Kev Tshaj Tawm TechnologyKev Tshawb Xyuas thiab Kev NtsuasTshawb nrhiav

EDO: Kev ntsuas tus neeg siv khoom lag luam hauv TV tshaj tawm

Thaum tib neeg tham txog kev tshaj tawm digital, feem ntau lawv tso tawm cov tshaj tawm hauv xov tooj cua xws li TV thiab xov tooj cua. Tab sis lub tuam txhab tshaj tawm ntawm nag hmo tsis yog ib qho ntxiv lawm xwb tshaj tawm… Lawv tau ntes cov kev sib koom tes cov kev ntsuas thiab kev pab nqes mus txog theem ob. Txhua qhov kev cuam tshuam koj tau ua rau koj cov chaw taws teeb tau muab sau cia kom ua kom zoo dua cov kev pab cuam thiab phiaj xwm phiaj xwm tshaj tawm. Dab tsi yog ib zaug tau zoo dua ntawm cov kev pabcuam niaj hnub streaming tam sim no tau koom rau hauv tsoos TV tshaj tawm.

Txoj hauv kev zoo dua ntawm kev ntes cov nqis yuav yog los ntawm kev saib xyuas cov lag luam TV nrog lub vijtsam thib ob organic tshawb nrhiavCov. Tus neeg tau txais kev pab saib xyuas kev lag luam thiab tom qab ntawd tshawb nrhiav cov khoom ntawm lawv cov khoom txawb lossis ntsiav tshuaj. Ib lub tuam txhab ua lag luam ua thawj coj tau ua lag luam losCov. Cov neeg yuav thiab cov muag khoom tshaj tawm TV tso siab rau lawv cov ntaub ntawv ntsuas seb lawv lub teb chaws TV tshaj tawm zoo li cas ua rau cov neeg siv khoom mus rau lawv kev lag luam thiab yuav kev lom zem. Lawv tau muab pov thawj lub sijhawm thiab dhau los uas cov neeg siv khoom tau koom nrog pom yuav cia tib siCov. Lawv hu rau thev naus laus zis Nrhiav Kev Koom Tes.

Kev Tshawb Nrhiav Kev Koom Tes yog dab tsi?

Nrhiav Kev Koom Tes tshwm sim thaum cov neeg siv khoom hloov ntawm a tus neeg tau txais passive ntawm cov lus rau ib tus neeg tuaj koom hauv cov txheej txheem kev yuav khoom los ntawm kev tshawb nrhiav online rau cov qhua lag luam muab. Los ntawm ua kom haum cov kev tshaj tawm xov xwm nrog kev tshawb nrhiav, EDO pab cov tshaj tawm qhia cov neeg siv khoom zoo los ntawm lawv cov khw muag khoom noj khoom haus mus txog ntawm kev sib pauv.

Nrhiav Kev Koom Tes: Lub Ntsiab Ntawm Qhov Tseeb

Ua Haujlwm Saib Xyuas TV Li Cas:

  1. EDO ntsuas cov neeg siv khoom lag luam Kev Tshawb Nrhiav thoob plaws cov hom loj thiab cov khoom lag luam, khaws cov ntaub ntawv cov ntaub ntawv txaus txaus kom pom tseeb tias cov neeg siv khoom koom nrog kev tshaj tawm TV tshaj tawm.
  2. Teeb duab ntawm EDO cov kev tshaj tawm keeb kwm kev tshaj tawm (TV Ad Database) lawv cov ntaub ntawv kev tshawb fawb pab pawg nthuav dav cov tswv yim kev tshawb fawb uas qhib lub ntsiab lus zoo rau cov neeg yuav khoom thiab cov muag khoom.
  3. Cov neeg siv khoom siv tswv yim pom txhawm rau ntsuas kev ua haujlwm ntawm lawv cov kev xav, TV tshaj tawm, TV phiaj xwm, thiab lawv cov kev sib tw ua haujlwm.
  4. EDO cov kws tshaj lij ua haujlwm nrog cov neeg siv khoom sojntsuam mus rau cov lus nug nyuaj rau ua kom zoo dua qub thiab txhim kho kev tawm tsam yav tom ntej los ntawm kev cais tawm cov cwj pwm ntawm TV uas zoo tshaj plaws ntawm kev tsav tsheb Tshawb Nrhiav Kev Koom Tes.

EDO ua kev tshaj tawm TV tshaj tawm thiab ua rau nws nrog cov ntaub ntawv tshawb fawb 24/7 yam tsis tas yuav muaj kev soj ntsuam ua ntej / tshaj tawm kev tshaj tawm. Nrog EDO, cov tuam txhab tuaj yeem:

  • Ntsuas seb koj qhov phiaj xwm TV tau ua dab tsi - Qhia tawm hais tias koj txoj kev sib tw ua haujlwm piv rau cov kev sib tw dhau los, thiab seb nws puas tau txaus los ntawm Kev Koom Tes Tshawb Nrhiav. Ntsuas koj qhov peev xwm ad ntawm cov xwm txheej nyob thiab ib qho kev sib koom ua ke uas koj tau txhawb nqa.
  • Ua kom zoo dua cov kev tsim muaj nyob rau hauv lub sijhawm tiag tiag - Coj kev sim nyob A / B kuaj koj cov tswv yim hauv TV uas tsis muaj haujlwm ntxiv lossis npaj khoom. Txheeb xyuas cov neeg siv khoom rau txhua txoj hauv kev, tom qab ntawd ua kom zoo dua rau koj txoj kev muaj tswv yim thiab hom phiaj xwm sib hloov.
  • Yuav tsum paub qhov twg koj cov xov xwm yog tsav tsheb sib tw hom - Xoom rau hauv cov tes hauj lwm, cov yeeb yam, lossis cov hnub poob uas tsav cov hom kev sib koom tes ntau tshaj, tom qab ntawd ua cov ntaub ntawv them nyiaj tshaj qhia ROI.
  • Lub rooj ntev zaum tiv thaiv kev sib tw ntawm cov neeg sib tw - Nkag siab qhov twg lwm qhov kev sib tw ua haujlwm yog li koj tuaj yeem sib tw ntau yam tau zoo. EDO cov ntaub ntawv muaj kev qhia tiav thiab tsis xav tau cov ntaub ntawv ntiag tug cov neeg siv.
  • Kais EDO cov kws tshaj lij rau kev tob tob - Lawv pab neeg yuav pab koj cais tawm thiab txheeb xyuas tus nqi txheeb ze ntawm cov cwj pwm ntawm kev tshaj tawm txawv TV hauv kev sib tw. Nkag siab txog qhov cuam tshuam ntawm kev xaiv koj xaiv xws li hom ntawv tshaj tawm, lub sijhawm tshaj tawm, ntu kev cai, lossis kev sib koom ua ke, thiab kev tso kawm nyob rau hauv ntu kev lag luam.

Thov Ib EDO Demo

Douglas Karr

Douglas Karr yog CMO OpenINSIGHTS thiab tus founder ntawm lub Martech Zone. Douglas tau pab ntau ntau qhov kev vam meej MarTech startups, tau pab nyob rau hauv kev mob siab rau ntau tshaj $ 5 bil nyob rau hauv Martech nrhiav thiab kev nqis peev, thiab txuas ntxiv pab cov tuam txhab hauv kev siv thiab automating lawv cov kev muag khoom thiab kev lag luam cov tswv yim. Douglas yog tus paub thoob ntiaj teb kev hloov pauv digital thiab MarTech kws tshaj lij thiab hais lus. Douglas tseem yog tus sau phau ntawv Dummie phau ntawv qhia thiab phau ntawv ua lag luam.

lwm yam khoom

Rov qab mus rau sab saum toj
Close

Adblock nrhiav tau

Martech Zone muaj peev xwm muab cov ntsiab lus no rau koj yam tsis muaj nqi vim tias peb tau txais peb lub vev xaib los ntawm kev tshaj tawm cov nyiaj tau los, koom nrog kev sib txuas, thiab kev txhawb nqa. Peb yuav txaus siab yog tias koj yuav tshem koj cov ad blocker thaum koj saib peb lub xaib.