Infographic: Ib Daim Ntawv Qhia Txog Qhov Teeb Meem Xa Ntawv Email Muaj Teeb Meem

Email Xa Tawm Cov Teeb Meem thiab Cov Teeb Meem Siv Cov Lus Qhia

Thaum email thaws nws yuav ua rau muaj kev cuam tshuam ntau. Nws yog qhov tseem ceeb rau hauv qab ntawm nws - nrawm!

Thawj qhov peb yuav tsum pib nrog yog tau txais kev nkag siab ntawm txhua yam ntawm kev nkag mus rau hauv kom tau txais koj tus email rau lub inbox ... qhov no suav nrog koj cov ntaub ntawv huv, koj lub koob npe IP, koj lub DNS teeb tsa (SPF thiab DKIM), koj cov ntsiab lus, thiab ib qho qhia txog koj tus email ua spam.

Ntawm no yog qhov infographic muab cov lus qhia ntxaws ntawm yuav ua li cas email mus los ntawm kev tsim khoom hauv lub thawv. Cov khoom uas hais tias yog dab tsi yog qhov uas cuam tshuam txog kev muaj peev xwm ntawm koj tus email xa mus rau cov neeg siv khoom hauv lub thawv:

Email Deliverability Infographic - Li Cas Email Tau Txais Cov Ntawv Xa Rau Inbox

Daws Teeb Meem Teeb Meem Teeb Meem

Txhawm rau kom paub tseeb tias koj tuaj yeem daws teeb meem thiab txhim kho teeb meem nrog kev xa email sai thiab muaj txiaj ntsig, ntawm no yog qhia ncaj qha los ntawm cov kauj ruam qhia cov lus qhia txog kev daws teeb meem thaws teeb meem.

Kauj Ruam 1: Tshawb Koj Email Log Files lossis Database rau Bounce Codes

Tshawb cov ntaub ntawv rau lub email tus thov kev pab uas yog bounced tshaj plaws. Saib rau hauv txoj cai bounce thiab pom tias nws pib nrog 550 bounce codeCov. Yog tias muaj, a spam lim yog koj qhov teeb meem. Hais kom cov neeg txais nyiaj ntxiv rau email chaw nyob rau lawv cov neeg tiv toj lawv yuav daws tau qhov no. Yog tias ua tsis tau, mus rau kauj ruam tom ntej.

Kauj ruam 2: Kuaj Koj li SPF, DKIM, thiab DMARC Kev Teeb Meem, DNS Chaw, thiab Cov Cai

Nov yog koj kauj ruam tom ntej txawm hais tias koj puas pom los yog tsis pom ib txog kab tsib-rau. Muaj ntau cov software los pab koj ua tiav cov kauj ruam no:

MXToolbox Google Kos MX DKIM Siv Tau Ntawv Pov Thawj

Thaum cov ntsuas no tsis tau teeb tsa tsis raug nws yuav ua rau muaj teeb meem email xa mus. Ib qho ntxiv, koj tuaj yeem txheeb xyuas cov kev teeb tsa no los ntawm kev nyeem los ntawm koj cov ntaub ntawv email header - lawv feem ntau qhia koj paub tias tus neeg keeb kwm dhau los ua daim tshev no.

Kauj ruam 3: Kuaj koj li IP Reputation / Sender Score

Yog tias qhov teeb meem tseem pheej yuav muaj teeb meem nrog tus IP chaw nyob lub koob npe nrov lossis tus xa qhab nia. Txoj kev rov qab los (tam sim no muaj los ntawm Kev Siv Tau) software tso cai rau koj los soj ntsuam tus IP tus qhab nia sender. Yog tias qhov qhab nia zoo tsis sib thooj qhov no yuav ua rau koj pom qee qhov ua rau ua teeb meem. Cov software no tseem tuaj yeem pab koj txheeb xyuas txoj hauv kev los txhim kho mus tom ntej.

Kauj ruam 4: Txheeb xyuas saib koj tus IP Chaw nyob puas tau muaj npe

Muaj cov kev pabcuam thib peb uas ob ISP thiab xa ntawv sib hloov chaw siv tau pom zoo los saib seb puas los yog tsis tsim nyog lawv yuav xa koj li email rau lawv cov neeg siv khoom inbox. Spamhaus yog cov thawj coj hauv kev lag luam no. Yog tias koj tuaj yeem muab txoj kev tshawb xyuas pom tias koj muaj kev sib raug zoo ua lag luam nrog cov neeg lag luam uas tau tshaj tawm koj li SPAM lossis xaiv cov ntaub ntawv, lawv ib txwm yuav tshem koj tawm ntawm cov blacklists.

Kauj Ruam 5: Tshawb Koj Cov Ntsiab Lus

Cov chaw muab kev pabcuam hauv Is Taws Nem thiab email rau cov neeg siv email saib los ntawm cov lus hauv koj tus email kom txheeb xyuas qhov zoo li nws yuav yog SPAM. Cias hais "Dawb" nyob rau hauv ib kab lus qhia lossis ntau zaus thoob plaws hauv koj cov ntsiab lus tuaj yeem tau koj email xa ncaj qha mus rau Junk nplaub tshev. Cov Chaw Muab Kev Pabcuam Email feem ntau yuav pab koj kom koj ua tiav koj cov ntsiab lus thiab tshem tawm cov lus uas tuaj yeem ua rau koj muaj teeb meem.

Kauj Ruam 6: Hu rau Cov Neeg Ua Haujlwm Siv Is Taws Nem

Yog tias tus xa tus qhab nia tsis yog qhov teeb meem, nws yuav tsim nyog hu rau email tus neeg koj tau txheeb xyuas hauv thawj kauj ruam. Cov teeb meem daws teeb meem tuaj yeem tshwm sim nrog cov chaw muab kev pab loj xws li Gmail, Microsoft, BigPond, thiab Optus. Txawm li cas los xij, yog tias koj txheeb xyuas tus neeg siv yog tsoomfwv email chaw nyob nws yog qhov zoo uas yuav tsis quav ntsej qhov teeb meem vim nws tsis tuaj yeem tiv toj rau lub cev ncaj qha.

Hais kom cov chaw pabcuam hauv email (Microsoft, Google, Telstra, Optus) kom whitelist tus IP chaw nyob. Qhov no yuav tiv thaiv cov teeb meem tsis txhob tshwm sim ntxiv. Nco ntsoov tias SPF, DKIM, thiab DMARC yog qhov tseeb ua ntej koj nrog cov neeg muab kev pabcuam - qhov no yuav yog lawv thawj lo lus nug. Koj yuav tsum tau pov thawj cov kev ntsuas no tau teeb tsa ua ntej lawv tuaj yeem ua dab tsi.

NCO TSEG: Cov Khuv Xim Nyuaj Siab Yog Kev Txom Nyem

Nco ntsoov tias bounce txhais tau tias tus neeg pabcuam tau tsis lees paub email thiab teb nrog tus lej ntawd. Ib qho email uas tau xa tawm (250 ok code) tseem tuaj yeem xa mus rau a Junk Folder… Tej yam koj tseem yuav tau daws teeb meem. Yog tias koj xa pua pua txhiab… lossis ntau lab lus, koj tseem yuav xav siv ib qho lub thawv txais khoom siv txhawm rau tsim teeb meem saib koj cov email puas nkag mus rau hauv inbox lossis lub thawv rau ntawv.

Ntsiab lus

Ua haujlwm los ntawm cov kauj ruam no yuav pab koj daws teeb meem feem ntau email xa yam tsis muaj teeb meem. Txawm li cas los xij, yog tias koj tau ua tiav cov kauj ruam no tab sis qhov teeb meem tseem tshuav, kev pabcuam yog nyob ntawm - thov hu rau peb pab neeg kom muaj kev txhawb nqa.

Raws li cov theem saum toj no los ntawm kauj ruam qhia, peb tau pab ntau tus neeg siv khoom los daws lawv cov teeb meem kev xa khoom. Piv txwv li, rau ib qho ntawm Australian cov tuam txhab nyiaj hauv tuam txhab, peb tau ua raws li cov theem saum toj no txhawm rau txhawm rau ua kom tau kev xa khoom nce los ntawm 80% mus rau 95% hauv 2 hlis. 

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