Email Marketing & Automation

Tsis txhob liam rau B2B (Email) Tus xa xov

Ib qho ntawm peb cov neeg tau nug hnub no yog tias lawv yuav tsum tau tsiv mus rau lwm tus muab kev pabcuam hauv email tawm ntawm qhov kev pabcuam lawv tau siv. Peb nug yog vim li cas thiab lawv tau hais tias lawv tau txais 11% nyuaj thaws ntaus nqi rau cov email uas lawv tau xa. Lawv xav tias lub kaw lus tau tawg vim tias lawv tau tshaj tawm tias qee cov email chaw nyob uas tau hais tias muaj qhov nyuaj thawb yog cov neeg tau txais txiaj ntsig ntawm lub tuam txhab.

Hauv qhov xwm txheej tshwm sim, a siab dua bounce tus nqi yuav tsa tau ib co plaub muag. Txawm hais tias qhov xwm txheej no, peb tab tom txhawb tus neeg siv khoom los hais lus rau pab neeg xa tawm ntawm lawv cov chaw pabcuam email. Txawm li cas los xij, qhov no tsis yog koj lub tuam txhab ib txwm - qhov no yog lub tuam txhab uas ua haujlwm nyob hauv B2B teb thiab email chaw nyob hauv lawv cov neeg rau npe tsis yog koj nruab nrab Gmail lossis lwm tus neeg txais. Lawv yog cov lag luam loj uas tswj hwm lawv cov xa ntawv sab hauv.

Thiab tus muab kev pabcuam email hauv rooj plaub no muaj lub meej mom zoo rau kev xa tawm zoo. Yog li nws tsis ntseeg tias muaj IP qhov teeb meem lub koob npe nrov nrog tus xa.

Cov xwm txheej no txawv dua li B2C email xa khoom. Vim tias qhov ntim ntawm SPAM ntws mus rau hauv cov koom haum xa ntawv sib pauv, feem coob ntawm IT department muaj siv cov cuab yeej lossis cov kev pabcuam kom tsis lees txais SPAM. Cov neeg siv khoom siv feem ntau nyob ntawm lub koob npe nrov ntawm tus neeg xa khoom, cov lus thiab qhov ntim ntawm Junk Filter clicks los txiav txim seb puas yuav xa email mus rau cov ntawv tais ceev tseg. Thiab txawm tias tom qab ntawd, email tsis tau bounced - nws tau xa ... tsuas yog mus rau cov ntawv tais ceev tseg xwb. Kev lag luam tej zaum yuav tsis txawm muaj ib tug junk nplaub tshev los yog lawv yuav thaws cov emails thiab yeej tsis cia lawv nyob rau hauv!

B2C email tseem yuav tau xa, tab sis tuaj yeem xa mus rau Junk Folder. A B2B email; txawm li cas los xij, tej zaum yuav raug tsis lees txais kiag li. Nyob ntawm cov kev pabcuam lossis cov cuab yeej siv uas lawv siv los thaiv SPAM, nrog rau cov chaw uas lawv tau teeb tsa, cov emails tuaj yeem raug tsis lees paub raws li tus xa tus IP chaw nyob thiab lub koob npe nrov, nws tuaj yeem raug tsis lees paub rau cov ntsiab lus, lossis nws tuaj yeem tso tseg. tsuas yog vim hais tias qhov ceev thiab ntim ntawm cov email raug xa tawm los ntawm ib tus neeg xa tawm.

Hauv qhov xwm txheej ntawm B2C, email tau txais lub cev nrog cov lus teb rov qab rau tus neeg xa ntawv uas lub email tau txais. Hauv qhov teeb meem B2B, qee lub tshuab tsuas thawb email tag nrho thiab muab qhov yuam kev tsis ncaj ncees ntawm a nyuaj thaws.

Hauv lwm lo lus, B2B lub tuam txhab cov khoom siv tsis lees txais email nrog qhov nyuaj bounce code rov qab uas tus email chaw nyob tsis txawm muaj (txawm tias nws yuav). Qhov no, nrog rau qhov kev sib tham tau pom ntawm cov lag luam, tuaj yeem nce qhov bounce nyuaj ntawm B2B kev sib tw tseem ceeb tshaj qhov nruab nrab B2C kev sib tw. Cov neeg siv tshwj xeeb no tseem yog cov thev naus laus zis hauv tshuab - yog li lawv cov neeg tau txais kev ruaj ntseg thiab IT neeg ... cov neeg uas nyiam ua kom muaj kev ruaj ntseg.

Thaum kawg ntawm lub hnub, Tus Email Service Provider tsis dag ... lawv tsuas hais qhia cov cai uas tau xa rov qab los ntawm cov neeg txais kev pabcuam email. Thaum cov kev pabcuam email feem ntau yuav muaj teeb meem nrog lawv tus IP lub koob npe nrov (uas koj tuaj yeem saib xyuas tau yooj yim nrog 250ok), qhov no me tab sis phiajcim cov neeg tau txais zoo li yog qhov teeb meem rau kuv. Peb cov lus rau peb cov neeg:

Tsis txhob liam rau tus cev lus!

Yog tias koj yog tus muab kev pabcuam email lossis xa email ntau thiab xav saib xyuas koj lub koob npe IP, kev daws teebmeem ntawm kev xa khoom, lossis ntsuas koj li kev tso npe hauv inbox, nco ntsoov demo 250okLub platform. Peb yog cov koom tes nrog lawv.

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.