3 Cov Phiaj Xwm Rau Email Kev Ua Lag Luam Hauv Seem Uas Ua Ntej Cov Nqi Pauv Hloov Pauv

Nce Tus Nqi Sib Tham Nrog Email Sequences

Yog hais tias koj inbound marketing tau piav raws li funnel, Kuv xav piav qhia koj li kev lag luam email ua ib lub thawv ntim los ntes cov coj uas poob los ntawm. Ntau tus neeg yuav tuaj xyuas koj lub xaib thiab txawm koom nrog koj, tab sis tej zaum nws tsis yog lub sijhawm los hloov dua siab tshiab.

Nws tsuas yog tsis zoo xwb, tab sis kuv yuav piav qhia txog kuv tus kheej cov qauv thaum tshawb nrhiav lub platform lossis kev yuav khoom hauv online:

  • Yuav khoom ua ntej - Kuv yuav rov xyuas cov vev xaib thiab social media kom pom cov ntaub ntawv ntau npaum li kuv tuaj yeem hais txog cov khoom lossis cov kev pabcuam.
  • Kev tshawb fawb - Kuv yuav tom qab ntawd dag cov xaib ntawm lub tuam txhab los xyuas kom meej tias lawv tshwm sim raug cai thiab kuv yuav nrhiav cov lus teb rau cov lus nug tshwj xeeb uas kuv yuav muaj ua ntej ua kev yuav khoom.
  • Xaiv-Hauv - Yog tias muab txoj hauv kev los xaiv koom rau lwm cov ntaub ntawv ntau ntxiv, Kuv kheev ua. Rau cov khoom lag luam software, qhov no yuav yog daim ntawv dawb los yog kev tshawb fawb hais. Rau e-kev ua lag luam, uas tej zaum yuav yog qhov yuav tsum tau txo nqe.
  • Budget - Kuv tsis nquag yuav qhov yuav khoom lub sijhawm ntawd. Ntau zaus ntau dua li tsis, yog tias nws yog kuv txoj kev lag luam Kuv tham txog kev yuav khoom nrog kuv cov neeg koom tes thiab tos kom txog thaum nws yog lub sijhawm zoo los nqis peev los ntawm qhov kev xav tawm nyiaj ntsuab. Yog tias nws yog tus kheej yuav khoom, Kuv tuaj yeem tos kom txog hnub them nyiaj lossis txawm tias thaum kuv muaj qee cov ntsiab lus npaj los pauv cov kev yuav khoom rau.
  • purchase - Los ntawm kev tshawb fawb rau kev yuav, Kuv yuav nyob hauv opted rau hauv tso tseg cov khoom lag luam xa email lossis cov khoom lag luam cov ntaub ntawv email. Thiab thaum sij hawm poob yog, Kuv yuav mus tom ntej thiab ua kev yuav khoom.

Kuv tsis ntseeg tias kuv kev coj yuav txawv heev ntawm cov neeg siv feem ntau lossis cov lag luam hauv lub voj voog muag khoom. Email ua lag luam muab lub sijhawm zoo tshaj plaws kom ncav cuag cov neeg uas tau tawm, tso tseg, lossis tsis mus xyuas ib ntus yog li koj tuaj yeem rub lawv rov qab mus rau koj lub chaw muag khoom.

Thaum cov laus dua, tsis muaj tseeb tshaj tawm thiab cov tshuab tawg tau tsuas yog txhawb cov neeg siv khoom lossis cov lag luam kom kaw qhov kev sib tham, cov txheej txheem hloov kho tshiab tsis muaj peev xwm ua kom muaj peev xwm tsis muaj txiaj ntsig rau kev ua kom muaj kev sib txuas lus kom zoo dua qub.

Qhov no infographic los ntawm Email Xa Tawm, Yuav Ua Li Cas Siv Seem Siv Ntu Email kom muaj kev sib pauv ntxiv, muab peb cov tswv yim los txhawm rau ua qhov txawv ntawm koj li kev tshaj tawm email tsav tsheb hloov dua siab tshiab:

  1. Ntawv lossis Cov Lus Xov Xwm - Teeb tsa cov email muaj txiaj ntsig zoo los qhia koj cov neeg yuav khoom lossis cov qhua tuaj noj mov ntawm cov khoom lossis kev pabcuam uas koj xav tias yuav hloov tau ntawm. Teeb kev cia siab ncaj qha rau hauv koj qhov kev xaiv-muab khoom thiab cov ncauj lus. Piv txwv:

Txoj Kev 1 ntawm 3: Ua kom muaj kev sib pauv hloov nrog Kev Lag Luam Email

  1. Qhov Teeb Meem + Tsim Txaj + Kev Daws Teeb Meem - Qhia txog qhov mob ntawm qhov teeb meem tom qab los ntawm cov email uas qhia ob leeg rau cov neeg siv khoom zoo ntawm cov teeb meem thiab kev daws teeb meem. Peb feem ntau ua qhov no los ntawm kev nrhiav cov ntaub ntawv txhawb nqa thib peb zoo li cov ntaub ntawv txheeb xyuas, lossis cov lus pov thawj ntawm cov neeg yuav khoom thib ib. Thaum koj cov neeg siv khoom yuav muaj qhov teeb meem lawv daws, cia lawv paub lwm cov lag luam lossis cov neeg siv khoom muaj qhov teeb meem tib yam thiab koj daws nws li cas yuav ua rau lawv txiav txim siab yuav khoom. Tau txais kev sib lawv liag ntawm cov ntawv email uas txuas ntxiv kom lawv nco txog lawv lub siab yog txoj hauv kev zoo los tsav lawv dhau mus rau kev hloov dua siab tshiab! Piv txwv:

Ob feem peb ntawm Kev Lag Luam Tshaj Tawm Ib qho Failed Digital Hloov Kev Ua Haujlwm

  1. Muaj Sijhawm Ntxiv - Dua li tsom mus rau qhov teeb meem thiab koj cov kev daws teeb meem, lub tswv yim no sib txuas ntxiv saib mus rau lub neej tom ntej. Hauv kev lag luam software, qhov no feem ntau ua nrog cov kev siv ntau yam uas piav qhia txog qhov muaj peev xwm ua dab tsi tuaj yeem raug txais los ntawm kev nqis peev hauv lub platform. Piv txwv:

Cov txiaj ntsig ntawm Kev Siv Lub Ntiag Tug Cov Ntaub Ntawv Neeg Siv rau Cov Kev Pabcuam Kev Noj Qab Haus Huv

Tsis Txhob Nco Kom Zoo txhua Email

Kev tsim cov kab ntawv tsis yog tag nrho zaj dab neeg ... koj kuj yuav tsum ua kom zoo dua cov ntsiab lus, txhim kho cov emails, xa cov ntsiab lus rau txhua ntu kev lag luam, thiab ua kom zoo rau nplooj ntawv tsaws uas koj cov neeg tuaj yeem yuav tuaj txog.

Nov yog qee cov txheeb cais zoo ntawm kev cuam tshuam optimizing email ntsiab lus los ntawm SoftwarePundit:

  • Cov ntsiab lus nrog lwm yam duab tau txais 94% kev pom ntau dua, yog li nco ntsoov koom nrog cov duab tsim nyog los nthuav qhia cov ntaub ntawv, cov txheej txheem, lossis cov dab neeg qhua kom nce kev sib koom tes. Animated GIFs kuj yog lub sijhawm zoo.
  • Kev txhim kho cov xim piv ntawm email thiab tsaws nplooj ntawv tuaj yeem nce kev sib pauv nce los ntawm 31%. Saib Kom Zoo yog qhov sib piv ntawm qhov sib txuas ntawm cov nplooj ntawv tsaws rau tus naj npawb ntawm phiaj xwm hloov dua siab tshiab lub hom phiaj. Hauv ib qho phiaj xwm tau ua kom zoo, koj Txoj Kev Mloog Ntsej Muag yuav tsum yog 1: 1.
  • Seem sau email phiaj los nqis tes tsim tawm 30% ntau dua qhib thiab 50% ntxiv nyem-sib
  • Tshem tawm a navigation ntawv qhia zaub mov ntawm koj cov nplooj ntawv tsaws muaj peev xwm nce kev sib hloov los ntawm 100%

Nyeem Ntawv A / B Kev Ntsuam Xyuas & Kev Kawm Txog Tej Zaum nrog Actionable Insights

email nce cov nqi hloov pauv

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