas tsuaj los ntawm tus xa ntawv tsis zoo ntawm tib tus IP network ntawm koj qhov kev pabcuam email. Yog tias koj xa ntau lab emails, koj xav xaj tus IP chaw nyob nrog koj tus kws pabcuam email (ESP).
  2. Cov Chaw Sau Npe - Email platforms yuav tshaj tawm txog pes tsawg email tau xa tuaj… tab sis tsis txhob paub qhov txawv yog tias email xa mus rau inbox lossis xa mus rau cov ntawv tais ceev tseg. Koj yuav tsum siv cov kev tshuaj xyuas inbox los txheeb xyuas koj cov emails tsis yog xa mus rau cov ntawv sau tsis raug, lawv tab tom ua lub inbox.
  3. Txhawb Nqa - tsis txhob tawm xa email zoo rau tus tsis zoo thiab rhuav tshem koj li kev xa khoom.
  4. Cov npe dub - Nco ntsoov tias koj tus IP tsis nyob ntawm tus xa npe dub, lossis lwm tus koj yuav tau txais tsis zoo lossis tsis xa cov khoom hauv lub npov.
  5. sau - xa los ntawm thiab tswj hwm tus email zoo yog li koj tuaj yeem tsim koj lub koob npe nrov (nrog rau koj tus IP).
  6. SPF - Sender Txoj Cai Txheej Txheem Ua Haujlwm yog qhov yuav tsum yog li ISP tuaj yeem ISP tuaj yeem lees paub qhov tseeb thiab yuav tau txais koj cov email.
  7. DKIM DomainKeys Cov Ntawv Xa Npe cia ib lub koom haum ua lub luag haujlwm rau cov lus uas tab tom hla.
  8. DMARC - DMARC yog tus qauv pov thawj pov thawj rau ISPs kom ntseeg tau tias koj tus email tsis yog phishing email thiab nws tau xa los ntawm qhov chaw tso cai.
  9. Tswv yim Loops - Nco ntsoov tias koj muaj cov lus pom zoo siv txhawm rau kom cov ntaub ntawv los ntawm ISP tuaj yeem tshaj tawm rov qab rau koj ESP rau kev txhim kho hauv email kom zoo dua qub.

Kev Xaj Qau

Cov neeg siv khoom lag luam tswj hwm yog qhov tseem ceeb ntawm kev lag luam xa email noj qab haus huv.

  1. Tso Cai - tsis txhob coj koj tus kheej muaj teeb meem nrog ISP. Nug kom tau txais kev tso cai email.
  2. nyiam Zoo Li Cas - muab thiab tsim kev cia siab rau ntau zaus rau koj cov neeg sau npe.
  3. Tsis ua haujlwm - tshem tawm cov neeg pabcuam tsis muaj npe ua haujlwm kom txo tau cov ntawv tsis txaus siab thiab tsis muaj kev sib koom tes.
  4. Zaus - tsis txhob tso qhov ntau heev li uas koj cov neeg rau npe khiav tawm.
  5. Seem - Koj puas tau kuaj xyuas qhov suav thiab qhov tseeb ntawm koj qhov kev faib tawm?

Cov Tshawb Fawb Cov Ntsiab Lus

Qhov no yog qhov nyiaj tab sis ntau lub tuam txhab ua qee lub ntsiab lus tsis txaus ntseeg.

  1. Tho txawv kab kab ntawv - Yog tias koj xav tau ib tus neeg qhib, muab vim li cas! Txheeb xyuas ActiveCampaign Cov Ntsiab Lus Teeb Tshuab rau kev pab.
  2. Ntawv pov thawj - Koj puas tau ua pov thawj koj cov ntawv rau cov qauv sau ntawv thiab kev sau ntawv? Yuav ua li cas hais txog lub suab?
  3. Lub CTAs Muaj Zog - ua rau Koj Hu-rau-Ua sawv los ntawm mobile lossis desktop!
  4. FNAME - Yog tias koj tsis muaj npe rau tag nrho koj cov neeg siv khoom, tsis txhob siv txoj hlua hloov hauv koj tus email! Qee cov chaw muab kev pabcuam email muab cov ntawv sau uas koj tuaj yeem siv tau txais kev pom zoo yog tias thawj lub npe tsis muaj.
  5. Ua teb - sim tag nrho koj cov ntaub ntawv ua ntej xa lwm yam kev qhia thiab cov ntsiab lus dynamic yuav ua rau koj txaj muag.
  6. Backgrounds - sim keeb kwm thoob cov neeg siv email… ntau yam tsis siv lawv.
  7. Nyees khawm - siv cov duab ua cov nyees khawm kom koj cov nyees khawm zoo saib thoob plaws txhua tus neeg siv email.
  8. internationalization – Koj puas siv cov lus thiab cov cim tsim nyog rau koj cov neeg siv khoom?
  9. typography - siv cov fonts nrog lub caij nplooj zeeg-rov qab rau cov twj thiab cov neeg siv uas tsis txhawb nqa lawv.
  10. Social - koj puas muaj kev txuas mus rau koj cov social media accounts kom tib neeg tuaj yeem ua phooj ywg thiab ua raws?

Tsim Tshev

  1. Snippet - sim email kom pom tias koj thawj ob peb kab hauv email saib ua ntej yog qhov nyuaj. Koj muaj peev xwm txawm code thawj ob peb kab kom lawv tshwm nyob rau hauv tus neeg siv email tab sis tsis pom thaum saib koj tus email.
  2. Alt - siv cov lus qhia hloov pauv nrog cov duab.
  3. SSL - xyuas kom meej tias koj cov duab tau tuav ntawm qhov chaw ruaj ntseg thiab nkag mus rau sab nraud. Peb ua haujlwm nrog ntau lub koom haum uas thaiv cov duab… thiab thaum lawv xa email, lawv lub tuam txhab tsis tuaj yeem saib cov duab. Koj yuav xav kom tsawg kawg whitelist koj cov duab sau sab hauv.
  4. xeem - xeem cov kab ntawv, txuas, CTAs, tus kheej, kev lees paub, thiab kev hloov pauv.
  5. Sau npe tsis tau - cov tsiaj ntawv me thiab kev zais Unsubscribes ua rau kuv zam kev ua lag luam nrog koj.
  6. Cov Lus Cog Tseg - teeb tsa accordions rau ntev, seem email kom zoo saib txawb.
  7. Retina - siv cov duab daws teeb meem zoo rau cov retina qhia tias cov khoom siv Apple niaj hnub siv.
  8. noog - Nco ntsoov tias koj tus email zoo heev rau ntawm lub xov tooj txawb thiab ntsiav tshuaj. Koj tuaj yeem xav ntxiv rau wearables, sai sai!

Xa Xa Tshev Tuaj

Cov neeg kho tshuab ntawm email thiab yuav ua li cas nws ua haujlwm thaum nws tau rau koj tus neeg siv khoom hauv inbox tuaj yeem cuam tshuam koj qhov kev cia siab tau zoo xws li koj nias-dhau thiab hloov pauv hloov.

  1. Los ntawm Chaw Nyob - siv tus sau 'Ntawm Chaw Nyob'
  2. Teb Rau Chaw Nyob - vim li cas ho siv noreply @ thaum muaj cov sijhawm los txuas thiab muag?
  3. Ua rau muaj qhov tawm - Nco ntsoov tias koj cov phiaj xwm poob dej yuam kev ua yam tsim nyog.
  4. Links - koj puas tau kuaj txhua qhov txuas hauv email ua ntej xa mus rau txhua tus neeg sau npe?
  5. Tseg Ntawv - tsim siab hloov siab tsaws tsaws nrog nplooj ob peb daim teb.
  6. Qhia txog - ntes cov stats, txheeb xyuas lawv, thiab txhim kho koj li kev lag luam hauv email.
  7. ua raws li - koj puas muaj tag nrho cov ntaub ntawv tsim nyog rau tag nrho kev cai lij choj kom ua tiav hauv koj lub ko taw?
  8. Kev sib tw khiav - Puas yog tag nrho koj cov kev sib txuas muaj cov phiaj xwm kev tshuaj ntsuam xyuas ntxiv rau lawv? Ntau tus neeg muab kev pabcuam email sib koom ua ke no cia li.

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Yog tias koj muaj teeb meem kev xa khoom, tsis txhob yig tiv tauj Highbridge. Peb pab peb cov neeg siv khoom nrog lawv cov khoom xa tuaj, email tsim, email inbox tso, thiab kev tswj hwm phiaj xwm.

Email Kev Ntsuam Kev Ua Lag Luam Cov Ntawv Sau

Douglas Karr

Douglas Karr yog tus tsim ntawm tus Martech Zone thiab tus kws paub txog kev hloov pauv digital. Douglas tau pab pib ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech acquisitions thiab kev nqis peev, thiab txuas ntxiv mus tshaj tawm nws tus kheej platforms thiab cov kev pab cuam. Nws yog ib tug co-founder ntawm Highbridge, lub tuam txhab pab tswv yim kev hloov pauv digital. Douglas kuj yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

3 Comments

  1. Tiav pom zoo nrog cov lag luam email yuam kev.

    Kuv tseem xav tias cov no yog qhov yuam kev tshaj plaws uas feem ntau ntawm cov lag luam xa email ua. Xa email nrog cov ntawv dhuav yog qhov yuam kev ntau heev.

    Kuv yeej tsis qhib email uas tsis nyiam kuv qhov muag. Kuv ib txwm tsis quav ntsej lossis lawb tawm cov emails tam sim ntawd.

    Cov neeg muag khoom lag luam hauv email yuav tsum nkag siab tias tsis muaj leej twg xav nkim lawv lub sijhawm hauv kev nyeem cov ntawv tho txawv hauv email. Yog tias koj xav hloov lawv tiag tiag koj yuav tsum tau xa email nrog muaj qhov muag, ntxim siab thiab muaj kev cia siab rau kab. Vim tias nws yog tib txoj kab uas cov nyeem nyeem ua ntej.

    Yog li kev saib xyuas nws tuaj yeem txhim kho koj cov kev txawj ntse.

    Kuv zoo siab uas koj tau teev tag nrho cov lag luam xa email yuam kev ntawm no kom peb tuaj yeem kawm lawv thiab tuaj yeem zam lawv. Ua tsaug uas faib rau peb nrog mloog. 😀

  2. Cov neeg feem coob ua qhov yuam kev no, tab sis txhua qhov yuam kev tsis tuaj yeem zam tau. Txawm li cas los xij, cov tseem ceeb xws li cta spelling thiab cov qauv sau ntawv yuav tsum tau kuaj xyuas tas li. Yuav ua li cas ib tug neeg tsim tau ib qho kev koom nrog email? Koj tuaj yeem qhia qee yam?

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.

lwm yam khoom