Kev Tshawb Fawb: Kev Sau Npe Email Zoo yog Qhov Muaj Nuj Nqis Ua Ntej rau B2B Kev Lag Luam

email

Ntau tus lag luam B2B paub email kev lag luam tuaj yeem yog ib qho ntawm cov cuab yeej ua rau kev coj ua, nrog kev tshawb fawb los ntawm Direct Marketing Association (DMA) qhia qhov nruab nrab ROI ntawm $ 38 rau txhua $ 1 siv. Tab sis tsis muaj qhov tsis lees paub tias kev ua tiav email phiaj xwm kev ua tiav tuaj yeem muaj nws txoj kev sib tw.

Txhawm rau kom nkag siab zoo dua cov kev sib tw uas cov neeg ua lag luam tau ntsib, email chaw muag khoom lag luam software Delivra koom tes nrog Ascend2 los ua qhov kev ntsuam xyuas ntawm cov neeg tuaj saib no. Cov txiaj ntsig tau muaj nyob rau hauv tsab ntawv tshaj tawm tshiab lub npe, B2B Kev Sau Npe Email, uas muab kev nkag siab rau cov teeb meem tseem ceeb tshaj plaws los tsim kom tau ib daim ntawv teev email zoo dua, thiab ua li cas cov neeg lag luam tau kov yeej lawv.

Qhov Tshaj Tawm

Qhov tseem ceeb tshaj plaws rau 70 feem pua ​​ntawm cov neeg ua tiav kev tshawb fawb tau nce qhov zoo ntawm lawv cov ntaub ntawv hauv email. Daim ntawv tshaj tawm qhia ntau tus lag luam B2B yog qhov tseeb ua tiav lub hom phiaj ntawd, nrog 43 feem pua ​​hais cov npe hauv email tau nce lawm, thiab tsuas yog 15 feem pua ​​dhau los ua qhov tsis zoo. Plaub caug-ob feem pua ​​hais tias lawv cov npe zoo tsis hloov pauv.

Email Hom Phiaj

Thaum tswj kev ua kom huv, cov ntawv teev npe tshiab yuav zoo li yooj yim, nws yog qhov chaw pib rau txhua qhov kev tshaj tawm hauv kev lag luam hauv email. Thaum xa cov email, cov neeg ua lag luam yuav tsum tsis muaj kev ntseeg tias lawv cov lus xa tawm yog xa mus rau cov tau txais 'inboxes thiab yog tsom rau cov neeg siv txoj cai. Neil Berman, CEO ntawm Delivra

Email Npe Zoo

Yog li yog tias nws zoo li qhov yooj yim, vim li cas cov neeg ua lag luam pom tias nws nyuaj los tsim lossis tuav cov npe zoo? Tsis muaj lub tswv yim zoo tau raug suav hais tias yog qhov muaj teeb meem tseem ceeb tshaj plaws (51 feem pua), tom qab ntawd tsis muaj npe txaus tu (39 feem pua), thiab tsis muaj npe txaus segmentation cov ntaub ntawv (37 feem pua). Tsuas yog rau feem pua ​​ntawm cov neeg siv khoom lag luam uas tau tshawb xyuas xav txog lawv cov npe hauv email "zoo heev" ntawm kev kov yeej cov teeb meem no thiab ua tiav cov hom phiaj, thaum 54 feem pua ​​daws "ua tiav qee yam," thiab 40 feem pua ​​suav lawv tus kheej "ua tsis tiav."

email-list-thaiv kev cov nyom

email-sau-kev vam meej

Lwm qhov nrhiav pom yog tias kev nce qib email npe, tsis hais txog qhov zoo, tsis yog qhov tseem ceeb tshaj plaws, tab sis cov npe hauv email tseem niaj hnub tsav kev nce qib hauv email loj dua rau 54 feem pua ​​ntawm cov tuam txhab. Peb lub tswv yim zoo tshaj suav nrog:

  • Cov ntawv sau ntsiab lus rub tawm (59 feem pua)
  • Nplooj ntawv Email tshwj xeeb (52 feem pua)
  • Email thiab social media kev koom ua ke (38 feem pua)

Email List Tactics

Lwm qhov kev tshawb fawb tseem ceeb suav nrog

  • Thaum ua email lub tswv yim sau npe, sib koom email thiab social media yog qhov nyuaj tshaj plaws (38 feem pua), tom qab siv offline / hauv khw / hu chaw xaiv (28 feem pua), thiab email-tsaws daim nplooj (26 feem pua) Cov.
  • Tsib caug cuaj feem pua ​​ntawm cov neeg ua lag luam B2B tau hais tias qhov nce ntawm cov nqi hloov txhuas yog tseem yog lub hom phiaj tseem ceeb.
  • Tsib caug-ib feem pua ​​ntawm cov tuam txhab tau tshawb fawb outsource kev ua tiav ntawm txhua feem ntawm lawv cov npe hauv email.

Delivra, koom tes nrog Asend2, sau qhov kev tshawb fawb no thiab tau txais cov lus teb los ntawm 245 B2B kev tshaj tawm thiab cov kws tshaj lij muag khoom sawv cev rau 123 tuam txhab.

Rub tawm Delivra's B2B Email Daim Ntawv Qhia Tawm Tswv Yim

Yuav ua li cas koj xav hais tias?

Qhov Web site no siv Akismet los txo cov kev pabcuam. Kawm li cas koj cov ntaub ntawv tawm tswv yim tiav.